{"id":9236,"date":"2022-09-12T08:22:44","date_gmt":"2022-09-12T08:22:44","guid":{"rendered":"https:\/\/promoguy.nl\/competitor-analysis-for-digital-businesses-101\/"},"modified":"2026-02-13T06:40:05","modified_gmt":"2026-02-13T06:40:05","slug":"competitor-analysis-for-digital-businesses-101","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/bg\/blog\/2022\/09\/12\/competitor-analysis-for-digital-businesses-101\/","title":{"rendered":"\u0410\u043d\u0430\u043b\u0438\u0437 \u043d\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438\u0442\u0435 \u0437\u0430 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0438\u044f \u0431\u0438\u0437\u043d\u0435\u0441 101"},"content":{"rendered":"<p><\/p>\r\n<p class=\"wp-block-paragraph\">\u041a\u043e\u0433\u0430\u0442\u043e \u0441\u0442\u0430\u0432\u0430 \u0432\u044a\u043f\u0440\u043e\u0441 \u0437\u0430 \u0446\u0438\u0444\u0440\u043e\u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433, 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\u043d\u0438\u0448\u0430 \u0432 \u043f\u0440\u043e\u0446\u0435\u0441\u0430.<\/li>\r\n\r\n\r\n\r\n<li><strong>\u041f\u043e\u0437\u0432\u043e\u043b\u044f\u0432\u0430 \u043f\u043e-\u0434\u043e\u0431\u0440\u043e \u0440\u0430\u0437\u0431\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u043f\u0430\u0437\u0430\u0440\u0430<\/strong>: \u041f\u0440\u0435\u043a\u0438, \u043d\u0435\u043f\u0440\u0435\u043a\u0438 \u0438\u043b\u0438 \u0437\u0430\u043c\u0435\u0441\u0442\u0432\u0430\u0449\u0438 \u0441\u0430 \u0432\u0430\u0448\u0438\u0442\u0435 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438? \u0420\u0430\u0437\u0431\u0438\u0440\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0432\u0430\u0448\u0438\u044f \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u043f\u043e \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0435 \u043d\u0430 \u0434\u0440\u0443\u0433\u0438\u0442\u0435 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0432\u0438 \u043f\u043e\u043c\u043e\u0433\u043d\u0435 \u0434\u0430 \u0440\u0435\u0448\u0438\u0442\u0435 \u043a\u043e\u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0442\u0435, \u0437\u0430 \u0434\u0430 \u0441\u0435 \u0441\u043f\u0440\u0430\u0432\u0438\u0442\u0435 \u0441 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438\u0442\u0435 \u0432\u0438\u0434\u043e\u0432\u0435 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438<\/li>\r\n\r\n\r\n\r\n<li><strong>\u041e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u043d\u0435 \u043d\u0430 \u0431\u044a\u0434\u0435\u0449\u0438\u0442\u0435 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u0438<\/strong>: \u041f\u043e\u0433\u043b\u0435\u0434\u043d\u0435\u0442\u0435 \u043f\u0440\u043e\u0443\u0447\u0432\u0430\u043d\u0438\u044f\u0442\u0430 \u0438 \u0441\u044a\u043e\u0431\u0449\u0435\u043d\u0438\u044f\u0442\u0430 \u043d\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438\u0442\u0435 \u0441\u0438, \u0437\u0430 \u0434\u0430 \u0432\u0438\u0434\u0438\u0442\u0435 \u043a\u0430\u043a\u0432\u043e \u043f\u0440\u0435\u0434\u0441\u0442\u043e\u0438. \u0410\u043d\u0430\u043b\u0438\u0437\u044a\u0442 \u043d\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438\u0442\u0435 \u0435 \u0432\u0430\u0436\u043d\u0430 \u0447\u0430\u0441\u0442 \u043e\u0442 \u043f\u0430\u0437\u0430\u0440\u043d\u043e\u0442\u043e \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0438\u0440\u0430\u043d\u0435<\/li>\r\n\r\n\r\n\r\n<li><strong>\u0423\u0447\u0435\u0442\u0435 \u0441\u0435 \u043e\u0442 \u0433\u0440\u0435\u0448\u043a\u0438\u0442\u0435 \u043d\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438\u0442\u0435<\/strong>: \u0418\u0441\u043a\u0430\u0442\u0435 \u043b\u0438 \u0434\u0430 \u0440\u0430\u0437\u0431\u0435\u0440\u0435\u0442\u0435 \u043a\u0430\u043a \u0449\u0435 \u043f\u0440\u043e\u0442\u0435\u0447\u0435 \u0441\u0442\u0430\u0440\u0442\u0438\u0440\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0434\u0430\u0434\u0435\u043d \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433\u0430? \u041d\u0430\u0443\u0447\u0435\u0442\u0435 \u0441\u0435 \u043e\u0442 \u0433\u0440\u0435\u0448\u043a\u0438\u0442\u0435 \u043d\u0430 \u0434\u0440\u0443\u0433\u0438\u0442\u0435 \u0438\u043b\u0438 \u043e\u0442 \u043e\u043f\u043b\u0430\u043a\u0432\u0430\u043d\u0438\u044f\u0442\u0430 \u043d\u0430 \u0442\u0435\u0445\u043d\u0438\u0442\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0438 \u0438 \u0441\u0435 \u0441\u043f\u0440\u0430\u0432\u0435\u0442\u0435 \u043f\u043e-\u0434\u043e\u0431\u0440\u0435<\/li>\r\n\r\n\r\n\r\n<li>\u0421\u0430\u0439\u0442\u044a\u0442 <strong>\u043a\u0440\u0430\u0439\u043d\u0430 \u0446\u0435\u043b<\/strong> \u043d\u0430 \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u043d\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438\u0442\u0435 \u0435 \u0434\u0430 \u0441\u0435 \u043f\u043e\u0441\u0442\u0438\u0433\u043d\u0435 \u0432\u044a\u0437\u043f\u0440\u0438\u0435\u043c\u0430\u043d\u0435, \u043f\u043e\u043b\u0435\u0437\u043d\u043e\u0441\u0442 \u0438\u043b\u0438 \u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b\u043d\u0430 \u0434\u0438\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0430\u0446\u0438\u044f \u043d\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430, \u043a\u043e\u0435\u0442\u043e \u043e\u0437\u043d\u0430\u0447\u0430\u0432\u0430, \u0447\u0435 \u0438\u0441\u043a\u0430\u0442\u0435 \u0434\u0430 \u043e\u0442\u043b\u0438\u0447\u0438\u0442\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0441\u0438 \u043f\u043e \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0435 \u043d\u0430 \u043d\u0430\u0447\u0438\u043d\u0430, \u043f\u043e \u043a\u043e\u0439\u0442\u043e \u0441\u0435 \u0432\u044a\u0437\u043f\u0440\u0438\u0435\u043c\u0430 \u0438\/\u0438\u043b\u0438 \u043f\u043e \u043a\u043e\u0439\u0442\u043e \u0440\u0435\u0448\u0430\u0432\u0430 \u043d\u0443\u0436\u0434\u0438\u0442\u0435 \u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0430.<\/li>\r\n<\/ul>\r\n<p>\r\n\r\n<\/p>\r\n<h2 class=\"wp-block-heading\">\u0421\u0442\u044a\u043f\u043a\u0438 \u0432 \u0446\u044f\u043b\u043e\u0441\u0442\u043d\u0438\u044f \u0430\u043d\u0430\u043b\u0438\u0437 \u043d\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438\u0442\u0435<\/h2>\r\n<p>\r\n\r\n<div class=\"wp-block-image\"><\/p>\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9262\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/09\/analysis-g5de1d7a95_1920-700x467.jpg\" alt=\"\u0410\u043d\u0430\u043b\u0438\u0437 \u043d\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438\u0442\u0435\" \/><\/figure>\r\n<p><\/div>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">\u041f\u044a\u043b\u043d\u043e\u0442\u043e \u0440\u0430\u0437\u0431\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u0432\u0430\u0448\u0438\u0442\u0435 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438 \u0438\u0437\u0438\u0441\u043a\u0432\u0430 \u043c\u043d\u043e\u0433\u043e \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u0430\u0441\u043f\u0435\u043a\u0442\u0438. \u041f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u043c\u0435 \u0432\u0438 \u0443\u0434\u043e\u0431\u0435\u043d \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u0435\u043d \u0441\u043f\u0438\u0441\u044a\u043a \u0437\u0430 \u0430\u043d\u0430\u043b\u0438\u0437 \u043d\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438\u0442\u0435, \u043a\u043e\u0439\u0442\u043e \u043e\u0431\u0445\u0432\u0430\u0449\u0430 \u0432\u0441\u0438\u0447\u043a\u0438 \u0430\u0441\u043f\u0435\u043a\u0442\u0438:<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<ol class=\"wp-block-list\">\r\n<li><strong>\u0410\u043d\u0430\u043b\u0438\u0437 \u043d\u0430 \u043f\u0430\u0437\u0430\u0440\u0430 \u0437\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438<\/strong>: \u0423\u0441\u0442\u0430\u043d\u043e\u0432\u0435\u0442\u0435 \u043a\u043e\u0438 \u0441\u0430 \u0432\u0430\u0448\u0438\u0442\u0435 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438<\/li>\r\n\r\n\r\n\r\n<li><strong>\u0410\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u0439\u0442\u0435 \u0442\u0435\u0445\u043d\u0438\u0442\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u0438 \u043f\u043e\u0440\u0442\u0444\u0435\u0439\u043b\u0438<\/strong>: \u041e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u0442\u0435 \u043a\u0430\u043a\u0432\u043e \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0442 \u0438 \u043a\u043e\u0438 \u043d\u0438\u0448\u0438 \u0437\u0430\u043f\u044a\u043b\u0432\u0430\u0442 \u0442\u0435\u0445\u043d\u0438\u0442\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438<\/li>\r\n\r\n\r\n\r\n<li><strong>\u0410\u043d\u0430\u043b\u0438\u0437 \u043d\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u0438\u0442\u0435 \u0446\u0435\u043d\u0438<\/strong>: \u0420\u0430\u0437\u0431\u0435\u0440\u0435\u0442\u0435 \u043a\u0430\u043a \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u0442 \u0446\u0435\u043d\u0438\u0442\u0435 \u043d\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438\u0442\u0435 \u0441\u0438 \u0438 \u043a\u0430\u043a\u0432\u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0442, \u0437\u0430 \u0434\u0430 \u0443\u0432\u0435\u043b\u0438\u0447\u0430\u0442 \u0442\u044a\u0440\u0441\u0435\u043d\u0435\u0442\u043e \u0447\u0440\u0435\u0437 \u0441\u0434\u0435\u043b\u043a\u0438, \u043e\u0442\u0441\u0442\u044a\u043f\u043a\u0438 \u0438 \u043e\u0444\u0435\u0440\u0442\u0438.<\/li>\r\n\r\n\r\n\r\n<li><strong>\u041a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0435\u043d <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/bg\/blog\/vocabulary\/marketing\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/marketing\" >\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433<\/a> \u0430\u043d\u0430\u043b\u0438\u0437<\/strong>: \u0410\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u0439\u0442\u0435 \u043d\u0430\u0447\u0438\u043d\u0430, \u043f\u043e \u043a\u043e\u0439\u0442\u043e \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438\u0442\u0435 \u0432\u0438 \u043f\u0440\u043e\u0434\u0430\u0432\u0430\u0442 \u0441\u0432\u043e\u0438\u0442\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438<\/li>\r\n\r\n\r\n\r\n<li><strong>\u0410\u043d\u0430\u043b\u0438\u0437 \u043d\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u043e\u0442\u043e \u0441\u044a\u0434\u044a\u0440\u0436\u0430\u043d\u0438\u0435<\/strong>: \u041e\u0431\u044a\u0440\u043d\u0435\u0442\u0435 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043d\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f\u0442\u0430 \u0437\u0430 \u0441\u044a\u0434\u044a\u0440\u0436\u0430\u043d\u0438\u0435 \u043d\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438\u0442\u0435 \u0441\u0438 \u0438 \u043e\u0442\u043a\u0440\u0438\u0439\u0442\u0435 \u043d\u0438\u0432\u043e\u0442\u043e \u043d\u0430 \u0430\u043d\u0433\u0430\u0436\u0438\u0440\u0430\u043d\u043e\u0441\u0442 \u043d\u0430 \u0441\u044a\u0434\u044a\u0440\u0436\u0430\u043d\u0438\u0435\u0442\u043e \u043d\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438\u0442\u0435 \u0441\u0438.<\/li>\r\n\r\n\r\n\r\n<li><strong>\u0410\u043d\u0430\u043b\u0438\u0437 \u043d\u0430 \u043f\u0440\u043e\u0446\u0435\u0441\u0438\u0442\u0435 \u043d\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438\u0442\u0435<\/strong>: \u043d\u0430\u0443\u0447\u0435\u0442\u0435 \u043a\u0430\u043a\u0432\u0438 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0442, \u043a\u0430\u043a\u0432\u0438 \u043f\u0440\u043e\u0446\u0435\u0441\u0438 \u043f\u0440\u0438\u043b\u0430\u0433\u0430\u0442 \u0438 \u043a\u0430\u043a \u0433\u0438 \u043f\u0440\u0438\u043b\u0430\u0433\u0430\u0442.<\/li>\r\n\r\n\r\n\r\n<li><strong>\u0410\u043d\u0430\u043b\u0438\u0437 \u043d\u0430 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438\u0442\u0435<\/strong>: \u0421\u043b\u0435\u0434 \u043a\u0430\u0442\u043e \u0441\u0442\u0435 \u0440\u0430\u0437\u0431\u0440\u0430\u043b\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0438\u043c, \u0435 \u0432\u0430\u0436\u043d\u043e \u0434\u0430 \u0437\u043d\u0430\u0435\u0442\u0435 \u043a\u0430\u043a \u043f\u043e\u0434\u0445\u043e\u0436\u0434\u0430\u0442 \u043a\u044a\u043c \u0441\u043e\u0446\u0438\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0438, \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438\u0442\u0435 \u0437\u0430 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u044f \u0438 \u043a\u043e\u0438 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438 \u0434\u043e\u043c\u0438\u043d\u0438\u0440\u0430\u0442.<\/li>\r\n\r\n\r\n\r\n<li><strong>SWOT \u0430\u043d\u0430\u043b\u0438\u0437 \u043d\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438\u0442\u0435<\/strong>: \u0418\u0437\u0432\u044a\u0440\u0448\u0432\u0430\u043d\u0435 \u043d\u0430 SWOT \u0430\u043d\u0430\u043b\u0438\u0437, \u0437\u0430 \u0434\u0430 \u043d\u0430\u0443\u0447\u0438\u0442\u0435 \u043a\u0430\u043a\u0432\u0438 \u0441\u0430 \u0442\u0435\u0445\u043d\u0438\u0442\u0435 \u0441\u0438\u043b\u043d\u0438 \u0438 \u0441\u043b\u0430\u0431\u0438 \u0441\u0442\u0440\u0430\u043d\u0438, \u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0438 \u0437\u0430\u043f\u043b\u0430\u0445\u0438.<\/li>\r\n<\/ol>\r\n<p>\r\n\r\n<\/p>\r\n<h2 class=\"wp-block-heading\">\u0412\u0438\u0434\u043e\u0432\u0435 \u0440\u0430\u043c\u043a\u0438 \u0437\u0430 \u0430\u043d\u0430\u043b\u0438\u0437 \u043d\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438\u0442\u0435<\/h2>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">\u0421\u043b\u0435\u0434 \u043a\u0430\u0442\u043e \u0441\u0442\u0435 \u0437\u0430\u043f\u043e\u0437\u043d\u0430\u0442\u0438 \u0441 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438\u0442\u0435 \u0435\u0442\u0430\u043f\u0438 \u043d\u0430 \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u043d\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438\u0442\u0435, \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u043f\u043e\u0437\u043d\u0430\u0432\u0430\u0442\u0435 \u0438 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438\u0442\u0435 \u043d\u0430\u0447\u0438\u043d\u0438 \u0437\u0430 \u043f\u0440\u043e\u0432\u0435\u0436\u0434\u0430\u043d\u0435 \u043d\u0430 \u0442\u043e\u0437\u0438 \u043f\u0440\u043e\u0446\u0435\u0441. \u041c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0437\u0438\u0442\u0435 \u0438 \u0431\u0438\u0437\u043d\u0435\u0441 \u0442\u0435\u043e\u0440\u0435\u0442\u0438\u0446\u0438\u0442\u0435 \u0441\u0430 \u0438\u0437\u043c\u0438\u0441\u043b\u0438\u043b\u0438 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u0440\u0430\u043c\u043a\u0438 \u0438 \u043c\u043e\u0434\u0435\u043b\u0438, \u043a\u043e\u0438\u0442\u043e \u043c\u043e\u0433\u0430\u0442 \u0434\u0430 \u043f\u043e\u043c\u043e\u0433\u043d\u0430\u0442 \u0437\u0430 \u0441\u044a\u0431\u0438\u0440\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u0438 \u0434\u0430 \u044f \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u044f\u0442 \u0432 \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u0430.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<h3 class=\"wp-block-heading\">SWOT \u0430\u043d\u0430\u043b\u0438\u0437<\/h3>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">\u041a\u0430\u043a\u0432\u043e \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u0435 \u043a\u0430\u0436\u0435 \u0437\u0430 SWOT \u0430\u043d\u0430\u043b\u0438\u0437\u0430, \u043a\u043e\u0435\u0442\u043e \u0432\u0435\u0447\u0435 \u043d\u0435 \u0435 \u043a\u0430\u0437\u0430\u043d\u043e? \u0422\u043e\u0432\u0430 \u0435 \u0434\u043e\u043a\u0430\u0437\u0430\u043d \u0432\u044a\u0432 \u0432\u0440\u0435\u043c\u0435\u0442\u043e \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442, \u043a\u043e\u0439\u0442\u043e \u043f\u043e\u0432\u0435\u0447\u0435\u0442\u043e \u043e\u0442 \u0432\u0430\u0441 \u043f\u043e\u0437\u043d\u0430\u0432\u0430\u0442 \u0438 \u043a\u043e\u0439\u0442\u043e \u0441\u0435 \u0441\u044a\u0441\u0442\u043e\u0438 \u043e\u0442 \u0447\u0435\u0442\u0438\u0440\u0438 \u043a\u0432\u0430\u0434\u0440\u0430\u043d\u0442\u0430 \u0438 \u0434\u0432\u0435 \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u044f (\u0432\u044a\u0442\u0440\u0435\u0448\u043d\u0438 \u0441\u0440\u0435\u0449\u0443 \u0432\u044a\u043d\u0448\u043d\u0438 \u0438 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u043d\u0438 \u043f\u043b\u044e\u0441\u043e\u0432\u0435 \u0441\u0440\u0435\u0449\u0443 \u043c\u0438\u043d\u0443\u0441\u0438).<\/p>\r\n<p>\r\n\r\n<div class=\"wp-block-image\"><\/p>\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" class=\"wp-image-9251\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/09\/640px-SWOT_en.svg_.png\" alt=\"SWOT \u0430\u043d\u0430\u043b\u0438\u0437 \u041a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u0430 \u0440\u0430\u043c\u043a\u0430\" \/>\r\n<figcaption class=\"wp-element-caption\">\u0421\u043d\u0438\u043c\u043a\u0430 \u0447\u0440\u0435\u0437: <a href=\"https:\/\/commons.wikimedia.org\/wiki\/User:Xhienne\">Xhienne<\/a>\u00a0\u2013\u00a0<a href=\"https:\/\/commons.wikimedia.org\/wiki\/File:SWOT_pt.svg\">SWOT pt.svg<\/a><\/figcaption>\r\n<\/figure>\r\n<p><\/div>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">\u041d\u0430\u0439-\u0433\u043e\u043b\u044f\u043c\u043e\u0442\u043e \u043c\u0443 \u043f\u0440\u0435\u0434\u0438\u043c\u0441\u0442\u0432\u043e \u0435 \u043d\u0435\u0433\u043e\u0432\u0430\u0442\u0430 \u043f\u0440\u043e\u0441\u0442\u043e\u0442\u0430, \u043a\u043e\u044f\u0442\u043e \u0432\u0438 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0432\u0430 \u0434\u0430 \u0441\u044a\u043f\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u0435 \u0441\u0438\u043b\u043d\u0438\u0442\u0435 \u0438 \u0441\u043b\u0430\u0431\u0438\u0442\u0435 \u0441\u0438 \u0441\u0442\u0440\u0430\u043d\u0438 \u0441 \u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438\u0442\u0435 \u0438 \u0437\u0430\u043f\u043b\u0430\u0445\u0438\u0442\u0435 \u043d\u0430 \u043f\u0430\u0437\u0430\u0440\u0430. \u0412 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u0430 \u043d\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u044f\u0442\u0430 \u0442\u044f \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u0435 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430 \u0437\u0430 TOWS \u043c\u0430\u0442\u0440\u0438\u0446\u0430, \u0437\u0430 \u0434\u0430 \u0441\u0435 \u043f\u0440\u0435\u0446\u0435\u043d\u0438 \u0434\u0430\u043b\u0438 \u0432\u0430\u0448\u0438\u0442\u0435 \u0432\u044a\u0442\u0440\u0435\u0448\u043d\u0438 \u0441\u0438\u043b\u043d\u0438 \u0441\u0442\u0440\u0430\u043d\u0438 \u043c\u043e\u0433\u0430\u0442 \u0434\u0430 \u043a\u043e\u043c\u043f\u0435\u043d\u0441\u0438\u0440\u0430\u0442 \u0437\u0430\u043f\u043b\u0430\u0445\u0438\u0442\u0435, \u043a\u043e\u0438\u0442\u043e \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0432\u0430\u0442 \u0432\u0430\u0448\u0438\u0442\u0435 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438. \u0415\u0434\u043d\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e \u0441 \u0442\u043e\u0432\u0430 \u0442\u044f \u0449\u0435 \u0432\u0438 \u043f\u043e\u0437\u0432\u043e\u043b\u0438 \u0434\u0430 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u0435 \u043a\u043e\u0438 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u0438 \u0437\u0430\u043f\u043b\u0430\u0445\u0438 \u0449\u0435 \u0431\u044a\u0434\u0430\u0442 \u043d\u0430\u0439-\u0432\u0440\u0435\u0434\u043d\u0438 \u0437\u0430 \u0432\u0430\u0448\u0438\u0442\u0435 \u0441\u043b\u0430\u0431\u0438 \u0441\u0442\u0440\u0430\u043d\u0438.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<h3 class=\"wp-block-heading\">\u0411\u0438\u0437\u043d\u0435\u0441 \u043c\u043e\u0434\u0435\u043b Canvas<\/h3>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">\u041c\u043d\u043e\u0433\u043e \u0437\u0430\u0434\u044a\u043b\u0431\u043e\u0447\u0435\u043d\u043e \u0441\u0440\u0435\u0434\u0441\u0442\u0432\u043e \u0437\u0430 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u043d\u0435 \u043d\u0430 \u0431\u0438\u0437\u043d\u0435\u0441 \u0435\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c\u0430\u0442\u0430 \u043d\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438\u0442\u0435. \u0422\u043e\u0439 \u043f\u043e\u043c\u0430\u0433\u0430 \u0434\u0430 \u0441\u0435 \u0440\u0430\u0437\u0431\u0438\u0435 \u043f\u043e\u0447\u0442\u0438 \u0432\u0441\u044f\u043a\u043e \u0437\u0432\u0435\u043d\u043e \u0432 \u0431\u0438\u0437\u043d\u0435\u0441 \u043e\u043f\u0435\u0440\u0430\u0446\u0438\u0438\u0442\u0435 \u043d\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0430.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-9255\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/09\/1920px-Business_Model_Canvas-1-700x495.png\" alt=\"\" width=\"805\" height=\"569\" \/><\/figure>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">\u041a\u0430\u043a\u0442\u043e \u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u043d\u043e \u043d\u0430 \u0444\u0438\u0433\u0443\u0440\u0430\u0442\u0430 \u043f\u043e-\u0433\u043e\u0440\u0435, \u0431\u0438\u0437\u043d\u0435\u0441 \u043c\u043e\u0434\u0435\u043b\u044a\u0442 (\u0438\u043b\u0438 \u043c\u043e\u0434\u0435\u043b\u044a\u0442 \u043d\u0430 \u041e\u0441\u0442\u0435\u0440\u0432\u0430\u043b\u0434\u0435\u0440) \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u0446\u0438\u0440\u0430:<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<ul class=\"wp-block-list\">\r\n<li>\u041e\u0441\u043d\u043e\u0432\u043d\u0438 \u043f\u0430\u0440\u0442\u043d\u044c\u043e\u0440\u0438<\/li>\r\n\r\n\r\n\r\n<li>\u0414\u0435\u0439\u043d\u043e\u0441\u0442\u0438<\/li>\r\n\r\n\r\n\r\n<li>\u0420\u0435\u0441\u0443\u0440\u0441\u0438<\/li>\r\n\r\n\r\n\r\n<li>\u041f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0437\u0430 \u0441\u0442\u043e\u0439\u043d\u043e\u0441\u0442<\/li>\r\n\r\n\r\n\r\n<li>\u0412\u0440\u044a\u0437\u043a\u0438 \u0441 \u043a\u043b\u0438\u0435\u043d\u0442\u0438<\/li>\r\n\r\n\r\n\r\n<li>\u041a\u0430\u043d\u0430\u043b\u0438<\/li>\r\n\r\n\r\n\r\n<li>\u0421\u0435\u0433\u043c\u0435\u043d\u0442\u0438 \u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435<\/li>\r\n\r\n\r\n\r\n<li>\u0421\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430 \u043d\u0430 \u0440\u0430\u0437\u0445\u043e\u0434\u0438\u0442\u0435<\/li>\r\n\r\n\r\n\r\n<li>\u041f\u043e\u0442\u043e\u0446\u0438 \u043d\u0430 \u043f\u0440\u0438\u0445\u043e\u0434\u0438<\/li>\r\n<\/ul>\r\n<p>\r\n\r\n<\/p>\r\n<h3 class=\"wp-block-heading\">\u041c\u0430\u0442\u0440\u0438\u0446\u0430 \u043d\u0430 \u0440\u0430\u0441\u0442\u0435\u0436\u0430 \u0438 \u0434\u0435\u043b\u0430<\/h3>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">\u041c\u0430\u0442\u0440\u0438\u0446\u0430\u0442\u0430 \u043d\u0430 \u0440\u0430\u0441\u0442\u0435\u0436\u0430 \u0435 \u043f\u043e\u0434 \u0444\u043e\u0440\u043c\u0430\u0442\u0430 \u043d\u0430 \u0430\u043d\u0430\u043b\u0438\u0437 \u043d\u0430 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0442\u0430 \u043d\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0438\u0442\u0435, \u043a\u043e\u0433\u0430\u0442\u043e \u0441\u0435 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430 \u0432 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0435\u043d \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442. \u0422\u044f \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0432\u0430 \u043d\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438\u0442\u0435 \u0434\u0430 \u0441\u0440\u0430\u0432\u043d\u044f\u0432\u0430\u0442 \u0441\u0432\u043e\u0435\u0442\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u043e \u043f\u043e\u0440\u0442\u0444\u043e\u043b\u0438\u043e \u0438\/\u0438\u043b\u0438 \u043f\u043e\u0440\u0442\u0444\u043e\u043b\u0438\u043e\u0442\u043e \u043d\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438\u0442\u0435, \u0437\u0430 \u0434\u0430 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u0442 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438\u0442\u0435 \u0437\u0430 \u0440\u0430\u0431\u043e\u0442\u0430 \u043d\u0430 \u043f\u0430\u0437\u0430\u0440\u0430.<\/p>\r\n<p>\r\n\r\n<div class=\"wp-block-image\"><\/p>\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9258\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-07-at-12.05.20-700x538.png\" alt=\"\u0410\u043d\u0430\u043b\u0438\u0437 \u043d\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438\u0442\u0435 BCG Matrix\" \/><\/figure>\r\n<p><\/div>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">\u041c\u0430\u0442\u0440\u0438\u0446\u0430\u0442\u0430 Growth-Share (\u0438\u043b\u0438 \u041c\u0430\u0442\u0440\u0438\u0446\u0430\u0442\u0430 \u043d\u0430 Boston Consulting Group) \u0438\u0434\u0432\u0430 \u0441\u044a\u0441 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d \u043d\u0430\u0431\u043e\u0440 \u043e\u0442 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438 \u043f\u0440\u0435\u0434\u043f\u0438\u0441\u0430\u043d\u0438\u044f. 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class=\"wp-block-paragraph\">\u041e\u0442\u0442\u0443\u043a \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438\u0442\u0435 \u043c\u043e\u0433\u0430\u0442 \u0434\u0430 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u0442 \u0434\u0430\u043b\u0438 \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u0437\u0430\u043f\u0430\u0437\u044f\u0442 \u043d\u0430\u0441\u0442\u043e\u044f\u0449\u0430\u0442\u0430 \u0441\u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u0438\u043b\u0438 \u0434\u0430 \u043f\u043e\u0442\u044a\u0440\u0441\u044f\u0442 \u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0430 \u0437\u0430 \u0434\u0438\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0440\u0430\u043d\u043e \u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u0438\u0440\u0430\u043d\u0435. \u0414\u0438\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0440\u0430\u0449\u043e\u0442\u043e \u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u0438\u0440\u0430\u043d\u0435 \u0438\u0437\u0438\u0441\u043a\u0432\u0430 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\u0430\u0434\u0440\u0435\u0441\u0438\u0442\u0435, \u0437\u0430 \u0434\u0430 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u0435 \u0442\u0435\u043c\u0438\u0442\u0435, \u0437\u0430 \u043a\u043e\u0438\u0442\u043e \u0441\u0435 \u043f\u0438\u0448\u0435, \u043e\u0441\u043e\u0431\u0435\u043d\u043e \u0441 \u0442\u0430\u0433\u043e\u0432\u0435\u0442\u0435 \u0437\u0430 \u0437\u0430\u0433\u043b\u0430\u0432\u0438\u044f.<\/li>\r\n\r\n\r\n\r\n<li>\u0410\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u0439\u0442\u0435 \u043a\u043b\u044e\u0447\u043e\u0432\u0438\u0442\u0435 \u0434\u0443\u043c\u0438 \u0437\u0430 \u0432\u0441\u0435\u043a\u0438 URL \u0430\u0434\u0440\u0435\u0441, \u043a\u043e\u0439\u0442\u043e \u0441\u0435 \u043a\u043b\u0430\u0441\u0438\u0440\u0430 \u0432 \u043f\u044a\u0440\u0432\u0438\u0442\u0435 20-50 \u043c\u0435\u0441\u0442\u0430 \u0432 SERP, \u0437\u0430 \u0434\u0430 \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u043d\u0430\u043c\u0435\u0440\u0438\u0442\u0435 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\u0441\u0438.<\/li>\r\n\r\n\r\n\r\n<li>\u0418\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0439\u0442\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0437\u0430 \u0438\u0437\u0441\u043b\u0435\u0434\u0432\u0430\u043d\u0435 \u043d\u0430 \u043a\u043b\u044e\u0447\u043e\u0432\u0438 \u0434\u0443\u043c\u0438, \u0437\u0430 \u0434\u0430 \u043d\u0430\u043c\u0435\u0440\u0438\u0442\u0435 \u0434\u043e\u043f\u044a\u043b\u043d\u0438\u0442\u0435\u043b\u043d\u0438 \u043a\u043b\u044e\u0447\u043e\u0432\u0438 \u0434\u0443\u043c\u0438, \u0441\u0432\u044a\u0440\u0437\u0430\u043d\u0438 \u0441 \u0442\u0435\u043c\u0430\u0442\u0430, \u043a\u043e\u0438\u0442\u043e \u043c\u043e\u0433\u0430\u0442 \u0434\u0430 \u0431\u044a\u0434\u0430\u0442 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u043d\u0438 \u0437\u0430 \u0440\u0430\u0437\u0448\u0438\u0440\u044f\u0432\u0430\u043d\u0435 \u043d\u0430 \u0441\u0442\u0430\u0442\u0438\u044f\u0442\u0430 \u043d\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0430.<\/li>\r\n\r\n\r\n\r\n<li>\u0418\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0439\u043a\u0438 \u043a\u043b\u044e\u0447\u043e\u0432\u0438\u0442\u0435 \u0434\u0443\u043c\u0438, \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0441\u044a\u0437\u0434\u0430\u0434\u0435\u0442\u0435 \u0441\u0442\u0430\u0442\u0438\u044f, \u043a\u043e\u044f\u0442\u043e \u0434\u0430 \u043d\u0430\u0434\u043c\u0438\u043d\u0435 \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u0430 \u043d\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438\u0442\u0435 \u0432\u0438.<\/li>\r\n\r\n\r\n\r\n<li>\u041f\u043e\u0432\u0442\u043e\u0440\u0435\u0442\u0435 \u043f\u0440\u043e\u0446\u0435\u0441\u0430 \u0437\u0430 \u0434\u0440\u0443\u0433\u0438\u0442\u0435 \u0443\u0447\u0430\u0441\u0442\u043d\u0438\u0446\u0438<\/li>\r\n<\/ol>\r\n<p>\r\n\r\n<\/p>\r\n<h2 class=\"wp-block-heading\">\u0418\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0438 \u0437\u0430 \u0430\u043d\u0430\u043b\u0438\u0437 \u043d\u0430 \u0446\u0435\u043d\u043e\u043e\u0431\u0440\u0430\u0437\u0443\u0432\u0430\u043d\u0435\u0442\u043e \u0438 \u0441\u044a\u0434\u044a\u0440\u0436\u0430\u043d\u0438\u0435\u0442\u043e \u043d\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u044f\u0442\u0430<\/h2>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">\u0421\u043b\u0435\u0434 \u043a\u0430\u0442\u043e \u0440\u0430\u0437\u0431\u0435\u0440\u0435\u0442\u0435 \u043a\u0430\u043a\u044a\u0432 \u0442\u0438\u043f \u0430\u043d\u0430\u043b\u0438\u0437 \u0432\u0438 \u0435 \u043d\u0430\u0439-\u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c, \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u0435 \u043e\u043a\u0430\u0436\u0435 \u0432\u0430\u0436\u043d\u043e \u0434\u0430 \u0441\u044a\u0431\u0435\u0440\u0435\u0442\u0435 \u0438 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0438\u0440\u0430\u0442\u0435 \u0434\u0430\u043d\u043d\u0438\u0442\u0435. \u0421\u044a\u0449\u0435\u0441\u0442\u0432\u0443\u0432\u0430\u0442 \u0440\u0435\u0434\u0438\u0446\u0430 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0438, \u043a\u043e\u0438\u0442\u043e \u043c\u043e\u0433\u0430\u0442 \u0434\u0430 \u0432\u0438 \u043f\u043e\u043c\u043e\u0433\u043d\u0430\u0442 \u043f\u0440\u0438 \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u043d\u0430 \u0446\u0435\u043d\u0438\u0442\u0435 \u043d\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438\u0442\u0435 \u0441 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u043f\u0440\u0435\u0434\u0438\u043c\u0441\u0442\u0432\u0430 \u0438 \u0444\u043e\u043a\u0443\u0441:<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<ul class=\"wp-block-list\">\r\n<li><strong>\u041f\u0430\u0437\u0430\u0440\u043d\u0430 \u0446\u0435\u043d\u0430 \u043d\u0430 Luminate<\/strong>: \u041f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 \u0437\u0430 \u043d\u0430\u0431\u043b\u044e\u0434\u0435\u043d\u0438\u0435 \u043d\u0430 \u043f\u0430\u0437\u0430\u0440\u043d\u0438\u0442\u0435 \u0446\u0435\u043d\u0438<\/li>\r\n\r\n\r\n\r\n<li><strong>Prisync<\/strong>: \u041f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 \u0437\u0430 \u043d\u0430\u0431\u043b\u044e\u0434\u0435\u043d\u0438\u0435 \u043d\u0430 \u0446\u0435\u043d\u0438\u0442\u0435 \u043d\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438\u0442\u0435<\/li>\r\n\r\n\r\n\r\n<li><strong>PROS<\/strong>: \u041e\u0431\u043b\u0430\u0447\u043d\u0438 \u0440\u0435\u0448\u0435\u043d\u0438\u044f, \u043a\u043e\u0438\u0442\u043e \u0443\u0441\u043a\u043e\u0440\u044f\u0432\u0430\u0442 \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0438\u0442\u0435 \u0438 \u043e\u0441\u0438\u0433\u0443\u0440\u044f\u0432\u0430\u0442 \u0446\u0435\u043d\u043e\u0432\u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438<\/li>\r\n<\/ul>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">\u041f\u043e \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0435 \u043d\u0430 \u0441\u044a\u0434\u044a\u0440\u0436\u0430\u043d\u0438\u0435\u0442\u043e, <strong><a href=\"https:\/\/promoguy.nl\/bg\/blog\/google-analytics-a-beginners-guide-to-setting-up\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google \u0410\u043d\u0430\u043b\u0438\u0437<\/a><\/strong> \u0435 \u0447\u0443\u0434\u0435\u0441\u0435\u043d \u0437\u0430 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u043d\u0430 <a href=\"https:\/\/promoguy.nl\/bg\/blog\/smart-goals-marketing-analytics-with-google-101\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0431\u0435\u043d\u0447\u043c\u0430\u0440\u043a\u043e\u0432\u0435 \u0438 \u0430\u043d\u0430\u043b\u0438\u0437 \u043d\u0430 \u0442\u0440\u0430\u0444\u0438\u043a\u0430<\/a>. \u0421\u043b\u0435\u0434 \u043a\u0430\u0442\u043e \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u0446\u0438\u0440\u0430\u0442\u0435 \u0438\u0437\u0432\u0435\u0441\u0442\u043d\u0438\u0442\u0435 \u043a\u0430\u043d\u0430\u043b\u0438 \u043d\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438\u0442\u0435 \u0441\u0438, \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0438 \u043a\u0430\u0442\u043e <strong><a href=\"https:\/\/promoguy.nl\/bg\/blog\/semrush-sensor-keyword-research-seo-made-easy\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEMrush<\/a><\/strong> \u0438 <strong>Ahrefs<\/strong> \u043c\u043e\u0436\u0435 \u0434\u0430 \u043f\u043e\u043c\u043e\u0433\u043d\u0435 \u0437\u0430 \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u0441\u044a\u0434\u044a\u0440\u0436\u0430\u043d\u0438\u0435\u0442\u043e, \u043d\u0430\u0431\u043b\u044e\u0434\u0435\u043d\u0438\u0435 \u043d\u0430 <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/bg\/blog\/vocabulary\/seo\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/seo\" >SEO<\/a>, \u0438\u0437\u0432\u044a\u0440\u0448\u0432\u0430\u0439\u0442\u0435 \u0430\u043d\u0430\u043b\u0438\u0437 \u043d\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438\u0442\u0435 \u0432 PPC \u0438 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0439\u0442\u0435 \u0438\u0434\u0435\u0438 \u0437\u0430 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u0438\u0442\u0435 \u0441\u0438 \u043a\u0430\u043d\u0430\u043b\u0438.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><em>\u0410\u043a\u043e \u0432\u0430\u0448\u0438\u044f\u0442 \u0431\u0438\u0437\u043d\u0435\u0441 \u0442\u044a\u0440\u0441\u0438 \u043a\u043e\u043d\u0441\u0443\u043b\u0442\u0430\u0446\u0438\u0438 \u0437\u0430 \u0430\u043d\u0430\u043b\u0438\u0437 \u043d\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438, \u0441\u0442\u0435 \u043d\u0430 \u043f\u0440\u0430\u0432\u0438\u043b\u043d\u043e\u0442\u043e \u043c\u044f\u0441\u0442\u043e. \u0420\u0430\u0437\u0433\u043b\u0435\u0434\u0430\u0439\u0442\u0435 \u043d\u0430\u0448\u0438\u0442\u0435 <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/bg\/blog\/vocabulary\/services\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/services\" >\u0443\u0441\u043b\u0443\u0433\u0438<\/a> \u0437\u0430 \u043f\u043e\u0432\u0435\u0447\u0435 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f.<\/em><\/p>\r\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\u041a\u043e\u0433\u0430\u0442\u043e \u0441\u0442\u0430\u0432\u0430 \u0432\u044a\u043f\u0440\u043e\u0441 \u0437\u0430 \u0446\u0438\u0444\u0440\u043e\u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433, \u0430\u043d\u0430\u043b\u0438\u0437\u044a\u0442 \u043d\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438\u0442\u0435 \u0435 \u0435\u0434\u0438\u043d \u043e\u0442 \u043e\u0441\u043d\u043e\u0432\u043d\u0438\u0442\u0435 \u043d\u0430\u0447\u0438\u043d\u0438 \u0437\u0430 \u0441\u0440\u0430\u0432\u043d\u044f\u0432\u0430\u043d\u0435 \u043d\u0430 \u0434\u0435\u0439\u043d\u043e\u0441\u0442\u0442\u0430 \u0432\u0438. \u041d\u0430\u0443\u0447\u0435\u0442\u0435 \u043a\u0430\u043a \u0434\u0430 \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u0442\u0435 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u044f\u0442\u0430 \u0441\u0438.<\/p>","protected":false},"author":1,"featured_media":12837,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13,15],"tags":[236,237],"wl_entity_type":[47,54,45,51],"class_list":["post-9236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","category-seo-en","tag-competitor-analysis","tag-competitor-analysis-frameworks","wl_entity_type-article","wl_entity_type-faq-page","wl_entity_type-local-business","wl_entity_type-news-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Competitor Analysis For Digital Businesses 101 - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"A competitor analysis is a great way to determine where you stand in the market. 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