{"id":15513,"date":"2023-12-04T13:33:22","date_gmt":"2023-12-04T13:33:22","guid":{"rendered":"https:\/\/promoguy.nl\/vocabulary\/seo\/"},"modified":"2023-12-04T13:33:22","modified_gmt":"2023-12-04T13:33:22","slug":"seo","status":"publish","type":"entity","link":"https:\/\/promoguy.nl\/es\/blog\/vocabulary\/seo\/","title":{"rendered":"SEO"},"content":{"rendered":"<p>La optimizaci\u00f3n para motores de b\u00fasqueda (SEO) es el proceso que afecta a la visibilidad de un sitio o una p\u00e1gina web en los resultados de b\u00fasqueda \"naturales\" o no pagados (\"org\u00e1nicos\") de un motor de b\u00fasqueda. En general, cuanto antes (o m\u00e1s arriba en la p\u00e1gina de resultados de b\u00fasqueda) y m\u00e1s frecuentemente aparezca un sitio en la lista de resultados de b\u00fasqueda, m\u00e1s visitantes recibir\u00e1 de los usuarios del motor de b\u00fasqueda. El SEO puede dirigirse a diferentes tipos de b\u00fasqueda, como la b\u00fasqueda de im\u00e1genes, la b\u00fasqueda local, la b\u00fasqueda de v\u00eddeos, la b\u00fasqueda acad\u00e9mica, la b\u00fasqueda de noticias y los motores de b\u00fasqueda verticales espec\u00edficos del sector. Como estrategia de marketing en Internet, el SEO tiene en cuenta c\u00f3mo funcionan los motores de b\u00fasqueda, qu\u00e9 busca la gente, los t\u00e9rminos de b\u00fasqueda o las palabras clave que se escriben en los motores de b\u00fasqueda y qu\u00e9 motores de b\u00fasqueda prefiere el p\u00fablico al que se dirigen. La optimizaci\u00f3n de un sitio web puede implicar la edici\u00f3n de su contenido, HTML y codificaci\u00f3n asociada, tanto para aumentar su relevancia para palabras clave espec\u00edficas como para eliminar barreras a las actividades de indexaci\u00f3n de los motores de b\u00fasqueda. Otra t\u00e1ctica de SEO consiste en promocionar un sitio para aumentar el n\u00famero de backlinks o enlaces entrantes. El plural de la abreviatura SEO tambi\u00e9n puede referirse a los \"optimizadores de motores de b\u00fasqueda\", aquellos que prestan servicios de SEO.<\/p>","protected":false},"excerpt":{"rendered":"<p>Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine&#8217;s &#8220;natural&#8221; or unpaid (&#8220;organic&#8221;) search results. 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