{"id":15521,"date":"2023-12-04T13:36:06","date_gmt":"2023-12-04T13:36:06","guid":{"rendered":"https:\/\/promoguy.nl\/vocabulary\/landing-pages\/"},"modified":"2023-12-04T13:36:06","modified_gmt":"2023-12-04T13:36:06","slug":"landing-pages","status":"publish","type":"entity","link":"https:\/\/promoguy.nl\/es\/blog\/vocabulary\/landing-pages\/","title":{"rendered":"P\u00e1ginas de destino"},"content":{"rendered":"

En marketing online, una p\u00e1gina de aterrizaje, a veces conocida como \"p\u00e1gina de captaci\u00f3n de clientes potenciales\" o \"lander\", es una p\u00e1gina web \u00fanica que aparece en respuesta a hacer clic en un resultado de b\u00fasqueda optimizado para un motor de b\u00fasqueda o en un anuncio online. La p\u00e1gina de destino suele mostrar un texto de ventas dirigido que es una extensi\u00f3n l\u00f3gica del anuncio, el resultado de b\u00fasqueda o el enlace. Las p\u00e1ginas de destino suelen estar vinculadas a redes sociales, campa\u00f1as de correo electr\u00f3nico o campa\u00f1as de marketing en buscadores para aumentar la eficacia de los anuncios. El objetivo general de una p\u00e1gina de aterrizaje es convertir a los visitantes del sitio en ventas o clientes potenciales. Si el objetivo es obtener un cliente potencial, la p\u00e1gina de aterrizaje incluir\u00e1 alg\u00fan m\u00e9todo para que el visitante se ponga en contacto, normalmente un n\u00famero de tel\u00e9fono o un formulario de consulta. Si se trata de una venta, la p\u00e1gina de aterrizaje suele incluir un enlace en el que el visitante puede hacer clic y que le enviar\u00e1 a un carrito de la compra o a una zona de pago. Analizando la actividad generada por la URL vinculada, los profesionales del marketing pueden utilizar los porcentajes de clics y el \u00edndice de conversi\u00f3n para determinar el \u00e9xito de un anuncio.<\/p>","protected":false},"excerpt":{"rendered":"

In online marketing a landing page, sometimes known as a “lead capture page” or a “lander”, is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement, […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[],"wl_entity_type":[40],"class_list":["post-15521","entity","type-entity","status-publish","hentry","wl_entity_type-creative-work"],"acf":[],"yoast_head":"\nLanding pages - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Landing pages\" \/>\n<meta property=\"og:description\" content=\"In online marketing a landing page, sometimes known as a “lead capture page” or a “lander”, is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. 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