{"id":15540,"date":"2023-12-04T13:39:58","date_gmt":"2023-12-04T13:39:58","guid":{"rendered":"https:\/\/promoguy.nl\/vocabulary\/market-research\/"},"modified":"2023-12-04T13:39:58","modified_gmt":"2023-12-04T13:39:58","slug":"market-research","status":"publish","type":"entity","link":"https:\/\/promoguy.nl\/es\/blog\/vocabulary\/market-research\/","title":{"rendered":"estudios de mercado"},"content":{"rendered":"<p>La investigaci\u00f3n de mercado es cualquier esfuerzo organizado para recopilar informaci\u00f3n sobre los mercados o clientes objetivo.  Es un componente muy importante de la estrategia empresarial.   El t\u00e9rmino se suele intercambiar con el de investigaci\u00f3n de marketing; sin embargo, los profesionales expertos pueden establecer una distinci\u00f3n, en el sentido de que la investigaci\u00f3n de marketing se ocupa espec\u00edficamente de los procesos de marketing, mientras que la investigaci\u00f3n de mercado se ocupa espec\u00edficamente de los mercados. La investigaci\u00f3n de mercados es un factor clave para mantener la competitividad frente a los competidores. El estudio de mercado proporciona informaci\u00f3n importante para identificar y analizar las necesidades del mercado, su tama\u00f1o y la competencia. La investigaci\u00f3n de mercados, que incluye la investigaci\u00f3n social y de opini\u00f3n, es la recopilaci\u00f3n e interpretaci\u00f3n sistem\u00e1tica de informaci\u00f3n sobre individuos u organizaciones utilizando m\u00e9todos y t\u00e9cnicas estad\u00edsticas y anal\u00edticas de las ciencias sociales aplicadas para obtener informaci\u00f3n o apoyar la toma de decisiones.<\/p>","protected":false},"excerpt":{"rendered":"<p>Market research is any organized effort to gather information about target markets or customers. It is a very important component of business strategy. The term is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, while market research is concerned [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[],"wl_entity_type":[39],"class_list":["post-15540","entity","type-entity","status-publish","hentry","wl_entity_type-thing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>market research - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"market research\" \/>\n<meta property=\"og:description\" content=\"Market research is any organized effort to gather information about target markets or customers. 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