{"id":15575,"date":"2023-12-04T13:53:09","date_gmt":"2023-12-04T13:53:09","guid":{"rendered":"https:\/\/promoguy.nl\/vocabulary\/targeting\/"},"modified":"2023-12-04T13:53:09","modified_gmt":"2023-12-04T13:53:09","slug":"targeting","status":"publish","type":"entity","link":"https:\/\/promoguy.nl\/es\/blog\/vocabulary\/targeting\/","title":{"rendered":"dirigi\u00e9ndose a"},"content":{"rendered":"<p>La publicidad dirigida es un tipo de publicidad en la que los anuncios se colocan de forma que lleguen a los consumidores en funci\u00f3n de diversos rasgos como la demograf\u00eda, la psicograf\u00eda, las variables de comportamiento (como el historial de compra de productos), y la firmograf\u00eda ... u otras actividades de segundo orden que sirven como sustituto de estos rasgos. En la actualidad, la mayor parte de la publicidad dirigida en los nuevos medios utiliza sustitutos de segundo orden para la segmentaci\u00f3n, como el seguimiento de las actividades en l\u00ednea o m\u00f3viles de los consumidores, la asociaci\u00f3n de datos demogr\u00e1ficos hist\u00f3ricos de los consumidores de p\u00e1ginas web con el acceso de nuevos consumidores a p\u00e1ginas web, el uso de una palabra de b\u00fasqueda como base para el inter\u00e9s impl\u00edcito o la publicidad contextual. Los sistemas de publicidad dirigida ofrecen anuncios directamente basados en atributos demogr\u00e1ficos, psicogr\u00e1ficos o de comportamiento asociados a los consumidores expuestos al anuncio. Estos sistemas son siempre digitales y deben ser direccionables en el sentido de que el punto final que sirve el anuncio (descodificador, sitio web o se\u00f1al digital) debe ser capaz de mostrar un anuncio independientemente de cualquier otro punto final bas\u00e1ndose en los atributos del consumidor espec\u00edficos de ese punto final en el momento en que se sirve el anuncio. Por tanto, los sistemas de publicidad direccionable deben utilizar los rasgos del consumidor asociados a los puntos finales como base para seleccionar y servir los anuncios.<\/p>","protected":false},"excerpt":{"rendered":"<p>Targeted advertising is a type of advertising whereby advertisements are placed so as to reach consumers based on various traits such as demographics, psychographics, behavioral variables (such as product purchase history), and firmographics &#8230; or other second-order activities which serve as a proxy for these traits. Most targeted new media advertising currently uses second-order proxies [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[],"wl_entity_type":[39],"class_list":["post-15575","entity","type-entity","status-publish","hentry","wl_entity_type-thing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>targeting - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"targeting\" \/>\n<meta property=\"og:description\" content=\"Targeted advertising is a type of advertising whereby advertisements are placed so as to reach consumers based on various traits such as demographics, psychographics, behavioral variables (such as product purchase history), and firmographics &#8230; or other second-order activities which serve as a proxy for these traits. Most targeted new media advertising currently uses second-order proxies [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/promoguy.nl\/es\/blog\/vocabulary\/targeting\/\" \/>\n<meta property=\"og:site_name\" content=\"Promoguy Digital Marketing Agency\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/vocabulary\\\/targeting\\\/\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/vocabulary\\\/targeting\\\/\",\"name\":\"targeting - Promoguy Digital Marketing Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#website\"},\"datePublished\":\"2023-12-04T13:53:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/vocabulary\\\/targeting\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/promoguy.nl\\\/blog\\\/vocabulary\\\/targeting\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/vocabulary\\\/targeting\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"targeting\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/\",\"name\":\"Promoguy Digital Marketing Agency\",\"description\":\"Performance Marketing Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\",\"name\":\"Promoguy Digital Marketing Agency\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg\",\"contentUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg\",\"width\":362,\"height\":82,\"caption\":\"Promoguy Digital Marketing Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Orientaci\u00f3n - Promoguy Agencia de Marketing Digital","robots":{"index":"noindex","follow":"follow"},"og_locale":"es_ES","og_type":"article","og_title":"targeting","og_description":"Targeted advertising is a type of advertising whereby advertisements are placed so as to reach consumers based on various traits such as demographics, psychographics, behavioral variables (such as product purchase history), and firmographics &#8230; or other second-order activities which serve as a proxy for these traits. Most targeted new media advertising currently uses second-order proxies [&hellip;]","og_url":"https:\/\/promoguy.nl\/es\/blog\/vocabulary\/targeting\/","og_site_name":"Promoguy Digital Marketing Agency","twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/promoguy.nl\/blog\/vocabulary\/targeting\/","url":"https:\/\/promoguy.nl\/blog\/vocabulary\/targeting\/","name":"Orientaci\u00f3n - Promoguy Agencia de Marketing Digital","isPartOf":{"@id":"https:\/\/promoguy.nl\/pt\/#website"},"datePublished":"2023-12-04T13:53:09+00:00","breadcrumb":{"@id":"https:\/\/promoguy.nl\/blog\/vocabulary\/targeting\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/promoguy.nl\/blog\/vocabulary\/targeting\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/promoguy.nl\/blog\/vocabulary\/targeting\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/promoguy.nl\/pt\/"},{"@type":"ListItem","position":2,"name":"targeting"}]},{"@type":"WebSite","@id":"https:\/\/promoguy.nl\/pt\/#website","url":"https:\/\/promoguy.nl\/pt\/","name":"Promoguy Agencia de Marketing Digital","description":"Agencia de marketing de resultados","publisher":{"@id":"https:\/\/promoguy.nl\/pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/promoguy.nl\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/promoguy.nl\/pt\/#organization","name":"Promoguy Agencia de Marketing Digital","url":"https:\/\/promoguy.nl\/pt\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/logo\/image\/","url":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/06\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg","contentUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/06\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg","width":362,"height":82,"caption":"Promoguy Digital Marketing Agency"},"image":{"@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/logo\/image\/"}}]}},"_wl_alt_label":[],"wl:entity_url":"https:\/\/data.wordlift.io\/wl1503668\/entity\/targeting","_links":{"self":[{"href":"https:\/\/promoguy.nl\/es\/wp-json\/wp\/v2\/entities\/15575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/promoguy.nl\/es\/wp-json\/wp\/v2\/entities"}],"about":[{"href":"https:\/\/promoguy.nl\/es\/wp-json\/wp\/v2\/types\/entity"}],"author":[{"embeddable":true,"href":"https:\/\/promoguy.nl\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/promoguy.nl\/es\/wp-json\/wp\/v2\/comments?post=15575"}],"version-history":[{"count":0,"href":"https:\/\/promoguy.nl\/es\/wp-json\/wp\/v2\/entities\/15575\/revisions"}],"wp:attachment":[{"href":"https:\/\/promoguy.nl\/es\/wp-json\/wp\/v2\/media?parent=15575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/promoguy.nl\/es\/wp-json\/wp\/v2\/categories?post=15575"},{"taxonomy":"wl_entity_type","embeddable":true,"href":"https:\/\/promoguy.nl\/es\/wp-json\/wp\/v2\/wl_entity_type?post=15575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}