{"id":15576,"date":"2023-12-04T13:53:10","date_gmt":"2023-12-04T13:53:10","guid":{"rendered":"https:\/\/promoguy.nl\/vocabulary\/brand-awareness\/"},"modified":"2023-12-04T13:53:10","modified_gmt":"2023-12-04T13:53:10","slug":"brand-awareness","status":"publish","type":"entity","link":"https:\/\/promoguy.nl\/es\/blog\/vocabulary\/brand-awareness\/","title":{"rendered":"notoriedad de marca"},"content":{"rendered":"

La notoriedad de marca es el grado en que los clientes potenciales reconocen una marca y la asocian correctamente con un producto concreto. Expresada normalmente como porcentaje del mercado objetivo, la notoriedad de marca es el principal objetivo de la publicidad en los primeros meses o a\u00f1os de introducci\u00f3n de un producto. La conciencia de marca est\u00e1 relacionada con las funciones de las identidades de marca en la memoria de los consumidores y puede reflejarse en lo bien que los consumidores pueden identificar la marca en diversas condiciones. La conciencia de marca incluye el reconocimiento y el recuerdo de la marca. El reconocimiento de marca se refiere a la capacidad de los consumidores para diferenciar correctamente la marca a la que han estado expuestos previamente. Esto no requiere necesariamente que los consumidores identifiquen el nombre de la marca. En cambio, suele significar que los consumidores pueden responder a una determinada marca tras ver las im\u00e1genes visuales de su envase. El recuerdo de marca se refiere a la capacidad de los consumidores para generar y recuperar correctamente la marca en su memoria. Una marca que es bien conocida por la gran mayor\u00eda de los hogares tambi\u00e9n se denomina nombre familiar.<\/p>","protected":false},"excerpt":{"rendered":"

Brand awareness is the extent to which a brand is recognized by potential customers, and is correctly associated with a particular product. Expressed usually as a percentage of the target market, brand awareness is the primary goal of advertising in the early months or years of a product’s introduction. Brand awareness is related to the […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[],"wl_entity_type":[39],"class_list":["post-15576","entity","type-entity","status-publish","hentry","wl_entity_type-thing"],"acf":[],"yoast_head":"\nbrand awareness - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"brand awareness\" \/>\n<meta property=\"og:description\" content=\"Brand awareness is the extent to which a brand is recognized by potential customers, and is correctly associated with a particular product. 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