{"id":15609,"date":"2023-12-04T14:06:41","date_gmt":"2023-12-04T14:06:41","guid":{"rendered":"https:\/\/promoguy.nl\/vocabulary\/engagement\/"},"modified":"2023-12-04T14:06:41","modified_gmt":"2023-12-04T14:06:41","slug":"engagement","status":"publish","type":"entity","link":"https:\/\/promoguy.nl\/es\/blog\/vocabulary\/engagement\/","title":{"rendered":"Compromiso"},"content":{"rendered":"

El marketing de compromiso, a veces denominado \"marketing experiencial\", \"marketing de eventos\", \"marketing sobre el terreno\", \"marketing en directo\" o \"marketing de participaci\u00f3n\", es una estrategia de marketing que involucra directamente a los consumidores y les invita y anima a participar en la evoluci\u00f3n de una marca. En lugar de considerar a los consumidores como receptores pasivos de mensajes, los profesionales del marketing de compromiso creen que los consumidores deben participar activamente en la producci\u00f3n y cocreaci\u00f3n de los programas de marketing, desarrollando una relaci\u00f3n con la marca. El compromiso del consumidor es el punto final en el que una marca y un consumidor conectan para ofrecer una verdadera experiencia relacionada con los valores fundamentales de la marca. Es una conexi\u00f3n a largo plazo que debe mejorarse con el tiempo.<\/p>","protected":false},"excerpt":{"rendered":"

Engagement marketing, sometimes called “experiential marketing,” “event marketing”, “on-ground marketing”, “live marketing” or “participation marketing,” is a marketing strategy that directly engages consumers and invites and encourages consumers to participate in the evolution of a brand. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[],"wl_entity_type":[40],"class_list":["post-15609","entity","type-entity","status-publish","hentry","wl_entity_type-creative-work"],"acf":[],"yoast_head":"\nEngagement - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Engagement\" \/>\n<meta property=\"og:description\" content=\"Engagement marketing, sometimes called “experiential marketing,” “event marketing”, “on-ground marketing”, “live marketing” or “participation marketing,” is a marketing strategy that directly engages consumers and invites and encourages consumers to participate in the evolution of a brand. 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