{"id":15688,"date":"2023-12-06T16:09:27","date_gmt":"2023-12-06T16:09:27","guid":{"rendered":"https:\/\/promoguy.nl\/vocabulary\/target-audience\/"},"modified":"2023-12-06T16:09:27","modified_gmt":"2023-12-06T16:09:27","slug":"target-audience","status":"publish","type":"entity","link":"https:\/\/promoguy.nl\/es\/blog\/vocabulary\/target-audience\/","title":{"rendered":"p\u00fablico destinatario"},"content":{"rendered":"<p>Un p\u00fablico objetivo es la audiencia o los lectores a los que se dirige una publicaci\u00f3n, un anuncio u otro mensaje. En marketing y publicidad, es un grupo espec\u00edfico de personas dentro del mercado objetivo al que se dirige un producto o el mensaje de marketing de un producto (Kotler 2000). Por ejemplo, si una empresa vende nuevos programas de dieta para hombres con enfermedades cardiacas (mercado objetivo), la comunicaci\u00f3n puede dirigirse a esos hombres, pero tambi\u00e9n quiz\u00e1 a sus c\u00f3nyuges (p\u00fablico objetivo). El marketing orientado y la publicidad orientada persiguen la narrowcasting en lugar de la broadcasting. Un p\u00fablico objetivo puede estar formado por personas de un determinado grupo de edad, sexo, estado civil, etc., por ejemplo, adolescentes, mujeres, solteros, etc. Una combinaci\u00f3n de factores, por ejemplo, hombres de entre 20 y 30 a\u00f1os es un p\u00fablico objetivo habitual. Otros grupos, aunque no sean el objetivo principal, tambi\u00e9n pueden estar interesados. Descubrir el mercado o mercados objetivo adecuados y determinar el p\u00fablico objetivo es una de las actividades m\u00e1s importantes de la gesti\u00f3n de marketing (Niewenhuizen et al. 2000). Quiz\u00e1 el mayor error que se puede cometer en la determinaci\u00f3n del p\u00fablico objetivo es intentar llegar a todo el mundo y acabar no atrayendo a nadie.<\/p>","protected":false},"excerpt":{"rendered":"<p>A target audience is the intended audience or readership of a publication, advertisement, or other message. In marketing and advertising, it is a specific group of people within the target market at which a product or the marketing message of a product is aimed (Kotler 2000). For example, if a company sells new diet programs [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[],"wl_entity_type":[39],"class_list":["post-15688","entity","type-entity","status-publish","hentry","wl_entity_type-thing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>target audience - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"target audience\" \/>\n<meta property=\"og:description\" content=\"A target audience is the intended audience or readership of a publication, advertisement, or other message. 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