{"id":15999,"date":"2024-02-20T14:48:37","date_gmt":"2024-02-20T14:48:37","guid":{"rendered":"https:\/\/promoguy.nl\/?p=15999"},"modified":"2024-09-18T01:01:23","modified_gmt":"2024-09-18T01:01:23","slug":"video-content-services-for-smart-building-solutions-provider","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/es\/blog\/2024\/02\/20\/video-content-services-for-smart-building-solutions-provider\/","title":{"rendered":"Servicios de contenidos de v\u00eddeo para proveedores de soluciones para edificios inteligentes"},"content":{"rendered":"

Los contenidos de v\u00eddeo siguen siendo el m\u00e9todo m\u00e1s eficaz para atraer la atenci\u00f3n en Internet. Aunque nunca ha sido tan f\u00e1cil publicar v\u00eddeos, el problema con el que se encuentran muchas empresas es el de abrirse paso entre el ruido. Crear contenidos visuales impactantes es una cosa, pero marketing<\/a> Otra consideraci\u00f3n es conseguir el m\u00e1ximo efecto. En este estudio de caso se analiza c\u00f3mo conseguimos el \u00e9xito para EDGE Next, un edificio inteligente<\/a> proveedor de soluciones que busca mejorar su difusi\u00f3n del v\u00eddeo.<\/p>\n

EDGE Next, una empresa tecnol\u00f3gica dedicada a las tecnolog\u00edas de edificios inteligentes, quer\u00eda dar un giro hacia el v\u00eddeo. Nuestros esfuerzos ayudaron a crear m\u00e1s compromiso e inter\u00e9s en sus servicios de construcci\u00f3n inteligente y proptech, haciendo un uso m\u00e1s eficiente de su contenido de marketing existente. Con nuestra ayuda, pudieron aprovechar sus esfuerzos de una forma m\u00e1s racional y estrat\u00e9gica.<\/p>\n

La estrategia principal consist\u00eda en crear contenidos r\u00e1pidos m\u00e1s centrados, en lugar de v\u00eddeos de larga duraci\u00f3n.<\/p>\n

Puede seguir leyendo para saber m\u00e1s, pero si busca servicios de contenidos o de marketing en general, podemos ayudarle. Nuestros servicios han ayudado a numerosas empresas a alcanzar un gran \u00e9xito y podemos hacer lo mismo por usted. Haga clic en el bot\u00f3n de abajo para ver lo que podemos hacer por usted<\/em>:<\/p>\n

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\u00bfBusca el siguiente paso para el crecimiento de su empresa?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nuestros expertos ofrecen soluciones en todo el mundo para empresas de todos los tama\u00f1os.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tM\u00e1s informaci\u00f3n<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/span><\/p>\n

Perspectivas del cliente<\/h2>\n

El cliente es un nombre muy conocido en el mundo de los edificios inteligentes y las soluciones de oficina aut\u00f3noma. Su trabajo ayuda a crear oficinas m\u00e1s sostenibles mediante la gesti\u00f3n inteligente de la energ\u00eda. La tecnolog\u00eda tambi\u00e9n optimiza el entorno y la atm\u00f3sfera de trabajo para fomentar el bienestar de los empleados.<\/p>\n

Como B2B<\/a> su tecnolog\u00eda sirve a un prop\u00f3sito muy espec\u00edfico. La imagen de marca de la empresa era la de una start-up futurista que quiere mejorar nuestra forma de trabajar. Como ya hab\u00edamos trabajado con ellos en anuncios de marketing digital, conoc\u00edamos bien sus necesidades de marketing. El principal reto era plasmarlas en un contenido de v\u00eddeo que las pusiera de manifiesto.<\/p>\n

Con una tecnolog\u00eda B2B de alto coste, la empresa necesitaba el contenido visual adecuado para aclarar la funci\u00f3n y la necesidad de sus servicios.<\/p>\n

Estrategia de contenidos de v\u00eddeo<\/h2>\n

\"Servicios<\/p>\n

En estad\u00edsticas de marketing a partir de 2023<\/a> indicaba, el v\u00eddeo ef\u00edmero y los contenidos r\u00e1pidos y breves estaban de moda. Esto significar\u00eda aprovechar los contenidos de v\u00eddeo existentes en todas sus formas. La empresa, hasta ahora, contaba con exposiciones en directo y podcasts como parte de sus contenidos potenciales.<\/p>\n

Decidimos que el uso m\u00e1s eficaz del material en grandes cantidades ser\u00eda dividirlo en trozos m\u00e1s peque\u00f1os y digeribles y publicarlo en forma de bocado. Esta estrategia aprovechar\u00eda mejor las tendencias actuales del v\u00eddeo y nos permitir\u00eda sacar el m\u00e1ximo partido al contenido. Apostar por la coherencia y la longevidad con un enfoque era m\u00e1s importante que publicar v\u00eddeos individuales m\u00e1s largos.<\/p>\n

Otro reto fue la transici\u00f3n de sus mensajes est\u00e1ticos a v\u00eddeos din\u00e1micos, manteniendo al mismo tiempo la naturaleza informativa del contenido. Equilibrar la informaci\u00f3n con el atractivo visual exig\u00eda una planificaci\u00f3n estrat\u00e9gica para garantizar que los v\u00eddeos resonaran en la audiencia. A continuaci\u00f3n, nuestro equipo elabor\u00f3 textos y elementos visuales para acompa\u00f1ar los v\u00eddeos y lograr la m\u00e1xima participaci\u00f3n.<\/span><\/p>\n

Adem\u00e1s de sus v\u00eddeos promocionales, ten\u00edamos contenidos de sus eventos y podcasts para convertirlos en clips. Esto nos permitir\u00eda crear teasers para sus otros contenidos y dirigir a los espectadores a otros lugares.<\/p>\n

Ejecuci\u00f3n integrada de contenidos de v\u00eddeo y publicidad<\/h2>\n

Difundimos los v\u00eddeos en las redes sociales y Google<\/a> Red de Display. Gracias a la promoci\u00f3n selectiva, nos aseguramos de que los v\u00eddeos llegaran al p\u00fablico adecuado. Unas m\u00e9tricas de participaci\u00f3n regulares no significar\u00edan gran cosa, ya que se trataba de una iniciativa B2B cuyo objetivo principal era crear conciencia y posibles clientes potenciales de las empresas. La clientela empresarial se comporta de forma diferente en las redes sociales y el grupo es m\u00e1s reducido, por lo que la segmentaci\u00f3n puede ser esencial para alcanzar estos objetivos.<\/p>\n

Con la ayuda de una segmentaci\u00f3n adecuada, pod\u00edamos garantizar que no se desperdiciara audiencia. La creaci\u00f3n de clips cortos para sus podcasts ayudar\u00eda a utilizar un contenido para promocionar otro y mostrar la marca de la empresa. Ya hab\u00edamos optimizado sus anuncios para que tuvieran un impacto \u00f3ptimo. Con los v\u00eddeos, tambi\u00e9n ten\u00edamos contenido que presentar.<\/p>\n

Resultados<\/h2>\n

Nuestra agencia integr\u00f3 a la perfecci\u00f3n la producci\u00f3n de v\u00eddeo din\u00e1mico en la estrategia de contenidos del cliente. Combinando elementos visuales con narraciones informativas, transformamos historias de \u00e9xito y resultados est\u00e1ticos en contenidos de v\u00eddeo cautivadores. Este cambio a\u00f1adi\u00f3 un estilo moderno y un formato de v\u00eddeo f\u00e1cil de digerir que pod\u00edan utilizar para atraer inter\u00e9s y clientes potenciales.<\/span><\/p>\n

Como se puede ver en el recuento de visitas, los v\u00eddeos que sub\u00edamos eran exponencialmente mejores que los que sub\u00edan ellos (a menudo obten\u00edan 150 veces m\u00e1s visitas). En el caso de los v\u00eddeos subidos por una empresa tecnol\u00f3gica, estos ganaban bastantes visitas.<\/p>\n

\"Contenido<\/p>\n

Sin embargo, no eran los \u00fanicos v\u00eddeos. Los cortos de TikTok y YouTube tambi\u00e9n presentaban otra v\u00eda de comercializaci\u00f3n, en la que pod\u00edan prosperar contenidos a\u00fan m\u00e1s breves. Sus canales consiguieron 100.000 visitas en cuesti\u00f3n de dos meses con estos formatos combinados.<\/p>\n

Desde entonces, la empresa ha incorporado este estilo a sus procesos. Sus v\u00eddeos sobre tecnolog\u00eda reciben mucha m\u00e1s atenci\u00f3n que antes. Los v\u00eddeos despiertan inter\u00e9s por la empresa y sus soluciones para edificios inteligentes, que pueden ser dif\u00edciles de entender sin una promoci\u00f3n adecuada.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Video content is still the most effective method of turning heads online. While it has never been easier to publish videos, the problem many companies run into is cutting through the noise. Creating visual content that has an impact is one thing, but marketing it for maximum effect is another consideration. This case study delves […]<\/p>\n","protected":false},"author":2,"featured_media":16021,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[17,18,7],"tags":[482,485,484,483],"wl_entity_type":[47,45],"class_list":["post-15999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-client-management","category-online-marketing","tag-advertising-content-execution","tag-google-display-network","tag-video-content-services","tag-video-content-strategy","wl_entity_type-article","wl_entity_type-local-business"],"acf":[],"yoast_head":"\nVideo Content Services For Smart Building Solutions Provider - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Our work with EDGE Next is a great example of the power of video content in marketing. Learn how we leveraged their media for optimal effect.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/es\/blog\/2024\/02\/20\/video-content-services-for-smart-building-solutions-provider\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Video Content Services For Smart Building Solutions Provider\" \/>\n<meta property=\"og:description\" content=\"Our work with EDGE Next is a great example of the power of video content in marketing. 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