{"id":16619,"date":"2024-08-23T08:53:41","date_gmt":"2024-08-23T08:53:41","guid":{"rendered":"https:\/\/promoguy.nl\/?p=16619"},"modified":"2024-09-18T00:50:19","modified_gmt":"2024-09-18T00:50:19","slug":"tiktok-analytics-in-2024-metrics-demographics","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/es\/blog\/2024\/08\/23\/tiktok-analytics-in-2024-metrics-demographics\/","title":{"rendered":"Anal\u00edtica de TikTok en 2024: M\u00e9tricas y demograf\u00eda"},"content":{"rendered":"<div class=\"___SBoxInline_1vt8n_swa-addon_\" role=\"listitem\" data-ui-name=\"Tooltip.Trigger\" aria-haspopup=\"true\">\n<p tabindex=\"-1\" data-ui-name=\"Tag\">TikTok es una plataforma importante, que rivaliza con la mayor parte de la vieja guardia de las redes sociales. Ofrece un gran p\u00fablico objetivo <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/es\/blog\/vocabulary\/audience\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/audience\" >audiencia<\/a> de los consumidores m\u00e1s j\u00f3venes, puede ser una forma pr\u00e1ctica de publicitar determinados productos con un grupo demogr\u00e1fico espec\u00edfico. Para sacar el m\u00e1ximo partido a tu marketing, tienes que estar atento a tus an\u00e1lisis de TikTok y saber d\u00f3nde buscar. Repasemos los aspectos b\u00e1sicos de <span class=\"___SText_18q1h_swa-addon_\" data-ui-name=\"Tag.Text\" id=\"igc-ui-kit-r2s-tag-text\" tabindex=\"-1\">c\u00f3mo comprobar las anal\u00edticas en TikTok<\/span> y qu\u00e9 hay que tener en cuenta.<\/p>\n<h2 tabindex=\"-1\" data-ui-name=\"Tag\"><span class=\"___SText_18q1h_swa-addon_\" data-ui-name=\"Tag.Text\" id=\"igc-ui-kit-r2p-tag-text\" tabindex=\"-1\">C\u00f3mo ver los an\u00e1lisis en <\/span>TikTok<\/h2>\n<p id=\"igc-ui-kit-r2m-tag\" class=\"___STag_18q1h_swa-addon_ _size_l_18q1h_swa-addon_ _theme_secondary_18q1h_swa-addon_\" tabindex=\"-1\" data-ui-name=\"Tag\">Para ver las anal\u00edticas de TikTok, tienes que abrir la aplicaci\u00f3n e ir a tu perfil de TikTok situado en la esquina inferior derecha. Puedes tocar el icono de la esquina superior derecha, donde ver\u00e1s la opci\u00f3n Herramientas del creador, y ya puedes seleccionar \"Anal\u00edticas.\"<\/p>\n<p class=\"___STag_18q1h_swa-addon_ _size_l_18q1h_swa-addon_ _theme_secondary_18q1h_swa-addon_\" tabindex=\"-1\" data-ui-name=\"Tag\">Para los usuarios de ordenadores de sobremesa, hay que ir a <a href=\"http:\/\/tiktok.com\/analytics\">tiktok.com\/analytics<\/a> y accede a tu cuenta. Puedes comprobar d\u00f3nde est\u00e1 tu imagen de perfil, pasa el rat\u00f3n por encima y selecciona \"<a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/es\/blog\/vocabulary\/business\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/business\" >Empresas<\/a> Suite\".<\/p>\n<p class=\"___STag_18q1h_swa-addon_ _size_l_18q1h_swa-addon_ _theme_secondary_18q1h_swa-addon_\" tabindex=\"-1\" data-ui-name=\"Tag\">Entre las m\u00e9tricas disponibles para monitorizar, tienes tu n\u00famero de seguidores, likes, comentarios y shares. Las anal\u00edticas de TikTok ofrecen una visi\u00f3n m\u00e1s profunda, permiti\u00e9ndote evaluar el crecimiento semanal y mensual, el rendimiento de los v\u00eddeos por tiempo de reproducci\u00f3n, el compromiso de los seguidores con tus v\u00eddeos y mucho m\u00e1s.<\/p>\n<h3 class=\"___STag_18q1h_swa-addon_ _size_l_18q1h_swa-addon_ _theme_secondary_18q1h_swa-addon_\" tabindex=\"-1\" data-ui-name=\"Tag\">Principales datos y m\u00e9tricas de TikTok que se deben seguir<\/h3>\n<\/div>\n<div tabindex=\"-1\" data-ui-name=\"Tag\"><\/div>\n<div tabindex=\"-1\" data-ui-name=\"Tag\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-16627 size-full\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/08\/Article-post-tiktok2.png\" alt=\"An\u00e1lisis de TikTok en 2024\" width=\"1920\" height=\"755\" srcset=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/08\/Article-post-tiktok2.png 1920w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/08\/Article-post-tiktok2-300x118.png 300w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/08\/Article-post-tiktok2-1024x403.png 1024w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/08\/Article-post-tiktok2-768x302.png 768w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/08\/Article-post-tiktok2-1536x604.png 1536w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/08\/Article-post-tiktok2-18x7.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n<div tabindex=\"-1\" data-ui-name=\"Tag\"><\/div>\n<div class=\"___SBoxInline_1vt8n_swa-addon_\" role=\"listitem\" data-ui-name=\"Tooltip.Trigger\" aria-haspopup=\"true\">\n<div class=\"___STag_18q1h_swa-addon_ _size_l_18q1h_swa-addon_ _theme_secondary_18q1h_swa-addon_\" tabindex=\"-1\" data-ui-name=\"Tag\">El tipo de resumen al que puedes acceder depender\u00e1 de si tienes un Creador o un <span id=\"urn:enhancement-1dd70f57-066e-486a-b8af-3be8fba63a18\" class=\"textannotation disambiguated wl-thing\" itemid=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/business\">Businessan, as\u00ed como el dispositivo que est\u00e1 utilizando. La secci\u00f3n de an\u00e1lisis suele incluir cuatro apartados: <strong>Visi\u00f3n general<\/strong>, <strong>Contenido<\/strong>, <strong>Seguidores<\/strong>y <strong>EN VIVO<\/strong>.<\/span><\/div>\n<p class=\"___STag_18q1h_swa-addon_ _size_l_18q1h_swa-addon_ _theme_secondary_18q1h_swa-addon_\" tabindex=\"-1&lt;span id=\" data-ui-name=\"Tag\">Utilizaci\u00f3n de la <strong>Ficha Visi\u00f3n general<\/strong>puede seguir el n\u00famero y la tasa de crecimiento de:<\/p>\n<ul>\n<li class=\"___STag_18q1h_swa-addon_ _size_l_18q1h_swa-addon_ _theme_secondary_18q1h_swa-addon_\" tabindex=\"-1\" data-ui-name=\"Tag\">Le gusta<\/li>\n<li class=\"___STag_18q1h_swa-addon_ _size_l_18q1h_swa-addon_ _theme_secondary_18q1h_swa-addon_\" tabindex=\"-1\" data-ui-name=\"Tag\">Comentarios<\/li>\n<li class=\"___STag_18q1h_swa-addon_ _size_l_18q1h_swa-addon_ _theme_secondary_18q1h_swa-addon_\" tabindex=\"-1\" data-ui-name=\"Tag\">Comparticiones de sus v\u00eddeos<\/li>\n<li id=\"urn:enhancement-192e62e6-f7ca-43c0-955e-5a479a04fb4b\" class=\"___STag_18q1h_swa-addon_ _size_l_18q1h_swa-addon_ _theme_secondary_18q1h_swa-addon_\" tabindex=\"\" data-ui-name=\"Tag\">V\u00eddeos que has compartido<\/li>\n<li class=\"___STag_18q1h_swa-addon_ _size_l_18q1h_swa-addon_ _theme_secondary_18q1h_swa-addon_\" tabindex=\"-1\" data-ui-name=\"Tag\">Seguidores que ha ganado<\/li>\n<\/ul>\n<p class=\"___STag_18q1h_swa-addon_ _size_l_18q1h_swa-addon_ _theme_secondary_18q1h_swa-addon_\" tabindex=\"-1\" data-ui-name=\"Tag\">Hay otras m\u00e9tricas adicionales, como las visualizaciones de v\u00eddeos y las visualizaciones de perfiles. Los intervalos de fechas son \u00fatiles para seguir el crecimiento en determinados periodos y contrastar marcos temporales.<\/p>\n<p tabindex=\"-1\" data-ui-name=\"Tag\">En virtud de la <strong>Ficha Contenido<\/strong>puedes rastrear:<\/p>\n<ul>\n<li tabindex=\"-1\" data-ui-name=\"Tag\">Tiempo medio de vigilancia<\/li>\n<li tabindex=\"-1\" data-ui-name=\"Tag\">Tiempo total de juego<\/li>\n<li tabindex=\"-1\" data-ui-name=\"Tag\">Visionados de v\u00eddeos por secci\u00f3n<\/li>\n<li tabindex=\"-1\" data-ui-name=\"Tag\">Visionados de v\u00eddeos por grupos demogr\u00e1ficos<\/li>\n<\/ul>\n<p>En virtud de la <strong>Ficha Seguidores<\/strong>puede comprobarlo:<\/p>\n<ul>\n<li>Total de seguidores<\/li>\n<li>Seguidores netos (nuevos seguidores menos los que han dejado de seguir durante un periodo seleccionado)<\/li>\n<li>Estad\u00edsticas de g\u00e9nero<\/li>\n<li>Demograf\u00eda por edades<\/li>\n<li>Principales pa\u00edses y ciudades<\/li>\n<li>Momentos de mayor actividad<\/li>\n<\/ul>\n<p>Por \u00faltimo, en la secci\u00f3n Live, que se ocupa de las anal\u00edticas sobre retransmisiones en directo, tambi\u00e9n puedes encontrar:<\/p>\n<ul>\n<li>Total de visitas<\/li>\n<li>Tiempo total<\/li>\n<li>Nuevos seguidores (usuarios de TikTok que empezaron a seguirte durante una sesi\u00f3n Live)<\/li>\n<li>Mayor n\u00famero de espectadores<\/li>\n<li>Espectadores \u00fanicos<\/li>\n<li>Diamantes (regalos virtuales recibidos de otros usuarios)<\/li>\n<li>Ranking de espectadores (qu\u00e9 espectadores te ven m\u00e1s o comparten m\u00e1s regalos contigo)<\/li>\n<\/ul>\n<\/div>\n<div class=\"___SBoxInline_1vt8n_swa-addon_\" role=\"listitem\" data-ui-name=\"Tooltip.Trigger\" aria-haspopup=\"true\">\n<h2><span class=\"___SText_18q1h_swa-addon_\" data-ui-name=\"Tag.Text\" id=\"igc-ui-kit-r2v-tag-text\" tabindex=\"-1\">\u00bfTiene TikTok an\u00e1lisis s\u00f3lidos?<\/span><\/h2>\n<p>Las m\u00e9tricas de TikTok son bastante pr\u00e1cticas para la mayor\u00eda de los anunciantes de TikTok, ya que permiten conocer las visualizaciones \u00fanicas, las clasificaciones y los datos geogr\u00e1ficos y demogr\u00e1ficos. Para obtener datos m\u00e1s completos o una mejor visi\u00f3n, recomendamos utilizar herramientas adicionales como Sprout Social o Social Insider. Estas tambi\u00e9n pueden ser mejores para visualizar datos.<\/p>\n<p><span class=\"___SText_18q1h_swa-addon_\" data-ui-name=\"Tag.Text\" id=\"igc-ui-kit-r35-tag-text\" tabindex=\"-1\">La plataforma<\/span><span class=\"___SText_18q1h_swa-addon_\" data-ui-name=\"Tag.Text\" id=\"igc-ui-kit-r35-tag-text\" tabindex=\"-1\">\u00a0utiliza datos r\u00e1pidos para los an\u00e1lisis de TikTok y las recomendaciones de usuarios. En pocas palabras, FastData se refiere al procesamiento inmediato y la sugerencia de amplios conjuntos de datos, incluidos los v\u00eddeos y las interacciones de los usuarios. TikTok aprovecha FastData para crear una experiencia fluida y personalizada para sus usuarios recomend\u00e1ndoles v\u00eddeos que se ajusten a sus intereses, derivados de sus actividades previas en la plataforma en tiempo real.<\/span><\/p>\n<p>Puedes descargar tus datos de TikTok directamente desde la app o el sitio web de TikTok. Puedes consultar tu Perfil en la parte inferior, tocar el bot\u00f3n Men\u00fa en la parte superior y, a continuaci\u00f3n, tocar Configuraci\u00f3n y Privacidad. Desde la opci\u00f3n de cuenta, puedes descargar tus datos en varios formatos diferentes.<\/p>\n<p>TikTok estad\u00edstica <span style=\"background-color: transparent;\">t<\/span>estante<span style=\"background-color: transparent;\">e<\/span>r aplicaci\u00f3n<span style=\"background-color: transparent;\">s<\/span> lik<span style=\"background-color: transparent;\">e Sprout Social requerir\u00e1 que consigas<\/span> a p<span style=\"background-color: transparent;\">cuenta de ayuda a<\/span>nd enlace<span style=\"background-color: transparent;\"> tu TikTok<\/span> prof<span style=\"background-color: transparent;\">ile. El seguimiento de TikTok puede b<\/span>e c<span style=\"background-color: transparent;\">rucial ya que la aplicaci\u00f3n mo<\/span>vos <span style=\"background-color: transparent;\">tan r\u00e1pidamente y, como la mayor\u00eda <\/span>busi<span style=\"background-color: transparent;\">nes, es posible que desee complementar TikTok <\/span>con som<span style=\"background-color: transparent;\">e sistemas de seguimiento de terceros.<\/span><\/p>\n<p><span class=\"___SText_18q1h_swa-addon_\" data-ui-name=\"Tag.Text\" id=\"igc-ui-kit-r3h-tag-text\" style=\"color: #202020; font-family: 'Fira Sans', sans-serif; font-size: 2rem; font-weight: 600; background-color: transparent;\" tabindex=\"-1\">Audiencia de TikTok<\/span><img decoding=\"async\" class=\"alignnone wp-image-16626 size-full\" style=\"background-color: transparent;\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/08\/Article-post-tiktok.png\" alt=\"An\u00e1lisis de TikTok en 2024\" width=\"1920\" height=\"755\" srcset=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/08\/Article-post-tiktok.png 1920w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/08\/Article-post-tiktok-300x118.png 300w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/08\/Article-post-tiktok-1024x403.png 1024w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/08\/Article-post-tiktok-768x302.png 768w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/08\/Article-post-tiktok-1536x604.png 1536w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/08\/Article-post-tiktok-18x7.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><span style=\"background-color: transparent;\">Como o<\/span>f <span style=\"background-color: transparent;\">A<\/span>pril<span style=\"background-color: transparent;\"> 2024, la base de usuarios de TikTok est\u00e1 compuesta por 54,3% hombres y<\/span> 45.<span style=\"background-color: transparent;\">7% hembras. Los datos no incluyen <\/span>no binario u otro<span style=\"background-color: transparent;\">er identidades de g\u00e9nero. Aproximadamente el 5% de <\/span>yo<span style=\"background-color: transparent;\">ung adultos en EE.UU. se identifican como trans o no binarios, su<\/span>gg<span style=\"background-color: transparent;\">esting t<\/span>sombrero <span style=\"background-color: transparent;\">Los datos de g\u00e9nero de TikTok podr\u00edan estar incompletos. Sujetador<\/span>aplicaci\u00f3n nds<span style=\"background-color: transparent;\">r<\/span>oachi<span style=\"background-color: transparent;\">ng<\/span> el youn<span style=\"background-color: transparent;\">ger L<\/span>GBTQ<span style=\"background-color: transparent;\">+ comunidad puede fin<\/span>d TikTok<span style=\"background-color: transparent;\"> una plataforma adecuada para el compromiso, ya que<\/span> es <span style=\"background-color: transparent;\">compuesto por j\u00f3venes y oft<\/span>es m\u00e1s abierto<span style=\"background-color: transparent;\">-Demograf\u00eda mental<\/span> concerni<span style=\"background-color: transparent;\">ndades de g\u00e9nero.<\/span><\/p>\n<p><span style=\"background-color: transparent;\">TikTok es m\u00e1s popular en In<\/span>donesia<span style=\"background-color: transparent;\">,<\/span> con <span style=\"background-color: transparent;\">1<\/span>27.5 <span style=\"background-color: transparent;\">millones de usuarios activos, seguido de<\/span> Estados<span style=\"background-color: transparent;\"> con 121,52 millones<\/span>, Brazi<span style=\"background-color: transparent;\">l con 101,8 millones<\/span>M\u00e9xico<span style=\"background-color: transparent;\">o con<\/span> 77.93 <span style=\"background-color: transparent;\">millones de euros, y<\/span> Vietna<span style=\"background-color: transparent;\">m ingenio<\/span>h 69.<span style=\"background-color: transparent;\">67 millones<\/span>lio<span style=\"background-color: transparent;\">n. I<\/span>n China,<span style=\"background-color: transparent;\"> la aplicaci\u00f3n se conoce como Douyin<\/span> y ha<span style=\"background-color: transparent;\">s sobre <\/span>755.5 <span style=\"background-color: transparent;\">m<\/span>illio<span style=\"background-color: transparent;\">n usuarios activos diarios. TikTok es r\u00e1pido<\/span>l crecimiento<span style=\"background-color: transparent;\">en otros mercados<\/span>s, con <span style=\"background-color: transparent;\">s<\/span>ignifi<span style=\"background-color: transparent;\">cant<\/span> abajo<span style=\"background-color: transparent;\">carga<\/span> gr<span style=\"background-color: transparent;\">owth en China<\/span><span style=\"background-color: transparent;\">Japa<\/span>n, Sur <span style=\"background-color: transparent;\">Corea y Australia.<\/span><\/p>\n<p><span style=\"background-color: transparent;\">En 2023, TikTok <\/span>superado<span style=\"background-color: transparent;\"> 1.000 millones de descargas en todo el mundo, acumulando<\/span> m\u00e1s de 4,3<span style=\"background-color: transparent;\">66.000 millones de descargas desde su lanzamiento. A pesar de ser <\/span>del<span style=\"background-color: transparent;\"> aplicaci\u00f3n m\u00e1s descargada desde hace a\u00f1os, <\/span>era ov<span style=\"background-color: transparent;\">a Instagram en 2023. TikTo<\/span>k es el<span style=\"background-color: transparent;\">e<\/span> quinto<span style=\"background-color: transparent;\">-La red social m\u00e1s popular del mundo<\/span>e, con<span style=\"background-color: transparent;\">h<\/span> 1.6 <span style=\"background-color: transparent;\">mil millones a<\/span>ctive us<span style=\"background-color: transparent;\">er<\/span>s, behi<span style=\"background-color: transparent;\">nd<\/span> Faceboo<span style=\"background-color: transparent;\">k, YouTube<\/span>\u00bfQu\u00e9?<span style=\"background-color: transparent;\">tsApp e Insta<\/span>gramo. M<span style=\"background-color: transparent;\">ada vez m\u00e1s creadores de contenidos se<\/span>a v\u00edspera<span style=\"background-color: transparent;\">r<\/span>yday, unl<span style=\"background-color: transparent;\">como las plataformas heredadas.<\/span><\/p>\n<h2><span style=\"background-color: transparent;\">C\u00f3mo crear un anuncio en TikTok<\/span><\/h2>\n<div class=\"___SBoxInline_1vt8n_swa-addon_\" role=\"listitem\" data-ui-name=\"Tooltip.Trigger\" aria-haspopup=\"true\">\n<p>Si estos datos de audiencia le resultan \u00fatiles, es posible que desee configurar un anuncio. Le explicamos c\u00f3mo:<\/p>\n<ul>\n<li>Entra en el TikTok Ads Manager con tu cuenta.<\/li>\n<li>Puede consultar un anuncio existente o crear uno nuevo.<\/li>\n<li>Seleccione la opci\u00f3n Crear.<\/li>\n<li>Ahora deber\u00eda estar en la p\u00e1gina de creaci\u00f3n de anuncios. Aqu\u00ed debe activar\/desactivar los anuncios Smart Creative.<\/li>\n<li>Asigne un nombre a su anuncio para que sirva de referencia.<\/li>\n<li>Activar o desactivar el conmutador de identidad.<\/li>\n<li>Seleccione entre los formatos: V\u00eddeo \u00fanico, Carrusel o Colecci\u00f3n de anuncios.<\/li>\n<li>A\u00f1ade ahora tu v\u00eddeo, imagen u otro medio.<\/li>\n<li>El anuncio <span style=\"background-color: transparent;\">debe estar activo <\/span>no<span style=\"background-color: transparent;\">w. I<\/span>f tu<span style=\"background-color: transparent;\"> El anuncio de TikTok est\u00e1 activo<\/span>e pero<span style=\"background-color: transparent;\"> no s<\/span>pendiente<span style=\"background-color: transparent;\">Compruebe su forma de pago. Es posible que b<\/span>e se<span style=\"background-color: transparent;\">t<\/span> en <span style=\"background-color: transparent;\">manual y tendr\u00e1 que poner m\u00e1s dinero.<\/span><\/li>\n<\/ul>\n<\/div>\n<div class=\"___SBoxInline_1vt8n_swa-addon_\" role=\"listitem\" data-ui-name=\"Tooltip.Trigger\" aria-haspopup=\"true\">\n<h2 id=\"igc-ui-kit-r49-tag\" class=\"___STag_18q1h_swa-addon_ _size_l_18q1h_swa-addon_ _theme_secondary_18q1h_swa-addon_\" tabindex=\"-1\" data-ui-name=\"Tag\"><span class=\"___SText_18q1h_swa-addon_\" data-ui-name=\"Tag.Text\" id=\"igc-ui-kit-r49-tag-text\" tabindex=\"-1\">\u00bfValen la pena los anuncios de TikTok?<\/span><\/h2>\n<\/div>\n<p class=\"___SBoxInline_1vt8n_swa-addon_\" role=\"listitem\" data-ui-name=\"Tooltip.Trigger\" aria-haspopup=\"true\">Entonces, \u00bfmerece la pena la promoci\u00f3n en TikTok para tu negocio? Depende del producto. TikTok ofrece un p\u00fablico espec\u00edfico, compuesto por usuarios j\u00f3venes (Gen-Z y Gen-Alpha, en este caso). Aunque esta no es la suma exclusiva de la audiencia, es su principal base de usuarios. Los productos que se dirijan a estos grupos demogr\u00e1ficos ser\u00e1n los m\u00e1s rentables, pero las estrategias m\u00e1s espec\u00edficas para grupos demogr\u00e1ficos de mayor edad tambi\u00e9n pueden producir rendimientos modestos.<\/p>\n<p class=\"___SBoxInline_1vt8n_swa-addon_\" role=\"listitem\" data-ui-name=\"Tooltip.Trigger\" aria-haspopup=\"true\">En cuanto a c\u00f3mo promocionarse en TikTok, si te diriges a un p\u00fablico m\u00e1s joven, es importante recordar que muchos de sus usuarios son j\u00f3venes. <a href=\"https:\/\/promoguy.nl\/es\/gen-z-trends-for-online-marketing\/\">Los espectadores de la Generaci\u00f3n Z tienen aversi\u00f3n a los llamamientos expl\u00edcitos en la publicidad.<\/a>. Esto puede requerir un enfoque m\u00e1s sutil que hable de valores y minimice el lenguaje de marketing y las ventas dif\u00edciles. La plataforma tambi\u00e9n incentiva los v\u00eddeos cortos y otros tipos de contenidos similares\".<\/p>\n<p class=\"___SBoxInline_1vt8n_swa-addon_\" role=\"listitem\" data-ui-name=\"Tooltip.Trigger\" aria-haspopup=\"true\">Los anuncios de TikTok pueden ser f\u00e1ciles de ignorar, as\u00ed que es mejor hacer una oferta pegadiza al principio del v\u00eddeo. Los gr\u00e1ficos est\u00e1ticos no funcionan en TikTok y lo mejor son los v\u00eddeos de gran esfuerzo. Esto no significa que haya que pulir demasiado los anuncios, ya que muchas marcas han tenido \u00e9xito con los anuncios en formato vertical para m\u00f3viles. Sin embargo, deben ser visualmente estimulantes, ya que competir\u00e1n con otros contenidos para destacar.<\/p>\n<p class=\"___SBoxInline_1vt8n_swa-addon_\" role=\"listitem\" data-ui-name=\"Tooltip.Trigger\" aria-haspopup=\"true\">A\u00f1adir enlaces a los v\u00eddeos de TikTok puede ser una estrategia que merezca la pena, pero puede que no consiga el mayor porcentaje de clics, ya que la mayor\u00eda de los usuarios prefieren quedarse en la plataforma que est\u00e1n utilizando en lugar de navegar a p\u00e1ginas externas. Puedes ofrecer incentivos para que hagan clic en el enlace (como siempre debes hacer). Las ofertas y los regalos pueden ser una gran estrategia.<\/p>\n<p class=\"___SBoxInline_1vt8n_swa-addon_\" role=\"listitem\" data-ui-name=\"Tooltip.Trigger\" aria-haspopup=\"true\">Muchos usuarios j\u00f3venes tambi\u00e9n tienden a inclinarse por las experiencias y las novedades m\u00e1s que por los productos f\u00edsicos. Este puede ser un gran campo para <a href=\"https:\/\/promoguy.nl\/es\/event-marketing-promotion-for-digital-events\/\">marketing de eventos<\/a> y marcas de alimentaci\u00f3n. A otras marcas como Hyundai y Coca-Cola tambi\u00e9n les ha ido bien con la plataforma. Los creadores de TikTok tambi\u00e9n pueden ofrecer un amplio espacio para el marketing de influencers.<\/p>\n<p class=\"___SBoxInline_1vt8n_swa-addon_\" role=\"listitem\" data-ui-name=\"Tooltip.Trigger\" aria-haspopup=\"true\"><span style=\"background-color: transparent;\">Espero que esto haya servido para<\/span>\u00a0t\u00fa<span style=\"background-color: transparent;\">g<\/span>ht para<span style=\"background-color: transparent;\"> su incipiente<\/span> carrera como <span style=\"background-color: transparent;\">un anuncio de TikTok<\/span> c<span style=\"background-color: transparent;\">reativo. Si necesita ayuda con <\/span>redes sociales<span style=\"background-color: transparent;\"> o <\/span>contenidos para campa\u00f1as publicitarias tiktok<span style=\"background-color: transparent;\">consulte nuestro <\/span><a style=\"background-color: transparent;\" href=\"https:\/\/promoguy.nl\/es\/services\/\">servicios<\/a><span style=\"background-color: transparent;\"> para saber m\u00e1s sobre lo que podemos hacer por usted.<\/span><\/p>\n<p><iframe title=\"La muerte del tiktok en EE.UU.\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/0jMRd53pDcE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>TikTok is a major platform, rivalling most of the old guard of social media. Offering a large target audience of younger consumers, it can be a handy way to advertise certain products with a focused demographic. To make the most of your marketing, you need to keep an eye on your TikTok analytics and know [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16625,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[7,16],"tags":[519,517,518],"wl_entity_type":[47],"class_list":["post-16619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","category-websites","tag-analytics-on-tiktok","tag-tiktok-ads","tag-tiktok-audience","wl_entity_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>TikTok Analytics in 2024: Metrics &amp; Demographics - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Let&#039;s go over the basics of how to check TikTok analytics and and what to look out for when you open up your dashboard.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/es\/blog\/2024\/08\/23\/tiktok-analytics-in-2024-metrics-demographics\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok Analytics in 2024: Metrics &amp; 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