{"id":16708,"date":"2024-10-06T15:51:19","date_gmt":"2024-10-06T15:51:19","guid":{"rendered":"https:\/\/promoguy.nl\/?p=16708"},"modified":"2025-01-06T15:41:37","modified_gmt":"2025-01-06T15:41:37","slug":"search-ads-case-study-physical-rehabilitation-clinic","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/es\/blog\/2024\/10\/06\/search-ads-case-study-physical-rehabilitation-clinic\/","title":{"rendered":"Estudio de caso de anuncios de b\u00fasqueda: Cl\u00ednica de rehabilitaci\u00f3n f\u00edsica"},"content":{"rendered":"

Buscar en<\/span> anuncios siguen siendo una herramienta poderosa en 2024, incluso si la mercado<\/span> est\u00e1 abarrotado. Sin embargo, con el nicho adecuado y un seguimiento apropiado se pueden hacer maravillas. Este busque en<\/span> anuncios estudio de caso para una cl\u00ednica de rehabilitaci\u00f3n f\u00edsica en Europa del Este demostrar\u00e1 c\u00f3mo puede mejorar tambi\u00e9n la visibilidad de su producto o servicio.<\/p>\n

Perspectivas del cliente<\/h2>\n

Nuestro cliente era una cl\u00ednica de rehabilitaci\u00f3n f\u00edsica que trata una pl\u00e9tora de dolencias f\u00edsicas. Su trabajo incluye terapia para el dolor de espalda, pecho o cuello, hernia discal, tensi\u00f3n en los hombros, ci\u00e1tica, dolor de gl\u00fateos y tensi\u00f3n en la cadera. Cuentan con numerosos profesionales experimentados que trabajan activamente para mejorar la vida de sus pacientes. La empresa lleva activa desde 2022, siendo bastante nueva.<\/p>\n

La empresa ha recibido muy buenas cr\u00edticas y participa activamente en su comunidad. Sin embargo, no eran muy conocidos en su regi\u00f3n y necesitan mejores mercado<\/span> concienciaci\u00f3n. Por eso se pusieron en contacto con Promoguy<\/span> para mejorar en l\u00ednea marketing<\/span> divulgaci\u00f3n<\/span>.<\/p>\n

Estrategia de anuncios de b\u00fasqueda<\/h2>\n

Este fue uno de los primeros intentos del cliente de marketing<\/span>As\u00ed que nuestro trabajo consisti\u00f3 en crear muchos planes estrat\u00e9gicos nuevos. El sitio mercado<\/span> y la regi\u00f3n en la que operan es bastante competitivo<\/span> para un nuevo operador, pero hab\u00eda muchas posibilidades de mejorar. digital<\/span> divulgaci\u00f3n<\/span>. La empresa se distingui\u00f3 por ser m\u00e1s activa en Google.<\/p>\n

Nuestra estrategia consist\u00eda en crear una mejor estructura de seguimiento y trabajar con Google busque en<\/span> como motor principal. Empezamos a planificar para Google busque en<\/span> y, m\u00e1s concretamente, los anuncios de Google Display. Empezamos a trabajar con listas actualizadas de palabras clave espec\u00edficas y eliminamos las palabras clave in\u00fatiles (las que no generaban ventas). clics<\/span> (o que suscitar\u00edan la intenci\u00f3n de b\u00fasqueda adecuada).<\/p>\n

Al principio, muchas de las b\u00fasquedas eran est\u00e1ndar, como \"cl\u00ednica de fisioterapia\" o \"centro de rehabilitaci\u00f3n\". Sin embargo, el verdadero truco consist\u00eda en obtener resultados m\u00e1s granulares con palabras clave de cola larga<\/a>. Aunque ten\u00edan un volumen menor, nos permit\u00edan ser mucho m\u00e1s espec\u00edficos con los nichos con los que trabaj\u00e1bamos. Las ciudades espec\u00edficas y los procedimientos espec\u00edficos ayudan a producir resultados mucho mejores por palabra clave a un coste por clic m\u00e1s bajo.<\/p>\n

Entre las herramientas de investigaci\u00f3n de palabras clave, utilizamos SEMrush y Google search console. Con algunas aplicaciones b\u00e1sicas, nos dispusimos a crear el proceso adecuado para mejorar el porcentaje de clics.<\/p>\n

Seguimiento de anuncios de b\u00fasqueda<\/h2>\n

A partir del seguimiento, pudimos reunir m\u00e1s estad\u00edsticas sobre edad y sexo. Como sospech\u00e1bamos, las mujeres eran m\u00e1s propensas a buscar asistencia m\u00e9dica, con muchos estudios que sugieren lo mismo<\/a>. Esto cumpl\u00eda con la datos<\/span> que recopilamos de los an\u00e1lisis del sitio web.<\/p>\n

El seguimiento ten\u00eda varias dimensiones. Recopilamos las estad\u00edsticas diarias del p\u00fablico objetivo y observamos que la mayor\u00eda de las b\u00fasquedas se realizaban entre semana:<\/p>\n

\"Rendimiento<\/p>\n

Tambi\u00e9n observamos que el mayor rendimiento de los anuncios proced\u00eda de los dispositivos m\u00f3viles. Esto indicaba que lo mejor ser\u00eda optimizar las p\u00e1ginas de destino para dispositivos m\u00f3viles y acortar el n\u00famero de clics para conseguir conversiones efectivas. Nuestro procedimiento para centrarse en palabras clave relevantes tambi\u00e9n funcionaba, lo que permit\u00eda un aprovisionamiento m\u00e1s regional. Esto tambi\u00e9n les permiti\u00f3 ajustar su llamada a la acci\u00f3n para un mejor enfoque estrat\u00e9gico.<\/p>\n

\"Anuncios<\/p>\n

Ahora nos centr\u00e1bamos muy espec\u00edficamente en el comportamiento de los usuarios y en proporcionarles acciones informadas. La p\u00e1gina se mostraba en gran medida en la p\u00e1gina de resultados del motor de b\u00fasqueda. Se acabaron las dudas para nuestro cliente.<\/p>\n

Resultados<\/h2>\n

Cuando la campa\u00f1a de anuncios de Google alcanz\u00f3 su punto \u00e1lgido, hab\u00edamos aumentado las conversiones en un 60% con nuestros grupos de anuncios. Esto se tradujo en un n\u00famero mucho mayor de clics mensuales en los anuncios de b\u00fasqueda a un coste por clic mucho menor.<\/p>\n

\"Caso<\/p>\n

El cliente experiment\u00f3 un aumento sin precedentes del n\u00famero de clientes que se pon\u00edan en contacto con \u00e9l y ahora era capaz de anticiparse a sus necesidades con mayor eficacia. Tambi\u00e9n super\u00f3 a la competencia en su regi\u00f3n y lleg\u00f3 f\u00e1cilmente a los pacientes. Aparte del aumento de clics, el coste por clic (CPC) se redujo en 60%.<\/p>\n

El nuevo proceso tambi\u00e9n fue beneficioso para sus consultas. Saber lo que buscan los pacientes ayuda a las cl\u00ednicas a prestar mejor sus servicios. Pueden anticiparse a los problemas comunes y hacer un seguimiento de ellos, lo que permite una mejor atenci\u00f3n general. Con la ayuda de palabras clave m\u00e1s espec\u00edficas, los pacientes pueden encontrar f\u00e1cilmente la cl\u00ednica exacta que necesitan para sus dolencias concretas.<\/p>\n

Con un proceso adecuado, podr\u00edan sacar el m\u00e1ximo partido a su cuenta de anuncios de Google. Con algunos anuncios de texto b\u00e1sicos, han estado atrayendo clientes y rindiendo por encima de la estacionalidad esperada.<\/p>","protected":false},"excerpt":{"rendered":"

Search ads are still a powerful tool in 2024, even if the market is crowded. However, with the right niche and proper tracking you can do wonders. This search ads case study for a physical rehab clinic in Eastern Europe will demonstrate how you can improve the visibility of your product or service as well. […]<\/p>\n","protected":false},"author":2,"featured_media":16744,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[17,7],"tags":[363,402,522],"wl_entity_type":[47],"class_list":["post-16708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-online-marketing","tag-case-study","tag-google-ads","tag-search-ads","wl_entity_type-article"],"acf":[],"yoast_head":"\nSearch Ads Case Study: Physical Rehabilitation Clinic - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"This search ads case study for a physical rehab clinic in Eastern Europe will demonstrate how to use targeting and ad strategy effectively.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/es\/blog\/2024\/10\/06\/search-ads-case-study-physical-rehabilitation-clinic\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Search Ads Case Study: Physical Rehabilitation Clinic\" \/>\n<meta property=\"og:description\" content=\"This search ads case study for a physical rehab clinic in Eastern Europe will demonstrate how to use targeting and ad strategy effectively.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/promoguy.nl\/es\/blog\/2024\/10\/06\/search-ads-case-study-physical-rehabilitation-clinic\/\" \/>\n<meta property=\"og:site_name\" content=\"Promoguy Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-06T15:51:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-06T15:41:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/09\/018_Physical-Rehabilitation-Clinic-1024x576.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"rawal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"rawal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/ru\\\/blog\\\/2024\\\/10\\\/06\\\/search-ads-case-study-physical-rehabilitation-clinic\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/ru\\\/blog\\\/2024\\\/10\\\/06\\\/search-ads-case-study-physical-rehabilitation-clinic\\\/\"},\"author\":{\"name\":\"rawal\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/person\\\/e1a670a98f32194c45182280b1996c56\"},\"headline\":\"Search Ads Case Study: Physical Rehabilitation Clinic\",\"datePublished\":\"2024-10-06T15:51:19+00:00\",\"dateModified\":\"2025-01-06T15:41:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/ru\\\/blog\\\/2024\\\/10\\\/06\\\/search-ads-case-study-physical-rehabilitation-clinic\\\/\"},\"wordCount\":719,\"publisher\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/ru\\\/blog\\\/2024\\\/10\\\/06\\\/search-ads-case-study-physical-rehabilitation-clinic\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/018_Physical-Rehabilitation-Clinic.png\",\"keywords\":[\"Case study\",\"Google Ads\",\"Search Ads\"],\"articleSection\":[\"Case Studies\",\"Online Marketing\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/ru\\\/blog\\\/2024\\\/10\\\/06\\\/search-ads-case-study-physical-rehabilitation-clinic\\\/\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/ru\\\/blog\\\/2024\\\/10\\\/06\\\/search-ads-case-study-physical-rehabilitation-clinic\\\/\",\"name\":\"Search Ads Case Study: Physical Rehabilitation Clinic - 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