{"id":1819,"date":"2020-04-09T14:17:15","date_gmt":"2020-04-09T14:17:15","guid":{"rendered":"https:\/\/promoguy.nl\/google-news-how-to-get-your-site-on-their-index\/"},"modified":"2024-10-01T10:49:10","modified_gmt":"2024-10-01T10:49:10","slug":"google-news-how-to-get-your-site-on-their-index","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/es\/blog\/2020\/04\/09\/google-news-how-to-get-your-site-on-their-index\/","title":{"rendered":"Noticias de Google: C\u00f3mo incluir tu sitio en su \u00edndice"},"content":{"rendered":"

Aparecer en Google News \u00cdndice<\/a> puede dar a su sitio web una gran ventaja en t\u00e9rminos de SEO<\/a>. Sin embargo, se trata del mismo proceso que aparecer en las SERP, ya que los criterios que hay que cumplir son muy diferentes. Por suerte, estamos aqu\u00ed para ense\u00f1arte c\u00f3mo hacerlo y ponerte en marcha en la direcci\u00f3n correcta.<\/p>\r\n\r\n\r\n\r\n

Ventajas del \u00cdndice de Noticias<\/h2>\r\n\r\n\r\n\r\n
\"\u00cdndice<\/figure>\r\n\r\n\r\n\r\n

Lo primero es lo primero: \u00bfpor qu\u00e9 querr\u00edas aparecer espec\u00edficamente en la secci\u00f3n Noticias de Google? La respuesta es que el \u00cdndice de Noticias de Google es una herramienta \u00fatil porque desambigua los tipos de informaci\u00f3n. Si dirige un sitio web de noticias o una columna informativa en un sitio web (como la p\u00e1gina de comunicados de prensa de una universidad), la secci\u00f3n de noticias es el lugar adecuado. Es donde Google presenta las fuentes dedicadas espec\u00edficamente a la informaci\u00f3n nueva y, a menudo, se convierte en un signo de confianza para los usuarios.<\/p>\r\n\r\n\r\n\r\n

A diferencia de muchos otros listados de Google, la secci\u00f3n Noticias se selecciona manualmente. Esto permite a Google eliminar las p\u00e1ginas de noticias que no se dedican exclusivamente a la retransmisi\u00f3n de noticias o que son sitios web comerciales que simplemente tienen una secci\u00f3n de noticias. Esto mejora la fidelidad del feed de noticias en general. Lo que s\u00ed quieren son sitios web de noticias dedicados cuyo \u00fanico prop\u00f3sito sea ofrecer noticias y contenidos sobre temas y nichos espec\u00edficos.<\/p>\r\n\r\n\r\n\r\n

Por lo tanto, lo primero que necesita es un sitio web que se dedique exclusivamente a difundir noticias. Este es el principal criterio que tendr\u00e1s que cumplir para entrar en su radar.<\/p>\r\n\r\n\r\n\r\n

Requisitos del sitio web y las p\u00e1ginas<\/h2>\r\n\r\n\r\n\r\n

Hay varias cosas que Google prefiere en cuanto al funcionamiento de su sitio web. La primera de ellas es tener URL est\u00e1ticas<\/strong>. Esto significa que un art\u00edculo o una secci\u00f3n se encuentra siempre en la misma URL por motivos de fiabilidad. De este modo, Google puede rastrearlo y volver a rastrearlo en esa URL sin tener que trabajar con ninguna redirecci\u00f3n. En este sentido, los usuarios deben asegurarse de que sus enlaces y titulares no cambian constantemente.<\/p>\r\n\r\n\r\n\r\n

Otra se\u00f1al importante que Google tiene en cuenta es la del formato del contenido. M\u00e1s concretamente, ayuda tener todo tu contenido en HTML plano<\/strong>. Google no tiene mucho inter\u00e9s en los sitios con JavaScript del lado del cliente u otros tipos de lenguajes de scripting. Esto tiene m\u00e1s que ver con la velocidad que con cualquier otra cosa, ya que Google se basa en un proceso de indexaci\u00f3n en dos etapas. La primera etapa se basa en el HTML, mientras que la segunda se basa en la p\u00e1gina final renderizada. Si hay otros lenguajes como Javascript, Google no identificar\u00e1 el contenido. Mantener Javascript al m\u00ednimo es, por tanto, una necesidad.<\/p>\r\n\r\n\r\n\r\n

En otra nota similar, mantenga su c\u00f3digo lo m\u00e1s limpio posible\u00a0<\/strong>manteniendo el contenido del art\u00edculo en el c\u00f3digo fuente HTML como un \u00fanico bloque de c\u00f3digo desde el titular hasta el final. Los usuarios pueden hacer esto manteniendo el art\u00edculo desprovisto de contenido como bloques de art\u00edculos relacionados o galer\u00edas de fotos en medio del texto. Estos elementos interfieren en la forma en que Google indexa el contenido, por lo que mantenerlo como un bloque de texto m\u00e1s o menos continuo es lo mejor.<\/p>\r\n\r\n\r\n\r\n

Aunque no son tan obligatorios (pero merecen mucho la pena), dos detalles que podr\u00edan ayudar son tener un noticias Mapa del sitio XML<\/strong> y marcando art\u00edculos con datos estructurados de art\u00edculos de noticias<\/strong>. El primero es \u00fatil en la medida en que un mapa del sitio XML que enumere los art\u00edculos que ha publicado en las \u00faltimas 48 horas, hasta un m\u00e1ximo de 1.000 art\u00edculos, es favorable para Google cuando trata de encontrar nuevos art\u00edculos. Con el marcado de noticias, tiene m\u00e1s posibilidades de aparecer en el carrusel de noticias.<\/p>\r\n\r\n\r\n\r\n

Consejos y mejoras de Google News<\/h2>\r\n\r\n\r\n
\r\n
\"Noticias<\/figure>\r\n<\/div>\r\n\r\n\r\n

Hay otras peque\u00f1as cosas que puedes hacer para mejorar tu posici\u00f3n en las listas de Google Noticias. Tener varios autores<\/strong>por ejemplo, es bastante crucial para conseguir que los trabajadores de Google aprueben tu sitio web. Demuestra que su sitio web no es un blog marginal y que tiene un funcionamiento m\u00e1s elaborado.<\/p>\r\n\r\n\r\n\r\n

Del mismo modo, actualizaciones diarias<\/strong> puede aportar a\u00fan m\u00e1s credibilidad por su parte. Lo ideal es que sean varias noticias al d\u00eda. Google tambi\u00e9n se fija en\u00a0contenido \u00fanico<\/strong>. Esta es la cantidad de informaci\u00f3n e historias que son s\u00f3lo suyos y se originan en su sitio. Aunque no hay una regla fija para esto, la proporci\u00f3n debe ser de aproximadamente 70% contenido original.<\/p>\r\n\r\n\r\n\r\n

Otro factor que puede ayudar es que tenga una nicho<\/strong>. Los contenidos de nicho y los temas especializados son m\u00e1s favorables para Google, ya que tiene su buena parte de sitios de cobertura general de noticias. Adem\u00e1s, con determinadas palabras clave, es mejor tener un sitio especializado que pueda proporcionar informaci\u00f3n m\u00e1s detallada (por ejemplo, sitios web de ciencia para palabras clave espec\u00edficas de ciencia).<\/p>\r\n\r\n\r\n\r\n

Art\u00edculo relacionado: Intenci\u00f3n del buscador y mejor optimizaci\u00f3n del posicionamiento SEO<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Aparecer en el \u00cdndice de Noticias de Google puede dar a su sitio una gran ventaja en t\u00e9rminos de SEO. Aunque no es tan obligatorio (pero vale la pena), dos detalles que pueden ayudar son tener un mapa del sitio XML de noticias y marcar los art\u00edculos con datos estructurados de art\u00edculos de noticias.<\/p>","protected":false},"author":1,"featured_media":11976,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[10,16],"tags":[344,460,461,24],"wl_entity_type":[47,54],"class_list":["post-1819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-presence","category-websites","tag-google","tag-google-news","tag-google-news-index","tag-seo","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"\nGoogle News: How to Get Your Site on Their Index - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Getting listed on the Google News can give your site a major leg up in terms of SEO. 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