{"id":1827,"date":"2020-04-14T13:52:47","date_gmt":"2020-04-14T13:52:47","guid":{"rendered":"https:\/\/promoguy.nl\/why-digital-advertising-is-crucial-for-small-businesses\/"},"modified":"2024-10-01T10:49:29","modified_gmt":"2024-10-01T10:49:29","slug":"why-digital-advertising-is-crucial-for-small-businesses","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/es\/blog\/2020\/04\/14\/why-digital-advertising-is-crucial-for-small-businesses\/","title":{"rendered":"Por qu\u00e9 la publicidad digital es crucial para las peque\u00f1as empresas"},"content":{"rendered":"

En este momento, la mayor\u00eda de las empresas digital<\/a> tren de la publicidad. Esto es natural, ya que muchos nuevos actores conf\u00edan en la en l\u00ednea<\/a> espacio para casi todos los aspectos de empresa<\/a>. Sin embargo, no todas las peque\u00f1as empresas est\u00e1n de acuerdo. Si tiene una peque\u00f1a empresa, es probable que sea una minor\u00eda a la que no le convencen las ventajas del marketing digital o las redes sociales. marketing<\/a>. Aunque puede suponer algunos gastos adicionales, hay claras ventajas en seguir este camino.<\/p>\r\n\r\n\r\n\r\n

Hablemos de por qu\u00e9:<\/p>\r\n\r\n\r\n\r\n

Las cifras<\/h2>\r\n\r\n\r\n
\r\n
\"Estad\u00edsticas<\/figure>\r\n<\/div>\r\n\r\n\r\n

He aqu\u00ed algunas estad\u00edsticas b\u00e1sicas:<\/p>\r\n\r\n\r\n\r\n

S\u00f3lo 25% de las peque\u00f1as empresas invierten en marketing online, y muchas gastan m\u00e1s de $500 en su sitio web. De las que han invertido en sus actividades en l\u00ednea, casi 90% de vendedores<\/a> dicen que sus esfuerzos de marketing social han aumentado la exposici\u00f3n de su negocio, y 75% dicen que han aumentado el tr\u00e1fico.<\/p>\r\n\r\n\r\n\r\n

A pesar de ello, existen algunas lagunas en la forma en que las peque\u00f1as empresas est\u00e1n aplicando el marketing digital y en las redes sociales. En concreto, para obtener los beneficios adecuados, tendr\u00e1 que gastar dinero (no hay manera de evitarlo). La mayor\u00eda de las peque\u00f1as empresas no est\u00e1n haciendo esto, ya que 17% est\u00e1n invirtiendo en la optimizaci\u00f3n de motores de b\u00fasqueda (SEO). Del mismo modo, s\u00f3lo 26% est\u00e1n invirtiendo en email marketing y 50% de los propietarios de peque\u00f1as empresas utilizan dos o menos plataformas de software o aplicaciones<\/a> para la comercializaci\u00f3n. Ni que decir tiene que estos esfuerzos podr\u00edan ampliarse a\u00fan m\u00e1s para obtener mayores beneficios.<\/p>\r\n\r\n\r\n\r\n

En cuanto a actividades m\u00e1s espec\u00edficas, 80% de las peque\u00f1as empresas no invierten en marketing de contenidos. Los expertos en marketing insisten en que se trata de una gran oportunidad que podr\u00edan estar desaprovechando. Otra laguna evidente es si controlan su \u00e9xito en Internet. Menos del 30% de las peque\u00f1as empresas utilizan an\u00e1lisis de sitios web, seguimiento de llamadas o c\u00f3digos de cupones. 18% de las peque\u00f1as empresas admiten que no realizan ning\u00fan seguimiento. Las anal\u00edticas como las de Google pueden ser cruciales, ya que 93% de las experiencias en l\u00ednea comienzan con un motor de b\u00fasqueda. Se trata de un tesoro de informaci\u00f3n que te estar\u00edas perdiendo, as\u00ed que es mejor aprovecharlo.<\/p>\r\n\r\n\r\n\r\n

Ventajas para las peque\u00f1as empresas<\/h2>\r\n\r\n\r\n\r\n
\"Ventajas<\/figure>\r\n\r\n\r\n\r\n

La mejor relaci\u00f3n calidad-precio<\/h3>\r\n\r\n\r\n\r\n

La ventaja evidente del espacio digital es su bajo coste. El coste puede ser un punto de fricci\u00f3n importante para las peque\u00f1as empresas, por lo que no hay que subestimar esta ventaja. Las grandes empresas dominan la publicidad tradicional y gran parte del espacio en l\u00ednea, pero las peque\u00f1as empresas pueden sacar mucho partido de medios de marketing relativamente m\u00e1s baratos. De hecho, hay muchas formas de publicidad digital que son totalmente gratuitas, lo que deber\u00eda ser un buen punto de partida (aunque no el fin de todo).<\/p>\r\n\r\n\r\n\r\n

Google Ads y los anuncios de Facebook pueden resultar mucho m\u00e1s baratos para las peque\u00f1as empresas que colocar vallas publicitarias o folletos. Las tarifas por clic o impresi\u00f3n son mucho m\u00e1s rentables, sobre todo teniendo en cuenta a cu\u00e1nta gente llegan. Los anuncios de este tipo son tambi\u00e9n mucho m\u00e1s eficaces en su segmentaci\u00f3n, creando mucho menos desperdicio de lectores gracias a los algoritmos de Google.<\/p>\r\n\r\n\r\n\r\n

Seguimiento y planificaci\u00f3n eficaces<\/h3>\r\n\r\n\r\n\r\n

Como ya hemos dicho, el marketing digital ofrece una gran cantidad de informaci\u00f3n y an\u00e1lisis. Aprov\u00e9chalo al m\u00e1ximo: haz un seguimiento de cu\u00e1nta gente hace clic en tus anuncios, realiza pruebas A\/B b\u00e1sicas, accede a las estad\u00edsticas de Google, etc. Adem\u00e1s, es mucho mejor que las vallas publicitarias o los folletos, ya que puedes hacerte una idea de la eficacia del marketing con unos pocos clics.<\/p>\r\n\r\n\r\n\r\n

Tambi\u00e9n hay menos consideraciones y quebraderos de cabeza a la hora de encontrar a su p\u00fablico. Dado que gran parte de los anuncios de Google y Facebook est\u00e1n orientados y se env\u00edan directamente a los consumidores, la planificaci\u00f3n geogr\u00e1fica y demogr\u00e1fica est\u00e1 pr\u00e1cticamente resuelta. As\u00ed se garantiza que los anuncios lleguen a quien tienen que llegar.<\/p>\r\n\r\n\r\n\r\n

Se adapta al ritmo y las necesidades operativas de las peque\u00f1as empresas<\/h3>\r\n\r\n\r\n\r\n

Adem\u00e1s de ser costosos, los puntos de venta tradicionales requieren mucha m\u00e1s planificaci\u00f3n previa. La publicidad impresa, las vallas publicitarias, los folletos, los anuncios de televisi\u00f3n, etc. son un campo minado en este sentido. Las peque\u00f1as empresas trabajan a marchas forzadas, con poco personal y presupuestos de marketing a\u00fan m\u00e1s reducidos. En Internet<\/a> es mucho m\u00e1s adecuado para el tipo de ritmo que pueden necesitar estas empresas. En efecto, poner en marcha su plan de marketing digital puede ser cuesti\u00f3n de unos minutos.<\/p>\r\n\r\n\r\n\r\n

Del mismo modo, tambi\u00e9n se pueden hacer cambios en el plan, cambiar anuncios o publicar nueva informaci\u00f3n sobre la marcha. Esto supone una ventaja para las peque\u00f1as empresas en t\u00e9rminos de velocidad. Resulta especialmente crucial, ya que las peque\u00f1as empresas tienen que apresurarse mucho m\u00e1s para mantener sus operaciones relevantes para los clientes, a diferencia de las grandes empresas, que pueden hacer frente a costes y plazos m\u00e1s amplios.<\/p>\r\n\r\n\r\n\r\n

Art\u00edculo relacionado: C\u00f3mo las publicaciones de Google My Business pueden recompensar a su empresa<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Si tiene una peque\u00f1a empresa, es muy probable que pertenezca a la minor\u00eda a la que no le convencen las ventajas del marketing digital o de las redes sociales. A continuaci\u00f3n te explicamos por qu\u00e9 necesitas una estrategia digital.<\/p>","protected":false},"author":1,"featured_media":11978,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13],"tags":[137,150],"wl_entity_type":[47,54,51],"class_list":["post-1827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","tag-digital-advertising","tag-small-business","wl_entity_type-article","wl_entity_type-faq-page","wl_entity_type-news-article"],"acf":[],"yoast_head":"\nWhy Digital Advertising is Crucial For Small Businesses - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Although it can present some extra expenses, there are clear benefits of digital marketing that small businesses can leverage. 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