{"id":18992,"date":"2025-06-30T08:18:57","date_gmt":"2025-06-30T08:18:57","guid":{"rendered":"https:\/\/promoguy.nl\/?p=18992"},"modified":"2025-06-30T08:19:01","modified_gmt":"2025-06-30T08:19:01","slug":"media-planning-case-for-pv-technology-companymedia-planning-for-pv-battery-companyplanning-discovery-for-pv-battery-company","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/es\/blog\/2025\/06\/30\/media-planning-case-for-pv-technology-companymedia-planning-for-pv-battery-companyplanning-discovery-for-pv-battery-company\/","title":{"rendered":"Planificaci\u00f3n de medios para una empresa de tecnolog\u00eda fotovoltaica"},"content":{"rendered":"

Llegar a nuevos mercados es esencial para hacer crecer un negocio. Sin embargo, siempre es m\u00e1s f\u00e1cil decirlo que hacerlo. En el sector manufacturero, los mercados asi\u00e1ticos son lucrativos, pero tambi\u00e9n despiadados para los reci\u00e9n llegados. Por eso, nuestro \u00faltimo cliente necesitaba un plan de medios con objetivos adecuados para mejorar su alcance en esta regi\u00f3n.<\/p>\n

Perspectivas del cliente<\/h2>\n

El cliente era un fabricante de tecnolog\u00edas fotovoltaicas que convierten la luz ambiental en energ\u00eda para aplicaciones como iluminaci\u00f3n y microalimentaci\u00f3n de dispositivos. Esta tecnolog\u00eda constituye una alternativa sostenible a las pilas, ya que utiliza cualquier fuente de luz para recargar los dispositivos conectados. Adhiriendo una capa ultrafina que genera su propia energ\u00eda, peque\u00f1os objetos como termostatos, teclados y cerraduras digitales pueden generar su propia energ\u00eda.<\/p>\n

El cliente busca promover su tecnolog\u00eda y expandirse a nuevos mercados. Ya est\u00e1n posicionados en Francia y Estados Unidos, pero el mercado asi\u00e1tico es harina de otro costal. Esta expansi\u00f3n era necesaria, ya que la regi\u00f3n es un baluarte de la electr\u00f3nica de consumo y la fabricaci\u00f3n.<\/p>\n

Planificaci\u00f3n de medios<\/h2>\n

La empresa necesitaba conocer la competencia y los vol\u00famenes de b\u00fasqueda de pago en todo el mundo, incluyendo Norteam\u00e9rica, Europa y Asia. En especial, quer\u00edan mejorar su posici\u00f3n en los mercados asi\u00e1ticos (Jap\u00f3n, Corea, China y Taiw\u00e1n). Para ello hab\u00eda que analizar los distintos vol\u00famenes y el inter\u00e9s por la tecnolog\u00eda propia en 15 mercados diferentes. A continuaci\u00f3n, hab\u00eda que clasificar los mercados seg\u00fan sus propios KPI.<\/p>\n

A continuaci\u00f3n, hab\u00eda que analizar a trav\u00e9s de qu\u00e9 plataforma dirigirse a los clientes y c\u00f3mo. La mayor parte del trabajo de la empresa requer\u00eda contactar con fabricantes y empresas para impulsar sus ventas. Esto significaba que LinkedIn era el lugar ideal para llegar a ellos, as\u00ed que empezamos a elaborar un plan de mensajer\u00eda dirigido a clientes del sector de la electr\u00f3nica.<\/p>\n

Para ello, se utilizaron las herramientas y los datos disponibles para crear una marketing<\/a> y de ventas para mayor rapidez y claridad. En \u00faltima instancia, esto formar\u00eda la base de un flujo eficiente de ABM (marketing basado en cuentas) que impulsar\u00eda la visibilidad de la empresa, los clientes potenciales y la eficacia. conversiones<\/a>.<\/p>\n

Durante nuestra planificaci\u00f3n, nos dimos cuenta de que la empresa ten\u00eda muy poco solapamiento con sus competidores en lo que respecta a los mapas de palabras clave. Esto indicaba que habr\u00eda muy poca competencia para nuestro cliente y que exist\u00eda una enorme oportunidad para Google Ads.<\/p>\n

Planificaci\u00f3n y resultados<\/h2>\n

En definitiva, creamos un plan de medios para entender qu\u00e9 mercados tienen mejores precios y oportunidades de negocio. Esto ayud\u00f3 a la empresa a aprovechar las oportunidades adecuadas y a afianzarse en la regi\u00f3n. Estos datos les ayudaron a gestionar y evaluar los mercados m\u00e1s competitivos para planificar mejor los recursos e impulsar sus mensajes en la direcci\u00f3n correcta.<\/p>\n

A continuaci\u00f3n, creamos una combinaci\u00f3n de canales de marketing para la empresa y esbozamos los KPI m\u00e1s esenciales para los cuadros de mando. Entre ellos, el total de clics, el total de clientes potenciales y el gasto publicitario en las plataformas pertinentes. En su caso concreto, consideramos que LinkedIn<\/span>, Google, y los anuncios de Google Display ser\u00edan las opciones m\u00e1s viables. La estrategia se desglosa en la siguiente imagen:<\/p>\n

\"Caso<\/p>\n

Pedimos a la empresa que utilizara la segmentaci\u00f3n directa combinada con remarketing en Google y LinkedIn<\/span>. Esto les permitir\u00eda dirigirse a las audiencias de sus competidores y optimizar su uso de la red de Google. El objetivo principal ser\u00eda aprovechar al m\u00e1ximo las palabras clave transaccionales y comerciales para las ventas, al tiempo que se consolidaba la planificaci\u00f3n de medios del embudo intermedio y la difusi\u00f3n con palabras clave de navegaci\u00f3n. Esto permiti\u00f3 dirigirse al p\u00fablico con mayor intenci\u00f3n en los mercados europeo, norteamericano y asi\u00e1tico.<\/p>\n

Para la segmentaci\u00f3n en LinkedIn, elaboramos una serie de puestos de trabajo a los que la empresa pod\u00eda dirigirse para mejorar el retorno de la inversi\u00f3n en marketing. Entre ellos, los m\u00e1s habituales, pero tambi\u00e9n otros m\u00e1s espec\u00edficos del sector, como Director de Sostenibilidad o Innovaci\u00f3n. Un t\u00edtulo de este tipo puede ser m\u00e1s relevante para el trabajo de la empresa.<\/p>\n

En conclusi\u00f3n, nuestro trabajo afin\u00f3 la segmentaci\u00f3n de la empresa y le permiti\u00f3 sacar el m\u00e1ximo partido de sus plataformas. Tambi\u00e9n refinamos su investigaci\u00f3n demogr\u00e1fica y les proporcionamos un objetivo viable dentro de su base de clientes. Esta investigaci\u00f3n les ayud\u00f3 a establecer una mejor base para futuras aplicaciones de marketing y les ahorr\u00f3 gastos innecesarios.<\/p>\n

Si busca contenidos u otros servicios de marketing, \u00bfpor qu\u00e9 no consulta nuestra p\u00e1gina de servicios?<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Reaching out to new markets is essential for growing one’s business. However, that’s always easier said than done. When it comes to manufacturing, the Asian markets are lucrative, but also cutthroat for new entrants. That’s where our latest client needed a media plan with proper targets to improve their outreach in this region. Client Outlook […]<\/p>\n","protected":false},"author":2,"featured_media":19003,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[17],"tags":[363,402,694,1037],"wl_entity_type":[47],"class_list":["post-18992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-case-study","tag-google-ads","tag-linkedin","tag-media-planning","wl_entity_type-article"],"acf":[],"yoast_head":"\nMedia Planning Case For PV Technology Company - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Asian markets are lucrative, but tricky for new entrants. Our client needed a media planning strategy to boost outreach. 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