{"id":19034,"date":"2025-08-08T11:33:08","date_gmt":"2025-08-08T11:33:08","guid":{"rendered":"https:\/\/promoguy.nl\/?p=19034"},"modified":"2025-08-08T11:33:13","modified_gmt":"2025-08-08T11:33:13","slug":"search-optimisation-case-climbing-centre","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/es\/blog\/2025\/08\/08\/search-optimisation-case-climbing-centre\/","title":{"rendered":"Caso de optimizaci\u00f3n de b\u00fasquedas: Centro de escalada en Europa del Este"},"content":{"rendered":"

La optimizaci\u00f3n de las b\u00fasquedas puede marcar la diferencia entre la mera visibilidad y la eficacia. conversiones<\/a>. No basta con estar en Google<\/a> porque, francamente, todo el mundo lo es. He aqu\u00ed c\u00f3mo ayudamos a nuestro cliente, que dirig\u00eda un centro de escalada en Lituania<\/a>, consiguen tasas de conversi\u00f3n m\u00e1s eficaces y aumentan sus ventas.<\/p>\n

Perspectivas del cliente<\/h2>\n

Nuestro cliente dirig\u00eda un centro de escalada en roca en Lituania, con una instalaci\u00f3n cubierta que tambi\u00e9n ofrec\u00eda otras actividades recreativas, como yoga. El mensaje de marketing de la empresa se centraba en la emoci\u00f3n y el bienestar, adem\u00e1s de ofrecer un buen momento para reuniones de grupos grandes. Organizaban eventos para todas las edades, lo que permit\u00eda celebrar funciones familiares y realizar ejercicios o entrenamientos avanzados en un mismo lugar.<\/p>\n

Buscaban mejorar su alcance con un programa de difusi\u00f3n digital. La empresa no contaba con procesos complicados, por lo que se hizo mucho trabajo desde cero. El principal KPI iba a ser una mezcla de mayor relevancia de la audiencia, conversiones y menor coste por clic.<\/p>\n

Estrategia de optimizaci\u00f3n de las b\u00fasquedas<\/h2>\n

\"Etapas<\/p>\n

Debido a la naturaleza del negocio, el enfoque fue local, que es el procedimiento operativo est\u00e1ndar para espacios de eventos. Para ello se mejoraron las b\u00fasquedas locales de pago y la segmentaci\u00f3n, en lugar del SEO u otras medidas a largo plazo.<\/p>\n

Otro aspecto central de la nueva estrategia era atraer eventos de cumplea\u00f1os. As\u00ed se conseguir\u00eda el mayor n\u00famero de inscripciones con el menor gasto publicitario.<\/p>\n

Esto signific\u00f3 refinar las opciones de b\u00fasqueda eliminando las b\u00fasquedas no deseadas. Detectamos tr\u00e1fico de ciudades de los alrededores, que se elimin\u00f3. Hubo que cambiar la informaci\u00f3n de localizaci\u00f3n. Establecimos la geolocalizaci\u00f3n por radio alrededor del lugar, en lugar de por distritos. Esto ayud\u00f3 a refinar nuestras b\u00fasquedas al coincidir con la distancia exacta de forma m\u00e1s precisa, ya que los distritos pueden ser desiguales.<\/p>\n

A continuaci\u00f3n, cambiamos la segmentaci\u00f3n y ahora nos dirigimos a los padres, a partir de los 35 a\u00f1os. Cambiamos el texto de los anuncios existentes (titulares y descripciones) y nos centramos en los elementos de mensajer\u00eda m\u00e1s importantes para la nueva estrategia.<\/p>\n

Optimizaci\u00f3n de la b\u00fasqueda Creaci\u00f3n de contenidos<\/h2>\n

Creamos nuevos activos en forma de enlaces de sitio, llamadas y fragmentos estructurados. Tras las pruebas, se hicieron correcciones en las llamadas para conseguir el m\u00e1ximo impacto y se a\u00f1adieron im\u00e1genes mejoradas.<\/p>\n

Tambi\u00e9n optimizamos la cuenta de Google para a\u00f1adir logotipos y el nombre de la empresa cuando era necesario. Por \u00faltimo, revisamos los t\u00e9rminos de b\u00fasqueda, a\u00f1adiendo las palabras clave negativas que carec\u00edan de relevancia en nuestras listas de t\u00e9rminos de b\u00fasqueda. Esto se hizo con regularidad para reducir la lista a las m\u00e1s eficaces.<\/p>\n

En conjunto, estas medidas minimizaron el gasto y mejoraron el CTR.<\/p>\n

Resultados<\/h2>\n

\"Resultados<\/p>\n

Como muestran los datos, los costes se redujeron casi 6 veces. El proceso constante de perfeccionamiento y prueba de palabras clave permiti\u00f3 obtener mayores conversiones (casi 7 veces m\u00e1s) con un gasto menor.<\/p>\n

Gracias a esta estrategia, tambi\u00e9n pudimos mejorar el ROI por conversi\u00f3n, dirigi\u00e9ndonos a clientes que gastaban m\u00e1s. Todo esto se hizo a la vez que se obten\u00edan impresiones m\u00e1s relevantes, lo que demostr\u00f3 que el coste por clic era menor.<\/p>\n

Como ilustra este caso, el refinamiento y la segmentaci\u00f3n pueden mejorar enormemente el potencial de b\u00fasqueda. Esto optimiza el retorno de la inversi\u00f3n en marketing y crea un p\u00fablico m\u00e1s relevante con una mayor disposici\u00f3n a pagar.<\/p>\n

Si busca una agencia de b\u00fasqueda, no busque m\u00e1s. Podemos ayudarle a aplicar la estrategia que necesita para que su empresa prospere. Consulte nuestra p\u00e1gina de servicios de marketing<\/a> para ver qu\u00e9 podemos hacer por usted.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Search optimisation can be the difference between mere visibility and effective conversions. It’s not enough to be on Google because, frankly, everyone is. Here’s how we helped our client, who ran a climbing centre in Lithuania, achieve more effective conversion rates and increase their sales. Client Outlook Our client ran a rock climbing centre in […]<\/p>\n","protected":false},"author":2,"featured_media":19045,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[17],"tags":[344,385,1043],"wl_entity_type":[47],"class_list":["post-19034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-google","tag-paid-search","tag-search-optimisation","wl_entity_type-article"],"acf":[],"yoast_head":"\nSearch Optimisation Case: Climbing Centre in Eastern Europe<\/title>\n<meta name=\"description\" content=\"Search optimisation is a necessity for any business looking to attract customers. 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