{"id":1905,"date":"2020-05-25T12:28:30","date_gmt":"2020-05-25T12:28:30","guid":{"rendered":"https:\/\/promoguy.nl\/google-maps-marketing-tips-for-growing-your-business\/"},"modified":"2025-04-05T14:24:58","modified_gmt":"2025-04-05T14:24:58","slug":"google-maps-marketing-tips-for-growing-your-business","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/es\/blog\/2020\/05\/25\/google-maps-marketing-tips-for-growing-your-business\/","title":{"rendered":"Consejos de marketing de Google Maps para hacer crecer su negocio"},"content":{"rendered":"

Con tantas herramientas \u00fatiles y software en su cartera, Google proporciona una gran cantidad de herramientas de promoci\u00f3n \u00fanicas. Sin embargo, hay una que tiene un gran potencial de marketing pero que a menudo se pasa por alto: Google Maps. As\u00ed es. La tecnolog\u00eda que revolucion\u00f3 el rastreo y el GPS tiene grandes beneficios para aquellos que pueden construir una estrategia de marketing. presencia<\/a> en \u00e9l. Estamos aqu\u00ed para ense\u00f1arte c\u00f3mo.<\/p>\r\n\r\n\r\n\r\n

Pero primero, lo b\u00e1sico:<\/p>\r\n\r\n\r\n\r\n

\u00bfQu\u00e9 es el marketing de Google Maps (y por qu\u00e9 preocuparse por \u00e9l)?<\/h2>\r\n\r\n\r\n\r\n
\"Consejos\r\n
Imagen v\u00eda Google<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n

Google Maps marketing es simplemente cualquier esfuerzo que se construye hacia la construcci\u00f3n de una mejor presencia en Maps. Una empresa que es mucho m\u00e1s visible y ofrece mucha m\u00e1s informaci\u00f3n geogr\u00e1fica y de contacto es mucho m\u00e1s fiable para los consumidores. Este tipo de presencia permite un SEO local mucho mejor, mostr\u00e1ndose mucho antes a los consumidores potenciales. Otra ventaja es que los consumidores tienen muchas m\u00e1s posibilidades de ver una empresa en Maps. empresa<\/a> en l\u00ednea<\/a> y con ganas de usarlo pronto.<\/p>\r\n\r\n\r\n\r\n

De hecho, 76% de consumidores que buscan empresas<\/a> de su zona visitan ese establecimiento el mismo d\u00eda. Adem\u00e1s 28% de las b\u00fasquedas de un negocio cercano que ofrece un producto deseable acaban en compra. Seg\u00fan Google, 30% de todas las b\u00fasquedas m\u00f3viles est\u00e1n relacionadas con ubicaciones. Es una cifra impresionante si tenemos en cuenta cu\u00e1nta gente utiliza el buscador a diario.<\/p>\r\n\r\n\r\n\r\n

El uso de Google Maps con fines comerciales conlleva muchas otras ventajas potenciales. El marketing de Google Maps tambi\u00e9n mejora la forma en que Google ve su empresa y la clasifica. Es muy \u00fatil que su empresa aparezca en el \"top 3\" m\u00e1s visible cuando la gente busca tiendas, proveedores o empresas de una categor\u00eda determinada. Aparecer en el \"top 3\" local puede conseguir tasas de conversi\u00f3n mucho m\u00e1s altas.<\/p>\r\n\r\n\r\n\r\n

C\u00f3mo posicionarse mejor en Google Maps<\/h2>\r\n\r\n\r\n\r\n

Lo primero es lo primero: necesitas una ficha de empresa en Google My Business. Luego tienes que verificarla, rellenar toda la informaci\u00f3n necesaria y optimizarla. Ya hemos tratado este tema en profundidad, as\u00ed que si necesitas saber c\u00f3mo hacerlo, haga clic aqu\u00ed para obtener m\u00e1s informaci\u00f3n sobre c\u00f3mo crear su propio anuncio<\/a>.<\/p>\r\n\r\n\r\n\r\n

Google My Business tiene ventajas complementarias, por lo que es mejor no infrautilizarlo. Al fin y al cabo, el nivel de detalle de la ficha GMB es un factor importante para la clasificaci\u00f3n de su empresa en Google. A\u00f1ade tu informaci\u00f3n de contacto y la direcci\u00f3n de tu empresa a la ficha GMB (la direcci\u00f3n debe ser la misma que la de tu oficina de correos local). servicio<\/a> tambi\u00e9n utiliza).<\/p>\r\n\r\n\r\n\r\n

Con eso fuera del camino, trata de conseguir tantos buenos rese\u00f1as<\/a> como pueda. Puede preguntar directamente a los consumidores o poner un aviso en su sitio web<\/a> cuando utilizan la tienda online. Algunos van m\u00e1s all\u00e1 y ofrecen a los clientes tarjetas de agradecimiento o peque\u00f1os regalos para motivarles a escribir una opini\u00f3n. Todo ello contribuye a mejorar la clasificaci\u00f3n. Otro factor importante es mantener los datos actualizados, as\u00ed como proporcionar im\u00e1genes de alta calidad de su establecimiento. Si la informaci\u00f3n se considera precisa y hay m\u00e1s datos visuales disponibles, es m\u00e1s probable que los consumidores y Google consideren mejor el negocio.<\/p>\r\n\r\n\r\n\r\n

Un consejo de formato que puede ser \u00fatil es evitar que los textos de descripci\u00f3n sean demasiado largos. Haz que se ajuste al tama\u00f1o visible en un tel\u00e9fono m\u00f3vil, asegur\u00e1ndote de que no se pierda ninguna palabra crucial. Esto es pertinente porque los datos muestran que la mayor\u00eda de las personas que buscan en Google Maps lo hacen en sus tel\u00e9fonos. Tu Introducci\u00f3n tambi\u00e9n puede estar sujeta a las normas editoriales de Google, por lo que no es aconsejable atiborrarla de enlaces y palabras clave. Esto puede dar lugar a una denegaci\u00f3n por parte de Google. Utilice palabras clave relevantes en su introducci\u00f3n, pero t\u00f3mese el tiempo necesario para crear una introducci\u00f3n atractiva.<\/p>\r\n\r\n\r\n\r\n

Optimizaci\u00f3n adicional<\/h2>\r\n\r\n\r\n\r\n
\"Google<\/figure>\r\n\r\n\r\n\r\n

Para subir la apuesta, vas a necesitar algo m\u00e1s en la manga. Otro consejo que ayuda pero que a menudo no se tiene en cuenta es que debe indicar en su perfil de Google My Business las zonas en las que su empresa presta servicio. Junto con esto, indique si su negocio atiende a personas en la ubicaci\u00f3n principal, lo que puede evitar que aparezcan personas no deseadas. Si procede, habilite la posibilidad de hacer reservas.<\/p>\r\n\r\n\r\n\r\n

A\u00f1adir tus im\u00e1genes es una cosa, pero hay formas de hacerlas a\u00fan m\u00e1s \u00f3ptimas. Puedes utilizar aplicaciones de terceros para a\u00f1adir metadatos a tus im\u00e1genes y facilitar su b\u00fasqueda. Por ejemplo, puedes a\u00f1adir los siguientes metadatos a tus im\u00e1genes:<\/p>\r\n\r\n\r\n\r\n

    \r\n
  • Direcci\u00f3n f\u00edsica\/latitud y longitud<\/li>\r\n\r\n\r\n\r\n
  • Etiquetas de ciudad\/ubicaci\u00f3n geogr\u00e1fica\/pa\u00eds<\/li>\r\n\r\n\r\n\r\n
  • Palabras clave relevantes para su negocio<\/li>\r\n\r\n\r\n\r\n
  • Comentarios sobre los servicios pertinentes ofrecidos en su establecimiento<\/li>\r\n\r\n\r\n\r\n
  • Informaci\u00f3n adicional sobre categorizaci\u00f3n<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n

    T\u00e1cticas de marketing de Google Maps<\/h2>\r\n\r\n\r\n\r\n

    Los resultados org\u00e1nicos son magn\u00edficos, pero no todo el mundo puede gestionarlos por s\u00ed mismo. En tal caso, puede que haya llegado el momento de invertir en algunas publicidad de pago<\/strong> y anuncios de b\u00fasqueda local<\/strong>. En realidad, deber\u00eda hacer esto junto con los medios org\u00e1nicos de obtener resultados de todos modos, ya que muchas empresas encuentran que es una gran manera de lograr una mejor presencia en l\u00ednea.<\/p>\r\n\r\n\r\n\r\n

    El siguiente paso es ejecute sus an\u00e1lisis<\/strong> y utilizarlo como punto de partida para futuras acciones. Debe fijarse en qu\u00e9 tipo de b\u00fasquedas realizan los usuarios y atender a esas palabras clave. Otro detalle es prestar atenci\u00f3n a si los clientes le encuentran a trav\u00e9s de los listados de Google Maps o a trav\u00e9s de las b\u00fasquedas. Ambas cosas juntas pueden ayudarle a determinar la eficacia de sus estrategias de marketing de Google Maps.<\/p>","protected":false},"excerpt":{"rendered":"

    Con tantas herramientas y programas \u00fatiles en su cartera, Google proporciona un mont\u00f3n de herramientas promocionales \u00fanicas. Resulta muy \u00fatil que tu empresa aparezca en el \"top 3\" m\u00e1s visible cuando la gente busca tiendas, proveedores o empresas de una determinada categor\u00eda. Descubre c\u00f3mo.<\/p>","protected":false},"author":1,"featured_media":11993,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13,10,15],"tags":[436,133,437,438],"wl_entity_type":[47,54],"class_list":["post-1905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","category-online-presence","category-seo-en","tag-google-maps","tag-local-seo","tag-marketing-tips","tag-ranking","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"\nGoogle Maps Marketing Tips For Growing Your Business - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Google Maps marketing is sometimes overlooked, but it can provide a wealth of benefits to a business and help customers in finding your business. 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