{"id":7290,"date":"2021-01-20T08:42:57","date_gmt":"2021-01-20T08:42:57","guid":{"rendered":"https:\/\/promoguy.nl\/marketing-advantages-of-facebook-business-manager\/"},"modified":"2025-04-05T13:44:11","modified_gmt":"2025-04-05T13:44:11","slug":"marketing-advantages-of-facebook-business-manager","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/es\/blog\/2021\/01\/20\/marketing-advantages-of-facebook-business-manager\/","title":{"rendered":"Ventajas de marketing de Facebook Business Manager"},"content":{"rendered":"<p class=\"wp-block-paragraph\">El marketing digital nunca ha sido tan f\u00e1cil y, al mismo tiempo, tan competitivo como ahora. Por suerte, existen todo tipo de herramientas que pueden ayudarte, y una de las m\u00e1s interesantes es el propio gestor de negocios de Facebook. Aunque el gestor de negocios de Facebook ofrece muchas funcionalidades, este art\u00edculo se centrar\u00e1 en las oportunidades que presenta en el \u00e1mbito del marketing online.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Ya hemos hablado de los pros de <a href=\"https:\/\/promoguy.nl\/es\/blog\/facebook-ad-trends-to-keep-your-eye-on-in-2020\/\">Publicidad en Facebook y c\u00f3mo puede ser una herramienta crucial<\/a> en su marketing mix. Tambi\u00e9n hemos mostrado c\u00f3mo funciona el <a href=\"https:\/\/promoguy.nl\/es\/blog\/facebook-ad-system-overview-what-you-need-to-know\/\">sistema publicitario<\/a> para obtener un beneficio \u00f3ptimo. En cambio, este art\u00edculo se centrar\u00e1 en las cosas espec\u00edficas que el gestor de negocios le permite aprovechar. En resumen, el gestor de negocios le permite:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Aproveche al m\u00e1ximo las campa\u00f1as publicitarias para su empresa y las cuentas de sus clientes.<\/li>\r\n\r\n\r\n\r\n<li>Le ayuda a delegar tareas en varios usuarios, con opciones de seguridad mejoradas.<\/li>\r\n\r\n\r\n\r\n<li>Conecte agencias y socios comerciales con facilidad.<\/li>\r\n\r\n\r\n\r\n<li>Gestionar cuentas de redes sociales alternativas como Instagram.<\/li>\r\n\r\n\r\n\r\n<li>Pista <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/es\/blog\/vocabulary\/conversions\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/conversions\" >conversiones<\/a>Optimiza los anuncios de Facebook, crea audiencias espec\u00edficas para tus anuncios y vuelve a comercializarlos.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Esa es la versi\u00f3n resumida, as\u00ed que profundicemos.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Gesti\u00f3n de PPC en Facebook<\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-7305\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2021\/01\/facebook-76658_1280-700x350.png\" alt=\"Administrador de empresas de Facebook\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Empecemos por la herramienta de marketing m\u00e1s importante que te proporcionar\u00e1 el gestor de negocios de Facebook: la gesti\u00f3n de anuncios en profundidad. El gestor <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/es\/blog\/vocabulary\/service\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/service\" >servicio<\/a> permite una mejor segmentaci\u00f3n de la audiencia, ya que se pueden crear y guardar medidas de audiencia personalizadas. Los usuarios pueden incluso subdividirlas en tendencias de audiencia m\u00e1s estrechas en funci\u00f3n del comportamiento.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Adem\u00e1s de ayudarte a gestionar tus paquetes de anuncios de Facebook, <a href=\"https:\/\/www.facebook.com\/business\/tools\/ads-manager\" target=\"_blank\" rel=\"noreferrer noopener\">Administrador de anuncios<\/a> Las herramientas de elaboraci\u00f3n de informes pueden identificar si sus anuncios est\u00e1n consiguiendo los objetivos previstos o no. El seguimiento de las tendencias a lo largo del tiempo permite a los usuarios identificar puntos de mejora. Con estos datos, puede probar diferentes im\u00e1genes, presupuestos o segmentos objetivo para mejorar el rendimiento de la campa\u00f1a.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-7314\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2021\/01\/chapter-2-ab-test-step1-700x492.png\" alt=\"\" \/>\r\n<figcaption class=\"wp-element-caption\">La imagen muestra las opciones de A\/B Testing (imagen cortes\u00eda de Adesspresso.com)<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Toda esta configuraci\u00f3n es ideal para analizar la eficacia de sus clics. La interfaz tambi\u00e9n le permite seleccionar par\u00e1metros de campa\u00f1a como su <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/es\/blog\/vocabulary\/objectives\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/objectives\" >objetivos<\/a> y la segmentaci\u00f3n del p\u00fablico. Con esto en mente, puede mejorar varios aspectos de su campa\u00f1a cargando su creatividad publicitaria, escribiendo el texto del anuncio y revisando c\u00f3mo se ven sus anuncios en diferentes dispositivos.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Incluso puede realizar pruebas A\/B de su <a class=\"wl-entity-page-link\" title=\"jannal ali\" href=\"https:\/\/promoguy.nl\/es\/blog\/vocabulary\/website\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/website\" >sitio web<\/a>, p\u00e1gina y anuncio a trav\u00e9s de Facebook. Estas caracter\u00edsticas pueden proporcionar una visi\u00f3n en profundidad de su pre-lanzamiento y el contenido de marketing de Facebook probado por la audiencia....<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Otras ventajas son la posibilidad de duplicar r\u00e1pidamente sus anuncios, conjuntos de anuncios y campa\u00f1as publicitarias. Puede actuar como un \u00fanico centro desde el que ejecutar todas las configuraciones de anuncios y realizar un seguimiento de las m\u00e9tricas importantes. Tambi\u00e9n ofrece algunas opciones de visualizaci\u00f3n novedosas, como gr\u00e1ficos y tablas.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Usuarios de Facebook y opciones de segmentaci\u00f3n<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Un p\u00fablico personalizado se basa en clientes que realizan una acci\u00f3n con tu marca o p\u00e1gina de Facebook. Otro tipo es el p\u00fablico similar, en el que Facebook utiliza inteligencia artificial para crear simulaciones de p\u00fablico basadas en interacciones con muestras que ya has podido identificar.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">La configuraci\u00f3n de audiencias similares encuentra personas que se parecen a las audiencias que has creado. Del mismo modo, un p\u00fablico guardado se compone de personas que comparten ciertas caracter\u00edsticas. Puede tratarse de medidas de comportamiento, demogr\u00e1ficas, de ubicaci\u00f3n o de otro tipo. Puede ser una herramienta especialmente \u00fatil para una empresa local que quiera dirigir anuncios a su zona.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-7315\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2021\/01\/word-image-1114.png\" alt=\"\" \/>\r\n<figcaption class=\"wp-element-caption\">How to Specify Targeting (Imagen cortes\u00eda de Kelly Main v\u00eda fitsmallbusiness.com)<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Estas capacidades de diferenciaci\u00f3n de p\u00fablicos se refuerzan a\u00fan m\u00e1s con la incorporaci\u00f3n del p\u00edxel de Facebook. El p\u00edxel act\u00faa como un c\u00f3digo de seguimiento para los visitantes que llegan a su sitio web, lo que le permite crear audiencias personalizadas. Es muy \u00fatil para el retargeting y la creaci\u00f3n de p\u00fablicos similares. Del mismo modo, Facebook utiliza estos datos para enviar autom\u00e1ticamente tus anuncios a p\u00fablicos similares, proporcion\u00e1ndote m\u00e1s compras de alto valor.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">El p\u00edxel tambi\u00e9n le permite recopilar informaci\u00f3n m\u00e1s detallada sobre el comportamiento de los visitantes vinculando cada acci\u00f3n a un \"evento\". Esto puede categorizar cada acci\u00f3n que un cliente potencial realiza en su sitio web en informaci\u00f3n \u00fatil para futuras consultas. Puede utilizarla para comprobar qu\u00e9 botones pulsan los visitantes o qu\u00e9 secciones obtienen el mayor CTR. Puede aplicar estos datos para optimizar a\u00fan m\u00e1s la publicidad con datos m\u00e1s detallados sobre la interacci\u00f3n del usuario.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Sin los p\u00edxeles, s\u00f3lo podr\u00eda obtener puntos de datos tradicionales como clics en enlaces y rebotes. Con los eventos, puede especificar otros tipos de acciones del usuario que desee medir. Esto puede incluir cada paso del pago como A\u00f1adir al carrito, A\u00f1adir a la lista de deseos, Iniciar el pago, etc. o incluso acciones menores como b\u00fasquedas o visualizaci\u00f3n de contenido.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Opciones de creaci\u00f3n de equipos para el administrador de empresas de Facebook<\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-7307\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2021\/01\/Business-Manager-700x404.png\" alt=\"Administrador de empresas de Facebook\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Por muy automatizados que est\u00e9n los servicios de gesti\u00f3n de anuncios de Facebook, siguen implicando una gran cantidad de toma de decisiones manual y trabajo en equipo. Por eso, el gestor de empresas se ha creado pensando en la colaboraci\u00f3n. Te permite a\u00f1adir otras cuentas asignando a cada una de ellas diferentes secciones y distintos grados de acceso sobre las operaciones online.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Del mismo modo, puede combinarlo con su cuenta de Instagram para sincronizar la actividad en las redes sociales. La integraci\u00f3n entre canales puede mejorar a\u00fan m\u00e1s el potencial de marketing al facilitar el seguimiento de m\u00faltiples flujos de informaci\u00f3n. <a class=\"wl-entity-page-link\" title=\"Red GMA\" href=\"https:\/\/promoguy.nl\/es\/blog\/vocabulary\/communication\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/communication\" >comunicaci\u00f3n<\/a> desde un \u00fanico centro. Tambi\u00e9n facilita la delegaci\u00f3n de tareas a las cuentas de empresa de Facebook asignadas.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Adem\u00e1s, los usuarios pueden incluso delegar tareas en empresas externas a\u00f1adi\u00e9ndolas. Puede permitir f\u00e1cilmente que empresas externas gestionen diversos aspectos de su marketing online y ajustar el nivel de control que les concede personalizando su configuraci\u00f3n. Esto puede ser especialmente \u00fatil si contrata agencias externas para el marketing en redes sociales.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Todas estas ventajas juntas pueden ayudar a crear potentes paquetes de promoci\u00f3n online y marketing en Facebook. Puedes aprovechar todas las ventajas avanzadas de las campa\u00f1as publicitarias en una de las mayores plataformas de redes sociales utilizando una herramienta concisa y multifuncional.<\/p>","protected":false},"excerpt":{"rendered":"<p>El marketing digital nunca ha sido tan f\u00e1cil y, al mismo tiempo, tan competitivo como ahora. Facebook Business Manager es una de las herramientas que pueden ayudarte a salir airoso de la comparaci\u00f3n. Conoce sus ventajas.<\/p>","protected":false},"author":1,"featured_media":11958,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13,10,19],"tags":[370,371,372],"wl_entity_type":[47,54],"class_list":["post-7290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","category-online-presence","category-online-store","tag-facebook-business-manager","tag-targeting-options","tag-team-building","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing Advantages of Facebook Business Manager - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Facebook Business Manager has a lot to offer to businesses looking to take their online marketing to the next level. 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