{"id":9131,"date":"2022-08-08T10:42:23","date_gmt":"2022-08-08T10:42:23","guid":{"rendered":"https:\/\/promoguy.nl\/smart-goals-marketing-analytics-with-google-101\/"},"modified":"2025-04-05T14:34:51","modified_gmt":"2025-04-05T14:34:51","slug":"smart-goals-marketing-analytics-with-google-101","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/es\/blog\/2022\/08\/08\/smart-goals-marketing-analytics-with-google-101\/","title":{"rendered":"Objetivos inteligentes y an\u00e1lisis de marketing con Google 101"},"content":{"rendered":"<p class=\"wp-block-paragraph\">El objetivo de cualquier <a class=\"wl-entity-page-link\" title=\"Red GMA\" href=\"https:\/\/promoguy.nl\/es\/blog\/vocabulary\/communication\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/communication\" >comunicaci\u00f3n<\/a> es hacer avanzar el mensaje de la marca. Sin embargo, es m\u00e1s f\u00e1cil decirlo que hacerlo, ya que puede ser muy dif\u00edcil medir si se est\u00e1n alcanzando los objetivos. Ah\u00ed es donde entran en juego los sistemas de evaluaci\u00f3n comparativa como Smart Goals de Google Analytics.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Este art\u00edculo tratar\u00e1:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>\u00bfPor qu\u00e9 debe utilizarlo?<\/li>\r\n\r\n\r\n\r\n<li>C\u00f3mo decidir qu\u00e9 objetivos medir.<\/li>\r\n\r\n\r\n\r\n<li>C\u00f3mo utilizar Smart Goals y la fijaci\u00f3n manual de objetivos.<\/li>\r\n\r\n\r\n\r\n<li>\u00bfQu\u00e9 limitaciones cruciales tiene en GA (y algunas alternativas)?<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Repasemos lo b\u00e1sico:<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Ventajas de los objetivos inteligentes<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Los Objetivos Inteligentes son un sistema por el que <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/es\/blog\/vocabulary\/google\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/google\" >Google<\/a> analiza las sesiones de su sitio que registran un mayor compromiso y las convierte autom\u00e1ticamente en \"objetivos\". Estos se aplican incluso si no tiene seguimiento de conversiones o cualquier forma de an\u00e1lisis de rendimiento de comercio electr\u00f3nico. Como se puede imaginar, resulta muy \u00fatil si es usted un comerciante de comercio electr\u00f3nico o un proveedor de servicios de Internet. <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/es\/blog\/vocabulary\/digital\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/digital\" >digital<\/a> negocio.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Con la ayuda del aprendizaje autom\u00e1tico y de complejos algoritmos, Google Analytics escanea una parte de la se\u00f1al hacia y desde su <a class=\"wl-entity-page-link\" title=\"jannal ali\" href=\"https:\/\/promoguy.nl\/es\/blog\/vocabulary\/website\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/website\" >sitio web<\/a> para determinar cu\u00e1les tienen mayor potencial de conversi\u00f3n. Asigna a estos objetivos una puntuaci\u00f3n, lo que permite a los usuarios conocer la sesi\u00f3n de los visitantes <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/es\/blog\/vocabulary\/duration\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/duration\" >duraci\u00f3n<\/a>p\u00e1ginas por sesi\u00f3n, ubicaci\u00f3n, dispositivo y tipo de navegador.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Entonces, \u00bfc\u00f3mo puede ayudarle google ads a avanzar en sus objetivos empresariales con la ayuda de Smart Goals? Fijaci\u00f3n de objetivos, como punto de referencia <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/es\/blog\/vocabulary\/tool\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/tool\" >herramienta<\/a>pone todas estas cifras en contexto y las orienta adecuadamente. El sistema de an\u00e1lisis puede ayudar a identificar las \u00e1reas en las que tus campa\u00f1as son m\u00e1s fuertes y ofrecer sugerencias para mejorarlas.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">C\u00f3mo determinar los objetivos de las campa\u00f1as de marketing<\/h3>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9139\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/08\/browser-g437c7020b_1280-700x515.png\" alt=\"An\u00e1lisis de objetivos inteligentes\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">En t\u00e9rminos m\u00e1s generales, puede que se pregunte c\u00f3mo decidir qu\u00e9 objetivos perseguir. Despu\u00e9s de todo, es importante saber con precisi\u00f3n c\u00f3mo orientar su campa\u00f1a. Hay muchas formas de fijar objetivos, pero el proceso consta de 4 pasos necesarios: <strong>Analice<\/strong> procesos existentes para encontrar \u00e1reas de mejora, <strong>determine<\/strong> qu\u00e9 m\u00e9tricas son necesarias para el \u00e9xito, <strong>cuantifique<\/strong> y <strong>evaluar<\/strong> el \u00e9xito de los cambios aplicados.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Cada paso lleva el objetivo de lo general a lo espec\u00edfico. He aqu\u00ed un ejemplo:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Problema: necesidad de captar m\u00e1s clientes B2B<\/li>\r\n\r\n\r\n\r\n<li>An\u00e1lisis: aunque el sitio web tiene visitantes por encima de la media, no se convierten en clientes a un ritmo suficientemente r\u00e1pido. Un an\u00e1lisis m\u00e1s detallado indica que los visitantes no son el grupo objetivo deseado.<\/li>\r\n\r\n\r\n\r\n<li>M\u00e9trica determinada y cuantificada: aumentar la tasa de conversi\u00f3n en 20% para optimizar el ROA de marketing.<\/li>\r\n\r\n\r\n\r\n<li>Estrategia aplicada: Mejorar la UX, ofrecer descuentos, a\u00f1adir casos pr\u00e1cticos para atraer clientes, cambiar al marketing directo para centrarse en una segmentaci\u00f3n precisa, mejorar el SEO y a\u00f1adir un buz\u00f3n de suscripci\u00f3n por correo electr\u00f3nico.<\/li>\r\n\r\n\r\n\r\n<li>Resultados: Aumento de 18% en conversiones de clientes potenciales. Para igualar las cifras objetivo, pueden ser necesarios cambios adicionales. Volver al an\u00e1lisis y comenzar de nuevo el proceso.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">La eficacia de sus objetivos depende de c\u00f3mo los mida, y el sistema de objetivos de Google Analytics es una parte crucial del proceso de medici\u00f3n.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">C\u00f3mo establecer objetivos inteligentes en Google Analytics<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Hay dos grandes tipos de objetivos en GA: objetivos y objetivos inteligentes. La diferencia es que los objetivos inteligentes son autom\u00e1ticos pero tambi\u00e9n limitados. Los otros tipos de objetivos son manuales y puedes configurar 20 de ellos para medir diferentes m\u00e9tricas.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\r\n<div class=\"wp-block-embed__wrapper\">https:\/\/youtu.be\/2Ke3-0Jsl-I<\/div>\r\n<\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">En primer lugar, algunos requisitos previos para los objetivos autom\u00e1ticos. Para utilizar Smart Goals, necesita:<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>A <a href=\"https:\/\/support.google.com\/analytics\/analytics\/answer\/1033961\">vincular sus cuentas de Analytics y Google Ads<\/a>.<\/li>\r\n\r\n\r\n\r\n<li>Las cuentas de anuncios tambi\u00e9n deben enviar suficiente tr\u00e1fico a su sitio web para un an\u00e1lisis adecuado. Los clics en los anuncios de Google deben cubrir m\u00e1s de 500 sesiones de Analytics en el \u00faltimo mes antes de que los objetivos inteligentes est\u00e9n disponibles. Cuando una cuenta cae por debajo de 250 sesiones en ese periodo de tiempo para la vista seleccionada, los Objetivos Inteligentes se desactivar\u00e1n. Esto es s\u00f3lo hasta que haya 500 o m\u00e1s sesiones disponibles para el seguimiento.<\/li>\r\n\r\n\r\n\r\n<li>Del mismo modo, existe un l\u00edmite m\u00e1ximo para la vista de informes. No debe recibir m\u00e1s de 10 millones de sesiones en 30 d\u00edas.<\/li>\r\n\r\n\r\n\r\n<li>Tambi\u00e9n debe activar la opci\u00f3n de compartir datos de Google Analytics en\u00a0<strong>Productos y servicios de Google<\/strong>.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Adem\u00e1s de los objetivos inteligentes, tambi\u00e9n puede establecer otros objetivos manuales. Aqu\u00ed tienes una lista de los objetivos disponibles en Google Analytics:<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-table is-style-stripes\">\r\n<table>\r\n<tbody>\r\n<tr>\r\n<th>Tipo de objetivo<\/th>\r\n<th>Descripci\u00f3n<\/th>\r\n<th>Ejemplo<\/th>\r\n<\/tr>\r\n<tr>\r\n<td>Destino<\/td>\r\n<td>El usuario accede a una p\u00e1gina o ubicaci\u00f3n espec\u00edfica del sitio web<\/td>\r\n<td><em>Gracias por inscribirse.<\/em>\u00a0p\u00e1gina web o aplicaci\u00f3n <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/es\/blog\/vocabulary\/screen\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/screen\" >pantalla<\/a><\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Duraci\u00f3n<\/td>\r\n<td>Sesiones de duraci\u00f3n determinada o superior<\/td>\r\n<td>10 minutos o m\u00e1s en un sitio de asistencia<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>P\u00e1ginas\/pantallas por sesi\u00f3n<\/td>\r\n<td>Un usuario ve un n\u00famero determinado de p\u00e1ginas o pantallas<\/td>\r\n<td>Se han cargado 5 p\u00e1ginas o pantallas<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Evento<\/td>\r\n<td>Una acci\u00f3n se define como un Evento que se desencadena<\/td>\r\n<td>Recomendaci\u00f3n social, reproducci\u00f3n de v\u00eddeos, clics en anuncios<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Una caracter\u00edstica muy \u00fatil de estos objetivos es que puedes asignar un valor monetario a cada conversi\u00f3n. De este modo, puede a\u00f1adir c\u00e1lculos monetarios a aspectos como las visitas y reproducciones de v\u00eddeo o el retorno de la inversi\u00f3n publicitaria. Los destinos de los objetivos de Google Analytics tambi\u00e9n pueden realizar un seguimiento de las visitas a diversas \u00e1reas para medir el inter\u00e9s, especialmente en el caso de las p\u00e1ginas informativas.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Limitaciones y servicios digitales alternativos o complementarios<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9140\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/08\/google-g40fb07dc9_1920-700x369.jpg\" alt=\"Objetivos inteligentes Google Analytics\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Aunque Google Analytics es esencial para todos los esfuerzos de marketing, tiene sus limitaciones.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Los Objetivos Inteligentes no se pueden configurar ni personalizar.<\/li>\r\n\r\n\r\n\r\n<li>Los Objetivos Inteligentes est\u00e1n limitados a uno por vista.<\/li>\r\n\r\n\r\n\r\n<li>Pueden utilizar 1 de los 20 huecos de gol disponibles.<\/li>\r\n\r\n\r\n\r\n<li>El sistema no puede utilizarse para vistas de aplicaciones m\u00f3viles.<\/li>\r\n\r\n\r\n\r\n<li>Tambi\u00e9n tienen limitaciones para las vistas que reciben m\u00e1s de 1 mill\u00f3n de visitas al d\u00eda.<\/li>\r\n\r\n\r\n\r\n<li>Los objetivos inteligentes no admiten la visualizaci\u00f3n <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/es\/blog\/vocabulary\/conversions\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/conversions\" >Conversiones<\/a> (VTC) o conversiones entre dispositivos en Google Ads.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Entonces, \u00bfqu\u00e9 datos no pueden rastrear los objetivos de Google Analytics? Todo lo que no sea la duraci\u00f3n de la sesi\u00f3n, las p\u00e1ginas por sesi\u00f3n, la ubicaci\u00f3n, el dispositivo y el tipo de navegador, seg\u00fan nuestra \u00faltima comprobaci\u00f3n. Esto deja fuera algunos puntos de referencia cruciales como las tasas de rebote, acciones espec\u00edficas en la p\u00e1gina y mucho m\u00e1s.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Adem\u00e1s, aunque GA es muy bueno para medir estad\u00edsticas internas, recomendamos utilizar SEMrush o Ahrefs para an\u00e1lisis externos de cosas como visitas y tasas de rebote. Para producir puntos de referencia que reflejen estad\u00edsticas comparativas, estos otros programas pueden ser mejores para los an\u00e1lisis de la competencia.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>Si est\u00e1 buscando servicios de an\u00e1lisis de marketing o consultor\u00eda de an\u00e1lisis de marketing, est\u00e1 en el lugar adecuado. Promoguy ofrece ambos y toda una serie de servicios de marketing digital. <a href=\"https:\/\/promoguy.nl\/es\/about\/#services\" target=\"_blank\" rel=\"noreferrer noopener\">M\u00e1s informaci\u00f3n<\/a>.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>El objetivo de cualquier comunicaci\u00f3n de marketing es hacer avanzar el mensaje de la marca. As\u00ed que repasemos los aspectos b\u00e1sicos.<\/p>","protected":false},"author":1,"featured_media":12853,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[11,13],"tags":[252,32,251,250],"wl_entity_type":[47,54],"class_list":["post-9131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-analytics","category-online-marketing-en","tag-digital-services","tag-google-analytics","tag-marketing-analytics","tag-smart-goals","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Smart Goals &amp; Marketing Analytics with Google 101 - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Google Analytics Smart Goals system can help you benchmark your marketing campaigns and activities. 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