{"id":15548,"date":"2023-12-04T13:41:03","date_gmt":"2023-12-04T13:41:03","guid":{"rendered":"https:\/\/promoguy.nl\/vocabulary\/cloaking\/"},"modified":"2023-12-04T13:41:03","modified_gmt":"2023-12-04T13:41:03","slug":"cloaking","status":"publish","type":"entity","link":"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/cloaking\/","title":{"rendered":"Maskavimas"},"content":{"rendered":"

Pasl\u0117pimas - tai paie\u0161kos sistem\u0173 optimizavimo (SEO) metodas, kai paie\u0161kos sistemos vorui pateikiamas turinys skiriasi nuo naudotojo nar\u0161ykl\u0117je pateikiamo turinio. Tai daroma pateikiant turin\u012f pagal puslapio pra\u0161an\u010dio naudotojo IP adresus arba HTTP antra\u0161t\u0119 \"User-Agent\". Kai naudotojas identifikuojamas kaip paie\u0161kos sistemos voras, serverio pus\u0117s scenarijus pateikia kitoki\u0105 tinklalapio versij\u0105, kurioje yra turinys, kurio n\u0117ra matomame puslapyje, arba kuris yra, bet jo negalima ie\u0161koti. Pasl\u0117pimo tikslas kartais yra apgauti paie\u0161kos sistemas, kad jos rodyt\u0173 puslap\u012f, nors kitu atveju jis neb\u016bt\u0173 rodomas (angl. black hat SEO). Ta\u010diau tai taip pat gali b\u016bti funkcionalus (nors ir pasen\u0119s) metodas, skirtas informuoti paie\u0161kos sistemas apie turin\u012f, kurio jos kitu atveju negal\u0117t\u0173 rasti, nes jis yra \u012fterptas \u012f netekstines talpyklas, pavyzd\u017eiui, vaizdo \u012fra\u0161us arba tam tikrus \"Adobe Flash\" komponentus. Nuo 2006 m. galima taikyti geresnius prieinamumo metodus, \u012fskaitant progresyv\u0173j\u012f tobulinim\u0105, tod\u0117l jo \u0161alininkai nebemano, kad maskavimas yra b\u016btinas. Pasl\u0117pimas da\u017enai naudojamas kaip \u0161lam\u0161to indeksavimo metodas, kuriuo bandoma apgauti paie\u0161kos sistemas, kad atitinkamos svetain\u0117s reitingas b\u016bt\u0173 auk\u0161tesnis. Tuo pa\u010diu metodu galima apgauti paie\u0161kos sistem\u0173 naudotojus, kad jie apsilankyt\u0173 svetain\u0117je, kuri i\u0161 esm\u0117s skiriasi nuo paie\u0161kos sistemos apra\u0161ymo, \u012fskaitant pornografinio turinio pateikim\u0105 u\u017emaskuotai tarp nepornografini\u0173 paie\u0161kos rezultat\u0173. Pasl\u0117pimas yra viena i\u0161 \"dur\u0173 puslapio\" metodo form\u0173. Pana\u0161us metodas naudojamas DMOZ interneto kataloge, ta\u010diau jis keliais aspektais skiriasi nuo paie\u0161kos sistemos maskuot\u0117s: Ji skirta apgauti \u017emones redaktorius, o ne kompiuterinius paie\u0161kos sistem\u0173 vorus. Sprendimas sl\u0117pti ar ne da\u017enai priimamas pagal HTTP nuorod\u0105, naudotojo agent\u0105 arba lankytojo IP; ta\u010diau pa\u017eangesni metodai taip pat gali b\u016bti grind\u017eiami kliento elgsenos analize po keli\u0173 puslapio u\u017eklaus\u0173: neapdorotas kiekis, r\u016b\u0161iavimas ir v\u0117lavimas tarp v\u0117lesni\u0173 HTTP u\u017eklaus\u0173, siun\u010diam\u0173 \u012f svetain\u0117s puslapius, taip pat robots.txt failo tikrinimo buvimas - tai tik keletas parametr\u0173, kuriais paie\u0161kos sistem\u0173 vorai labai skiriasi nuo nat\u016bralaus naudotojo elgsenos. Nuoroda nurodo puslapio, kuriame naudotojas spustel\u0117jo nuorod\u0105, kad patekt\u0173 \u012f puslap\u012f, URL. Kai kurie maskuotuvai pateikia netikr\u0105 puslap\u012f visiems, kurie ateina i\u0161 interneto katalog\u0173 svetain\u0117s, nes katalog\u0173 redaktoriai paprastai tikrina svetaines, spustel\u0117dami nuorodas, esan\u010dias katalogo tinklalapyje. Kiti maskuotojai netikr\u0105 puslap\u012f pateikia visiems, i\u0161skyrus tuos, kurie ateina i\u0161 pagrindin\u0117s paie\u0161kos sistemos; taip sunkiau aptikti maskavim\u0105, ta\u010diau tai jiems nekainuoja daug lankytoj\u0173, nes dauguma \u017emoni\u0173 svetaines randa naudodamiesi paie\u0161kos sistema.<\/p>","protected":false},"excerpt":{"rendered":"

Cloaking is a search engine optimization (SEO) technique in which the content presented to the search engine spider is different from that presented to the user’s browser. This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page. 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