{"id":15571,"date":"2023-12-04T13:51:31","date_gmt":"2023-12-04T13:51:31","guid":{"rendered":"https:\/\/promoguy.nl\/vocabulary\/video-advertising\/"},"modified":"2023-12-04T13:51:31","modified_gmt":"2023-12-04T13:51:31","slug":"video-advertising","status":"publish","type":"entity","link":"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/video-advertising\/","title":{"rendered":"vaizdo \u012fra\u0161\u0173 reklama"},"content":{"rendered":"<p>Terminas \"vaizdo reklama\" apima internetin\u0119 vaizdin\u0119 reklam\u0105, pvz., vidurio puslapio vienetus (angl. Mid-Page Units, MPU), kuriuose yra vaizdo \u012fra\u0161\u0173, ta\u010diau visuotinai pripa\u017e\u012fstama, kad jis rei\u0161kia reklam\u0105 interneto televizijoje. Ji pateikiama prie\u0161 vaizdo transliacij\u0105 internete, jos metu ir (arba) po jos. \u0160iuo atveju naudojami tokie reklamos vienetai: \"pre-roll\", \"mid-roll\" ir \"post-roll\", ir visi \u0161ie reklamos vienetai yra pana\u0161\u016bs \u012f tradicin\u0119 reklam\u0105, kuri\u0105 matote per televizij\u0105, nors da\u017enai jie yra \"sutrumpinti\", kad b\u016bt\u0173 trumpesni nei j\u0173 televiziniai atitikmenys, jei jie rodomi internete. Toki\u0105 reklam\u0105 savo svetain\u0117se skelbia tokios transliavimo svetain\u0117s kaip Sky.com ir itv.com, taip pat laikra\u0161\u010di\u0173 svetain\u0117s kaip The Telegraph ir The Guardian. 2010 m. vaizdo \u012fra\u0161\u0173 reklama sudar\u0117 12,8% vis\u0173 per\u017ei\u016br\u0117t\u0173 vaizdo \u012fra\u0161\u0173 ir 1,2% vis\u0173 minu\u010di\u0173, praleist\u0173 \u017ei\u016brint vaizdo \u012fra\u0161us internete. 2014 m. liepos m\u0117n. \"Facebook\" sumok\u0117jo apie $400 mln. eur\u0173, kad \u012fsigyt\u0173 vaizdo reklamos platintoj\u0105 \"LiveRail\", kuris, naudodamasis realaus laiko pasi\u016blym\u0173 teikimu, per m\u0117nes\u012f patalpina daugiau kaip 7 mlrd. vaizdo reklamos skelbim\u0173.<\/p>","protected":false},"excerpt":{"rendered":"<p>The term video advertising encompasses online display advertisements such as Mid-Page Units (MPUs) that have video within them, but it is generally accepted that it refers to advertising that occurs on Internet television. It is served before, during and\/or after a video stream on the internet. The advertising units used in this instance are pre-roll, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[],"wl_entity_type":[39],"class_list":["post-15571","entity","type-entity","status-publish","hentry","wl_entity_type-thing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>video advertising - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"video advertising\" \/>\n<meta property=\"og:description\" content=\"The term video advertising encompasses online display advertisements such as Mid-Page Units (MPUs) that have video within them, but it is generally accepted that it refers to advertising that occurs on Internet television. 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