{"id":15576,"date":"2023-12-04T13:53:10","date_gmt":"2023-12-04T13:53:10","guid":{"rendered":"https:\/\/promoguy.nl\/vocabulary\/brand-awareness\/"},"modified":"2023-12-04T13:53:10","modified_gmt":"2023-12-04T13:53:10","slug":"brand-awareness","status":"publish","type":"entity","link":"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/brand-awareness\/","title":{"rendered":"prek\u0117s \u017eenklo \u017einomumas"},"content":{"rendered":"<p>Prek\u0117s \u017eenklo \u017einomumas - tai laipsnis, kuriuo potencial\u016bs klientai atpa\u017e\u012fsta prek\u0117s \u017eenkl\u0105 ir teisingai j\u012f sieja su konkre\u010diu produktu. Prek\u0117s \u017eenklo \u017einomumas, paprastai i\u0161rei\u0161kiamas procentais tikslin\u0117je rinkoje, yra pagrindinis reklamos tikslas pirmaisiais produkto \u012fvedimo \u012f rink\u0105 m\u0117nesiais ar metais. Prek\u0117s \u017eenklo \u017einomumas yra susij\u0119s su prek\u0117s \u017eenklo tapatyb\u0117s funkcijomis vartotoj\u0173 atmintyje ir gali atsispind\u0117ti pagal tai, kaip gerai vartotojai gali atpa\u017einti prek\u0117s \u017eenkl\u0105 \u012fvairiomis s\u0105lygomis. Prek\u0117s \u017eenklo \u017einomumas apima prek\u0117s \u017eenklo atpa\u017einimo ir prek\u0117s \u017eenklo prisiminimo rezultatus. Prek\u0117s \u017eenklo atpa\u017einimas rei\u0161kia vartotoj\u0173 geb\u0117jim\u0105 teisingai atskirti prek\u0117s \u017eenkl\u0105, su kuriuo jie anks\u010diau buvo susid\u016br\u0119. Tam neb\u016btinai reikia, kad vartotojai atpa\u017eint\u0173 prek\u0117s \u017eenklo pavadinim\u0105. Vietoj to da\u017enai tai rei\u0161kia, kad vartotojai gali reaguoti \u012f tam tikr\u0105 prek\u0117s \u017eenkl\u0105 po to, kai pamato jo vizualinius pakuot\u0117s vaizdus. Prek\u0117s \u017eenklo prisiminimas rei\u0161kia vartotoj\u0173 geb\u0117jim\u0105 teisingai sugeneruoti ir atkurti prek\u0117s \u017eenkl\u0105 savo atmintyje. Prek\u0117s \u017eenklas, kuris yra gerai \u017einomas did\u017eiajai daugumai nam\u0173 \u016bki\u0173, taip pat vadinamas nam\u0173 \u016bkio vardu.<\/p>","protected":false},"excerpt":{"rendered":"<p>Brand awareness is the extent to which a brand is recognized by potential customers, and is correctly associated with a particular product. Expressed usually as a percentage of the target market, brand awareness is the primary goal of advertising in the early months or years of a product&#8217;s introduction. 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