{"id":15688,"date":"2023-12-06T16:09:27","date_gmt":"2023-12-06T16:09:27","guid":{"rendered":"https:\/\/promoguy.nl\/vocabulary\/target-audience\/"},"modified":"2023-12-06T16:09:27","modified_gmt":"2023-12-06T16:09:27","slug":"target-audience","status":"publish","type":"entity","link":"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/target-audience\/","title":{"rendered":"tikslin\u0117 auditorija"},"content":{"rendered":"<p>Tikslin\u0117 auditorija - tai publikacijos, reklamos ar kito prane\u0161imo tikslin\u0117 auditorija arba skaitytojai. Rinkodaroje ir reklamoje - tai konkreti tikslin\u0117s rinkos \u017emoni\u0173 grup\u0117, kuriai skirtas produktas arba produkto rinkodaros prane\u0161imas (Kotler 2000). Pavyzd\u017eiui, jei \u012fmon\u0117 parduoda naujas dietos programas \u0161irdies ligomis sergantiems vyrams (tikslin\u0117 rinka), prane\u0161imas gali b\u016bti skirtas ne tik \u0161iems vyrams, bet galb\u016bt ir j\u0173 sutuoktin\u0117ms (tikslin\u0117 auditorija). Tikslin\u0117 rinkodara ir tikslin\u0117 reklama siekia siaurinti, o ne transliuoti. Tikslin\u0119 auditorij\u0105 gali sudaryti tam tikros am\u017eiaus grup\u0117s, lyties, \u0161eimynin\u0117s pad\u0117ties ir pan. \u017emon\u0117s, pavyzd\u017eiui, paaugliai, moterys, vieni\u0161i \u017emon\u0117s ir pan. Da\u017ena tikslin\u0117 auditorija yra veiksni\u0173 derinys, pavyzd\u017eiui, 20-30 met\u0173 vyrai. Kitos grup\u0117s, nors ir n\u0117ra pagrindin\u0117 tikslin\u0117 grup\u0117, taip pat gali b\u016bti suinteresuotos. Tinkamos (-\u0173) tikslin\u0117s (-i\u0173) rinkos (-i\u0173) atradimas ir tikslin\u0117s auditorijos nustatymas yra viena svarbiausi\u0173 rinkodaros valdymo veikl\u0173 (Niewenhuizen et al. 2000). Turb\u016bt did\u017eiausia klaida, kuri\u0105 galima padaryti nustatant tikslin\u0119 rink\u0105, yra bandymas pasiekti visus ir galiausiai nepatikti niekam.<\/p>","protected":false},"excerpt":{"rendered":"<p>A target audience is the intended audience or readership of a publication, advertisement, or other message. In marketing and advertising, it is a specific group of people within the target market at which a product or the marketing message of a product is aimed (Kotler 2000). For example, if a company sells new diet programs [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[],"wl_entity_type":[39],"class_list":["post-15688","entity","type-entity","status-publish","hentry","wl_entity_type-thing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>target audience - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"target audience\" \/>\n<meta property=\"og:description\" content=\"A target audience is the intended audience or readership of a publication, advertisement, or other message. In marketing and advertising, it is a specific group of people within the target market at which a product or the marketing message of a product is aimed (Kotler 2000). For example, if a company sells new diet programs [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/target-audience\/\" \/>\n<meta property=\"og:site_name\" content=\"Promoguy Digital Marketing Agency\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minut\u0117\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/vocabulary\\\/target-audience\\\/\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/vocabulary\\\/target-audience\\\/\",\"name\":\"target audience - Promoguy Digital Marketing Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#website\"},\"datePublished\":\"2023-12-06T16:09:27+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/vocabulary\\\/target-audience\\\/#breadcrumb\"},\"inLanguage\":\"lt-LT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/promoguy.nl\\\/blog\\\/vocabulary\\\/target-audience\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/vocabulary\\\/target-audience\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"target audience\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/\",\"name\":\"Promoguy Digital Marketing Agency\",\"description\":\"Performance Marketing Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"lt-LT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\",\"name\":\"Promoguy Digital Marketing Agency\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"lt-LT\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg\",\"contentUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg\",\"width\":362,\"height\":82,\"caption\":\"Promoguy Digital Marketing Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"tikslin\u0117 auditorija - Skaitmenin\u0117s rinkodaros agent\u016bra Promoguy","robots":{"index":"noindex","follow":"follow"},"og_locale":"lt_LT","og_type":"article","og_title":"target audience","og_description":"A target audience is the intended audience or readership of a publication, advertisement, or other message. In marketing and advertising, it is a specific group of people within the target market at which a product or the marketing message of a product is aimed (Kotler 2000). For example, if a company sells new diet programs [&hellip;]","og_url":"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/target-audience\/","og_site_name":"Promoguy Digital Marketing Agency","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minut\u0117"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/promoguy.nl\/blog\/vocabulary\/target-audience\/","url":"https:\/\/promoguy.nl\/blog\/vocabulary\/target-audience\/","name":"tikslin\u0117 auditorija - Skaitmenin\u0117s rinkodaros agent\u016bra Promoguy","isPartOf":{"@id":"https:\/\/promoguy.nl\/pt\/#website"},"datePublished":"2023-12-06T16:09:27+00:00","breadcrumb":{"@id":"https:\/\/promoguy.nl\/blog\/vocabulary\/target-audience\/#breadcrumb"},"inLanguage":"lt-LT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/promoguy.nl\/blog\/vocabulary\/target-audience\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/promoguy.nl\/blog\/vocabulary\/target-audience\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/promoguy.nl\/pt\/"},{"@type":"ListItem","position":2,"name":"target audience"}]},{"@type":"WebSite","@id":"https:\/\/promoguy.nl\/pt\/#website","url":"https:\/\/promoguy.nl\/pt\/","name":"Skaitmenin\u0117s rinkodaros agent\u016bra Promoguy","description":"Veiklos rinkodaros agent\u016bra","publisher":{"@id":"https:\/\/promoguy.nl\/pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/promoguy.nl\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"lt-LT"},{"@type":"Organization","@id":"https:\/\/promoguy.nl\/pt\/#organization","name":"Skaitmenin\u0117s rinkodaros agent\u016bra Promoguy","url":"https:\/\/promoguy.nl\/pt\/","logo":{"@type":"ImageObject","inLanguage":"lt-LT","@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/logo\/image\/","url":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/06\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg","contentUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/06\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg","width":362,"height":82,"caption":"Promoguy Digital Marketing Agency"},"image":{"@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/logo\/image\/"}}]}},"_wl_alt_label":[],"wl:entity_url":"https:\/\/data.wordlift.io\/wl1503668\/entity\/target-audience","_links":{"self":[{"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/entities\/15688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/entities"}],"about":[{"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/types\/entity"}],"author":[{"embeddable":true,"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/comments?post=15688"}],"version-history":[{"count":0,"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/entities\/15688\/revisions"}],"wp:attachment":[{"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/media?parent=15688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/categories?post=15688"},{"taxonomy":"wl_entity_type","embeddable":true,"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/wl_entity_type?post=15688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}