{"id":10017,"date":"2023-03-13T08:10:20","date_gmt":"2023-03-13T08:10:20","guid":{"rendered":"https:\/\/promoguy.nl\/chatgpt-digital-marketing-seo-applications\/"},"modified":"2024-09-18T01:25:31","modified_gmt":"2024-09-18T01:25:31","slug":"chatgpt-digital-marketing-seo-applications","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lt\/blog\/2023\/03\/13\/chatgpt-digital-marketing-seo-applications\/","title":{"rendered":"ChatGPT: Skaitmenin\u0117s rinkodaros ir SEO programos"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Pra\u0117jusiais metais \"ChatGPT\" tapo svarbia dirbtinio intelekto program\u0173 pasaulio lydere. Nors GPT yra did\u017eiulis \u017eingsnis \u012f priek\u012f keliose skaitmenin\u0117se programose, ji suteikia kelet\u0105 turinio k\u016brimo galimybi\u0173. \u0160iame straipsnyje bus nagrin\u0117jamos jo naudojimo ra\u0161ymui, SEO ir bendroms rinkodaros programoms galimyb\u0117s ir sp\u0105stai.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/openai.com\/about\/\" target=\"_blank\" rel=\"noreferrer noopener\">Suk\u016br\u0117 \"OpenAI<\/a>, pagrindinis \u0161io naujo dirbtinio intelekto \u012frankio privalumas - \u012f \u017emogaus s\u0105veik\u0105 pana\u0161i s\u0105veika, prisitaikantis dizainas ir paprastas naudojimas. \u012eved\u0119 paprast\u0105 klausim\u0105 galite kalb\u0117tis su GPT-3 sistema ir ji intuityviai pateikia atsakymus, kurie gaunami i\u0161 tam tikr\u0173 ne\u012fvardyt\u0173 \u0161altini\u0173 ir paprastai yra teisingi (su daugeliu i\u0161im\u010di\u0173).<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">I\u0161nagrin\u0117jome SEO programas, kaip jas mato kiti, ir atlikome kelet\u0105 eksperiment\u0173, kad i\u0161bandytume dirbtin\u012f intelekt\u0105. \u0160tai m\u016bs\u0173 i\u0161vados:<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">\"ChatGPT\" ir b\u016bsimos GPT dirbtinio intelekto programos<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Daugelis rinkodaros specialist\u0173 d\u017eiaugiasi \u0161i\u0173 nauj\u0173 dirbtinio intelekto \u012franki\u0173 teikiamomis galimyb\u0117mis (<a href=\"https:\/\/promoguy.nl\/lt\/blog\/ai-content-tools-for-improving-your-workflow\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u010dia aptar\u0117me kitus \u012frankius<\/a>). Taip pat mat\u0117me, kaip jie eksperimentuoja su SEO, k\u016brybi\u0161ku turiniu, vaizdais, \u017einiatinklio dizainu ir daugybe kit\u0173 dalyk\u0173. ChatGPT yra naudinga kai kuriose i\u0161 j\u0173, o kitose jos tr\u016bksta.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0160tai k\u0105 su\u017einojome i\u0161 dabartin\u0117s GPT-3 iteracijos (ji nuolat tobul\u0117ja, tod\u0117l nepamir\u0161kite, kad viskas gali keistis):<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>\"ChatGPT\" puikiai tinka ra\u0161ytinio turinio projektams, ta\u010diau SEO taikymas gali b\u016bti \u012fvairus. Ji sukuria \u012ftikinamus sakinius, ta\u010diau jai tr\u016bksta analitinio skyriaus, nes ji nesusieta su jokiais analiz\u0117s \u012frankiais.<\/li>\r\n\r\n\r\n\r\n<li>Ji puikiai tinka antra\u0161t\u0117ms kurti, ta\u010diau reikia jas patikrinti, ar jos atitinka SEO reikalavimus.<\/li>\r\n\r\n\r\n\r\n<li>Tai gali b\u016bti puikus atspirties ta\u0161kas, nuo kurio galima prad\u0117ti kurti kelet\u0105 rakta\u017eod\u017ei\u0173, kuriuos galima \u012fvesti \u012f \"SEMrush\" arba \"Ahrefs\", <strong>ta\u010diau rakta\u017eod\u017eiai retai b\u016bna optimal\u016bs<\/strong> SEO po\u017ei\u016briu.<\/li>\r\n\r\n\r\n\r\n<li>Dirbtinis intelektas \u012f klausimus atsako stulbinamai gramati\u0161kai tiksliai (ta\u010diau ne be klaid\u0173, klaid\u0173 ir netikslum\u0173).<\/li>\r\n\r\n\r\n\r\n<li>Dirbtinis intelektas gali ra\u0161yti SEO optimizuot\u0105 turin\u012f, ta\u010diau ne visada supranta j\u016bs\u0173 poreikius atitinkant\u012f kontekst\u0105.<\/li>\r\n\r\n\r\n\r\n<li>Kita problema yra ta, kad jis gali nesugeb\u0117ti pagr\u012fstai i\u0161pl\u0117sti temos.<\/li>\r\n\r\n\r\n\r\n<li>Jos kuriamas turinys da\u017enai b\u016bna bendro pob\u016bd\u017eio, tod\u0117l naudokite j\u012f tik kaip pradin\u012f ta\u0161k\u0105 (nekopijuokite jo).<\/li>\r\n\r\n\r\n\r\n<li>K\u016brybine prasme GPT vartoja daug kalbini\u0173 kli\u0161i\u0173, d\u0117l kuri\u0173 ra\u0161ymas tampa neri\u0161lus.<\/li>\r\n\r\n\r\n\r\n<li>Pana\u0161iai, kai kalbate su GPT 3, jos pateikiami atsakymai gali b\u016bti kieno nors kito intelektin\u0117 nuosavyb\u0117, tod\u0117l verta patikrinti, ar jie yra original\u016bs.<\/li>\r\n\r\n\r\n\r\n<li>Tai gali b\u016bti puiki priemon\u0117 trumpiems meta apra\u0161ymams ar tviterio \u017einut\u0117ms ra\u0161yti, jei pateikiate raktinius \u017eod\u017eius.<\/li>\r\n\r\n\r\n\r\n<li>GPT AI spar\u010diai tobul\u0117ja ir mokosi i\u0161 ankstesni\u0173 tr\u016bkum\u0173, tod\u0117l atsakymai gali skirtis priklausomai nuo dienos.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Nors neseniai pasirod\u017eiusi \"OpenAI\" versija yra nevienareik\u0161mi\u0161ka SEO at\u017evilgiu, jau dabar planuojama patobulinim\u0173 b\u016bsimose iteracijose. Jie gali suteikti daugyb\u0119 galimybi\u0173, pavyzd\u017eiui, pokalbi\u0173 robot\u0173 integracij\u0105, paie\u0161kos sistem\u0173 galimybes ir daug daugiau. Jau planuojama GPT-4, jau nekalbant apie konkuruojant\u012f dirbtin\u012f intelekt\u0105, kurio laukiame i\u0161 \"Google\" ir kit\u0173 Silicio sl\u0117nio mil\u017ein\u0173.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">ChatGPT ir SEO<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0160tai \u010dia dirbtinis intelektas i\u0161 tikr\u0173j\u0173 stokoja: jis negali atlikti rakta\u017eod\u017ei\u0173 tyrimo. Papra\u0161\u0117me programos surasti kelet\u0105 rakta\u017eod\u017ei\u0173, susijusi\u0173 su dirbtinio intelekto \u012frankiais, ir rezultatas nebuvo \u012fsp\u016bdingas. Ji sugeneravo susijusi\u0173 \u017eod\u017ei\u0173 ir frazi\u0173 s\u0105ra\u0161\u0105, kuris buvo patogus kaip pradinis ta\u0161kas, ta\u010diau rakta\u017eod\u017ei\u0173 rezultatai \"SEMrush\" sistemoje nebuvo tokie puik\u016bs.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Atrodo, kad jis suk\u016br\u0117 susijusi\u0173 paie\u0161kos termin\u0173 s\u0105ra\u0161\u0105, neatsi\u017evelgdamas \u012f j\u0173 SEO:<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-10080\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/02\/Screenshot-2023-02-02-at-09.47.17-700x472.png\" alt=\"ChatGPT testas SEO\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Atlik\u0119 tolesn\u012f patikrinim\u0105 savo SEO \u012frankiais, nustat\u0117me, kad \u0161is s\u0105ra\u0161as n\u0117ra optimalus. Visi jie buvo rakta\u017eod\u017eiai, prisotinti didelio na\u0161umo konkurent\u0173 turinio ir rodantys atsitiktines apimtis. I\u0161 esm\u0117s buvo ie\u0161koma da\u017eniausiai susijusi\u0173 termin\u0173 lingvistiniu b\u016bdu, o ne atsi\u017evelgiama \u012f paie\u0161kos sistem\u0173 potencial\u0105.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Be to, nors dirbtinis intelektas pateiks jums kelet\u0105 rakta\u017eod\u017ei\u0173, jei jo papra\u0161ysite, kai paklausite apie auk\u0161tas pozicijas u\u017eiman\u010dius rakta\u017eod\u017eius, jis pasakys, kad negali to padaryti, ir rekomenduos naudoti \"SEMrush\" arba \"Ahrefs\":<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-10079\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/02\/Screenshot-2023-02-02-at-09.46.18-1-700x284.png\" alt=\"ChatGPT SEO i\u0161vestis\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Ateityje \u0161i sritis gali pager\u0117ti d\u0117l ma\u0161ininio mokymosi algoritm\u0173, ta\u010diau \u0161iuo metu geriau i\u0161bandyti tam skirtus SEO \u012frankius. Galite papildyti \"ChatGPT\" darb\u0105 SEO rakta\u017eod\u017eiais arba papra\u0161yti, kad ji jums susintetint\u0173 auk\u0161tas pozicijas u\u017eimant\u012f turin\u012f, ta\u010diau to etika vis dar yra pilka.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">N\u0117ra abejoni\u0173, kad \"ChatGPT\" gal\u0117t\u0173 atsitiktinai sukurti SEO optimizuot\u0105 turin\u012f, nes jos pagrindin\u0117 funkcija - ie\u0161koti gero turinio savo duomen\u0173 baz\u0117je ir internete, kad j\u012f b\u016bt\u0173 galima naudoti kaip i\u0161vest\u012f. Ta\u010diau dirbtinis intelektas gali b\u016bti \u0161iek tiek patobulintas, taip pat reikia u\u017eduoti tinkamus klausimus.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">ChatGPT turinio programos<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kadangi jau aptar\u0117me duomen\u0173 aspekt\u0105, pakalb\u0117kime apie k\u016brybin\u012f turin\u012f. Atlikome kelet\u0105 bandym\u0173, kad pamatytume, kaip gerai \"ChatGPT\" gali veikti kaip k\u016brybin\u0117s rinkodaros priemon\u0117. \u0160tai rezultatas, kai papra\u0161\u0117me jos para\u0161yti kelet\u0105 \u0161\u016bki\u0173, reklamuojan\u010di\u0173 j\u0105 pa\u010di\u0105:<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-10207\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/02\/Screenshot-2023-02-16-at-09.38.18-700x372.png\" alt=\"ChatGPT k\u016brybin\u0117 kopija\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Nors ji n\u0117ra bloga, man asmeni\u0161kai atrodo, kad jai tr\u016bksta skonio ir ji skamba kaip standartini\u0173 rinkodaros kli\u0161i\u0173 salotos. \"Atraskite magij\u0105\" arba \"\u0161altinis\" geriausiu atveju yra puik\u016bs \u0161\u016bkiai. Taip pat atlikome kelet\u0105 test\u0173 su kitais produktais. \u0160tai vienas i\u0161 j\u0173 skirtas \"Coca-Cola\":<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-10208\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/02\/Screenshot-2023-02-20-at-09.13.15-700x459.png\" alt=\"AI reklama &quot;Coca Cola\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u012esivaizdavau, kaip \"ChatGPT\" \u012fjungia savo geriausi\u0105 1950-\u0173j\u0173 radijo reklamos bals\u0105 ir skaito reklamos santrauk\u0105.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tada papra\u0161\u0117me jo para\u0161yti \"Pepsi\" reklam\u0105 ir jis para\u0161\u0117 beveik tok\u012f pat\u012f tekst\u0105:<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-10209\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/02\/Screenshot-2023-02-20-at-09.16.21-700x472.png\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tai rodo, kad GPT ra\u0161ys bendr\u0105 kopij\u0105 skirtingiems pana\u0161ios kategorijos preki\u0173 \u017eenklams. Kod\u0117l tai svarbu? Tai \u012frodo, kad jums gali tekti \u0161iek tiek pakoreguoti savo u\u017euomin\u0105, jei visi j\u0105 naudos reklamos kopijai kurti (kitaip j\u016bs\u0173 darbas atrodys pana\u0161us \u012f vis\u0173 kit\u0173, o j\u016bs tikrai nenorite atrodyti tinginys arba b\u016bti apkaltintas plagijavimu).<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u012edomiausia buvo tai, kad GPT liep\u0117me sukurti emocing\u0105 \"Coca-Cola\" reklam\u0105:<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-10211\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/02\/Screenshot-2023-02-20-at-09.20.27-1-700x607.png\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Neblogai. \u0160is eksperimentas taip pat rodo, kad GPT vidin\u0117 informacija gali b\u016bti pana\u0161i \u012f Dono Draperio, kai to reikia, ir tikriausiai turi informacijos, kuri geriau reaguoja \u012f konkre\u010dius raginimus. Be to, ji tikriausiai buvo maitinama keli\u0173 stili\u0173 reklamomis ir lingvistiniais protokolais, kurie leid\u017eia tai padaryti.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>M\u016bs\u0173 verdiktas<\/strong>: naudinga pirmajam kopijos projektui, jei pateikiamos tinkamos u\u017euominos, net jei i\u0161vestis yra bendra.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Ta\u010diau tr\u016bkumas yra tas, kad ji atkartoja daugyb\u0119 t\u0173 pa\u010di\u0173 kopij\u0173, o jei j\u0105 naudos ir j\u016bs\u0173 konkurentai, gali b\u016bti, kad visi tur\u0117site pana\u0161iai skamban\u010di\u0105 kopij\u0105. Be to, ji ne taip gerai kei\u010dia ton\u0105, kaip nor\u0117tum\u0117te, ypa\u010d jei j\u016bs\u0173 \u012fmon\u0117 turi keist\u0105 balso ton\u0105. Galb\u016bt v\u0117lesn\u0117s iteracijos tai i\u0161taisys.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">AI SEO paslaugos<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Ta\u010diau nesijaudinkite! Yra kit\u0173 alternatyv\u0173 GPT pagr\u012fstoms sistemoms, kurias galite naudoti SEO turiniui arba naudoti dvigubam patikrinimui ir papildyti savo AI turin\u012f:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><a href=\"https:\/\/neuronwriter.com\/index.html#process\" target=\"_blank\" rel=\"noreferrer noopener\">NeuronWriter<\/a>: \u0161is si\u016blo dirbtinio intelekto asistent\u0105 ra\u0161ymui, konkurent\u0173 analiz\u0119, SEO palyginimus ir daugyb\u0119 kit\u0173 funkcij\u0173. Ji puikiai tinka turinio k\u016brimui ir intuityviam SEO tekst\u0173 ra\u0161ymui.<\/li>\r\n\r\n\r\n\r\n<li>Pergal\u0117: Geras daugiakalbis \u012frankis turiniui kurti, o dirbtinio intelekto asistentas atlieka did\u017ei\u0105j\u0105 kelio dal\u012f. Jis gana gerai atlieka SEO turinio, raktini\u0173 \u017eod\u017ei\u0173 sprag\u0173 ir SERP analiz\u0117s funkcijas.<\/li>\r\n\r\n\r\n\r\n<li><a href=\"https:\/\/promoguy.nl\/lt\/blog\/how-to-interpret-semrush-seo-metrics\/\">SEMrush<\/a>: Nors \"SEMrush\" negali tur\u0117ti toki\u0173 ra\u0161ymo galimybi\u0173 kaip kiti pirmiau i\u0161vardyti, jis gali suteikti jums beveik visk\u0105 ir rasti jums ideal\u0173 turin\u012f raktiniams \u017eod\u017eiams, kuris palengvina darb\u0105. Ji ypa\u010d puikiai tinka kuriant SEO strategij\u0105.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Pana\u0161iai, jei ie\u0161kote bot\u0173, kurie pad\u0117t\u0173 su klient\u0173 aptarnavimu, pokalbi\u0173 robot\u0173 programomis ar klient\u0173 valdymu, yra pakaital\u0173, si\u016blan\u010di\u0173 \u012fvairi\u0105 integracij\u0105. Keletas pokalbi\u0173 dirbtinio intelekto pavyzd\u017ei\u0173:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><a href=\"https:\/\/smartaction.ai\/reservations-scheduling\/\" target=\"_blank\" rel=\"noreferrer noopener\">SmartAction<\/a>: pokalbi\u0173 ai sprendimas, skirtas \u012fvairiems klient\u0173 patirties tikslams.<\/li>\r\n\r\n\r\n\r\n<li><a href=\"https:\/\/www.smartsupp.com\/case-studies\/\" target=\"_blank\" rel=\"noreferrer noopener\">SmartsUpp<\/a>: : \u0161is si\u016blo pokalbius, pokalbi\u0173 robotus ir vaizdo \u012fra\u0161us, kad pad\u0117t\u0173 sukurti tobul\u0105 CX sprendim\u0105.<\/li>\r\n\r\n\r\n\r\n<li><a href=\"https:\/\/cloud.ibm.com\/apidocs\/assistant-v2\" target=\"_blank\" rel=\"noreferrer noopener\">IBM asistentas \"Watson<\/a>: IBM klient\u0173 aptarnavimo asistentas yra intuityvus ir lengvai \u012fdiegiamas. Bendrov\u0117s darbe \u0161is patogus \u012frankis nuolat kartojamas ir tobulinamas.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>Jei ie\u0161kote \u017emogaus, kuris pad\u0117t\u0173 atlikti SEO optimizavim\u0105, dirbtinio intelekto jums gali ir neprireikti! Mes teikiame <a href=\"https:\/\/promoguy.nl\/lt\/seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO turinio paslaugos ir dar daugiau<\/a>.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Pra\u0117jusiais metais \"ChatGPT\" tapo svarbia dirbtinio intelekto program\u0173 pasaulio lydere. Atliekame kelet\u0105 bandym\u0173, kad pamatytume, k\u0105 ji gali nuveikti skaitmenin\u0117s rinkodaros srityje.<\/p>","protected":false},"author":1,"featured_media":12762,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13,15,14],"tags":[168,169],"wl_entity_type":[47,54,45,51],"class_list":["post-10017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","category-seo-en","category-trends","tag-chatgpt","tag-chatgpt-applications","wl_entity_type-article","wl_entity_type-faq-page","wl_entity_type-local-business","wl_entity_type-news-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ChatGPT: Digital Marketing &amp; SEO Applications - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"ChatGPT has taken the world by storm but what can it provide to digital marketing and SEO specifically. 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