{"id":10157,"date":"2023-02-27T08:04:29","date_gmt":"2023-02-27T08:04:29","guid":{"rendered":"https:\/\/promoguy.nl\/capi-integration-how-it-optimizes-tracking\/"},"modified":"2024-09-18T01:26:44","modified_gmt":"2024-09-18T01:26:44","slug":"capi-integration-how-it-optimizes-tracking","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lt\/blog\/2023\/02\/27\/capi-integration-how-it-optimizes-tracking\/","title":{"rendered":"CAPI integracija ir kaip ji optimizuoja steb\u0117jim\u0105"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Vis daugiau d\u0117mesio skiriant naujiems, skaidresniems <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/marketing\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/marketing\" >rinkodara<\/a> metod\u0173, toki\u0173 kaip sekimas be slapuk\u0173, atsiranda daugyb\u0117 nauj\u0173 sekimo metod\u0173. Vienas i\u0161 j\u0173 - CAPI integracija (arba konversij\u0173 API). Rinkodaros specialistai taiko CAPI tiek sekimui be slapuk\u0173, tiek signalais pagr\u012fstai rinkodarai ir augimo rinkodarai. \u0160iame straipsnyje bus nagrin\u0117jama, kas tai yra, kod\u0117l tai svarbu ir kuo tai gali b\u016bti naudinga.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Taip pat ap\u017evelgsime, kaip \u012fdiegti \"TikTok\", \"Snapchat\" ir \"Facebook\" konversijos API.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Kas yra CAPI?<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-10171\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/02\/computer-6107592_960_720-700x431.png\" alt=\"CAPI &quot;Facebook&quot; duomenys\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Rinkodara i\u0161gyvena didelius poky\u010dius. <a href=\"https:\/\/promoguy.nl\/lt\/blog\/gdpr-compliance-the-effects-on-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kaip jau min\u0117jome anks\u010diau<\/a>, skaitmeninis privatumas tapo pagrindiniu vartotoj\u0173 ir institucij\u0173 r\u016bpes\u010diu visame pasaulyje. Kartu organizacijos ir platformos reagavo \u012f \u0161i\u0105 tendencij\u0105 kurdamos naujas API, skirtas steb\u0117ti konversijas.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0160ios API sistemos skiriasi nuo pikseli\u0173 tuo, kad jose naudojami serverio pus\u0117s duomenys, o tai suteikia daug privalum\u0173. \u0160ie duomenys padeda i\u0161vengti \u012fprast\u0173 sekimo problem\u0173, toki\u0173 kaip slapukai ir nepagr\u012fstas vartotoj\u0173 duomen\u0173 rinkimas, nes pateikia skai\u010dius tiesiai i\u0161 \u0161altinio. Viena i\u0161 \u017einomiausi\u0173 buvo \"Facebook\" naudojama konversijos API, ta\u010diau \"Snapchat\" ir <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/google\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/google\" >\"Google\"<\/a> turi savo atitikmenis.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Nenaudojant klient\u0173 informacijos ir slapuk\u0173, \"Conversion API\" remiasi informacija i\u0161 svetain\u0117s serveri\u0173. Tod\u0117l tai funkcionalus ir eti\u0161kas b\u016bdas steb\u0117ti konversij\u0173 rodiklius <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/social-media\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/social-media-2\" >socialin\u0117 \u017einiasklaida<\/a> kurie gali suteikti net geresni\u0173 duomen\u0173.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Papras\u010diau tariant, vietoj to, kad rinkt\u0173 nepra\u0161ytus naudotojo duomenis, ji renka metrik\u0105 i\u0161 platformos arba svetain\u0117s serveri\u0173. Tod\u0117l tai gali b\u016bti naujas b\u016bdas rinkti srauto, \u012fvyki\u0173, \"Facebook\" reklam\u0173 ir kitus rodiklius.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Konversijos API ir \"Pixel<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Nors CAPI ir \"Facebook Pixel\" da\u017enai prie\u0161pastatomi vienas kitam, tam gali b\u016bti ma\u017eai prie\u017eas\u010di\u0173. Konversijos API tikriausiai greitai nepakeis \"Pixel\", nes, norint tinkamai \u012fgyvendinti CAPI, jau reikia tur\u0117ti \u012fdiegt\u0105 \"Pixel\". Tam tikra prasme jis veikia kaip pl\u0117tinys.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Pagrindinis skirtumas tarp \"Conversion API\" ir \"Pixel\" yra duomen\u0173 siuntimo b\u016bdas. Naudojant \"Pixel\" \"Facebook\" renka duomenis, o naudojant CAPI naudojami serverio pus\u0117je esantys duomenys, o tada jie siun\u010diami \u012f \"Facebook\".<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Be to, CAPI yra stabilesnis ir patikimesnis duomen\u0173 rinkimo metodas, nes jis ma\u017eiau priklauso nuo lankytoj\u0173 nar\u0161ykli\u0173. Tai taip pat rei\u0161kia, kad juo galima rinkti duomenis, kurie i\u0161vengia pikseli\u0173, ypa\u010d atsi\u017evelgiant \u012f atsirandan\u010dius apribojimus. Be to, vartotojui geriau, kad \u012fmon\u0117s ir platformos gali pasi\u016blyti skaidresn\u0119 duomen\u0173 rinkimo form\u0105.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Nors duomen\u0173 rinkimo efektyvumas priklauso nuo serverio \u0161altinio, CAPI taip pat gali rinkti patikimesnius rinkos tendencij\u0173 signalus ir juos panaudoti. Rinkos signalas - tai keletas skirting\u0173 duomen\u0173 ta\u0161k\u0173, rodan\u010di\u0173 tam tikr\u0105 tendencij\u0105, kuri\u0105 rinkodaros specialistai gali naudoti darydami i\u0161vadas apie b\u016bsimus demografinius veiksmus. Jie ypa\u010d naudingi signalais grind\u017eiamai rinkodarai.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">\"Facebook\" CAPI \u012fgyvendinimas<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-10172\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/02\/smartphone-586903_1280-700x393.jpg\" alt=\"&quot;Facebook&quot; CAPI\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kai kalbama apie \"Facebook\", CAPI gali b\u016bti naujas b\u016bdas veiksmingai steb\u0117ti d\u0117l keli\u0173 prie\u017eas\u010di\u0173. Jei norite analizuoti sraut\u0105 ar konversijas \"Facebook\", tai puikus b\u016bdas gauti geresni\u0173 \u012f\u017evalg\u0173.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\"Facebook\" konversijos API gali b\u016bti \u012fdiegta atlikus \u0161iuos veiksmus:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Pirmiausia turite atitikti 3 reikalavimus: \r\n<ul class=\"wp-block-list\">\r\n<li><strong>Pikselio ID<\/strong>: Turite tur\u0117ti\u00a0<a href=\"https:\/\/www.facebook.com\/business\/help\/952192354843755?id=1205376682832142\">Pikselio ID<\/a>. Jei j\u016bs\u0173 svetain\u0117je jau yra nustatytas \"Pixel\", nar\u0161ykl\u0117s ir serverio \u012fvykiams galite naudoti t\u0105 pat\u012f \"Pixel\" ID.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Verslo vadybininkas<\/strong>: \"Facebook Business Manager\" padeda reklamuotojams integruoti \"Facebook\" rinkodaros pastangas visame versle ir su i\u0161or\u0117s partneriais. Nor\u0117dami j\u012f nustatyti, per\u017ei\u016br\u0117kite pagalbos centro straipsn\u012f\u00a0<a href=\"https:\/\/www.facebook.com\/business\/help\/1710077379203657\">kaip sukurti verslo vadybinink\u0105<\/a>.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Prieigos \u017eetonas<\/strong>: Norint naudotis Konversij\u0173 API, reikia prieigos simbolio. Yra du b\u016bdai, kaip gauti prieigos simbol\u012f: Naudojant \"Events Manager\" (rekomenduojama) arba naudojant savo program\u0117l\u0119.<\/li>\r\n<\/ul>\r\n<\/li>\r\n\r\n\r\n\r\n<li>Tada pasirinkite norim\u0105 \u012fdiegti \"Pixel\".<\/li>\r\n\r\n\r\n\r\n<li>Pasirinkite skirtuk\u0105 Nustatymai ir eikite \u012f nustatymus, kad sukurtum\u0117te simbol\u012f. Pasirinkite\u00a0<strong>Generuoti prieigos simbol\u012f<\/strong>\u00a0nuorod\u0105 \"Nustatyti rankiniu b\u016bdu\". Jei ji jums nematoma, gali b\u016bti, kad jums reikia verslo paskyros prieigos teisi\u0173.<\/li>\r\n\r\n\r\n\r\n<li>Dabar, kai turite savo simbol\u012f, pasirinkite <strong>Integracij\u0173 valdymas<\/strong>\u00a0mygtukas, esantis skirtuko \"Ap\u017evalga\" kortel\u0117je \"\u012evyki\u0173 tvarkykl\u0117\". Tur\u0117tum\u0117te matyti\u00a0<strong>Tvarkykite<\/strong>\u00a0mygtuk\u0105 \u0161alia Konversij\u0173 API. \u0160iuo mygtuku automati\u0161kai sukuriama \"Conversions API\" programa ir \"Conversions API\" sistemos naudotojas.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Daugiau informacijos apie jos nustatym\u0105 galite rasti <a href=\"https:\/\/developers.facebook.com\/docs\/marketing-api\/conversions-api\/guides\/gateway\" target=\"_blank\" rel=\"noreferrer noopener\">\"Facebook<\/a> Konversij\u0173 API vart\u0173 pamoka.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">\"TikTok\" \u012fvyki\u0173 API<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\"TikTok\" turi savo CAPI versij\u0105. \u010cia pateikiami metodai, kuriuos galite naudoti siekdami integruoti \u012fvyki\u0173 API:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Prekybos partneri\u0173 integracija:\u00a0<\/strong>\u00a0Reklamuotojams, bendradarbiaujantiems su vienu i\u0161 \"TikTok\" komercijos partneri\u0173, \"TikTok\" \u012fvyki\u0173 tvarkykl\u0117je \"Events Manager\" \u012fvyki\u0173 API nustatymas u\u017etrunka vos kelias minutes.\u00a0<a href=\"https:\/\/ads.tiktok.com\/help\/article?aid=10000357\" target=\"_blank\" rel=\"noreferrer noopener\">Su\u017einoti daugiau<\/a>\u00a0apie prekybos partnerius, integruotus su \u012fvyki\u0173 API.\u00a0<\/li>\r\n\r\n\r\n\r\n<li><strong>Duomen\u0173 partneri\u0173 integracija:\u00a0<\/strong>\u00a0Reklamuotojams, bendradarbiaujantiems su \"TikTok\" duomen\u0173 partneriais arba klient\u0173 duomen\u0173 platformomis (CDP), \u017eym\u0173 tvarkytojais, CRM ir kitais rinkodaros technologij\u0173 partneriais, s\u0105ranka atliekama per partneri\u0173 platform\u0105.<\/li>\r\n\r\n\r\n\r\n<li><strong>Tiesiogin\u0117 integracija:\u00a0<\/strong>\u00a0Reklamuotojams, kurie pageidauja kuo geriau kontroliuoti savo duomenis, \u012fvyki\u0173 API galima nustatyti paskiriant savo programuotojus, kad jie vadovaut\u0173si m\u016bs\u0173 rinkodaros API dokumentais. Norint tiesiogiai integruoti, reikia atlikti \u0161iuos veiksmus: \r\n<ul class=\"wp-block-list\">\r\n<li>Sukurkite pikselius naudodami\u00a0<a href=\"https:\/\/ads.tiktok.com\/gateway\/docs\/(https:\/\/ads.tiktok.com\/i18n\/home\" target=\"_blank\" rel=\"noreferrer noopener\">\"TikTok\" skelbim\u0173 tvarkytojas<\/a> (eikite \u012f\u00a0<strong>Turtas &gt; Renginiai<\/strong>). Pasirinkite <strong>Tvarkykite<\/strong> parinktis <strong>Interneto \u012fvykiai<\/strong> ir spustel\u0117kite <strong>Nustatyti \u017einiatinklio \u012fvykius<\/strong> mygtuk\u0105.<\/li>\r\n\r\n\r\n\r\n<li>\u012eveskite\u00a0<strong>Pikselio pavadinimas<\/strong>\u00a0ir pasirinkite\u00a0<strong>Rengini\u0173 API<\/strong>\u00a0kaip\u00a0<strong>Prijungimo metodas<\/strong>.<\/li>\r\n\r\n\r\n\r\n<li>Pasirinkite\u00a0<strong>\u012erengimo tipas<\/strong> ir <strong>Rankiniu b\u016bdu nustatyti \u012fvyki\u0173 API<\/strong>: pasirinkite \u0161i\u0105 parinkt\u012f, jei norite tiesiogiai integruoti su \"TikTok\", kad gal\u0117tum\u0117te teikti ataskaitas i\u0161 serverio \u012f server\u012f.<\/li>\r\n\r\n\r\n\r\n<li>Dabar reikia eiti \u012f \u012fvyki\u0173 tvarkytuv\u0119. Eikite \u012f \"Pixel\" ir spustel\u0117kite\u00a0<strong>Nustatymai<\/strong>\u00a0skirtukas.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Spustel\u0117kite\u00a0<strong>Generuoti prieigos \u017eeton\u0105<\/strong>. \u017denklas bus sugeneruotas i\u0161 karto. Tada galite nukopijuoti prieigos \u017eeton\u0105 ir prad\u0117ti teikti API u\u017eklausas.<\/li>\r\n\r\n\r\n\r\n<li><strong>I\u0161 anksto apibr\u0117\u017eti \u012fvykius<\/strong> norite dalytis su \"TikTok\". Galite prid\u0117ti \u012fvairi\u0173 \u012fvyki\u0173, kuriuos norite sekti, taip pat galite prid\u0117ti \u012fvyki\u0173 ir parametr\u0173, kurie bus siun\u010diami kartu su j\u016bs\u0173 siun\u010diamu kroviniu.<\/li>\r\n\r\n\r\n\r\n<li>Toliau tur\u0117tum\u0117te <strong>Bendrinti atitikties duomenis su \u012fvyki\u0173 API<\/strong>. Interneto \u012fvyki\u0173 API naudoja toki\u0105 klient\u0173 informacij\u0105 kaip \"TikTok\" paspaudimo ID (ttclid), i\u0161pl\u0117stin\u012f atitikim\u0105 ir papildomus signalus, pavyzd\u017eiui, IP adres\u0105 ir naudotojo agent\u0105, kad atitikt\u0173 interneto lankytoj\u0173 \u012fvykius su \"TikTok\" naudotojais.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">\"Snapchat\" CAPI<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u012ediegti \"Snapchat\" konversij\u0173 API:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Pirmiausia turite eiti \u012f\u00a0<a href=\"http:\/\/ads.snapchat.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Skelbim\u0173 tvarkytojas<\/a> \"Snapchat\". Tada vir\u0161utiniame kampe pasirinkite meniu ir spustel\u0117kite\u00a0<strong>Verslo detal\u0117s<\/strong>.\u00a0<\/li>\r\n\r\n\r\n\r\n<li>Tada patikrinkite skyri\u0173 \"OAuth App\". Dabar galite pereiti \u012f skyri\u0173, pavadint\u0105\u00a0<strong>Konversijos API \u017eetonai<\/strong>. Spustel\u0117kite\u00a0<strong>Generuoti \u017eeton\u0105<\/strong>\u00a0mygtuk\u0105, kad b\u016bt\u0173 sukurtas naujas simbolis.<\/li>\r\n\r\n\r\n\r\n<li>Dabar reikia nukopijuoti savo simbol\u012f ir atlikti t\u0105 pa\u010di\u0105 proced\u016br\u0105, kaip ir naudojant OAuth simbol\u012f: \u012ftraukti \u0161i\u0105 simbolio antra\u0161t\u0119, pvz.\u00a0<em>- \"Authorization: Bearer &lt;&gt;\"<\/em><\/li>\r\n\r\n\r\n\r\n<li>Vartotojai gali sukurti kelis \u017eetonus, taip pat gali juos i\u0161trinti, kai reikia panaikinti \u017eetono galiojim\u0105.<\/li>\r\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Vis daugiau d\u0117mesio skiriant naujiems, skaidresniems rinkodaros metodams, pvz., slapuk\u0173 nenaudojimui, atsiranda daugyb\u0117 nauj\u0173 sekimo metod\u0173. Su\u017einokite, kaip integruoti \"Conversion API\" ir kod\u0117l tai b\u016btina.<\/p>","protected":false},"author":1,"featured_media":12765,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13,14],"tags":[170,171,172],"wl_entity_type":[47,54],"class_list":["post-10157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","category-trends","tag-capi","tag-capi-integration","tag-capi-tracking-optimization","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>CAPI Integration &amp; How it Optimizes Tracking - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"CAPI integration is slated to get more important as we head into new types of marketing. Learn more about how to integrate Conversion API.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/lt\/blog\/2023\/02\/27\/capi-integration-how-it-optimizes-tracking\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CAPI Integration &amp; How it Optimizes Tracking\" \/>\n<meta property=\"og:description\" content=\"CAPI integration is slated to get more important as we head into new types of marketing. 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