{"id":11108,"date":"2023-05-29T08:57:56","date_gmt":"2023-05-29T08:57:56","guid":{"rendered":"https:\/\/promoguy.nl\/landing-page-testing-how-why-we-test\/"},"modified":"2024-09-18T01:15:17","modified_gmt":"2024-09-18T01:15:17","slug":"landing-page-testing-how-why-we-test","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lt\/blog\/2023\/05\/29\/landing-page-testing-how-why-we-test\/","title":{"rendered":"Atvykimo puslapio testavimas: Kaip ir kod\u0117l testuojame"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Kai j\u016bs\u0173 klientas atvyksta \u012f paskirties viet\u0105 po paspaudimo, jis turi b\u016bti su\u017eav\u0117tas. Vidutini\u0161kai svetain\u0117s lankytojai yra link\u0119 pasilikti <a href=\"https:\/\/jetpack.com\/blog\/average-time-on-page\/\" target=\"_blank\" rel=\"noreferrer noopener\">puslap\u012f nuo 50 sekund\u017ei\u0173 iki minut\u0117s.<\/a>, tod\u0117l reikia pasistengti, kad \u0161ios trumpalaik\u0117s sekund\u0117s b\u016bt\u0173 svarbios. \u0160tai kod\u0117l turime nukreipiamojo puslapio testavim\u0105.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Ta\u010diau pirmiausia - pagrindiniai dalykai, kuriuos aptarsime \u0161iame straipsnyje:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Minimalistiniai ir dinami\u0161ki nukreipimo puslapiai ir j\u0173 testavimo b\u016bdai.<\/li>\r\n\r\n\r\n\r\n<li>Kaip patobulinti vadov\u0173 generavim\u0105 ir UX.<\/li>\r\n\r\n\r\n\r\n<li>Tikslinio puslapio tekst\u0173 ra\u0161ymo ir dizaino patarimai, kaip optimizuoti efektyvum\u0105.<\/li>\r\n\r\n\r\n\r\n<li>A\/B testavimo proced\u016bros ir \u012frankiai.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Atvykimo puslapio testavimo privalumai<\/h3>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Testavimas leid\u017eia nuodugniau tobulinti UX ir geriau generuoti lyderius.<\/li>\r\n\r\n\r\n\r\n<li>Tai leid\u017eia geriau suprasti, kaip lankytojai s\u0105veikauja su j\u016bs\u0173 puslapiu ar parduotuve.<\/li>\r\n\r\n\r\n\r\n<li>Atskiria ma\u017eai tikslingus naudotojus nuo labai tiksling\u0173, kad gaut\u0173 geresni\u0173 konversijos \u012f\u017evalg\u0173.<\/li>\r\n\r\n\r\n\r\n<li>Taiko elgsenos \u012f\u017evalgas ir padeda \u012ftvirtinti veiksming\u0105 prek\u0117s \u017eenklo k\u016brimo stili\u0173, kuris veikia.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">A\/B testavimas nukreipimo puslapiams<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Prie\u0161 prad\u0117dami testuoti, turite \u017einoti, kokiu tikslu sukurtas nukreipimo puslapis. Skirtumas tarp tinklalapio ir nukreipiamojo puslapio yra tas, kad nukreipiamieji puslapiai yra skirti tam, kad lankytojas paspaust\u0173 kitur, sudaryt\u0173 sandor\u012f arba atlikt\u0173 veiksm\u0105 (pvz., u\u017esiregistruot\u0173 arba pad\u0117kot\u0173 lankytojui u\u017e s\u0117kming\u0105 pardavim\u0105). Jie atlieka funkcin\u0119 paskirt\u012f <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/marketing\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/marketing\" >rinkodara<\/a>o tinklalapis - tai svetain\u0117s skyrius.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Jis yra pa\u010dioje <strong>Prisijungimo puslapio apibr\u0117\u017etis<\/strong>: svetain\u0117s segmentas, \u012f kur\u012f patenkama i\u0161 nuorodos. Tod\u0117l reikia \u017einoti, kokiu tikslu naudojamas nukreipimo puslapis. Be to, taip pat turite nuspr\u0119sti, ar norite, kad <strong>minimalistinis nukreipimo puslapis<\/strong> arba <strong>dinaminis nukreipimo puslapis<\/strong>.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Dinaminiai nukreipimo puslapiai kei\u010diasi priklausomai nuo to, kas lankosi svetain\u0117je, tod\u0117l galima naudoti tikslinius CTA, skelbimus ar pasi\u016blymus. Tai leid\u017eia geriau parinkti tikslin\u0119 grup\u0119, ta\u010diau gali netikti kiekvienos \u012fmon\u0117s poreikiams. Minimalisti\u0161kesniame puslapyje atsisakoma sud\u0117tingumo, o d\u0117mesys sutelkiamas \u012f tam tikr\u0105 segment\u0105 ar tiksl\u0105. Prie\u0161 pasirinkdami dinamin\u012f puslap\u012f atsi\u017evelkite \u012f savo biud\u017eet\u0105, auditorijos platum\u0105 ir turimus \u012fg\u016bd\u017eius ar darbo j\u0117g\u0105.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Proced\u016bra<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Priklausomai nuo to, koki\u0105 programin\u0119 \u012frang\u0105 naudojate arba kaip kuriate nukreipiamojo puslapio variantus, turite prisijungti prie TVS prietais\u0173 skydelio arba dalini\u0173 bandym\u0173 programin\u0117s \u012frangos, pasirinkti puslap\u012f ir prid\u0117ti variant\u0173. Tai pagrindin\u0117 A\/B testavimo proced\u016bros versija. Atsi\u017evelgdami \u012f savo poreikius, galite nustatyti konversij\u0173 skai\u010di\u0173, kur\u012f norite, kad pasiekt\u0173 kiekvienas puslapis, keisti konkre\u010dius segmentus, prid\u0117ti skirting\u0105 kiek\u012f tolesni\u0173 puslapi\u0173, kad gal\u0117tum\u0117te i\u0161matuoti kliento kelion\u0119, ir t. t.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u010cia pateikiami populiariausi elementai, kuriuos reikia i\u0161bandyti:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Antra\u0161t\u0117s<\/strong>: J\u016bs\u0173 antra\u0161t\u0117 gali i\u0161 esm\u0117s pakeisti nukreipimo puslapio vaizd\u0105. Toliau pateiktame pavyzdyje pa\u017ei\u016br\u0117kite, kaip paprasti formuluot\u0117s pakeitimai pakei\u010dia pasi\u016blymo \u012fsp\u016bd\u012f.<\/li>\r\n<\/ul>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"alignleft size-medium\"><img decoding=\"async\" class=\"wp-image-11158\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/04\/AB-Test-image-1-300x300.png\" alt=\"Landing Page A\/B testavimas\" \/><\/figure>\r\n<\/div>\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-medium\"><img decoding=\"async\" class=\"wp-image-11159\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/04\/AB-Test-image-2-300x300.png\" alt=\"Landing Page A\/B testavimas\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Vaizdai<\/strong>: \u017dmon\u0117s yra vizual\u016bs sutv\u0117rimai, tod\u0117l skirtingi vaizdai gali sukelti skirting\u0105 reakcij\u0105 \u012f j\u016bs\u0173 svetain\u0119. Pa\u017ei\u016br\u0117kite, kaip pakeitus m\u016bs\u0173 pavyzd\u017eio puslapio vaizd\u0105, FinTech verslo id\u0117ja \u012fgauna visi\u0161kai kitok\u012f aspekt\u0105 (pirmajame puslapyje daugiausia d\u0117mesio skiriama verslo aspektui, o antrajame - technologij\u0173 aspektui).<\/li>\r\n<\/ul>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"alignleft size-medium\"><img decoding=\"async\" class=\"wp-image-11158\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/04\/AB-Test-image-1-300x300.png\" alt=\"Landing Page A\/B testavimas\" \/><\/figure>\r\n<\/div>\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-medium\"><img decoding=\"async\" class=\"wp-image-11162\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/04\/AB-Test-image-2-1-300x300.png\" alt=\"CTA testavimas A\/B\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>CTA<\/strong>: CTA gali pakeisti m\u016bs\u0173 po\u017ei\u016brio \u012f pasi\u016blym\u0105 b\u016bdus. I\u0161bandykite skirtingas formuluotes ar net skirtingus pasi\u016blymus, kad pamatytum\u0117te, kas veikia lankytoj\u0173 ketinimus. Ar jie siekia tiesioginio sandorio, ar daugiau informacijos?<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-11160\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-07-at-09.21.55-700x293.png\" alt=\"A\/B testo nukreipimo puslapis\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-11161\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-07-at-09.25.06-700x291.png\" alt=\"Nukreipimo puslapio testavimas CTA\" \/><\/figure>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Kopijuoti<\/strong>: Dar viena labai svarbi testavimo dalis - tikslinti nukreipimo puslapio kopij\u0105. K\u016brybin\u0117s ar SEO kopijos keitimas yra puikus b\u016bdas i\u0161bandyti \u012fvairias rinkodaros prane\u0161im\u0173 versijas ir su\u017einoti, kas veikia j\u016bs\u0173 lankytojus.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Opt-In formos<\/strong>: Pakeiskite formos tekst\u0105 ir su\u017einokite, kas paskatins lankytojus labiau u\u017esiregistruoti.<\/li>\r\n<\/ul>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-11172\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/04\/Opt-in-Form-700x700.png\" alt=\"Opt-In puslapio i\u0161\u0161okan\u010dio lango pavyzdys\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Socialinis \u012frodymas<\/strong>: I\u0161bandykite skirtingus atsiliepimus ar ap\u017evalgas su skirtingais susitarimais. Pa\u017ei\u016br\u0117kite, ar klient\u0173 nuotrauk\u0173 prid\u0117jimas arba \u012fvertinimo balai padeda labiau.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Kainos ta\u0161kai<\/strong>: I\u0161bandykite \u012fvairius kainodaros planus, kuriuos galite pateikti i\u0161 anksto (pasirinkite pagrindin\u012f plan\u0105, vis\u0105 paket\u0105 arba pateikite \"rekomenduojam\u0105 \u017eym\u0105\").<\/li>\r\n<\/ul>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-11178\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/04\/Dream-Delivery-700x700.png\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Nukreipimo puslapio testavimo \u012frankiai<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0160tai keletas nauding\u0173 nukreipimo puslapio a\/b testavimo \u012franki\u0173:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>\"Google\" optimizuoti<\/strong>: Puikiai veikia su \"Google Suite\" (kaip ir reik\u0117jo tik\u0117tis). Rekomenduojame perskaityti <a href=\"https:\/\/support.google.com\/optimize\/answer\/6211930?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">\"Google\" A\/B testavimo vadovas<\/a> naudodami \u0161\u012f patog\u0173 \u012frank\u012f.<\/li>\r\n\r\n\r\n\r\n<li><strong>Unbounce<\/strong>: Gerai tinka i\u0161 anksto parengti \u0161ablonai su lengvai naudojamu \"drag-and-drop\" konstruktoriumi ir paprasta analitika.<\/li>\r\n\r\n\r\n\r\n<li><strong>\"LeadPages\"<\/strong>: Ji turi daug funkcij\u0173 Unbounce turi kartu su galimybe keisti HTML ir CSS j\u016bs\u0173 puslapyje. Gerai tinka SEO ir elektroninei prekybai, nors jos duomen\u0173 rinkimo galimyb\u0117s yra ribotos.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Ap\u0117m\u0117me kai kuriuos <a href=\"https:\/\/promoguy.nl\/lt\/blog\/landing-page-optimization-tips-for-small-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">svarbiausi nukreipimo puslapio KPI<\/a> kitame straipsnyje, jei norite su\u017einoti daugiau apie analiz\u0119. Dabar, kai jau aptar\u0117me A\/B testavimo proced\u016bras, \u0161iek tiek giliau panagrin\u0117kime projektavim\u0105 ir kaip j\u012f atlikti.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Atvykimo puslapi\u0173 tipai<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u010cia pateikiami skirtingi nukreipimo puslapi\u0173 tipai ir prek\u0117s \u017eenklo bei produkto nukreipimo puslapi\u0173 pavyzd\u017eiai:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Puslapis \"Splash<\/strong>: Paprastai \u0161iose svetain\u0117se yra minimalus tekst\u0173 kiekis, fono paveiksl\u0117lis ir nuoroda \u012f pagrindin\u0119 svetain\u0119.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-11194\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-11.43.15-700x385.png\" alt=\"Puslapio &quot;Splash Page&quot; pavyzdys\" \/><\/figure>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>\"Squeeze Page<\/strong>: \"Squeeze\" puslapiai - tai vieta, kur galite pritraukti savo auditorij\u0105 su \"opt-in\". \u012etraukite patraukli\u0105 antra\u0161t\u0119, prid\u0117kite kelet\u0105 vert\u0117s pasi\u016blym\u0173 arba privalum\u0173, viliojan\u010di\u0173 paveiksl\u0117li\u0173, minimali\u0105 trint\u012f, susijusi\u0105 su registracija, ir CTA mygtuk\u0105, \u012ftikinant\u012f naudotojus pateikti el. pa\u0161to adres\u0105 tolesnei informacijai gauti.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-11198\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-13.19.46-700x369.png\" alt=\"&quot;Squeeze Page&quot; pavyzdys\" \/><\/figure>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>\u0160vinas u\u017efiksuoti puslap\u012f<\/strong>: Pana\u0161iai kaip ir reklaminiame puslapyje, ta\u010diau jame pra\u0161oma daugiau informacijos ir daugeliu atvej\u0173 labiau siekiama parduoti produkt\u0105 ar bandom\u0105j\u012f produkt\u0105.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-11207\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/04\/Screen-Shot-2019-10-03-at-4.15.52-PM.png\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Paspaudimo per nukreipimo puslap\u012f<\/strong>: Paprastai joje pateikiama ma\u017eiau informacijos, o klientas \u0161velniai vedamas, nebombarduojant jo mok\u0117jimo planais. Da\u017enai kaip kabliukas naudojamas nemokamas bandomasis laikotarpis.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-11200\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-13.37.50-700x318.png\" alt=\"Spustel\u0117jimo per nukreipimo puslap\u012f pavyzdys\" \/><\/figure>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Prad\u0117ti puslap\u012f<\/strong>: Paprastas pasi\u016blymas i\u0161bandyti produkt\u0105 ar paslaug\u0105, kuris da\u017enai veda prie keli\u0173 etap\u0173 pasirinkimo.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-11202\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-13.45.04-700x484.png\" alt=\"Prad\u0117ti puslapio pavyzdys\" \/><\/figure>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Atsisakyti prenumeratos\/prenumeratos puslapis<\/strong>: Paprastas prenumeratos arba atsisakymo puslapis. Atsisakant prenumeratos da\u017enai i\u0161 anksto pateikiami patvirtinimai ir paskutin\u0117s pastangos i\u0161laikyti klient\u0105.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-11206\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/04\/Subscription-Landing-page-700x700.png\" alt=\"Prenumeruoti puslap\u012f\" \/><\/figure>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Kainodaros puslapis<\/strong>: Labai paplit\u0119s produktas, turintis kelis kain\u0173 planus.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-11201\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-13.43.06-700x395.png\" alt=\"Kainodaros puslapio pavyzdys\" \/><\/figure>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>404 i\u0161krovimo puslapis<\/strong>: Da\u017enai 404 klaidos suvokiamos kaip klaidos, ta\u010diau jos gali b\u016bti naudingos nukreipiant lankytojus \u012f norimas vietas.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-11205\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/04\/error-6482984_1280-700x675.png\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Geriausia praktika, kaip generuoti ir konvertuoti nukreipimo puslapius<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Ger\u0105 nukreipimo puslapio patirt\u012f apib\u016bdina \u0161ie po\u017eymiai:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Labai svarb\u016bs yra tinkami SEO elementai ir su j\u016bs\u0173 produktu susij\u0119 rakta\u017eod\u017eiai (daugiau apie tai skaitykite SEO skyriuje).<\/li>\r\n\r\n\r\n\r\n<li>Gera UX praktika leid\u017eia u\u017etikrinti tinkam\u0105 puslapio sraut\u0105.<\/li>\r\n\r\n\r\n\r\n<li>Pasirinktiniai URL padeda j\u016bs\u0173 SEO (sukuria didesn\u012f SEO autoritet\u0105). Venkite \".wodpress\" arba \".demopage\" domen\u0173.<\/li>\r\n\r\n\r\n\r\n<li>B\u016btina naudoti tinkamus rakta\u017eod\u017eius:\r\n<ul class=\"wp-block-list\">\r\n<li>Jei parduodate produkt\u0105, naudokite rakta\u017eod\u017eius, susijusius su konkuruojan\u010diais produktais.<\/li>\r\n\r\n\r\n\r\n<li><a href=\"https:\/\/promoguy.nl\/lt\/blog\/why-long-tail-keywords-are-great-for-ecommerce-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ilgosios uodegos rakta\u017eod\u017eiai gali b\u016bti patog\u016bs<\/a>\u00a0konkretesni\u0173 produkt\u0173 kategorij\u0173.<\/li>\r\n<\/ul>\r\n<\/li>\r\n\r\n\r\n\r\n<li>Gaukite tinkam\u0173 atgalini\u0173 nuorod\u0173, pra\u0161ydami svetaini\u0173 pateikti nuorod\u0105 \u012f jus, i\u0161laikydami auk\u0161tos kokyb\u0117s i\u0161einan\u010dias nuorodas.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u012e nukreipimo puslapi\u0173 vadov\u0173 generavim\u0105 galite \u017ei\u016br\u0117ti i\u0161 daugelio pusi\u0173. Pateikiame kelet\u0105 papildom\u0173 patarim\u0173, kaip maksimaliai i\u0161naudoti savo svetain\u0119:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Nepamir\u0161kite optimizuoti kitiems \u012frenginiams. \u0160iuo metu mobilieji nukreipimo puslapiai yra labai svarb\u016bs, nes beveik 50% pirkim\u0173 per \u0161ventes buvo atlikti telefonais.<\/li>\r\n\r\n\r\n\r\n<li>Suma\u017einkite trint\u012f, atlikdami kuo ma\u017eiau \u017eingsni\u0173 iki registracijos, prenumeratos ar lyderyst\u0117s.<\/li>\r\n\r\n\r\n\r\n<li>Vizualizuokite sud\u0117tingus procesus ir suma\u017einkite sauso teksto kiek\u012f.<\/li>\r\n\r\n\r\n\r\n<li>\u012ediekite pikselius ir analitin\u012f steb\u0117jim\u0105, kad gal\u0117tum\u0117te nustatyti, kas ir kur paspaud\u017eia.<\/li>\r\n\r\n\r\n\r\n<li>Jei turite stipri\u0173 konkurent\u0173, nebijokite palyginti savo produkt\u0105, kad nustatytum\u0117te savo privalumus.<\/li>\r\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Kai j\u016bs\u0173 klientas atvyksta \u012f paskirties viet\u0105 po paspaudimo, jis turi b\u016bti su\u017eav\u0117tas. \u0160tai kod\u0117l mes atliekame nukreipimo puslapio testavim\u0105.<\/p>","protected":false},"author":1,"featured_media":12731,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[11,13],"tags":[142,143],"wl_entity_type":[47,54,45,51],"class_list":["post-11108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-analytics","category-online-marketing-en","tag-landing-page-testing","tag-landing-page-testing-tools","wl_entity_type-article","wl_entity_type-faq-page","wl_entity_type-local-business","wl_entity_type-news-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Landing Page Testing: How &amp; Why We Test - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Landing page testing is crucial for obtaining a viable user experience, fostering conversions, and monitoring effectiveness. 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