{"id":11376,"date":"2023-06-27T05:25:07","date_gmt":"2023-06-27T05:25:07","guid":{"rendered":"https:\/\/promoguy.nl\/b2b-content-copywriting-workflow-for-growth\/"},"modified":"2024-09-18T01:07:36","modified_gmt":"2024-09-18T01:07:36","slug":"b2b-content-copywriting-workflow-for-growth","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lt\/blog\/2023\/06\/27\/b2b-content-copywriting-workflow-for-growth\/","title":{"rendered":"B2B turinio ir tekst\u0173 ra\u0161ymo darbo eiga augimui u\u017etikrinti"},"content":{"rendered":"<p class=\"wp-block-paragraph\">I\u0161 daugyb\u0117s b\u016bd\u0173 pritraukti verslo klientus sunkiausia nustatyti tekst\u0173 ra\u0161ym\u0105 ir socialin\u0117s \u017einiasklaidos turin\u012f. B2B turinio ra\u0161ymas vyksta pagal kitokias taisykles, tod\u0117l \u012f j\u012f reikia \u017ei\u016br\u0117ti atitinkamai. \u0160iame straipsnyje ap\u017evelgsime B2B prane\u0161im\u0173 siuntimo, tekst\u0173 ra\u0161ymo ir socialin\u0117s \u017einiasklaidos turinio darbo eig\u0105, kuri gali pad\u0117ti pagerinti j\u016bs\u0173 komunikacij\u0105 tarp \u012fmoni\u0173.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">B2B prane\u0161im\u0173 strategija siekiant efektyvaus augimo<\/h2>\r\n\r\n\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Prad\u0117kime nuo prane\u0161imo strategijos. Kod\u0117l? tod\u0117l, kad visas turinys (ypa\u010d B2B) kyla i\u0161 <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/marketing\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/marketing\" >rinkodara<\/a> prane\u0161im\u0105 ir tikslus. Jei norite daugiau su\u017einoti apie prane\u0161im\u0173 siuntim\u0105 ir nustatym\u0105, <a href=\"https:\/\/promoguy.nl\/lt\/blog\/messaging-strategy-branding-trends-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">tam skirtas atskiras straipsnis<\/a>.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kalbant apie pagrindinius dalykus, visi prane\u0161imai turi b\u016bti pagr\u012fsti j\u016bs\u0173 rinkodaros tikslais. \u0160tai keletas tipini\u0173 prane\u0161im\u0173 tiksl\u0173, kuriais optimizuojama B2B augimo rinkodara:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Informuotumo strategija<\/strong>: Pradiniuose piltuv\u0117lio etapuose. Turinys, pavyzd\u017eiui, infografikos, vaizdo \u012fra\u0161ai arba \u012fvadiniai straipsniai, kuriuose potencialiems klientams i\u0161ry\u0161kinama verslo problema, kuri\u0105 sprend\u017eiate.<\/li>\r\n\r\n\r\n\r\n<li><strong>Klient\u0173 generavimas<\/strong>: Turinys, skirtas konkre\u010diai orientuotis \u012f potencialius klientus ir stumti juos \u017eemyn piltuv\u0117liu. Tai tikslingesnis ir konkretesnis turinys, kuriuo siekiama i\u0161spr\u0119sti konkre\u010di\u0105 verslo problem\u0105, kad klientai pereit\u0173 \u012f galutinius sprendim\u0173 pri\u0117mimo etapus.<\/li>\r\n\r\n\r\n\r\n<li><strong>Produkto ar paslaugos diferenciacija<\/strong>: Ypa\u010d naudinga pramon\u0117s \u0161akose, kuriose yra didel\u0117 konkurencija. Tai turinys, skirtas i\u0161siskirti i\u0161 konkurent\u0173. Tai gali b\u016bti lyginamieji straipsniai, kain\u0173 palyginimo \u012frankiai ar net straipsniai, kuriuose naudojami konkurent\u0173 rakta\u017eod\u017eiai ar produkt\u0173 pavadinimai, siekiant pritraukti j\u0173 klientus.<\/li>\r\n\r\n\r\n\r\n<li><strong>Prek\u0117s \u017eenklo k\u016brimas<\/strong>: Labai svarbu kurti savo prek\u0117s \u017eenkl\u0105, o turinys yra puikus b\u016bdas tai padaryti. Socialin\u0117s \u017einiasklaidos ir svetaini\u0173 turinys yra asmeni\u0161kesnis nei skelbimai ir suteikia galimyb\u0119 \u017eaisti su prek\u0117s \u017eenklo identitetu.<\/li>\r\n\r\n\r\n\r\n<li><strong>Klient\u0173 i\u0161laikymas<\/strong>: Kai jau turite klient\u0173, svarbu, kad jie jaust\u0173si \u012fsitrauk\u0119. Laikykite juos informuotus el. lai\u0161kais, turinio atnaujinimais, naujienlai\u0161kiais ir vaizdo \u012fra\u0161ais.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Rinkodaros prane\u0161im\u0173 k\u016brimas<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Galite pasirinkti bet koki\u0105 strategij\u0105, labiausiai atitinkan\u010di\u0105 j\u016bs\u0173 \u012fmon\u0117s poreikius, ir pagal j\u0105 pritaikyti savo \u017einut\u0119. Nepamir\u0161kite prid\u0117ti \u0161i\u0173 element\u0173:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Prek\u0117s \u017eenklo esm\u0117<\/strong> (balsas, tonas, asmenyb\u0117): Ar esate oficialus, ar neoficialus? Draugi\u0161kas ar profesionalus? \u0160iuolaiki\u0161kas ar klasikinis? Tai tur\u0117t\u0173 b\u016bti pagr\u012fsta tuo, koki\u0105 emocij\u0105 norite, kad klientai pajust\u0173.<\/li>\r\n\r\n\r\n\r\n<li><strong>\u017dyma<\/strong>: Fraz\u0117, kuri i\u0161 karto primena j\u016bs\u0173 \u012fmon\u0119 (McDonald's - \"I'm lovin' it\", Nike - \"Just Do it\").<\/li>\r\n\r\n\r\n\r\n<li><strong>Vert\u0117s pasi\u016blymas<\/strong>: K\u0105 galite pasi\u016blyti, ko niekas kitas negali pasi\u016blyti tiek pa\u017eintiniu, tiek emociniu po\u017ei\u016briu? Pvz., \"Mes gaminame automobilius, kurie \u012fk\u016bnija galios ir klas\u0117s poj\u016bt\u012f\".<\/li>\r\n\r\n\r\n\r\n<li><strong>Prek\u0117s \u017eenklo prane\u0161im\u0173 rams\u010diai<\/strong>: Kaip \u012fgyvendinate savo vert\u0117s pasi\u016blym\u0105? Remiantis pirmiau pateiktu automobilio pavyzd\u017eiu, \"naujausios technologijos, senoviniai dizaineriai ir i\u0161skirtin\u0117 klient\u0173 atranka, kad m\u016bs\u0173 automobiliai b\u016bt\u0173 reti\".<\/li>\r\n\r\n\r\n\r\n<li><strong>\u012erodomieji ta\u0161kai<\/strong>: B\u016bkite daugiau nei tik kalb\u0117tojas. Parodykite klientams, kad galite fizi\u0161kai \u012fgyvendinti savo pa\u017eadus. Pateikite kelet\u0105 statistini\u0173 duomen\u0173 ir klient\u0173 atsiliepim\u0173, kad pa\u012fvairintum\u0117te pardavim\u0173 pristatym\u0105.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">B2B kopijavimas augimo rinkodarai<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Taigi aptarsime kelet\u0105 B2B straipsni\u0173 tekst\u0173 ra\u0161ymo paslap\u010di\u0173 ir taisykli\u0173. Viena i\u0161 svarbiausi\u0173 yra ta, kad <strong>kartais ma\u017eiau yra daugiau<\/strong>. Nereikia daug\u017eod\u017eiavimo, nes internetas yra daug vaizdingesn\u0117 terp\u0117, kurioje <strong>paveiksl\u0117liai gali pad\u0117ti suprasti esm\u0119<\/strong> tvarkingai. Jei norite i\u0161siskirti ir i\u0161 ties\u0173 perteikti savo prek\u0117s \u017eenklo identitet\u0105, reik\u0117t\u0173 \u012ftraukti daugiau vaizd\u0173. Juk teksto blokas yra daug ma\u017eiau patrauklus ir <a href=\"https:\/\/www.contentpowered.com\/blog\/blog-images-necessary-rank\/\">duomenys rodo, kad straipsniai su paveiksl\u0117liais paprastai yra sklandesni.<\/a> skaitytojams.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">K\u016brybi\u0161kas tekst\u0173 ra\u0161ymas <strong>B2B paprastai yra ma\u017eiau emocinis ir funkcionalesnis.<\/strong>, tod\u0117l kalb\u0117kite tiksliai. Asmuo, kuris skaitys j\u016bs\u0173 straipsnius, bus verslo i\u0161prus\u0119s ir nebus nusiteik\u0119s \"\u0161velniam pardavimui\". Pateikite jiems vert\u0117s pasi\u016blym\u0105 ir pasakykite, koki\u0105 problem\u0105 sprend\u017eiate. Tai yra j\u016bs\u0173 vir\u0161utin\u0117s tunelio dalies strategija.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">B2B turinys, <strong>sklandaus \u012fdarbinimo proceso eigos suk\u016brimas.<\/strong> yra labai svarbus. \u0160iuo tikslu, \u012fsigij\u0119 susidom\u0117jus\u012f klient\u0105, turite tur\u0117ti apatinio tunelio turin\u012f, kuris papildyt\u0173 kliento kelion\u0119 ir leist\u0173 jam kuo geriau pasinaudoti j\u016bs\u0173 produktu. Galite prid\u0117ti da\u017eniausiai u\u017eduodam\u0173 klausim\u0173, mokom\u0173j\u0173 instrukcij\u0173, pateikti socialin\u0117s \u017einiasklaidos klausimus tinklara\u0161\u010dio \u012fra\u0161ams, prid\u0117ti infografik\u0173 ir daug daugiau.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Po \u012fdarbinimo vis dar reikia med\u017eiagos, kuri <strong>sutelkti d\u0117mes\u012f \u012f i\u0161laikym\u0105<\/strong>. Palaikykite savo auditorij\u0105, kalb\u0117dami apie naujausius atnaujinimus, priminimus naudotis paslauga, naujus pasi\u016blymus ir pakartotin\u0119 rinkodar\u0105.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">B2B socialin\u0117s \u017einiasklaidos rinkodaros turinys<\/h3>\r\n\r\n\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">B2B socialin\u0117s \u017einiasklaidos strategija gali b\u016bti sud\u0117tinga, nes j\u016bs\u0173 auditorijos poreikiai labai skiriasi nuo vidutinio vartotojo poreiki\u0173. J\u016bs\u0173 socialin\u0117s \u017einiasklaidos kopijos turi pad\u0117ti \u012ftraukti ir kurti prek\u0117s \u017eenkl\u0105, ta\u010diau j\u0173 taikymo sritis yra \u0161iek tiek ribotesn\u0117, jei j\u016bs\u0173 \u012fmon\u0117 aptarnauja tik profesionalius klientus.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Skirtingi socialin\u0117s \u017einiasklaidos kanalai gali b\u016bti naudojami skirtingiems B2B komunikacijos tikslams. \"LinkedIn\" yra akivaizdus pasirinkimas B2B sektoriui, tod\u0117l prad\u0117kime nuo jo. Naudojimasis \"InMail\" ir kreipimasis \u012f potencialius klientus yra labai svarbus \u012frankis, kai jis tinkamai i\u0161naudojamas. Ra\u0161ant \"InMail\" prane\u0161imus ir juos testuojant reikia \u0161iek tiek bandym\u0173 ir klaid\u0173, tod\u0117l patogu tur\u0117ti po ranka kelias bet kokio prane\u0161imo versijas.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kalbant apie kitas socialin\u0117s \u017einiasklaidos platformas, gali b\u016bti naudinga pirmiausia pa\u017einti savo auditorij\u0105. Taip pat svarbu, kad pasirinktas kanalas atitikt\u0173 j\u016bs\u0173 pagrindinius rinkodaros ir prane\u0161im\u0173 tikslus. Nors \"Instagram\" n\u0117ra B2B priemon\u0117 kiekvienai \u012fmonei, vizuali\u0173j\u0173 men\u0173 ir mados pramon\u0117s \u0161akos puikiai ja naudojasi. Pana\u0161iai, turint \"Facebook\" puslap\u012f arba \"Reddit\" bendruomen\u0119, galima puikiai informuoti savo bendruomen\u0119 ir \u012ftraukti j\u0105 \u012f i\u0161laikymo strategijos turin\u012f.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">B2B rinkodaros automatizavimo ir turinio \u012frankiai<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Atsi\u017evelgdami \u012f visus m\u016bs\u0173 pateiktus patarimus, galite jaustis priblok\u0161ti. Ta\u010diau nereikia nerimauti, nes yra b\u016bd\u0173, kaip automatizuoti turinio ir rinkodaros darbo eig\u0105. \u0160tai keletas \u012franki\u0173, kurie gali pad\u0117ti tai padaryti:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>\"HubSpot\"<\/strong>: Puikiai tinka skelbti, steb\u0117ti ir automatizuoti turin\u012f. Tinklara\u0161\u010dio id\u0117j\u0173 generatorius gali pad\u0117ti, kai jus kamuoja ra\u0161ytojo blokada, o WP \u012fskiepis taip pat patogus. Tur\u0117dama daugyb\u0119 kit\u0173 \u012franki\u0173, kurie j\u0105 paver\u010dia universaliu verslo \u012franki\u0173 \u0161veicari\u0161ku peiliu, \"HubSpot\" gali pasi\u016blyti daug turinio ir augimo rinkodaros galimybi\u0173.<\/li>\r\n\r\n\r\n\r\n<li><strong>SEMrush<\/strong>: Sukurti <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/seo\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/seo\" >SEO (nuo 750 EUR)<\/a> rakta\u017eod\u017eiai ir turinio \u0161ablonai, padedantys i\u0161tirti paie\u0161kos sistem\u0173 tendencijas ir ra\u0161yti atsi\u017evelgiant \u012f rakta\u017eod\u017eius. Tai gali b\u016bti puikus pagalbininkas, padedantis pasisemti id\u0117j\u0173, kai reikia tirti temas. Ji taip pat gali b\u016bti puiki norint su\u017einoti, kaip \u017emon\u0117s s\u0105veikauja su tema, apie kuri\u0105 norite ra\u0161yti (ar jie ie\u0161ko informacijos, ar nori k\u0105 nors \u012fsigyti?), o tai gali b\u016bti naudinga kuriant strategijas, susijusias su piltuv\u0117lio etapais.<\/li>\r\n\r\n\r\n\r\n<li><strong>Sortlist<\/strong>: B2B priemon\u0117, skirta ry\u0161iams su \u012fmon\u0117mis u\u017emegzti. Atvej\u0173 analiz\u0117s skelbimo funkcija labai praver\u010dia, nes bet kok\u012f platformoje para\u0161yt\u0105 turin\u012f galite tiesiogiai perduoti \u012fmon\u0117ms. Tai patogu, jei j\u016bs\u0173 galutinis tikslas - gauti daugiau potenciali\u0173 klient\u0173.<\/li>\r\n\r\n\r\n\r\n<li><strong>Smartlook<\/strong>: Nors pats savaime jis n\u0117ra turinio \u012frankis, d\u0117l jo duomen\u0173 program\u0173 jis gali tapti labai svarbiu \u012frankiu. \"Smartlook\" rodo ir registruoja naudotoj\u0173 s\u0105veikas j\u016bs\u0173 puslapiuose, naudodamas supaprastint\u0105 navigacij\u0105 ekrane ir \u0161ilumos \u017eem\u0117lapius. Ji leid\u017eia realiuoju laiku suprasti, kaip lankytojai naudojasi j\u016bs\u0173 svetaine, ir galite filtruoti duomenis pagal geografij\u0105, puslapius, \u012frengini\u0173 tipus ir kt.<\/li>\r\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Out of the many ways of attracting business clients, copywriting and social media content can be the most difficult to pin down. B2B content writing plays by different rules and should be approached accordingly. This article will go through B2B messaging, copywriting, and social media content workflows that can help you improve your company-to-company communications. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12717,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13,10],"tags":[491,492,163],"wl_entity_type":[47,54],"class_list":["post-11376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","category-online-presence","tag-b2b-content","tag-marketing-automation","tag-social-media","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>B2B Content &amp; Copywriting Workflow For Growth - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Writing B2B content is a different game than most other types. Here are a few tips to help you make the most of your communication.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/lt\/blog\/2023\/06\/27\/b2b-content-copywriting-workflow-for-growth\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B Content &amp; Copywriting Workflow For Growth\" \/>\n<meta property=\"og:description\" content=\"Writing B2B content is a different game than most other types. 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