{"id":11429,"date":"2023-06-08T12:21:06","date_gmt":"2023-06-08T12:21:06","guid":{"rendered":"https:\/\/promoguy.nl\/advertising-trends-for-digital-marketing-2023\/"},"modified":"2024-09-18T01:09:42","modified_gmt":"2024-09-18T01:09:42","slug":"skaitmenines-rinkodaros-reklamos-tendencijos-2023-m","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lt\/blog\/2023\/06\/08\/advertising-trends-for-digital-marketing-2023\/","title":{"rendered":"Skaitmenin\u0117s rinkodaros reklamos tendencijos 2023 m."},"content":{"rendered":"<p class=\"wp-block-paragraph\">Skelbim\u0173 talpinimas n\u0117ra toks paprastas kaip anks\u010diau, ypa\u010d d\u0117l vis\u0173 m\u016bs\u0173 turim\u0173 galimybi\u0173. Skaitmenin\u0117s rinkodaros priemoni\u0173, kanal\u0173, platform\u0173 ir kain\u0173 nustatymo strategij\u0173 vis daug\u0117ja, o mes esame \u010dia, kad i\u0161skirtume \u0161\u012f triuk\u0161m\u0105. \u0160iame straipsnyje ap\u017evelgsime visas svarbiausias 2023 m. reklamos tendencijas.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Reklamos pirkimo ir kainodaros tendencijos<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Met\u0173 reklamos kainos parod\u0117, kad kainos yra <a href=\"https:\/\/www.linkedin.com\/pulse\/digital-advertising-prices-rising-here-why-what-do-adskate-inc\/?trk=organization-update-content_share-article\" target=\"_blank\" rel=\"noreferrer noopener\">did\u0117ja skaitmenin\u0117je srityje.<\/a>.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>\"Meta\" \/ \"Facebook\" padidino savo CPM (kain\u0105 u\u017e t\u016bkstant\u012f) iki <a href=\"https:\/\/www.thedrum.com\/opinion\/2022\/04\/28\/the-price-digital-ads-has-skyrocketed-here-s-how-counteract-it\">61%<\/a> JAV doleri\u0173 per metus, o dabar tai sudaro 17,60 USD\/CPM. Kitais skai\u010diavimais apskai\u010diuota, kad <a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2022\/11\/14\/how-marketers-are-fighting-rising-ad-costs\/\" target=\"_blank\" rel=\"noreferrer noopener\">89% padid\u0117jimas<\/a>.<\/li>\r\n\r\n\r\n\r\n<li>Per metus \"TikTok\" CPM padid\u0117jo 185%, nes platforma tampa vis populiaresn\u0117. Vidutin\u0117 kaina yra 9,40 USD\/CPM.<\/li>\r\n\r\n\r\n\r\n<li>\"Google\" programinio rodymo CPM did\u0117jo\u00a0<a href=\"https:\/\/www.thedrum.com\/opinion\/2022\/04\/28\/the-price-digital-ads-has-skyrocketed-here-s-how-counteract-it\">75%<\/a> kasmet, o j\u0173 paie\u0161kos skelbim\u0173 CPC (kaina u\u017e paspaudim\u0105) padid\u0117jo\u00a0<a href=\"https:\/\/www.thedrum.com\/opinion\/2022\/04\/28\/the-price-digital-ads-has-skyrocketed-here-s-how-counteract-it\">14%<\/a>\u00a0per metus.<\/li>\r\n\r\n\r\n\r\n<li>\"Instagram\" CPM taip pat padid\u0117jo ir i\u0161augo iki\u00a0<a href=\"https:\/\/www.axios.com\/2021\/10\/07\/higher-prices-weaker-targeting-push-companies-to-rethink-digital-ads\">23%<\/a>\u00a0kasmet.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0160tai kiek <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/google\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/google\" >\"Google\"<\/a> skelbim\u0173 kaina 2023 m:<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-11483\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/05\/How-Much-Does-Google-Ads-Cost-in-2022.png\" alt=\"Paie\u0161kos reklamos lyginamosios tendencijos\" \/><\/figure>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Visose pramon\u0117s \u0161akose vidutin\u0117 CPC kaina yra nuo 1 iki 3 JAV doleri\u0173.<\/li>\r\n\r\n\r\n\r\n<li>Brangiausi rakta\u017eod\u017eiai yra artimi arba didesni nei 50 JAV doleri\u0173 ir da\u017eniausiai susij\u0119 su finansin\u0117mis ir teisin\u0117mis paslaugomis.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Ta\u010diau apskai\u010diuojant investicij\u0173 gr\u0105\u017e\u0105 svarbu ne tik kaina. Daugeliu at\u017evilgi\u0173 reklama tapo ma\u017eiau veiksminga d\u0117l, pavyzd\u017eiui, \"Apple\" pakeistos sekimo politikos arba net d\u0117l GDPR priemoni\u0173 \u012fgyvendinimo. Pavyzd\u017eiui, i\u0161 naujosios \"Apple\" privatumo politikos, demografini\u0173 poky\u010di\u0173 <a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2022\/11\/14\/how-marketers-are-fighting-rising-ad-costs\/\">duomen\u0173 rinkimas tampa ma\u017eiau veiksmingas.<\/a>, tod\u0117l skaitytoj\u0173 srautai tampa dar didesni, o investicij\u0173 gr\u0105\u017ea ma\u017eesn\u0117.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Skaitmenin\u0117 rinkodara vis dar yra pigesn\u0117 u\u017e senovinius reklamos metodus. Kalbant apie tradicin\u0119 reklam\u0105, kiek kainuoja reklama reklaminiame skydelyje - nuo $2 000 iki $20 000 per 4 savai\u010di\u0173 laikotarp\u012f. Naudojantis tokiomis paslaugomis kaip \"Blip Billboards\", ji gali tapti pigesn\u0117, nors d\u0117l keli\u0173 reklam\u0173 skelbimo viename stende formato jos si\u016blo ribot\u0105 laik\u0105. Pana\u0161iai, kalbant apie tai, kiek kainuoja reklama radijuje, efektyviai kampanijai reikia nuo $200 iki $5000 per savait\u0119.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Mobiliosios reklamos tendencijos<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Vis didesn\u0119 reik\u0161m\u0119 \u012fgauna konkre\u010diam \u012frenginiui skirta reklama, nes beveik 80% mobiliojo ry\u0161io naudotoj\u0173 per pastaruosius 6 m\u0117nesius pirko naudodamiesi savo telefonais. Daugiau nei 51% vartotoj\u0173 taip pat teikia pirmenyb\u0119 mobiliosioms \u017einiatinklio program\u0117l\u0117ms, o ne kitiems apsipirkimo kanalams, o tai rodo, kaip svarbu optimizuoti naudojim\u0105si kitais \u012frenginiais.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Be to, vis labiau populiar\u0117ja paie\u0161ka balsu, kuri laikui b\u0117gant tik stipr\u0117s. Mobilieji telefonai vis da\u017eniau naudojami su garsu, tod\u0117l tikimasi, kad \u0161i paie\u0161kos forma augs eksponenti\u0161kai. \"Siri\" u\u017eima 36% balso paie\u0161kos rinkos dal\u012f, dar 36% rinkos dal\u012f u\u017eima \"Google\" balso asistentas.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0160tai keli b\u016bdai, kaip optimizuoti bals\u0105:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Sutelkite d\u0117mes\u012f \u012f rodomus fragmentus, nes \"Google\" skiria daug d\u0117mesio jiems.<\/li>\r\n\r\n\r\n\r\n<li>D\u0117mes\u012f skirkite ir \u017eini\u0173 diagramoms.<\/li>\r\n\r\n\r\n\r\n<li>Klausimo rakta\u017eod\u017eiai ir\u00a0<a href=\"https:\/\/promoguy.nl\/lt\/blog\/why-long-tail-keywords-are-great-for-ecommerce-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ilgosios raktin\u0117s fraz\u0117s<\/a>\u00a0labiau atspindi balso paie\u0161kos u\u017eklausas.<\/li>\r\n\r\n\r\n\r\n<li><a href=\"https:\/\/promoguy.nl\/lt\/blog\/how-schema-can-boost-your-seo-visibility\/\" target=\"_blank\" rel=\"noreferrer noopener\">Schemos \u017eym\u0117s<\/a>\u00a0taip pat padeda balso paie\u0161kos sistemoms u\u017eimti pirmaujan\u010dias pozicijas.<\/li>\r\n\r\n\r\n\r\n<li>Optimizuokite mobiliesiems \u012frenginiams, nes daug balso paie\u0161k\u0173 atliekama i\u0161 mobili\u0173j\u0173 \u012frengini\u0173.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Reklamuotojai tur\u0117t\u0173 apsvarstyti galimyb\u0119 naudoti jautriuosius rodomuosius skelbimus, nes jie gali pritaikyti prane\u0161imus ir skelbim\u0173 formatus, kurie pritaiko savo dyd\u012f, i\u0161vaizd\u0105 ir format\u0105 prie turim\u0173 skelbim\u0173 viet\u0173. Tai gali b\u016bti ypa\u010d naudinga skelbimams, siun\u010diamiems \u012f skirtingus \u012frenginius ar tikslin\u0117ms grup\u0117ms, kad geriausiai atitikt\u0173 format\u0105, kuris b\u016bt\u0173 patraukliausias.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Demografiniai duomenys ir naudotoj\u0173 tendencijos<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" class=\"wp-image-11446\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/05\/marketing-7621532__340.png\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Demografiniai rodikliai ir interneto naudojimas gali skirtis priklausomai nuo kanalo. Nenuostabu, kad skirtingose platformose i\u0161sisluoksniavo skirtingi naudotojai ir naudojimo b\u016bdai. Google skelbimai yra bene universaliausia tikslin\u0117 reklama, ta\u010diau, kalbant apie socialin\u0119 \u017einiasklaid\u0105, reikia rinktis i\u0161mintingai. \u0160tai keletas patarim\u0173:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>\"Facebook\"<\/strong>: Aktyv\u016bs m\u0117nesio naudotojai:\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/264810\/number-of-monthly-active-facebook-users-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener\">2,963 mlrd.<\/a>, did\u017eiausia am\u017eiaus grup\u0117:\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/376128\/facebook-global-user-age-distribution\/\" target=\"_blank\" rel=\"noreferrer noopener\">25-34 (29.9%)<\/a>, 44% moteris, 56% vyras. \u0160ios platformos naudojimas ma\u017e\u0117ja, ta\u010diau 2023 m. ji vis dar bus perspektyvi reklamos priemon\u0117.<\/li>\r\n\r\n\r\n\r\n<li><strong>\"Instagram\"<\/strong>:\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/183585\/instagram-number-of-global-users\/\" target=\"_blank\" rel=\"noreferrer noopener\">1,35 mlrd.<\/a> aktyv\u016bs m\u0117nesio naudotojai, did\u017eiausia am\u017eiaus grup\u0117: <a href=\"https:\/\/www.statista.com\/statistics\/325587\/instagram-global-age-group\/\" target=\"_blank\" rel=\"noreferrer noopener\">18-24 (30.8%)<\/a>, <a href=\"https:\/\/www.statista.com\/statistics\/802776\/distribution-of-users-on-instagram-worldwide-gender\/\" target=\"_blank\" rel=\"noreferrer noopener\">48.2% moter\u0173, 51.8% vyr\u0173<\/a>. D\u0117l padid\u0117jusio Z kartos vartotoj\u0173 skai\u010diaus \u0161i paslauga yra patraukli, palyginti su \"Facebook\".<\/li>\r\n\r\n\r\n\r\n<li><strong>TikTok<\/strong>:\u00a0<a href=\"https:\/\/www.insiderintelligence.com\/charts\/global-tiktok-user-stats\/\" target=\"_blank\" rel=\"noreferrer noopener\">834,3 mln.<\/a> aktyv\u016bs m\u0117nesio naudotojai, did\u017eiausia am\u017eiaus grup\u0117:\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/1299771\/tiktok-global-user-age-distribution\/\" target=\"_blank\" rel=\"noreferrer noopener\">18-24 (21%)<\/a>, <a href=\"https:\/\/www.statista.com\/statistics\/1299785\/distribution-tiktok-users-gender\/\" target=\"_blank\" rel=\"noreferrer noopener\">54% moteris, 46% vyras<\/a>. Kadangi tai palyginti nauja platforma, auditorija yra labai jauna, o reklamos konkurencija ma\u017eesn\u0117, tod\u0117l yra daug galimybi\u0173 vykdyti veiksmingas kampanijas.<\/li>\r\n\r\n\r\n\r\n<li><strong>LinkedIn<\/strong>:\u00a0<a href=\"https:\/\/about.linkedin.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">930 mln.<\/a> naudotoj\u0173. Did\u017eiausia am\u017eiaus grup\u0117:\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/192700\/age-distribution-of-us-users-on-linkedin\/#:~:text=As%20of%20December%202021%2C%2058.4,were%20aged%2055%20and%20over.\" target=\"_blank\" rel=\"noreferrer noopener\">30-39 (31%)<\/a>.\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/545216\/linkedin-users-in-the-us-by-gender\/\" target=\"_blank\" rel=\"noreferrer noopener\">43% moteri\u0161kos lyties, 57% vyri\u0161kos lyties<\/a>. Tai geriausias b\u016bdas susisiekti su specialistais ir ypa\u010d naudingas, jei j\u016bs\u0173 veikla yra B2B.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kaip matote, kai kurie kanalai geriau tinka skirtingiems segmentams. Paaugliams skirta reklama gali b\u016bti labai veiksminga, ypa\u010d jiems patinkan\u010diuose kanaluose ir naudojant tinkamus metodus. Z kartos atstovai ypa\u010d jautriai reaguoja \u012f influenceri\u0173 <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/marketing\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/marketing\" >rinkodara<\/a> ir socialiai atsakingas prek\u0117s \u017eenklo k\u016brimas. Jie taip pat skepti\u0161kai vertina tradicin\u0119 rinkodar\u0105 ir yra link\u0119 ma\u017eiau ja dom\u0117tis.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Vis\u0173 am\u017eiaus grupi\u0173 naudotojus ypa\u010d veikia teigiami atsiliepimai ir atsiliepimai i\u0161 l\u016bp\u0173 \u012f l\u016bpas, o 92% klient\u0173 skaito <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/online\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/online\" >internete<\/a> atsiliepimai prie\u0161 perkant. Tod\u0117l reklamuotojai naudoja atsiliepimus, kad u\u017emegzt\u0173 geresn\u012f ry\u0161\u012f su vartotojais ir perkelt\u0173 juos toliau pirkimo piltuv\u0117lyje. Atsiliepimai gali informuoti naudotojus apie produkto privalumus ir tr\u016bkumus i\u0161 j\u0173 pa\u010di\u0173 bendraam\u017ei\u0173 grup\u0117s, tod\u0117l jie suvokiami kaip patikimesni.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Pasaulin\u0117 reklama ir vietin\u0117 reklama<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Viena i\u0161 labiausiai ne\u012fvertint\u0173 2023 m. reklamos tendencij\u0173 yra diskusija apie vietin\u0119 ir pasaulin\u0119 reklam\u0105. Paai\u0161kinsiu: per pastaruosius kelerius metus tarp rinkodaros specialist\u0173 did\u0117jo susir\u016bpinimas, kad reklama tampa pernelyg plati ir universali, kad praranda savo potencial\u0105. Reaguodami \u012f tai rinkodaros specialistai pasi\u016bl\u0117 vietines, regionines ar asmeni\u0161kesnes rinkodaros formas.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0160tai keletas statistini\u0173 duomen\u0173:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>89% ie\u0161kotoj\u0173 ie\u0161ko vietos <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/business\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/business\" >verslas<\/a> bent kart\u0105 per savait\u0119.<\/li>\r\n\r\n\r\n\r\n<li><a href=\"https:\/\/neilpatel.com\/blog\/definitive-guide-local-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">46% \"Google\" paie\u0161k\u0173<\/a>\u00a0pra\u0161yti vietin\u0117s informacijos.<\/li>\r\n\r\n\r\n\r\n<li>\"Netoli man\u0119s\" paie\u0161kos sudaro didel\u0119 vis\u0173 paie\u0161k\u0173 dal\u012f.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Apibendrinant<\/strong>:<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">2023 m. reklamos srityje galite i\u0161siver\u017eti \u012f priek\u012f naudodami individualiai pritaikyt\u0105 vietin\u0119 rinkodar\u0105 su jautriomis \u017einut\u0117mis, pagal am\u017ei\u0173 ir demografines grupes pritaikyt\u0105 kanal\u0173 strategij\u0105, patikimus socialinius \u012frodymus ir naudodami reklam\u0105 su mobiliosiomis ir asmeniniams kompiuteriams optimizuotomis programomis. Tikim\u0117s, kad \u0161is straipsnis parod\u0117 keli\u0105 \u012f priek\u012f j\u016bs\u0173 rinkodaros pastangoms.<\/p>\r\n\r\n<p>&lt;\/style<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0160tai keletas naujausi\u0173 reklamos tendencij\u0173, kurios bus aktualios 2023 m., pradedant kainodara, baigiant formato poky\u010diais ir dar daugiau. <\/p>","protected":false},"author":1,"featured_media":12723,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13,14],"tags":[136,137,138],"wl_entity_type":[47,54],"class_list":["post-11429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","category-trends","tag-advertising-trends","tag-digital-advertising","tag-mobile-advertising","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - 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