{"id":1526,"date":"2019-10-04T09:43:16","date_gmt":"2019-10-04T09:43:16","guid":{"rendered":"https:\/\/promoguy.nl\/google-tag-manager-basic-find-out-why-you-need-it\/"},"modified":"2025-04-05T14:09:25","modified_gmt":"2025-04-05T14:09:25","slug":"google-tag-manager-basic-find-out-why-you-need-it","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lt\/blog\/2019\/10\/04\/google-tag-manager-basic-find-out-why-you-need-it\/","title":{"rendered":"\"Google Tag Manager\" pagrindai. Su\u017einokite, kod\u0117l jums to reikia!"},"content":{"rendered":"

Duomenys yra skaitmenin\u0117s rinkodaros pagrindas. Bet kuri j\u016bs\u0173 svetain\u0117, nesvarbu, ar tai b\u016bt\u0173 didel\u0117 korporacija, ar ma\u017ea vieno \u017emogaus verslas<\/a>, turi suprasti, kaip lankytojai s\u0105veikauja su jos turiniu. \"Google\"<\/a> Daugiausia svarbios informacijos gali suteikti analiz\u0117. Ta\u010diau, jei ji bus naudojama atskirai, dalis svarbi\u0173 duomen\u0173 praslys pro pir\u0161tus. Naudodami \"Google Tag Manager\" ir pateikdami reikiamas \u017eymas savo svetain\u0117<\/a> kartu su \"Google Analytics\" galite patobulinti duomen\u0173 rinkimo proces\u0105.<\/span><\/p>\r\n\r\n\r\n\r\n

Naudojame \u017eymas, kurios yra <\/span>programinio kodo fragmentus, kad b\u016bt\u0173 renkama informacija ir siun\u010diama \u012f tre\u010di\u0173j\u0173 \u0161ali\u0173 svetaines. Pavyzd\u017eiui, \"Google Analytics\". Tokiu b\u016bdu galime matyti \u012fvairius naudingus duomenis, pavyzd\u017eiui, slinkimo steb\u0117jim\u0105, form\u0173 pateikim\u0105 ir \u0161ilumos \u017eem\u0117lapius. Taip pat galime naudoti j\u012f apklausoms atlikti ir steb\u0117ti, kaip \u017emon\u0117s atvyksta \u012f j\u016bs\u0173 svetain\u0119, taip pat pakartotin\u0117s rinkodaros tikslais. Taip pat stebime, kaip lankytojai reaguoja \u012f j\u016bs\u0173 turin\u012f, kokius failus jie atsisiun\u010dia, kokias nuorodas paspaud\u017eia arba kokias prekes pa\u0161alina i\u0161 pirkini\u0173 krep\u0161elio.<\/span><\/p>\r\n\r\n\r\n\r\n

Kodo, kurio reikia norint sukurti kelias skirtingas \u017eymas net vienoje svetain\u0117je, kiekis paprastam naudotojui b\u016bt\u0173 per didelis. \"Google Tag Manager\" yra patogus \u012frankis, kuris naudojamas siekiant supaprastinti darbo su \u017eym\u0117mis proces\u0105. Galite prid\u0117ti, redaguoti ir i\u0161jungti \u017eymas netur\u0117dami joki\u0173 programavimo \u012fg\u016bd\u017ei\u0173.<\/span><\/p>\r\n\r\n\r\n\r\n

Nors \"Google Tag Manager<\/span> (sutrumpintai - GTM) yra \"Google\" produktas, ta\u010diau jo galite naudoti ne tik su kitais \"Google paslaugos<\/a> pavyzd\u017eiui, \"AdWords\" arba \"Analytics\". Ji palaiko kitas tre\u010di\u0173j\u0173 \u0161ali\u0173 \u017eymas, tokias kaip \"Twitter\", \"Bing Ads\", \"Crazy Egg\" ar \"Hotjar\", taip pat daugel\u012f kit\u0173. Jei jums nepasisek\u0117 ir joje n\u0117ra \u0161ablono, skirto j\u016bs\u0173 konkre\u010diai \u017eymai, galite lengvai prid\u0117ti savo pasirinktinis kodas.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n

Galite paskaityti apie GTM i\u0161 pa\u010dios \"Google\", kad gautum\u0117te i\u0161samesni\u0173 \u012f\u017evalg\u0173<\/a>, ta\u010diau toliau apra\u0161ysime visus pagrindinius dalykus.<\/p>\r\n\r\n\r\n\r\n

\"Google Tag Manager\" privalumai ir tr\u016bkumai<\/b><\/h2>\r\n\r\n\r\n\r\n

Sutaupykite pinig\u0173 \u017einiatinklio k\u016br\u0117jams<\/b><\/h3>\r\n\r\n\r\n\r\n

Tarkime, kad esate rinkodaros specialistas ir norite savo svetain\u0117je \u012fdiegti nauj\u0105 \u017eym\u0105. Naudojant GTM nereikia skambinti specialiai apmokytam \u017einiatinklio k\u016br\u0117jui, kad jis prid\u0117t\u0173 nauj\u0173 kodo eilu\u010di\u0173. \u0160ie paprastai b\u016bna u\u017esi\u0117m\u0119 kitomis prioritetin\u0117mis u\u017eduotimis, tod\u0117l \u017eym\u0173 prid\u0117jimas pasimeta po kilimu. Be to, gana da\u017enai \u017eyma svetain\u0117je atsiranda ilgiau, nei i\u0161 tikr\u0173j\u0173 joje gyvena. Sutaupytas laikas \u012fgyvendinimui yra did\u017eiulis privalumas.<\/span><\/p>\r\n\r\n\r\n\r\n

Visi\u0161kai nepanaikina technini\u0173 \u017eini\u0173 reikalavim\u0173<\/b><\/h3>\r\n\r\n\r\n\r\n

Gera \u017einia ta, kad jums nebereikia ra\u0161yti paties kodo. Bloga \u017einia - vis dar reikia \u012fra\u0161yti \u017eym\u0105 \u012f kiekvieno svetain\u0117s puslapio pradin\u012f kod\u0105. Galite rinktis i\u0161 daugyb\u0117s \u0161ablon\u0173, ta\u010diau paties kodo kopijavimo ir \u012fklijavimo GTM nepanaikina. Bent jau kol kas ne. Be to, jums arba j\u016bs\u0173 \u017einiatinklio k\u016br\u0117jui teks pa\u0161alinti iki GTM prid\u0117tas \u017eymas i\u0161 pradinio kodo, kad b\u016bt\u0173 i\u0161vengta duomen\u0173 dubliavimo.<\/span><\/p>\r\n\r\n\r\n\r\n

Juo gali pasinaudoti bet kokio dyd\u017eio \u012fmon\u0117s<\/b><\/h3>\r\n\r\n\r\n\r\n

Did\u017eiul\u0117s korporacijos gali patogiai ir efektyviai valdyti daug \u017eym\u0173. Ma\u017eesn\u0117ms \u012fmon\u0117ms nereikia samdomo programuotojo ar nuolatin\u0117s technin\u0117s pagalbos, kad gal\u0117t\u0173 valdyti savo \u017eymas.<\/span><\/p>\r\n\r\n\r\n\r\n

D\u0117l blogo \u012fgyvendinimo gali sul\u0117t\u0117ti \u017einiatinklio svetain\u0117s veikimas<\/b><\/h3>\r\n\r\n\r\n\r\n

Yra problema su kai kuriomis tradicin\u0117mis \u017eym\u0117mis <\/span>jei jie paleid\u017eiami tuo pa\u010diu metu, gali sul\u0117t\u0117ti svetain\u0117s greitis. Viena l\u0117tai \u012fkeliama \u017eyma sustabdys vis\u0173 kit\u0173 \u017eym\u0173 \u012fk\u0117lim\u0105, kol ji bus baigta. Nat\u016bralu, kad kuo ilgiau u\u017etrunka svetain\u0117s \u012fk\u0117limas, tuo didesn\u0117 tikimyb\u0117, kad \u017emon\u0117s papras\u010diausiai paliks svetain\u0119 jos net nepa\u017ei\u016br\u0117j\u0119. Ta\u010diau GTM sistemoje pagal nutyl\u0117jim\u0105 \u017eym\u0117s \u012fkeliamos asinchroni\u0161kai, t. y. jos paleid\u017eiamos bet kada, kai yra pasiruo\u0161usios. Kai kuriais atvejais jums gali prireikti kontroliuoti \u017eym\u0173 paleidimo tvark\u0105 ir tai galite padaryti naudodamiesi \u012fdiegta \u017eymi\u0173 sekos ir \u0161audymo prioriteto funkcija.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n

AMP svetain\u0117se ir mobiliosiose program\u0117l\u0117se taip pat galima naudoti \"Google Tag Manager<\/b><\/h3>\r\n\r\n\r\n\r\n

\"Google Tag Manager\" teikia \u017eymes, skirtas AMP svetain\u0117ms arba mobilusis<\/a> program\u0117l\u0117s. Mobiliosioms program\u0117l\u0117ms GTM suteikia papildom\u0105 naud\u0105, nes leid\u017eia prid\u0117ti ir redaguoti \u017eymas be b\u016btinyb\u0117s i\u0161leisti atnaujint\u0105 program\u0117l\u0117s versij\u0105, kurios kai kurie naudotojai gali netur\u0117ti galimyb\u0117s atsisi\u0173sti. Mobiliosioms program\u0117l\u0117ms ir AMP svetain\u0117ms skirtas GTM yra gana pana\u0161us \u012f \u012fprastoms svetain\u0117ms naudojam\u0105 GTM, ta\u010diau kai kuriais aspektais jie skiriasi. Toliau daugiausia d\u0117mesio skirsime GTM naudojimui \u017einiatinklyje.<\/span><\/p>\r\n\r\n\r\n\r\n

\"Google Tag Manager\" \u017eymi\u0173 komponentai<\/b><\/h2>\r\n\r\n\r\n\r\n

\u017dymos i\u0161 pirmo \u017evilgsnio gali atrodyti paprastos, ta\u010diau norint prad\u0117ti dirbti su GTM, reikia i\u0161manyti kai kurias pagrindines s\u0105vokas.<\/span><\/p>\r\n\r\n\r\n\r\n

Konteineriai<\/b><\/h3>\r\n\r\n\r\n\r\n

Pirmiausia, k\u0105 turite padaryti prad\u0117dami GTM karjer\u0105, tai sukurti konteiner\u012f. Jame i\u0161 esm\u0117s \"ne\u0161amos\" visos j\u016bs\u0173 \u012fdiegtos \u017eym\u0117s.<\/span><\/p>\r\n\r\n\r\n\r\n

Kai tik sukursite nauj\u0105 konteiner\u012f, GTM pateiks jums tam tikr\u0105 kod\u0105, kur\u012f gal\u0117site prid\u0117ti prie savo svetain\u0117s. \u0160\u012f konteinerio kod\u0105 tur\u0117site prid\u0117ti prie kiekvieno savo svetain\u0117s puslapio. Kai kurios TVS, pvz,<\/span> \"Shopify\"<\/a> arba WordPress<\/a>, yra \u012fskiepi\u0173, kurie padeda \u012fkelti kod\u0105 \u012f svetain\u0119, ta\u010diau kai kuriais atvejais gali tekti kreiptis \u012f savo \u017einiatinklio k\u016br\u0117j\u0105. Tai atlik\u0119 gal\u0117site prid\u0117ti, redaguoti, i\u0161jungti ir pa\u0161alinti savo \u017eymas per GTM pagal poreik\u012f.<\/span><\/p>\r\n\r\n\r\n\r\n

Trigeriai<\/b><\/h3>\r\n\r\n\r\n\r\n

Kiekviena j\u016bs\u0173 svetain\u0117s \u017eyma turi tur\u0117ti konkret\u0173 paleidikl\u012f, kad \u017einotum\u0117te, kada j\u0105 reikia paleisti. Be jo \u017eyma nieko nedarys. Trigeris gali b\u016bti bet kas, pradedant failo atsisiuntimu, baigiant i\u0161einan\u010dios nuorodos paspaudimu arba \u017einiatinklio formos pateikimu.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n

Trigeriai gali b\u016bti \u012fvykis arba filtras. Kai GTM konfig\u016bruosite triger\u012f, pamatysite didel\u012f trigeri\u0173 s\u0105ra\u0161\u0105, i\u0161 kurio gal\u0117site rinktis. Da\u017eniausiai tai yra \u012fvykiai. Pasirinkus \u012fvyk\u012f, kitas \u017eingsnis bus nustatyti filtr\u0105.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n

Toliau filtrus galima suskirstyti \u012f tris grupes: operatoriai, kintamieji ir reik\u0161m\u0117s. Operatorius yra matematinis simbolis. Jis nurodo \u017eymekliui, kaip kintamasis turi b\u016bti susij\u0119s su verte (turi b\u016bti ma\u017eesnis, didesnis arba lygus). Vert\u0117 neturi b\u016bti skaitin\u0117. Ji gali b\u016bti bet kokia rakta\u017eodis<\/a> arba net kitos svetain\u0117s URL.<\/span><\/p>\r\n\r\n\r\n\r\n

\u0160tai ir viskas apie \"Google Tag Manager\" pagrindus. Jei norite su\u017einoti daugiau apie tai, kaip pagerinti savo svetain\u0117s pajam\u0173 generavim\u0105, spustel\u0117kite \u010dia<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Bet kuri j\u016bs\u0173 svetain\u0117, nesvarbu, ar tai b\u016bt\u0173 didel\u0117 korporacija, ar ma\u017ea vieno \u017emogaus \u012fmon\u0117, turi suprasti, kaip lankytojai s\u0105veikauja su jos turiniu. Nors \"Google Tag Manager\" (sutrumpintai GTM) yra \"Google\" produktas, neapsiribojama vien tik jo naudojimu su kitomis \"Google\" paslaugomis, pavyzd\u017eiui, \"AdWords\" ar \"Analytics\".<\/p>","protected":false},"author":1,"featured_media":11938,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13],"tags":[33,34,24,35,36],"wl_entity_type":[47,54],"class_list":["post-1526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","tag-google-tag-manager","tag-gtm","tag-seo","tag-tag","tag-trigger","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"\nGoogle Tag Manager Basics. 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