{"id":15923,"date":"2024-01-18T08:30:32","date_gmt":"2024-01-18T08:30:32","guid":{"rendered":"https:\/\/promoguy.nl\/?p=15923"},"modified":"2024-09-18T01:04:23","modified_gmt":"2024-09-18T01:04:23","slug":"cro-marketing-conversion-optimization-for-digital-businesses","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lt\/blog\/2024\/01\/18\/cro-marketing-conversion-optimization-for-digital-businesses\/","title":{"rendered":"CRO rinkodara: Skaitmenini\u0173 versl\u0173 konversij\u0173 optimizavimas"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Net ir \u012fmon\u0117s, turin\u010dios tvirt\u0105 skaitmenin\u0119 prieig\u0105, gali atsilikti nuo paskutinio svarbaus \u017eingsnio - konversijos. Vien atlikdami <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/seo\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/seo\" >SEO (nuo 750 EUR)<\/a> ir skelbim\u0173 rodymas gali pritraukti lankytoj\u0173, bet jei niekas ne\u012f\u017eengia pro duris, kokia prasm\u0117? B\u016btent \u010dia CRO rinkodaros procesai tampa svarb\u016bs. Pad\u0117kime jums pakelti elektronin\u0117s parduotuv\u0117s lyg\u012f.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Konversij\u0173 optimizavimas yra skaitmeninio verslo pagrindas. \u0160iame straipsnyje ap\u017evelgsime \u012fvairius \u012frankius, procesus ir statistik\u0105, kurie gali pad\u0117ti siekti geresn\u0117s auditorijos konversijos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bet pirmiausia: jei ie\u0161kote konversij\u0173 optimizavimo paslaug\u0173, mes galime b\u016bti tinkami. Esame pad\u0117j\u0119 de\u0161imtims klient\u0173 pasiekti efektyvi\u0173 konversij\u0173 ir sustiprinti j\u0173 buvim\u0105 internete. Esame pasireng\u0119 jums pad\u0117ti, nesvarbu, kokioje pramon\u0117s \u0161akoje dirbate. Nor\u0117dami su\u017einoti daugiau, per\u017ei\u016br\u0117kite m\u016bs\u0173 paslaugas arba spustel\u0117kite toliau esant\u012f mygtuk\u0105 ir susipa\u017einkite su m\u016bs\u0173 pasi\u016blymais.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"13449\" class=\"elementor elementor-13449\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a18d67 e-flex e-con-boxed wcf-starter-animations-none e-con e-parent\" data-id=\"1a18d67\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0c2674b e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"0c2674b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5f8acb3 e-grid e-con-full wcf-starter-animations-none e-con e-child\" data-id=\"5f8acb3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f98a54c elementor-widget__width-inherit wcf-starter-animations-none elementor-widget elementor-widget-heading\" data-id=\"f98a54c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ie\u0161kote kito savo verslo augimo \u017eingsnio?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56301da elementor-widget__width-inherit wcf-starter-animations-none elementor-widget elementor-widget-text-editor\" data-id=\"56301da\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>M\u016bs\u0173 ekspertai teikia sprendimus visame pasaulyje veikian\u010dioms \u012fmon\u0117ms&nbsp;<span style=\"background-color: var( --e-global-color-42d3ae3 );\">vis\u0173 dyd\u017ei\u0173.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a8e3dc e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"4a8e3dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7480b0a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7480b0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/promoguy.nl\/lt\/paslaugos\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Daugiau apie tai<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/span><\/p>\n<h2><b>CRO rinkodaros pagrindai<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Skaitmenin\u0117s rinkodaros srityje CRO - tai veiksming\u0173 konversij\u0173 k\u016brimas, t. y. lankytoj\u0173 skatinimas atlikti veiksm\u0105. \u0160is veiksmas gali b\u016bti bet koks - nuo pardavimo iki registracijos ir bet koki\u0173 jums svarbiausi\u0173 tiksl\u0173. Norint sukurti ger\u0105 CRO proces\u0105, reikia suprasti, ko \u017emon\u0117s nori, ir prane\u0161ti, k\u0105 galite jiems suteikti. Skamba paprastai, bet i\u0161 tikr\u0173j\u0173 taip n\u0117ra.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ties\u0105 sakant, internete gausu parduotuvi\u0173, tod\u0117l norint i\u0161siskirti i\u0161 kit\u0173, reikia pasitelkti visas \u012fmanomas gudrybes. Konversijos n\u0117ra tas pats, kas paspaudimai. Galite sulaukti nepaprastai daug d\u0117mesio, bet jei j\u016bs\u0173 galutinis tikslas yra pardavimas, tai nebus konversija. \u0160tai kod\u0117l svarbiausias CRO elementas yra apibr\u0117\u017eti savo parametrus.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nustatykite tikslus pagal savo verslo poreikius. \u0160tai keletas da\u017eniausiai pasitaikan\u010di\u0173 konversijos tiksl\u0173:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-15968 size-large aligncenter\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/01\/Common-Conversion-Goals-by-Site-Type-936x1024.png\" alt=\"CRO Rinkodara Konversijos tikslai\" width=\"525\" height=\"574\" srcset=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/01\/Common-Conversion-Goals-by-Site-Type-936x1024.png 936w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/01\/Common-Conversion-Goals-by-Site-Type-274x300.png 274w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/01\/Common-Conversion-Goals-by-Site-Type-768x840.png 768w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/01\/Common-Conversion-Goals-by-Site-Type-1404x1536.png 1404w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/01\/Common-Conversion-Goals-by-Site-Type-1872x2048.png 1872w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/01\/Common-Conversion-Goals-by-Site-Type-11x12.png 11w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/01\/Common-Conversion-Goals-by-Site-Type.png 1920w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jei j\u016bs\u0173 tikslas yra pardavimai, o j\u016bs gaunate tik paspaudimus, reikia atkreipti d\u0117mes\u012f \u012f CRO. Jei norite pagerinti su \u012frenginiais susijusi\u0105 statistik\u0105, optimizuokite j\u0105 mobiliesiems \u012frenginiams arba ypa\u010d plan\u0161etiniams kompiuteriams ar kompiuteriams. Viskas priklauso nuo j\u016bs\u0173 galutinio tikslo. Svarb\u016bs CRO puslapio statistiniai duomenys:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CTR (paspaudim\u0173 da\u017enis) yra puikus \u012fsitraukimo rodiklis<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\"Bounce Rate\" ir pasitraukimo rodiklis, kad gal\u0117tum\u0117te giliau susipa\u017einti su savo \u012fsitraukimo statistika.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pirkimai pardavimais pagr\u012fstiems CRO rinkodaros tikslams pasiekti<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Registracijos ir klient\u0173 i\u0161laikymas, jei norite \u012fvertinti ilgalaik\u012f \u012fsitraukim\u0105 ir susidom\u0117jim\u0105.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Matuokite atsako rodiklius, konversij\u0173 rodiklius, gyvavimo trukm\u0117s vert\u0119, prisijungimo rodiklius, atsisakymo nuo prenumeratos rodiklius ir vieno potencialaus kliento kain\u0105, kad gal\u0117tum\u0117te patikrinti, ar reikia atlikti tolesnius lojalumo patikrinimus.<\/span><\/li>\n<\/ul>\n<h2><b>Elektronin\u0117s prekybos CRO rinkodaros patarimai<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Vidutinis \"Shopify\" konversijos rodiklis yra nuo 2,5% iki 3%, tod\u0117l viskas, kas vir\u0161ija \u0161\u012f rodikl\u012f, tur\u0117t\u0173 b\u016bti gerai. Nors \u0161is rodiklis skiriasi priklausomai nuo pramon\u0117s \u0161akos, tai yra tinkama nyk\u0161\u010dio taisykl\u0117. 98 i\u0161 100 \"Shopify\" paspaudim\u0173 paprastai nekonvertuoja. \u0160tai keletas strategij\u0173, kurios gali pad\u0117ti jums geriau dirbti su \"Shopify\" ar net savo pardavimo portalais.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Atlikite A\/B testus savo nukreipimo puslapiuose arba pardavimo portaluose ir suraskite frazes, kurios geriausiai veikia optimizuojant klient\u0173 patirt\u012f.<\/span><a href=\"https:\/\/www.shopify.com\/blog\/the-complete-guide-to-ab-testing\"> <span style=\"font-weight: 400;\">\"Shopify\" turi vis\u0105 vadov\u0105, kaip tai padaryti<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kaip ir bet kuriame pardavimo procese, nuo patekimo \u012f puslap\u012f iki galutin\u0117s konversijos atlikite kuo ma\u017eiau paspaudim\u0173.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Naudokite ilgus raktinius \u017eod\u017eius, kad pritrauktum\u0117te daugiau konkre\u010di\u0173 tikslin\u0117s rinkos ni\u0161\u0173. Jei parduodate batus, sukurkite special\u0173 puslap\u012f \"geriausi b\u0117gimo bateliai\". Toks specifi\u0161kumas padeda gauti vaisingesni\u0173 komercini\u0173 rakta\u017eod\u017ei\u0173<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Supaprastinkite dizain\u0105 ir supaprastinkite pardavimus. J\u016bs\u0173 svetain\u0117 gali atstumti potencialius klientus d\u0117l neveiksming\u0173 funkcij\u0173, pvz., blog\u0173 CTA, per toli puslapyje esan\u010di\u0173 ar gana sunkiai pastebim\u0173 pardavimo mygtuk\u0173, blog\u0173 produkt\u0173 apra\u0161ym\u0173 ir pan.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Da\u017enai tikrinkite puslapio greit\u012f, kad \u012fsitikintum\u0117te, jog jis nesukelia atmetimo rodiklio problem\u0173 (\u017er.<\/span><a href=\"https:\/\/promoguy.nl\/lt\/blog\/bounce-rate-optimisation-tips-for-business-websites\/\"> <span style=\"font-weight: 400;\">at\u0161okimo da\u017enio optimizavimas<\/span><\/a><span style=\"font-weight: 400;\"> kad suprastum\u0117te, kaip tai padaryti)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prid\u0117kite atsiliepimus, socialinius tinklus ir kuo daugiau socialini\u0173 \u012frodym\u0173, kuriuos galite parodyti potencialiems klientams.<\/span><\/li>\n<\/ul>\n<h3><b>Kaip atlikti e. prekybos CRO audit\u0105<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Bet kokiai konversij\u0173 optimizavimo strategijai reikia atlikti i\u0161sam\u0173 e. prekybos CRO audit\u0105. \u0160tai k\u0105 tai turi apimti:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pirmiausia pasirinkite konversijos veiksmus, kuriuos norite audituoti, ir prad\u0117kite nuo pirkimo konversij\u0173.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nustatykite puslapi\u0173 audito prioritetus, daugiausia d\u0117mesio skirdami pagrindiniam puslapiui, kolekcijos puslapiams ir produkt\u0173 puslapiams.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analizuokite naudotoj\u0173 elgsen\u0105 naudodamiesi tokiomis priemon\u0117mis kaip \"Google Analytics\" ir \u0161ilumos \u017eem\u0117lapi\u0173 k\u016brimo programin\u0117 \u012franga<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rinkti tiesioginius klient\u0173 atsiliepimus, atliekant apklausas ir interviu.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Spr\u0119skite greitus klausimus, pvz., \u0161alinkite klaidas, gerinkite \u012fkrovimo laik\u0105 ir supaprastinkite kasos proces\u0105.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">remdamiesi duomenimis ir klient\u0173 atsiliepimais formuluokite hipotezes tolesniam konversij\u0173 optimizavimui.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u012egyvendinkite A\/B testus, kad po vien\u0105 patvirtintum\u0117te hipotezes ir atliktum\u0117te duomenimis pagr\u012fstus patobulinimus.<\/span><\/li>\n<\/ul>\n<h2><b>CRO SEO patarimai<\/b><\/h2>\n<p><img decoding=\"async\" class=\"wp-image-15969 size-large aligncenter\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/01\/woman-5579998_1280-1024x682.png\" alt=\"CRO SEO patarimai\" width=\"525\" height=\"350\" srcset=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/01\/woman-5579998_1280-1024x682.png 1024w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/01\/woman-5579998_1280-300x200.png 300w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/01\/woman-5579998_1280-768x512.png 768w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/01\/woman-5579998_1280-18x12.png 18w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/01\/woman-5579998_1280-390x260.png 390w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/01\/woman-5579998_1280.png 1280w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Visuotinai \u017einoma, kad dauguma paspaudim\u0173 \u012f svetaines prasideda nuo paie\u0161kos sistem\u0173. Svarbiausi pardavimo CRO rakta\u017eod\u017eiai paprastai b\u016bna komercini\u0173 rakta\u017eod\u017ei\u0173 skyriuje, ta\u010diau tai n\u0117ra vieninteliai rakta\u017eod\u017eiai, \u012f kuriuos tur\u0117tum\u0117te sutelkti d\u0117mes\u012f. Dauguma vartotoj\u0173 paslaugos ar produkto paie\u0161k\u0105 pradeda ie\u0161kodami informacijos ir ie\u0161kodami termin\u0173 pagal informacinius rakta\u017eod\u017eius. Tai rei\u0161kia, kad turite pateikti savo vard\u0105 ankstyvuosiuose pirkimo piltuv\u0117lio etapuose.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jei padidinsite paspaudim\u0173 per turin\u012f skai\u010di\u0173, tai dar nerei\u0161kia, kad automati\u0161kai konvertuosite. CRO da\u017enai siejamas su paspaudim\u0173 skai\u010diaus optimizavimu (CTR), kuris yra pirmojo optimizavimo dalis, bet ne tas pats. D\u0117l CTR \u012f j\u016bs\u0173 puslap\u012f patenka daugiau lankytoj\u0173, ta\u010diau CRO - tai veiksmas, kai jie \u012fsitraukia \u012f pasi\u016blym\u0105 ar kit\u0105 veiksm\u0105.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0160tai keli paprasti dalykai, kuriuos galite padaryti, kad palengvintum\u0117te \u0161\u012f proces\u0105 optimizuodami savo svetain\u0119:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prid\u0117kite teksto CTA, kurie informacijos ie\u0161kojim\u0105 paver\u010dia susidom\u0117jimu produktu (pana\u0161iai kaip \u0161io straipsnio prad\u017eioje).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prid\u0117kite prane\u0161imus prie puslapi\u0173, kuriuose pasiekiama didel\u0117 konversija, kad padidintum\u0117te naudotoj\u0173 \u012fsitraukim\u0105 ir susidom\u0117jim\u0105.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dalyvaukite nuorod\u0173 k\u016brimo kampanijose su pana\u0161iomis svetain\u0117mis ir prid\u0117kite i\u0161orini\u0173 nuorod\u0173 \u012f j\u0173 darbus su konkre\u010diais rakta\u017eod\u017eiais, kuriuos norite toliau reitinguoti.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Atnaujinkite puslapiuose pateikiam\u0105 informacij\u0105, ypa\u010d jei dirbate pramon\u0117s \u0161akoje, kurioje spar\u010diai kei\u010diasi kainos.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Naudokite ilgus raktinius \u017eod\u017eius (kaip min\u0117ta anks\u010diau)<\/span><\/li>\n<\/ul>\n<h2><b>Konversijos ir automatizavimo sraut\u0173 k\u016brimas<\/b><\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-15970 size-full\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/01\/Nurturing-conversion-flows-CRO.jpg\" alt=\"Konversij\u0173 sraut\u0173 puosel\u0117jimas CRO rinkodara\" width=\"1280\" height=\"853\" srcset=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/01\/Nurturing-conversion-flows-CRO.jpg 1280w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/01\/Nurturing-conversion-flows-CRO-300x200.jpg 300w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/01\/Nurturing-conversion-flows-CRO-1024x682.jpg 1024w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/01\/Nurturing-conversion-flows-CRO-768x512.jpg 768w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/01\/Nurturing-conversion-flows-CRO-18x12.jpg 18w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/01\/Nurturing-conversion-flows-CRO-390x260.jpg 390w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Pad\u0117dami sukurti ilgalaikes konversijas su aukl\u0117jimo srautais, galite padidinti savo konversij\u0173 piltuv\u0117lius. \u0160ie procesai padeda u\u017emegzti nuolatin\u012f ry\u0161\u012f su potencialiais klientais, b\u016bti pirmuoju \u0161altiniu j\u0173 mintyse, kai jie pasiekia sprendimo pri\u0117mimo etap\u0105, ir u\u017emegzti tvirtesnius santykius su klientais. Tam reikia pasitelkti tinkamas rinkodaros automatizavimo priemones, kad b\u016bt\u0173 supaprastintas procesas ir u\u017etikrinta, jog kampanija atitikt\u0173 pirkimo cikl\u0105.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kai potencial\u016bs klientai \u012fsitraukia \u012f veikl\u0105, ugdymo planas pereina prie da\u017enesnio bendravimo, pabr\u0117\u017eiant produkto naud\u0105 ir asmenin\u012f bendravim\u0105. \u0160is metodas padeda segmentuoti auditorij\u0105 ir u\u017etikrina, kad b\u016bt\u0173 perduodami tinkami prane\u0161imai, i\u0161vengiant susierzinimo ar prarast\u0173 pardavim\u0173. D\u0117l padid\u0117jusio pasitik\u0117jimo puosel\u0117jami potencial\u016bs klientai da\u017enai atlieka didesnius pirkimus. Kai jie konvertuojami, jiems toliau siun\u010diami \u012f i\u0161laikym\u0105 orientuoti prane\u0161imai.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rinkodara taip pat naudojama kaip pokalbi\u0173 platforma, kurioje sprend\u017eiami i\u0161\u0161\u016bkiai, r\u016bpes\u010diai ir galimyb\u0117s, kad problemos nei\u0161sipl\u0117st\u0173. \u0160tai kaip galite automatizuoti \u0161\u012f proces\u0105:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tikslin\u0117s auditorijos segmentavimas<\/b><span style=\"font-weight: 400;\">: Norint kurti ir si\u0173sti tikslinius el. lai\u0161kus, labai svarbu tinkamai suskirstyti vadovus. Sukurkite i\u0161samias pirk\u0117j\u0173 asmenybes, remdamiesi demografiniais veiksniais, \u012fvykiais, pirk\u0117jo etapu ir vadov\u0173 elgsena internete.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sukurti \u0161vino vertinimo ir kvalifikavimo sistem\u0105<\/b><span style=\"font-weight: 400;\">: \u0160is procesas suderina rinkodaros ir pardavimo pastangas, padidina efektyvum\u0105, pagerina suderinamum\u0105, padidina konversij\u0173 rodiklius ir leid\u017eia priimti duomenimis pagr\u012fstus sprendimus.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sukurti nukreipimo puslapius<\/b><span style=\"font-weight: 400;\">: Automatizavimo sistemose da\u017enai pateikiamos priemon\u0117s, kuriomis galima kurti ir pritaikyti nukreipimo puslapius.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>B\u016bkite pasireng\u0119 turiniui<\/b><span style=\"font-weight: 400;\">: Skirtingiems kliento kelion\u0117s etapams reik\u0117s skirting\u0173 tip\u0173 turinio. Ankstyvuosiuose etapuose remiamasi informaciniu turiniu, o v\u0117lesniuose - komerciniu.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Apsvarstykite rinkodaros automatizavimo darbo eigos \u0161ablonus<\/b><span style=\"font-weight: 400;\">: Svarbu sukurti veiksmingas darbo eigas, kad b\u016bt\u0173 galima puosel\u0117ti lyderius. Darbo eigos \u0161ablonai supaprastina vadov\u0173 valdym\u0105, u\u017etikrina nuoseklum\u0105 ir taupo laik\u0105.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Rinka per kanalus<\/b><span style=\"font-weight: 400;\">: Naudodami skirtingus kanalus galite i\u0161pl\u0117sti savo pasiekiamum\u0105, pagerinti atsako rodiklius, pagerinti personalizavim\u0105, padidinti prek\u0117s \u017eenklo matomum\u0105, suteikti visapusi\u0161k\u0105 klient\u0173 patirt\u012f ir sukurti optimalias konversijos galimybes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Visk\u0105 i\u0161bandykite<\/b><span style=\"font-weight: 400;\">: Testavimas yra labai svarbus, kad b\u016bt\u0173 i\u0161vengta klaid\u0173 ir u\u017etikrinta sklandi vadov\u0173 patirtis. A\/B testavimas, ai\u0161kumo ir paprastumo patikrinimai, naudotoj\u0173 patirties testavimas, atsiliepim\u0173 paie\u0161ka ir nuolatin\u0117 steb\u0117sena - tai svarb\u016bs testavimo metodai.<\/span><\/li>\n<\/ul>\n<h2><b>\u017diniasklaidos platform\u0173 CRO rinkodaros statistika<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Vidutinis konversijos rodiklis visose pramon\u0117s \u0161akose yra<\/span><a href=\"https:\/\/www.statista.com\/statistics\/439576\/online-shopper-conversion-rate-worldwide\/#:~:text=Global%20online%20shopper%20conversion%20rate%202018%2D2020&amp;text=In%20the%20United%20States%2C%20online,the%20top%20spot%20for%20conversions.\"> <span style=\"font-weight: 400;\">apie 2.3%<\/span><\/a><span style=\"font-weight: 400;\">. Tai gali skirtis priklausomai nuo rinkos sektori\u0173, tod\u0117l sunku nustatyti vien\u0105 visiems tinkan\u010di\u0105 statistik\u0105, kuri\u0105 b\u016bt\u0173 galima naudoti kaip etalon\u0105. J\u016bs\u0173 pa\u010di\u0173 asmeniniai rezultatai ir j\u0173 gerinimas da\u017enai yra svarbesni u\u017e i\u0161orinius lyginamuosius rodiklius. Steb\u0117kite savo statistik\u0105, prie\u0161 sutelkdami d\u0117mes\u012f \u012f kitus, esan\u010dius kur kas auk\u0161\u010diau.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Viena ai\u0161ku, kad vis daugiau \u017emoni\u0173 naudojasi i\u0161maniaisiais telefonais produktams pirkti ir \u012fmon\u0117ms tirti (2021 m. mobilioji prekyba sieks $3,56 trilijono). Tod\u0117l svetain\u0117s optimizavimas mobiliesiems \u012frenginiams ir plan\u0161etiniams kompiuteriams yra labai svarbi u\u017eduotis. \u012esitikinkite, kad visas j\u016bs\u0173 tekstas telpa \u012f mobiliojo telefono ekran\u0105 ir kad spustel\u0117jimai j\u016bs\u0173 svetain\u0117je yra kuo labiau pritaikyti mobiliesiems \u012frenginiams.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vidutin\u012f vaizdo transliacijos CTR, o ypa\u010d \"Youtube\" paspaudim\u0173 skai\u010di\u0173, sunku apskai\u010diuoti, nes tai platforma, kurioje yra \u012fvairiausio turinio. Bet kurioje geroje CTR statistikoje tur\u0117t\u0173 b\u016bti atsi\u017evelgiama \u012f j\u016bs\u0173 kanalo ir pana\u0161i\u0173 kanal\u0173 vidurkius pagal \u017eanr\u0105. J\u016bs\u0173 lyderio konversijos rodiklis tikriausiai bus ma\u017eesnis nei 3% iki 5% j\u016bs\u0173 \u017ei\u016brov\u0173.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vidutinis \"TikTok\" skelbim\u0173 konversijos rodiklis yra apie 1,1%, o tai tikrai ma\u017eai. Geras \"Etsy\" konversijos rodiklis yra didesnis nei 3%, nes vidutinis \"Etsy\" konversijos rodiklis yra nuo 1% iki 3%. Nors \u0161ie rodikliai gali atrodyti pana\u0161\u016bs, prie\u0161 nuspr\u0119sdami, kur\u012f i\u0161 j\u0173 pasirinkti, galite \u012fvertinti savo pramon\u0117s ni\u0161\u0105. Bendresnio pob\u016bd\u017eio produktams gerai seksis \"TikTok\", ta\u010diau, kadangi ji turi labai pla\u010di\u0105 auditorij\u0105, j\u016bs\u0173 konversijos rodiklis priklausys nuo j\u016bs\u0173 produkt\u0173 masinio patrauklumo veiksnio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ir atvirk\u0161\u010diai, \"Etsy\" parduotuv\u0117je daugiau ni\u0161ini\u0173 produkt\u0173, kuri\u0173 tikslin\u0117 grup\u0117 yra apibr\u0117\u017eta, gali pasirodyti geriau. Daugelis \u017emoni\u0173 jau dabar naudojasi \"Etsy\" kaip platforma apsipirkimo id\u0117joms gauti. Jei rinkodara b\u016bt\u0173 labiau orientuota \u012f piltuv\u0117l\u012f, jie gal\u0117t\u0173 pereiti \u012f j\u016bs\u0173 CRO vamzdyn\u0105.  \u0160ioje platformoje daugiausia parduodama nam\u0173 apyvokos ir (arba) interjero reikmen\u0173, papuo\u0161al\u0173 ir drabu\u017ei\u0173.<\/span><\/p>\n<h2><b>Geriausi CRO rinkodaros \u012frankiai<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">CRO \u017einiatinklio analiz\u0117 gali b\u016bti \u012fvairi\u0173 form\u0173, nes konversija gali b\u016bti daugyb\u0117 dalyk\u0173. Yra daugyb\u0117 CRO testavimo program\u0173, kurias galite \u012ftraukti \u012f savo CRO rinkodaros procesus. Panagrin\u0117kime kelet\u0105 geriausi\u0173 i\u0161 j\u0173 ir j\u0173 taikym\u0105 j\u016bs\u0173 CRO darbo eigoje.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Konversij\u0173 rodikliams steb\u0117ti, <\/span><b>\"Google Analytics<\/b><span style=\"font-weight: 400;\"> gali b\u016bti puikus \u012frankis, ypa\u010d naudojant tiksl\u0173 nustatymo funkcij\u0105. Kita vertus, <\/span><b>\"Shopify\"<\/b><span style=\"font-weight: 400;\"> savo arsenale turi kelet\u0105 patogi\u0173 CRO \u012franki\u0173. Jei j\u016bs\u0173 tikslas yra \u017einomumas arba CTR optimizavimas, <\/span><b>SEMrush<\/b><span style=\"font-weight: 400;\"> ir <\/span><b>Ahrefs<\/b><span style=\"font-weight: 400;\"> yra gyvybingi kartu su \"Google\" rinkiniu. El. pa\u0161to rinkodara? <\/span><b>\"Mailchimp\"<\/b><span style=\"font-weight: 400;\">. Gal\u0117\u010diau t\u0119sti ir t\u0119sti.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yra daugyb\u0117 \u012franki\u0173, galin\u010di\u0173 pad\u0117ti kuo geriau \u012fgyvendinti CRO tikslus. Kaip visada, svarbiausia - tikslai. Remdamiesi \u0161iais tikslais, nustatykite \u012franki\u0173 eili\u0161kum\u0105.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Ta\u010diau jei norite prad\u0117ti vykdyti tam tikrus CRO procesus savo versle, gali b\u016bti patogu pasamdyti i\u0161or\u0117s agent\u016br\u0105. Sud\u0117tingesniems darbams tai gali b\u016bti tinkamas b\u016bdas, nes taip sutaupysite laiko ir gal\u0117site susitelkti \u012f kitus neatid\u0117liotinus reikalus. Kod\u0117l gi nepasidom\u0117jus m\u016bs\u0173 paslaugomis ir ne\u012fsitikinus, ar mes tinkame.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"13449\" class=\"elementor elementor-13449\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a18d67 e-flex e-con-boxed wcf-starter-animations-none e-con e-parent\" data-id=\"1a18d67\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0c2674b e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"0c2674b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5f8acb3 e-grid e-con-full wcf-starter-animations-none e-con e-child\" data-id=\"5f8acb3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f98a54c elementor-widget__width-inherit wcf-starter-animations-none elementor-widget elementor-widget-heading\" data-id=\"f98a54c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ie\u0161kote kito savo verslo augimo \u017eingsnio?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56301da elementor-widget__width-inherit wcf-starter-animations-none elementor-widget elementor-widget-text-editor\" data-id=\"56301da\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>M\u016bs\u0173 ekspertai teikia sprendimus visame pasaulyje veikian\u010dioms \u012fmon\u0117ms&nbsp;<span style=\"background-color: var( --e-global-color-42d3ae3 );\">vis\u0173 dyd\u017ei\u0173.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a8e3dc e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"4a8e3dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7480b0a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7480b0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/promoguy.nl\/lt\/paslaugos\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Daugiau apie tai<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Even companies with a robust digital presence can fall behind in that crucial last step: converting. Just doing SEO and running ads may be attracting visitors but if no one gets their foot in the door, what&#8217;s the point? That&#8217;s where CRO marketing processes come in and make the difference. Let&#8217;s help you get your [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15933,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[7],"tags":[477,476,241],"wl_entity_type":[47],"class_list":["post-15923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","tag-conversion-optimization","tag-cro","tag-ecommerce","wl_entity_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>CRO Marketing: Conversion Optimization For Digital Businesses - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"CRO marketing and optimising conversions are crucial for modern businesses. Let&#039;s look at how you can optimise your business&#039; outreach.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/lt\/blog\/2024\/01\/18\/cro-marketing-conversion-optimization-for-digital-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CRO Marketing: Conversion Optimization For Digital Businesses\" \/>\n<meta property=\"og:description\" content=\"CRO marketing and optimising conversions are crucial for modern businesses. 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