{"id":15999,"date":"2024-02-20T14:48:37","date_gmt":"2024-02-20T14:48:37","guid":{"rendered":"https:\/\/promoguy.nl\/?p=15999"},"modified":"2024-09-18T01:01:23","modified_gmt":"2024-09-18T01:01:23","slug":"video-content-services-for-smart-building-solutions-provider","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lt\/blog\/2024\/02\/20\/video-content-services-for-smart-building-solutions-provider\/","title":{"rendered":"Vaizdo turinio paslaugos i\u0161mani\u0173j\u0173 pastat\u0173 sprendim\u0173 teik\u0117jui"},"content":{"rendered":"

Vaizdo \u012fra\u0161\u0173 turinys vis dar yra veiksmingiausias b\u016bdas atkreipti d\u0117mes\u012f internete. Nors skelbti vaizdo \u012fra\u0161us dar niekada nebuvo taip paprasta, daugelis \u012fmoni\u0173 susiduria su problema, kaip prasibrauti pro triuk\u0161m\u0105. Vienas dalykas yra kurti vaizdin\u012f turin\u012f, kuris daro poveik\u012f, ta\u010diau rinkodara<\/a> kad jis b\u016bt\u0173 maksimaliai veiksmingas, yra dar vienas aspektas. \u0160iame atvejo tyrime aptariama, kaip mes s\u0117kmingai \u012fgyvendinome \"EDGE Next\" - i\u0161manusis pastatas<\/a> sprendim\u0173 teik\u0117jas, norintis pagerinti savo vaizdo \u012fra\u0161\u0173 pasiekiamum\u0105.<\/p>\n

\"EDGE Next\", technologij\u0173 bendrov\u0117, dirbanti i\u0161mani\u0173j\u0173 pastat\u0173 technologij\u0173 srityje, nor\u0117jo pereiti prie vaizdo \u012fra\u0161\u0173. M\u016bs\u0173 pastangos pad\u0117jo labiau \u012fsitraukti ir susidom\u0117ti j\u0173 i\u0161mani\u0173j\u0173 pastat\u0173 ir proptech paslaugomis, efektyviau panaudoti turim\u0105 rinkodaros turin\u012f. Su m\u016bs\u0173 pagalba jie gal\u0117jo efektyviau ir strategi\u0161kiau panaudoti savo pastangas.<\/p>\n

Pagrindin\u0117 strategija buvo kurti greit\u0105 turin\u012f, kuriame b\u016bt\u0173 daugiau d\u0117mesio, o ne ilgos trukm\u0117s vaizdo \u012fra\u0161us.<\/p>\n

Galite skaityti toliau ir su\u017einoti daugiau, bet jei ie\u0161kote turinio ar apskritai rinkodaros paslaug\u0173, galime jums pad\u0117ti. M\u016bs\u0173 paslaugos pad\u0117jo daugeliui kit\u0173 \u012fmoni\u0173 pasiekti didel\u0117s s\u0117km\u0117s, o mes galime padaryti t\u0105 pat\u012f ir jums. Spustel\u0117kite toliau esant\u012f mygtuk\u0105 ir su\u017einokite, k\u0105 galime padaryti d\u0117l j\u016bs\u0173<\/em>:<\/p>\n

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Ie\u0161kote kito savo verslo augimo \u017eingsnio?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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M\u016bs\u0173 ekspertai teikia sprendimus visame pasaulyje veikian\u010dioms \u012fmon\u0117ms vis\u0173 dyd\u017ei\u0173.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tDaugiau apie tai<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/span><\/p>\n

Klient\u0173 perspektyvos<\/h2>\n

Klientas yra gerai \u017einomas vardas i\u0161mani\u0173j\u0173 pastat\u0173 ir autonomini\u0173 biur\u0173 sprendim\u0173 pasaulyje. J\u0173 darbas padeda kurti tvaresnius biurus, pasitelkiant i\u0161man\u0173j\u012f energijos valdym\u0105. Technologija taip pat optimizuoja aplink\u0105 ir darbo atmosfer\u0105, kad b\u016bt\u0173 skatinama darbuotoj\u0173 gerov\u0117.<\/p>\n

Kaip B2B<\/a> bendrov\u0117, j\u0173 technologija naudojama labai tikslingai. \u012emon\u0117s prek\u0117s \u017eenklas buvo futuristin\u0117 pradedan\u010dioji \u012fmon\u0117, siekianti patobulinti m\u016bs\u0173 darb\u0105. Anks\u010diau su jais dirb\u0119 su skaitmenin\u0117s rinkodaros reklamomis, buvome gerai susipa\u017ein\u0119 su j\u0173 rinkodaros poreikiais. Pagrindinis i\u0161\u0161\u016bkis buvo juos paversti vaizdo \u012fra\u0161\u0173 turiniu, kuris puikiai juos atskleist\u0173.<\/p>\n

\u012emonei, naudojan\u010diai brangi\u0105 B2B technologij\u0105, reik\u0117jo tinkamo vaizdinio turinio, kuris paai\u0161kint\u0173 j\u0173 paslaug\u0173 paskirt\u012f ir poreik\u012f.<\/p>\n

Vaizdo turinio strategija<\/h2>\n

\"Vaizdo<\/p>\n

Kaip rinkodaros statistika nuo 2023 m.<\/a> nurodyta, kad madingi buvo trumpalaikiai vaizdo \u012fra\u0161ai ir greitas, trumpalaikis turinys. Tai reik\u0161t\u0173, kad reikia i\u0161naudoti esam\u0105 vis\u0173 form\u0173 vaizdo turin\u012f. Iki \u0161iol bendrov\u0117 tur\u0117jo tiesiogines parodas ir podcast'us kaip galimo turinio dal\u012f.<\/p>\n

Nusprend\u0117me, kad efektyviausia b\u016bt\u0173 biri\u0105 med\u017eiag\u0105 susmulkinti \u012f ma\u017eesnius vir\u0161kinamus gabal\u0117lius ir paskelbti j\u0105 didesniais k\u0105sniais. \u0160i strategija leist\u0173 efektyviau i\u0161naudoti dabartines vaizdo \u012fra\u0161\u0173 tendencijas ir maksimaliai i\u0161naudoti turin\u012f. Svarbiau buvo siekti nuoseklumo ir ilgalaiki\u0161kumo, o ne skelbti ilgesnius pavienius vaizdo \u012fra\u0161us.<\/p>\n

Dar vienas i\u0161\u0161\u016bkis buvo pereiti nuo statini\u0173 prane\u0161im\u0173 prie dinami\u0161k\u0173 vaizdo \u012fra\u0161\u0173, i\u0161laikant informacin\u012f turinio pob\u016bd\u012f. Norint u\u017etikrinti, kad vaizdo \u012fra\u0161ai sukelt\u0173 atgars\u012f auditorijoje, reik\u0117jo strateginio planavimo, kaip suderinti informacij\u0105 ir vizualin\u012f patrauklum\u0105. Tada m\u016bs\u0173 komanda parengs tekstus ir vaizdin\u0119 med\u017eiag\u0105, kad \u0161ie klipai b\u016bt\u0173 maksimaliai \u012ftraukiantys.<\/span><\/p>\n

Be reklamini\u0173 vaizdo \u012fra\u0161\u0173, tur\u0117jome j\u0173 rengini\u0173 ir podkast\u0173 turinio, kur\u012f gal\u0117jome paversti klipais. Taip gal\u0117jome sukurti kito turinio u\u017euominas, kad nukreiptume \u017ei\u016brovus kitur.<\/p>\n

Integruoto vaizdo ir reklamos turinio vykdymas<\/h2>\n

Vaizdo \u012fra\u0161us i\u0161platinome socialiniuose tinkluose ir \"Google\"<\/a> Ekrano tinklas. Naudodami tikslin\u0119 reklam\u0105, u\u017etikrinome, kad vaizdo \u012fra\u0161ai pasiekt\u0173 reikiam\u0105 auditorij\u0105. Reguliar\u016bs \u012fsitraukimo rodikliai neb\u016bt\u0173 tur\u0117j\u0119 didel\u0117s reik\u0161m\u0117s, nes tai buvo B2B veikla, kurios pagrindinis tikslas buvo didinti \u012fmoni\u0173 informuotum\u0105 ir potencialius potencialius potencialius klientus. Verslo klientai socialin\u0117je \u017einiasklaidoje elgiasi skirtingai ir j\u0173 yra ma\u017eiau, tod\u0117l tikslinis nukreipimas gali b\u016bti labai svarbus \u0161iems tikslams pasiekti.<\/p>\n

Naudodami tinkam\u0105 tikslin\u0119 atrank\u0105, gal\u0117jome u\u017etikrinti, kad \u017ei\u016brov\u0173 srautai neb\u016bt\u0173 \u0161vaistomi. Kuriant trumpus klipus j\u0173 podkastams, b\u016bt\u0173 galima panaudoti vien\u0105 turin\u012f kitam reklamuoti ir parodyti \u012fmon\u0117s prek\u0117s \u017eenkl\u0105. Jau buvome optimizav\u0119 j\u0173 reklamas, kad jos tur\u0117t\u0173 optimal\u0173 poveik\u012f. Tur\u0117dami vaizdo \u012fra\u0161\u0173, tur\u0117jome ir turinio, kur\u012f gal\u0117jome pristatyti.<\/p>\n

Rezultatai<\/h2>\n

M\u016bs\u0173 agent\u016bra skland\u017eiai integravo dinami\u0161k\u0105 vaizdo \u012fra\u0161\u0173 k\u016brim\u0105 \u012f kliento turinio strategij\u0105. Derindami vaizdus su informatyviais pasakojimais, stati\u0161kas s\u0117km\u0117s istorijas ir rezultatus pavert\u0117me patraukliu vaizdo \u012fra\u0161\u0173 turiniu. \u0160is pokytis suteik\u0117 modern\u0173 stili\u0173 ir lengvai \u012fsisavinam\u0105 vaizdo \u012fra\u0161\u0173 format\u0105, kur\u012f jie gal\u0117jo naudoti susidom\u0117jimui ir perspektyvoms pritraukti.<\/span><\/p>\n

Kaip matote i\u0161 per\u017ei\u016br\u0173 skai\u010diaus, m\u016bs\u0173 \u012fkeliami vaizdo \u012fra\u0161ai buvo eksponenti\u0161kai geresni u\u017e j\u0173 \u012fkeltus vaizdo \u012fra\u0161us (da\u017enai surinkdavo 150 kart\u0173 daugiau per\u017ei\u016br\u0173). Vaizdo \u012fra\u0161ai, kuriuos \u012fkeldavo technologij\u0173 masteliais besiple\u010dianti \u012fmon\u0117, sulaukdavo gana daug per\u017ei\u016br\u0173.<\/p>\n

\"Vaizdo<\/p>\n

Ta\u010diau tai nebuvo vieninteliai vaizdo \u012fra\u0161ai. \"TikTok\" ir \"YouTube\" trumpametra\u017eiai filmukai taip pat buvo dar vienas rinkodaros b\u016bdas, kur gal\u0117jo klest\u0117ti dar trumpesnis turinys. J\u0173 kanalai per 2 m\u0117nesius surinko 100 t\u016bkst. per\u017ei\u016br\u0173, naudodami \u0161iuos kombinuotus formatus.<\/p>\n

Nuo to laiko bendrov\u0117 \u0161\u012f stili\u0173 \u012fdieg\u0117 \u012f savo procesus. J\u0173 vaizdo \u012fra\u0161ai apie technologijas sulaukia daug didesnio susidom\u0117jimo nei anks\u010diau. Vaizdo \u012fra\u0161ai skatina susidom\u0117jim\u0105 j\u0173 \u012fmone ir jos i\u0161mani\u0173j\u0173 pastat\u0173 sprendimais, kuriuos gali b\u016bti sunku suprasti be tinkamos reklamos.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Video content is still the most effective method of turning heads online. While it has never been easier to publish videos, the problem many companies run into is cutting through the noise. Creating visual content that has an impact is one thing, but marketing it for maximum effect is another consideration. 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Learn how we leveraged their media for optimal effect.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/lt\/blog\/2024\/02\/20\/video-content-services-for-smart-building-solutions-provider\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Video Content Services For Smart Building Solutions Provider\" \/>\n<meta property=\"og:description\" content=\"Our work with EDGE Next is a great example of the power of video content in marketing. 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