{"id":16014,"date":"2024-03-09T16:09:56","date_gmt":"2024-03-09T16:09:56","guid":{"rendered":"https:\/\/promoguy.nl\/?p=16014"},"modified":"2024-09-18T01:00:35","modified_gmt":"2024-09-18T01:00:35","slug":"webhooks-for-marketing-how-why-you-should-implement-them","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lt\/blog\/2024\/03\/09\/webhooks-for-marketing-how-why-you-should-implement-them\/","title":{"rendered":"\"Webhooks\" rinkodarai: Kaip ir kod\u0117l tur\u0117tum\u0117te jas \u012fgyvendinti"},"content":{"rendered":"

\"Webhooks\" yra puikus b\u016bdas automatizuotai perduoti informacij\u0105. Jie gali pad\u0117ti j\u016bs\u0173 rinkodara<\/a> tikslus ir sukurti naujus komunikacijos kanalus. Aptarsime, kaip galite juos \u012fdiegti \u012f \u012fvairias priemones ir funkcijos<\/a> ir kod\u0117l jums j\u0173 reikia.<\/p>\n

Bet pirmiausia: jei norite pagerinti esam\u0173 program\u0173 rinkodaros galimybes, galime jums pad\u0117ti. Daugeliui klient\u0173 pad\u0117jome atnaujinti rinkodaros komunikacij\u0105. Per\u017ei\u016br\u0117kite m\u016bs\u0173 paslaugas ir atvej\u0173 tyrimai<\/a> ir su\u017einokite, ar galime jums pasi\u016blyti tai, ko jums reikia.<\/p>\n

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Ie\u0161kote kito savo verslo augimo \u017eingsnio?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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M\u016bs\u0173 ekspertai teikia sprendimus visame pasaulyje veikian\u010dioms \u012fmon\u0117ms vis\u0173 dyd\u017ei\u0173.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tDaugiau apie tai<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/span><\/p>\n

Kas yra webhook?<\/h2>\n

\"Webhooks\" - tai automatiniai prane\u0161imai, kuriais galima tiesiogiai bendrauti su program\u0117l\u0117s<\/a> pagal i\u0161 anksto nustatytus parametrus. \u0160ie parametrai gali b\u016bti nustatomi atliekant tam tikrus naudotojo veiksmus. Jie atlieka HTTP gr\u012f\u017etamojo ry\u0161io funkcij\u0105, sukurian\u010di\u0105 ry\u0161\u012f tarp 2 API<\/a>. Klientai, gav\u0119 \u017einiatinklio kabliuk\u0105, i\u0161 karto gaus tam tikros formos prane\u0161im\u0105 arba \u012fsp\u0117jim\u0105.<\/p>\n

Tai alternatyvus b\u016bdas si\u0173sti informacij\u0105, kai dalyvis (pvz., klientas) atlieka tam tikr\u0105 veiksm\u0105. Pavyzd\u017eiui, galite naudoti \"webhook\", nor\u0117dami perduoti duomenis \u012f prane\u0161imus kitose platformose, pavyzd\u017eiui, \"Slack\", kad gautum\u0117te duomenis i\u0161 i\u0161matuojam\u0173 \u012fvyki\u0173.<\/p>\n

Taigi, kas yra webhook ir API<\/a>? Webhooks yra pana\u0161\u016bs \u012f API (Application Programming Interface - taikom\u0173j\u0173 program\u0173 s\u0105saj\u0105), ta\u010diau jie gauna duomenis, o ne klausia apie juos (kaip apklausos atveju). API duomenims gauti ir atsakymo strukt\u016broms apibr\u0117\u017eti naudojamos HTTP s\u0105sajos. \u0160iame apklausos procese HTTP u\u017eklausa siun\u010diama reguliariais intervalais, kol serverio API i\u0161siun\u010dia atitinkamus duomenis. Naudojant kabliukus, kliento API serverio API pateikia unikal\u0173 URL adres\u0105, nurodydama, \u012f kuriuos \u012fvykius reikia atkreipti d\u0117mes\u012f.<\/p>\n

Skirtumas tarp j\u0173 yra tas, kad webhooks nereikalauja apklausos ir automatizuoja duomen\u0173 perdavim\u0105. Jie taip pat puikiai tinka lengviems, specifiniams kroviniams. Be to, jie gali u\u017etikrinti didesn\u012f lankstum\u0105, efektyvum\u0105 ir duomen\u0173 apdorojim\u0105 realiuoju laiku.<\/p>\n

Taigi, jei pasirinktoje programoje matote webhook piktogram\u0105, tur\u0117tum\u0117te j\u0105 i\u0161bandyti savo rinkodaros procesuose.<\/p>\n

Kod\u0117l tur\u0117tum\u0117te juos naudoti rinkodarai?<\/h3>\n

Kabliukus galima \u012fdiegti \u012f \u012fvairias rinkodaros priemones. Toliau apra\u0161ysime, kaip tai padaryti, bet dabar turite suprasti, kad jie yra priemon\u0117 rinkodaros tikslams steb\u0117ti ir automatizuoti.<\/p>\n

\u017dinoma, su \u0161iomis priemon\u0117mis reikia elgtis atsargiai, nes neteisingai jas naudojant gali b\u016bti sukurta bloga naudotojo patirtis. Webhook nepageidaujami prane\u0161imai gali erzinti klientus.<\/p>\n

Kaip sukurti \"Webhook<\/h2>\n

Kiekvienoje platformoje kabliukas gali b\u016bti nustatomas skirtingai, tod\u0117l sutelksime d\u0117mes\u012f \u012f kai kuriuos bendrus veiksmus, kurie atliekami atliekant \u012fvairias proced\u016bras. Bendrasis \u017einiatinklio kablio k\u016brimo procesas yra toks.<\/p>\n

    \n
  • Nustatykite \u012fvyk\u012f<\/strong>: \u012esitikinkite, kad \u017einote, ko siekiate, ir kaip tai \u012fvertinti.<\/li>\n
  • Patikrinkite savo platform\u0105<\/strong>: Jei j\u016bs\u0173 platformoje n\u0117ra integruotos webhook sistemos, gali prireikti paslaug\u0173 teik\u0117jo.<\/li>\n
  • Pasirinkite paslaug\u0173 teik\u0117j\u0105<\/strong>: Jei j\u016bs\u0173 pasirinktoje platformoje n\u0117ra integruotos sistemos, galite naudotis tre\u010di\u0173j\u0173 \u0161ali\u0173 paslaug\u0173 teik\u0117j\u0173 paslaugomis.<\/li>\n
  • Nustatyti imtuvo adres\u0105<\/strong>: I\u0161 dalies tai susij\u0119 su galinio ta\u0161ko URL nustatymu j\u016bs\u0173 webhook siunt\u0117jui. Tai gali b\u016bti j\u016bs\u0173 serverio adresas arba tre\u010diosios \u0161alies URL.<\/li>\n
  • Nustatykite saugumo priemones<\/strong>: Prie\u0161 nustatydami server\u012f \u012fsitikinkite, kad jis yra saugus.<\/li>\n
  • Informacija apie nauding\u0105j\u0105 apkrov\u0105<\/strong>: \u010cia nusprend\u017eiama, kokie duomenys bus siun\u010diami kabliuku. Tai gali nulemti informacijos, kuri\u0105 gausite, kokyb\u0119, tod\u0117l b\u016bkite atsarg\u016bs nustatydami parametrus.<\/li>\n
  • Bandymas<\/strong>: Si\u0173skite bandomuosius duomenis, kad \u012fsitikintum\u0117te, ar kabliukas veikia taip, kaip numatyta.<\/li>\n
  • Klaid\u0173 steb\u0117jimas ir tikrinimas<\/strong>: \u0160iame etape tur\u0117tum\u0117te \u012fdiegti pakartotinio bandymo mechanizm\u0105, jei pirmas apdorojimas nepavykt\u0173, kad b\u016bt\u0173 galima i\u0161 naujo \u012fsijungti. Svarbu da\u017enai testuoti webhook programas.<\/li>\n
  • Optimizavimas<\/strong>: Atlikite bandymus ir su\u017einokite, k\u0105 galima patobulinti. Taip pat tur\u0117tum\u0117te apsaugoti duomenis SSL ir apriboti naudingosios apkrovos dyd\u012f, kad u\u017etikrintum\u0117te optimal\u0173 veikim\u0105.<\/li>\n<\/ul>\n

    Kaip sukurti \"Webhook\" URL adres\u0105<\/h3>\n

    Webhook k\u016brimo b\u016bdas gali skirtis priklausomai nuo naudojamos platformos. Labiausiai paplitusios yra \"Slack\" ir \"Github\" \u017einiatinklio kabut\u0117s, tod\u0117l prad\u0117sime nuo j\u0173.<\/p>\n

    Nor\u0117dami gauti \"Slack webhook<\/strong> URL turite sukurti \"Slack\" program\u0117l\u0119, skirt\u0105 naudoti sm\u0117lio d\u0117\u017e\u0117je, \u012fjungti \u012feinan\u010dius kabliukus, eiti \u012f nustatymus ir spustel\u0117ti Prid\u0117ti nauj\u0105 \u017einiatinklio kabliuk\u0105 \u012f darbo viet\u0105, o dabar galite atlikti HTTP pa\u0161to u\u017eklaus\u0105. Galite \u012fterpti prane\u0161im\u0105 tekste, pana\u0161iai kaip \u0161iame pavyzdyje toliau: \""Slack<\/p>\n

    Tada galite \u012fdiegti i\u0161pl\u0117stin\u012f formatavim\u0105, kad gal\u0117tum\u0117te \u012fdiegti sud\u0117tingesnius komponentus. \"Slack\" teikia daugyb\u0119 rinkini\u0173, kuriuos tur\u0117tum\u0117te patikrinti.<\/p>\n

    Tinklalapiui \"GitHub\"<\/strong>, pereikite \u012f pagrindin\u012f svetain\u0117s puslap\u012f ir po saugykla pasirinkite Nustatymai. Spustel\u0117kite \"Settings\" (Nustatymai), kuris pa\u017eym\u0117tas tamsiai oran\u017einiu kont\u016bru, ir pasirinkite \"Webhooks\". Galite prid\u0117ti kabliuk\u0105 ir tada skiltyje \"Payload URL\" \u012fveskite URL adres\u0105, i\u0161 kurio nor\u0117tum\u0117te gauti mokam\u0105sias apkrovas. Dabar \"application\/json\" veiks tiesiogiai kaip JSON naudingoji apkrova ir prid\u0117s POST u\u017eklausos k\u016bn\u0105.<\/p>\n

    application\/x-www-form-urlencoded bus siun\u010diamas JSON naudingasis kr\u016bvis kaip formos parametras, vadinamas naudinguoju kr\u016bviu.
    \nPasirinktinai laukelyje \"Slaptas\" \u012fveskite eilut\u0119, kuri bus naudojama kaip slaptasis raktas. Tur\u0117tum\u0117te pasirinkti atsitiktin\u0119 teksto eilut\u0119, pasi\u017eymin\u010di\u0105 didele entropija. Webhook slapt\u0105j\u012f rakt\u0105 galite naudoti nor\u0117dami apriboti gaunamas u\u017eklausas tik tomis, kurios gaunamos i\u0161 \"GitHub\".<\/p>\n

    Eikite \u012f \"Which events would you want to trigger this webhook?\" ir pasirinkite norimus \u012fvykius. Dabar galite i\u0161 karto padaryti norimus kabliukus \"aktyvius\". Suk\u016br\u0119 j\u012f, \"GitHub\" i\u0161si\u0173skite ping \u012fvyk\u012f, kad j\u012f i\u0161bandytum\u0117te.<\/p>\n

    Rinkodaros programos su kabliuk\u0173 galimyb\u0117mis<\/h3>\n

    A \"Discord\" webhook<\/strong> gali pad\u0117ti lengvai si\u0173sti prane\u0161imus savo bendruomenei. Tai gali b\u016bti puikus b\u016bdas informuoti bendruomen\u0119 arba atnaujinti informacij\u0105 per \"Discord\" server\u012f. Tai galite daryti naudodami tre\u010di\u0173j\u0173 \u0161ali\u0173 programas, pavyzd\u017eiui, \"gitlab\":<\/p>\n

      \n
    • Pasirinkite \"Discord\" kanal\u0105.<\/li>\n
    • Pasirinkite Redaguoti kanal\u0105.<\/li>\n
    • Patikrinkite integracijas.<\/li>\n
    • Sukurkite \"Webhook\" arba pasirinkite \"View Webhook\" ir pasirinkite \"New Webhook\".<\/li>\n
    • Sukurkite bot\u0105, kuris paskelbs prane\u0161im\u0105.<\/li>\n
    • Dabar galite nukopijuoti URL adres\u0105 i\u0161 WEBHOOK URL lauko.<\/li>\n
    • Pasirinkite I\u0161saugoti.<\/li>\n<\/ul>\n

      \u0160tai kaip galite sukurti \"Shopify\" \u017einiatinklio rodykl\u0119:<\/p>\n

        \n
      • Eikite \u012f \"Shopify\" administratoriaus skydel\u012f.<\/li>\n
      • Pa\u017eym\u0117kite \"Nustatymai\".<\/li>\n
      • Eikite \u012f \"Prane\u0161imai\".<\/li>\n
      • Raskite skyri\u0173 \"Webhooks\".<\/li>\n
      • Spustel\u0117kite \"Sukurti Webhook\".<\/li>\n
      • Nustatykite \u012fvyk\u012f, kuris suaktyvins webhook. J\u012f rasite i\u0161skleid\u017eiamajame meniu.<\/li>\n
      • \u012eveskite URL adres\u0105, kuriuo \"Shopify\" si\u0173s \u017einiatinklio kabliuk\u0105.<\/li>\n<\/ul>\n

        Kaip sukurti \"Mailchimp\" webhook:<\/p>\n

          \n
        • Turite pereiti prie \"Webhooks\".<\/li>\n
        • Pasirinkite \"Add a Webhook\".<\/li>\n
        • Skyriuje \"Trigger on Events\" nustatykite \u012fvykius, kuri\u0173 norite klausytis.<\/li>\n
        • Eikite \u012f lauk\u0105 \"Post To URL\".<\/li>\n
        • Nustatykite gr\u012f\u017etamojo ry\u0161io URL, kur\u012f j\u016bs\u0173 programa gali naudoti \u012feinan\u010diam kabliukui priimti.<\/li>\n
        • Jei norite, nustatykite apra\u0161ym\u0105.<\/li>\n
        • Spustel\u0117kite Sukurti Webhook.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"

          Webhooks are a great way to convey information in an automated fashion. They can help along your marketing goals with ease and allow you to create new communication channels. Let’s discuss how you can implement them into various tools and functions and also why you need them. But first: if you’re looking to improve the […]<\/p>\n","protected":false},"author":2,"featured_media":16023,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[7],"tags":[486,488,487],"wl_entity_type":[47,54],"class_list":["post-16014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","tag-api","tag-marketing-communication","tag-webhook","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"\nWebhooks for Marketing: How & Why You Should Implement Them - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Webhooks allow yours apps and tools to communicate with each other. 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