{"id":16094,"date":"2024-03-17T18:00:29","date_gmt":"2024-03-17T18:00:29","guid":{"rendered":"https:\/\/promoguy.nl\/?p=16094"},"modified":"2024-09-18T00:59:52","modified_gmt":"2024-09-18T00:59:52","slug":"user-generated-content-for-marketing-applications","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lt\/blog\/2024\/03\/17\/user-generated-content-for-marketing-applications\/","title":{"rendered":"Naudotojo sukurtas turinys rinkodaros programoms"},"content":{"rendered":"<p>Naudotojo kuriamas turinys (<a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/ugc\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/ugc\" >UGC<\/a>) yra galingas \u012frankis, kur\u012f reikia tur\u0117ti savo arsenale. Internete gausu bendruomeni\u0173 ir \u012franki\u0173, kuriuos sujungus galima sukurti paveik\u0173 turin\u012f. Ta\u010diau tam reikia laiko, atsidavimo ir \u0161iek tiek \u017eini\u0173. \u0160iame straipsnyje aptarsime pagrindinius dalykus, kaip tapti UGC k\u016br\u0117ju.<\/p>\n<p>Ta\u010diau jei ie\u0161kote pagalbos su turiniu, pataik\u0117te \u012f tinkam\u0105 viet\u0105. Si\u016blome visk\u0105 - nuo medijos k\u016brimo iki darbo su svetaine ir analitikos. Susipa\u017einkite su m\u016bs\u0173 paslaugomis spustel\u0117j\u0119 toliau esant\u012f mygtuk\u0105 ir pamatysime, kaip galime pad\u0117ti jums kuo geriau pasirodyti internete:<\/p>\n<p><span style=\"font-weight: 400;\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"13449\" class=\"elementor elementor-13449\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a18d67 e-flex e-con-boxed wcf-starter-animations-none e-con e-parent\" data-id=\"1a18d67\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0c2674b e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"0c2674b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5f8acb3 e-grid e-con-full wcf-starter-animations-none e-con e-child\" data-id=\"5f8acb3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f98a54c elementor-widget__width-inherit wcf-starter-animations-none elementor-widget elementor-widget-heading\" data-id=\"f98a54c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ie\u0161kote kito savo verslo augimo \u017eingsnio?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56301da elementor-widget__width-inherit wcf-starter-animations-none elementor-widget elementor-widget-text-editor\" data-id=\"56301da\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>M\u016bs\u0173 ekspertai teikia sprendimus visame pasaulyje veikian\u010dioms \u012fmon\u0117ms&nbsp;<span style=\"background-color: var( --e-global-color-42d3ae3 );\">vis\u0173 dyd\u017ei\u0173.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a8e3dc e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"4a8e3dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7480b0a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7480b0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/promoguy.nl\/lt\/paslaugos\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Daugiau apie tai<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/span><\/p>\n<h2>Kas yra naudotojo kuriamas turinys?<\/h2>\n<p>UGC - tai turinio k\u016brimo priemon\u0117, kuri\u0105 naudoja bendruomen\u0117 arba naudotoj\u0173 baz\u0117. Internetas, kaip galima \u012fsivaizduoti, i\u0161pl\u0117t\u0117 galimybes tai daryti per socialin\u0119 \u017einiasklaid\u0105 ar kitus kanalus. Tai gali apimti \u012fvairi\u0173 r\u016b\u0161i\u0173 medij\u0105 - nuo vaizdo \u012fra\u0161\u0173 iki vaizd\u0173 ir svetaini\u0173 turinio. Ji taip pat gali b\u016bti naudojama kaip tam tikra forma <a href=\"https:\/\/promoguy.nl\/lt\/community-management-customer-engagement\/\">bendruomen\u0117s valdymas<\/a> tai gali paskatinti \u012fsitraukim\u0105.<\/p>\n<p>Tam tikra prasme gyvename naudotoj\u0173 kuriamo turinio pasaulyje. Pagalvokite apie tai: daugum\u0105 visko socialin\u0117je \u017einiasklaidoje paprastai sukuria paprasti \u017emon\u0117s arba program\u0117li\u0173 naudotojai, atliekantys darb\u0105 nemokamai arba d\u0117l asmenini\u0173 paskat\u0173. Ta\u010diau tai pernelyg platus po\u017ei\u016bris, tod\u0117l kalb\u0117dami apie naudotoj\u0173 kuriam\u0105 turin\u012f tur\u0117sime omenyje preki\u0173 \u017eenklus ir \u012fmones, kurios savo naudotoj\u0173 baz\u0119 naudoja produktui reklamuoti. Tai nebus taikoma \u012fmon\u0117ms, kuri\u0173 visas verslo modelis yra naudotoj\u0173 kuriamas turinys (pavyzd\u017eiui, j\u016bs\u0173 socialin\u0117s \u017einiasklaidos gigantai arba \"Google\").<\/p>\n<p>Naudotoj\u0173 kuriamas turinys gali b\u016bti gaunamas i\u0161 keli\u0173 viet\u0173:<\/p>\n<ul>\n<li><strong>Klientai<\/strong>: tinkama klient\u0173 baz\u0117 gali b\u016bti proga sukurti ger\u0173 atsiliepim\u0173 ar socialin\u0117s \u017einiasklaidos \u0161urmulio. To pavyzdys gali b\u016bti naudotoj\u0173 skatinimas dalytis j\u016bs\u0173 gaminio ap\u017evalgomis socialin\u0117je \u017einiasklaidoje.<\/li>\n<li><strong>Prek\u0117s \u017eenklo lojalistai<\/strong>: klient\u0173, kurie gali b\u016bti prek\u0117s \u017eenklo ambasadoriais, pogrupis. Skirtumas \u0161iuo atveju yra atsidavimo produktui lygis. Jei yra dalis klient\u0173, kurie gali taip elgtis, i\u0161 j\u0173 galite gauti daugiau nusp\u0117jam\u0173 teigiam\u0173 atsakym\u0173.<\/li>\n<li><strong>UGC k\u016br\u0117jai<\/strong>: tai profesional\u016bs k\u016br\u0117jai, kuriantys autenti\u0161kai atrodant\u012f, bet da\u017enai prek\u0117s \u017eenklo remiam\u0105 turin\u012f. Tai b\u016bt\u0173 visi, kurie gauna finansin\u0119 paskat\u0105 reklamuoti produkt\u0105 ir profesionaliai arba pusiau profesionaliai kuria turin\u012f. Taip veikia daugelis produkt\u0173 per\u017ei\u016bros kanal\u0173.<\/li>\n<li><strong>Klient\u0173 baz\u0117<\/strong>: tai gali atrodyti keista, kol apie tai pagalvojate. \u012emon\u0117s da\u017enai pra\u0161o savo klient\u0173 atsiliepim\u0173 arba kartu su \u012fmon\u0117mis, su kuriomis dirbo, ra\u0161o atvej\u0173 analizes. Tai labiau tikt\u0173 B2B naudotoj\u0173 turiniui.<\/li>\n<\/ul>\n<h2>Naudotoj\u0173 sukuriamo turinio privalumai<\/h2>\n<p>Vienas i\u0161 pagrindini\u0173 privalum\u0173 yra <strong>autenti\u0161kumas<\/strong>. Kai \u012fmon\u0117s skelbia savo rinkodaros kampanijas, jos gali pasirodyti nesusijusios su konkre\u010diu \u017emogumi. Ta\u010diau naudotojai tarpusavyje palaiko geresnius ry\u0161ius, tod\u0117l galite pasinaudoti koleg\u0173 \u017eod\u017eiais i\u0161 l\u016bp\u0173 \u012f l\u016bpas. Tai daug organi\u0161kesn\u0117 reklamos forma, kuri leid\u017eia auditorijai kalb\u0117ti pa\u010diai u\u017e save, kai ji tinkamai atliekama.<\/p>\n<p>Jis gali b\u016bti <strong>pigiau<\/strong>, o kai kuriais atvejais leid\u017eia prakti\u0161kai nemokamai kurti UGC \u017einiasklaid\u0105. Jei galite priversti savo naudotoj\u0173 baz\u0119 dalytis teigiamomis produkt\u0173 ap\u017evalgomis arba pad\u0117ti su id\u0117j\u0173 sutelkimu. Pavyzd\u017eiui, naudotoj\u0173 kuriamos vaizdo kampanijos gali b\u016bti daug pigesn\u0117s, nei jas filmuoti patiems, palyginti su u\u017esakomosiomis paslaugomis privatiems naudotojams.<\/p>\n<p>UGC vaizdo \u012fra\u0161\u0173 turinys gali tapti virusiniu \"TikTok\" arba \"YouTube\". Apskritai jis yra labai populiarus, nes gerai atliktas yra organi\u0161ka viruso forma, o kadangi j\u012f platina j\u016bs\u0173 auditorija, jis pateks \u012f pana\u0161ias tikslines grupes ir taip pat jas pritrauks. Kai dalijat\u0117s naudotoj\u0173 sukurtu turiniu socialin\u0117je \u017einiasklaidoje, jau yra \u012fdiegta <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/audience\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/audience\" >auditorija<\/a> mados ar buitin\u0117s elektronikos gerb\u0117jai.<\/p>\n<h2>Kaip kurti UGC (verslui)<\/h2>\n<p><a class=\"wl-entity-page-link\" title=\"Crowdsourcing\" href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/crowdsourcing\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/crowdsourcing\" >\u0160tai keletas UGC sutelktini\u0173 i\u0161tekli\u0173<\/a> id\u0117jos:<\/p>\n<ul>\n<li><strong>Pra\u0161yti klient\u0173 atsiliepim\u0173<\/strong>: Po pirkimo papra\u0161ykite klient\u0173 palikti atsiliepim\u0105. Tai galite padaryti naudodami nustatytus el. lai\u0161kus arba interneto kabliukus.<\/li>\n<li><strong>Pasinaudokite bendrinamomis hashtag'ais<\/strong>: Sukurkite k\u0105 nors, k\u0105 naudotojai gal\u0117t\u0173 susieti su j\u016bs\u0173 prek\u0117s \u017eenklu ir \u012fd\u0117ti \u012f savo turin\u012f. Nike gerb\u0117jai da\u017enai deda savo kampanijos \u0161\u016bkius ant savo turinio.<\/li>\n<li><strong>Kurkite konkursus ir var\u017eybas<\/strong>: \u017daidim\u0173 bendrov\u0117s da\u017enai dalijasi nemokamais \u017eaidimais su \u017emon\u0117mis, kurie dalijasi j\u0173 \u017einut\u0117mis. \u0160ios dovanos veikia kaip loterija ir gali sukelti daug triuk\u0161mo.<\/li>\n<li><strong>Kreipkit\u0117s \u012f \u012ftakingus asmenis<\/strong>: Nors d\u0117l auditorijos apimties \u012ftakingi asmenys skiriasi nuo vidutinio UGC k\u016br\u0117jo, jie vis tiek yra svarb\u016bs.<\/li>\n<li><strong>Sukurkite darbuotoj\u0173 \u012fsitraukimo program\u0105<\/strong>: Darbuotojai gali b\u016bti i\u0161tikimas \u017evilgsnis, suteikiantis j\u016bs\u0173 prek\u0117s \u017eenklui \u017emogi\u0161kumo. Nors diskutuojama, ar darbuotojai laikomi vartotojais, j\u0173 kuriamas turinys sukelia pana\u0161\u0173 efekt\u0105, tod\u0117l, jei galite, i\u0161bandykite tai.<\/li>\n<li><strong>Sukurkite lojalumo program\u0105<\/strong>: Lojalumo skatinimas tam tikromis privilegijomis, pavyzd\u017eiui, retkar\u010diais suteikiamomis nuolaidomis, ankstyva prieiga ar kitomis paskatomis. Tai gali paskatinti tam tikros klas\u0117s klientus dalytis turiniu ir teigiamai vertinti j\u016bs\u0173 \u012fmon\u0119.<\/li>\n<li><strong>Si\u016blykite privilegijas u\u017e dalijim\u0105si turiniu su j\u016bs\u0173 produktais<\/strong>: Daugelis \u012fmoni\u0173 si\u016blo klientams nuolaidas u\u017e tai, kad jie pateikia atsiliepimus arba dalijasi j\u0173 turiniu.<\/li>\n<\/ul>\n<p>Pagrindinis dalykas, kurio reikia vengti: \u012esitikinkite, kad nesuk\u016br\u0117te \u017ev\u0117ries, kurio negalite kontroliuoti. Kalbant apie internet\u0105, saikingumas yra labai reikalingas. Taigi, kod\u0117l turinio moderavimas svarbus naudotoj\u0173 sukurtoms kampanijoms? Paklauskite renginio \"Agile2013\" planuotoj\u0173, kurie leido \"Twitter\" (ir, beje, \"4chan\") siaut\u0117ti j\u0173 tiesioginiame eteryje. Internetas gali b\u016bti \u017eiauri vieta, tod\u0117l visada svarbu to nepamir\u0161ti.<\/p>\n<h3>UGC k\u016brimas ir k\u016br\u0117j\u0173 samdymas<\/h3>\n<p>Jei negalite rinktis ekologi\u0161ko b\u016bdo, jums gali labiau pasisekti pasamdyti UGC k\u016br\u0117j\u0105. Tai gali b\u016bti naudinga, nes procesas yra daug labiau kontroliuojamas. \u012emon\u0117 gali labiau vadovauti procesui, ta\u010diau d\u0117l to turinys gali atrodyti dirbtinis. Jis taip pat gali b\u016bti laikomas neautenti\u0161ku, jei pernelyg primins firmin\u012f turin\u012f. Geriausia rasti UGC k\u016br\u0117jus, kurie yra j\u016bs\u0173 prek\u0117s \u017eenklo gerb\u0117jai ir supranta j\u016bs\u0173 prek\u0117s \u017eenkl\u0105.<\/p>\n<p>Taigi, kiek u\u017edirba UGC k\u016br\u0117jai? Kai kurie k\u016br\u0117jai teig\u0117 per savait\u0119 u\u017edirbantys $1 000 JAV doleri\u0173 ir daugiau. Kiti \u0161altiniai nurodo, kad pradedantieji <a href=\"https:\/\/www.trustugc.com\/blog\/ugc-creator-rates\">UGC k\u016br\u0117jai gauna nuo $150 iki $250 u\u017e vaizdo \u012fra\u0161\u0105<\/a>. Tai gali priklausyti nuo j\u0173 populiarumo ir darb\u0173 apimties.<\/p>\n<p>Prek\u0117s \u017eenklai, ie\u0161kantys UGC k\u016br\u0117j\u0173, gali ie\u0161koti \"Instagram\", \"YouTube\" arba \"TikTok\". Ta\u010diau tai priklauso nuo k\u016br\u0117jo auditorijos. Ne visi jie turi b\u016bti did\u017eiuliai influenceriai (ties\u0105 sakant, da\u017enai padeda, jei jie tokie n\u0117ra).<\/p>\n<h3><strong>Atvejo analiz\u0117: \"Coca Cola<\/strong><\/h3>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-16204 size-full\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/03\/008_User-Generated-Content_colacola.png\" alt=\"&quot;Coke&quot; naudotojo sukurtas turinys\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/03\/008_User-Generated-Content_colacola.png 1920w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/03\/008_User-Generated-Content_colacola-300x169.png 300w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/03\/008_User-Generated-Content_colacola-1024x576.png 1024w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/03\/008_User-Generated-Content_colacola-768x432.png 768w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/03\/008_User-Generated-Content_colacola-1536x864.png 1536w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/03\/008_User-Generated-Content_colacola-18x10.png 18w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/03\/008_User-Generated-Content_colacola-1200x675.png 1200w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>\"Coca-Cola\" susid\u016br\u0117 su i\u0161\u0161\u016bkiu, kai reik\u0117jo i\u0161samaus sprendimo, kaip sukurti autenti\u0161k\u0105 ir patraukl\u0173 turin\u012f vartotojams, kur\u012f b\u016bt\u0173 galima pritaikyti visiems jos preki\u0173 \u017eenklams. Atsi\u017evelgdami \u012f \u0161\u012f poreik\u012f, jie siek\u0117 bendradarbiauti su \"Social Native\", siekdami pagerinti turinio k\u016brim\u0105 keliems prek\u0117s \u017eenklams.<\/p>\n<p>\u0160iuo bendradarbiavimu siekta apr\u0117pti vis\u0105 \"Coca-Cola\" asortiment\u0105, \u012fskaitant gerai \u017einomus pavadinimus, tokius kaip \"Coca-Cola\", \"Smart Water\", \"Powerade\", \"Sprite\", \"Coke Zero\", \"Fanta\", \"Minute Maid\", \"Ciel\" ir \"Vitamin Water\", taip pabr\u0117\u017eiant \"Coca-Cola\" prek\u0117s \u017eenkl\u0173 \u012fvairov\u0119 ir plat\u0173 spektr\u0105. Viena i\u0161 id\u0117j\u0173 buvo paprasta ir veiksminga: ant buteli\u0173 atspausdinti pavadinimus, kad vartotojai jaust\u0173 poreik\u012f dalytis jais socialiniuose tinkluose su draugais ir \u0161eimos nariais.<\/p>\n<p>\"Coca-Cola\" ir \"Social Native\" partneryst\u0117 dav\u0117 vaisi\u0173 - sukurta daug turinio. Konkre\u010diai, buvo sukurta daugiau nei 3 500 nuotrauk\u0173 ir daugiau nei 500 vaizdo \u012fra\u0161\u0173. \u0160is turinys buvo i\u0161platintas devyniems \"Coca-Cola\" prek\u0117s \u017eenklams, pasinaudojant \"Social Native\" galimyb\u0117mis, kad b\u016bt\u0173 padidintas vartotoj\u0173 \u012fsitraukimas ir padidintas j\u0173 prierai\u0161umas prie produkt\u0173.<\/p>\n<p>Bendradarbiaujant sukurtas turinys buvo naudojamas \u012fvairiose platformose, \u012fskaitant socialin\u0117s \u017einiasklaidos kanalus, mokam\u0105 \u017einiasklaid\u0105, oficiali\u0105 \"Coca-Cola\" svetain\u0119, el. pa\u0161to kampanijas ir kt., o tai rodo plataus masto strategij\u0105, kaip veiksmingai u\u017emegzti ry\u0161\u012f su tiksline auditorija ir j\u0105 \u012ftraukti.<\/p>\n<h3>Atvejo analiz\u0117: \"Meller\" s\u0117km\u0117 \"Instagram<\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-16205 size-full\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/03\/008_User-Generated-Content_meller.png\" alt=\"Akini\u0173 nuo saul\u0117s d\u0117klas UGC\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/03\/008_User-Generated-Content_meller.png 1920w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/03\/008_User-Generated-Content_meller-300x169.png 300w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/03\/008_User-Generated-Content_meller-1024x576.png 1024w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/03\/008_User-Generated-Content_meller-768x432.png 768w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/03\/008_User-Generated-Content_meller-1536x864.png 1536w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/03\/008_User-Generated-Content_meller-18x10.png 18w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/03\/008_User-Generated-Content_meller-1200x675.png 1200w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>Skaitmeniniais laikrod\u017eiais ir akiniais nuo saul\u0117s gars\u0117jantis prek\u0117s \u017eenklas \"Meller\" pasinaudojo naudotoj\u0173 kuriamo turinio (UGC) galia ir \u012ftrauk\u0117 j\u012f \u012f savo \"Instagram Stories\" skelbimus. Siekdama \u012fvertinti UGC veiksmingum\u0105, palyginti su tradiciniu firminiu turiniu, \"Meller\" atliko A\/B testavimo strategij\u0105. Buvo siekiama nustatyti, ar skelbimai, kuriuose pateikiamas klient\u0173 sukurtas turinys, pagal \u012fsitraukim\u0105 ir ekonomi\u0161kum\u0105 pranoks skelbimus su profesionaliai sukurtais prek\u0117s \u017eenklo vaizdais.<\/p>\n<p>Rezultatai buvo ai\u0161k\u016bs: skelbim\u0173, kuriuose naudojamas UGC, vieno paspaudimo kaina (CPC) buvo 13,9% ma\u017eesn\u0117 nei skelbim\u0173, kuriuose rodomas firminis turinys. \u0160is eksperimentas pabr\u0117\u017eia, kad reklamoje efektyviai panaudojama reali klient\u0173 patirtis, siekiant autenti\u0161kiau u\u017emegzti ry\u0161\u012f su tiksline auditorija.<\/p>\n<p>\"Meller\" iniciatyva i\u0161bandyti UGC poveik\u012f lyginant su profesionaliais prek\u0117s \u017eenklo vaizdais buvo platesn\u0117s strategijos, skirtos optimizuoti klient\u0173 pritraukimo internetu kanalus, dalis. Atliekant A\/B test\u0105 daugiausia d\u0117mesio buvo skiriama \"Instagram\" istorijoms, tod\u0117l buvo siekiama nukreipti naudotojus \u012f konkret\u0173 nukreipimo puslap\u012f, o tai suteik\u0117 paprast\u0105 palyginimo rodikl\u012f - paspaudim\u0173 skai\u010di\u0173.<\/p>\n<p>Test\u0173 rezultatai visose rinkose patvirtino, kad naudotojo kuriamas turinys laim\u0117jo ne tik d\u0117l ma\u017eesni\u0173 s\u0105naud\u0173 u\u017e vieno nukreipimo puslapio per\u017ei\u016br\u0105, bet ir d\u0117l to, kad tai buvo reik\u0161minga \u012f\u017evalga \"Meller\" reklamos metodui. Atsi\u017evelgiant \u012f dideles prek\u0117s \u017eenklo investicijas \u012f socialin\u0117s \u017einiasklaidos reklam\u0105, \u0161ios i\u0161vados yra \u012ftikinamas argumentas, pagrind\u017eiantis UGC vert\u0119.<\/p>\n<p>Klient\u0173 sukurtam turiniui b\u016bdingas socialinis \u012frodymas veiksmingiau veikia \u017ei\u016brovus ir skatina juos \u012fsitraukti \u012f skelbim\u0105 bei toliau j\u012f tyrin\u0117ti. \u0160is eksperimentas rodo, kad kei\u010diasi vartotoj\u0173 \u012fsitraukimo dinamika ir did\u0117ja autenti\u0161kumo svarba skaitmenin\u0117s reklamos strategijose.<\/p>","protected":false},"excerpt":{"rendered":"<p>User-generated content (UGC) is a powerful tool to have in your arsenal. The Internet is rife with communities and tools that, when put together, allow for impactful content. However, this requires time, dedication, and a bit of know-how. In this article, we&#8217;ll discuss the basics of how to become a UGC creator. However, if you&#8217;re [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16203,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[7],"tags":[],"wl_entity_type":[47],"class_list":["post-16094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","wl_entity_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>User-Generated Content For Marketing Applications - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"User-generated content is a powerful tool that any digital marketer can utilise. 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