{"id":1630,"date":"2020-02-05T10:25:34","date_gmt":"2020-02-05T10:25:34","guid":{"rendered":"https:\/\/promoguy.nl\/how-schema-can-boost-your-seo-visibility\/"},"modified":"2024-05-31T10:47:05","modified_gmt":"2024-05-31T10:47:05","slug":"how-schema-can-boost-your-seo-visibility","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lt\/blog\/2020\/02\/05\/how-schema-can-boost-your-seo-visibility\/","title":{"rendered":"Kaip Schema gali padidinti j\u016bs\u0173 SEO ir matomum\u0105"},"content":{"rendered":"

Vienas geriausi\u0173 b\u016bd\u0173 optimizuoti rezultat\u0173 tikslum\u0105 ir klient\u0173 dalyvavim\u0105 paie\u0161kos sistemose - naudoti schemas. Nors \u0161i patogi ma\u017ea priemon\u0117 yra daugelyje viet\u0173, vis dar yra ma\u017eesni\u0173 \u012fmoni\u0173, kurios j\u0173 nenaudoja. \u0160tai kod\u0117l Schema gali b\u016bti galingas \u012frankis siekiant didesnio j\u016bs\u0173 puslapi\u0173 matomumo.<\/p>\r\n\r\n\r\n\r\n

Kas yra schema?<\/h2>\r\n\r\n\r\n\r\n
\"Schemos<\/figure>\r\n\r\n\r\n\r\n

I\u0161 esm\u0117s schemos padeda perkelti tam tikr\u0105 informacij\u0105 tiesiai \u012f paie\u0161kos \u012fra\u0161us ir padeda lengviau rasti puslapius. Tai ypa\u010d naudinga gaminiams, ap\u017evalgoms, instrukcijoms, lengvai platinamai informacijai ir daugybei kit\u0173 dalyk\u0173. Tai gali b\u016bti maisto receptas ir \u012fvertinimas (kaip pirmiau pateiktame pavyzdyje), glaustai pateikiantis daug informacijos. Schemos gali b\u016bti skirtingos, priklausomai nuo to, kokiam tikslui j\u0173 reikia, o reikalingos taip pat b\u016bt\u0173 skirtingos.<\/p>\r\n\r\n\r\n\r\n

Techniniu po\u017ei\u016briu schemos yra bendras daugelio internete<\/a> paie\u0161kos varikliams ir svetain\u0117ms, kuri\u0173 tikslas - patobulinti \u017einiatinkl\u012f, sukuriant strukt\u016brizuot\u0173 duomen\u0173 \u017eym\u0117jimo schem\u0105. \u0160is puslapio \u017eym\u0117jimas padeda paie\u0161kos sistemoms suprasti tinklalapiuose esan\u010di\u0105 informacij\u0105 ir pateikti turtingesnius paie\u0161kos rezultatus. Savo ruo\u017etu d\u0117l \u0161io bendro \u017eym\u0117jimo \u017eodyno \u017einiatinklio valdytojams lengviau apsispr\u0119sti d\u0117l \u017eym\u0117jimo schemos ir gauti maksimali\u0105 naud\u0105 u\u017e savo pastangas.<\/p>\r\n\r\n\r\n\r\n

Paie\u0161kos varikliai siekia, kad \u017emon\u0117ms b\u016bt\u0173 lengviau rasti reikiam\u0105 informacij\u0105 \u017einiatinklyje. \u017dymos taip pat gali suteikti galimyb\u0119 kurti naujas priemones ir programas, kurios naudojasi strukt\u016bra. Jei norite rasti savo tikslams tinkam\u0105 schem\u0105, interneto duomen\u0173 baz\u0117se, pvz. Schema.org<\/a> gali b\u016bti naudinga. Daugelis kit\u0173 sukuria naujas schemas ir pateikia \u0161ablonus, kuriuos galima integruoti \u012f j\u016bs\u0173 kod\u0105.<\/p>\r\n\r\n\r\n\r\n

SEO gerinimas<\/h2>\r\n\r\n\r\n\r\n

Taigi, gerai, kad schemos gali pad\u0117ti lengviau rasti informacij\u0105 ir potencialiai pagerinti paspaudim\u0173 skai\u010di\u0173, ta\u010diau jos turi ir daugiau privalum\u0173. Pirma, tai gali b\u016bti ypa\u010d naudinga, kai reikia atskirti \u012fvairius pana\u0161ius paie\u0161kos terminus. Tarkime, ie\u0161kote pyrag\u0173 recept\u0173: atitinkama paie\u0161kos sistema \u017einos, kad reikia si\u0173sti \u0161ios kategorijos informacij\u0105, o ne bombarduoti jus prane\u0161imais apie to paties pavadinimo grup\u0119 (ir atvirk\u0161\u010diai). HTML n\u0117ra duomen\u0173 specifikos, kuri padeda atskirti nuo pana\u0161iai skamban\u010di\u0173 ar atrodan\u010di\u0173 rezultat\u0173.<\/span><\/p>\r\n\r\n\r\n\r\n

Taip informacija pateikiama kontekstualiai, kad b\u016bt\u0173 suma\u017einta netvarka ir i\u0161vengta nereikaling\u0173 paie\u0161k\u0173.\u00a0<\/span>Visi \u0161ie duomenys taip pat padeda reklamuoti prekes naudojant (pvz., \u012f paie\u0161kos ar net pirkimo mygtukus) integruotas ap\u017evalgas ir taip u\u017etikrinti geresn\u012f puslapi\u0173, kurie u\u017edirba pinigus, CTR. Pana\u0161iai, kalbant apie renginius ar koncertus, ma\u017ei mygtukai aplink paie\u0161kos rezultat\u0105 gali nukreipti \u017emog\u0173 \u012f pirkimo skaitikl\u012f arba suteikti kitos informacijos. Be to, paie\u0161kos rezultatai sutvarkomi \u012f lengvai atpa\u017e\u012fstam\u0105 format\u0105, tod\u0117l daugeliu atvej\u0173 jie tampa daug akivaizdesni ir lengviau pastebimi.<\/p>\r\n\r\n\r\n\r\n

\u017dymos paie\u0161kos varikliams ir svetain\u0117ms<\/h2>\r\n\r\n\r\n\r\n
\"Schemos\r\n
Muzikos albumo kategorizavimo JSON schemos redaktoriaus vizualizacija (vaizdas per \"Altova\" \/ Erin Cavanaugh)<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n

Laimei, naudojant schemas neb\u016btinai reik\u0117s \u012fsiminti kod\u0173 formatus. WordPress<\/a> turi de\u0161imtis \u012fskiepi\u0173, \u012fskaitant \"Schema Pro\", \"Ultimate Blocks\", \"All In One Schema Rich Snippet\" ir kt. Jie gali gerokai supaprastinti schemos nustatymo proces\u0105. Tokius \u012fskiepius reik\u0117t\u0173 rinktis atsi\u017evelgiant \u012f tai, kokios kategorijos produkt\u0105 reklamuojate arba parduodate. Kaip paprastai b\u016bna, \u012fskiepiai gali papildyti ne visas TVS sistemas, tod\u0117l geriausia tikrinti pagal pageidaujam\u0105 programin\u0119 \u012frang\u0105.<\/p>\r\n\r\n\r\n\r\n

Standartiniai \"WordPress\" ar pana\u0161ios TVS \u017eym\u0117jimo papildiniai skirti tinklara\u0161\u010dio \u012fra\u0161ams ir straipsniai<\/a>. Labiau ni\u0161iniams projektams yra specializuot\u0173 projekt\u0173, kurie skirti muzikos albumams, maisto receptams ar kitiems pana\u0161iems tikslams. Tai paprastas b\u016bdas suderinti ketinim\u0105 su tinkamu formatu ir i\u0161ry\u0161kinti tiksli\u0105 informacij\u0105, kurios \u017emon\u0117ms labiausiai reikia.<\/p>\r\n\r\n\r\n\r\n

Kitomis parinktimis galima dar labiau pritaikyti, ta\u010diau reikia \u0161iek tiek daugiau darbo. Daugelis programin\u0117s \u012frangos, pavyzd\u017eiui, grafiniai JSON schem\u0173 arba XML schem\u0173 redaktoriai, gali lengvai \u012fdiegti naujas schemas tiksliais tikslais. Jos taip pat padeda lengviau vizualizuoti kodo operacijas, kaip parodyta paveiksl\u0117lyje auk\u0161\u010diau. Pana\u0161iai kai kuriose programin\u0117se \u012frangose yra inkrementinis duomen\u0173 modeliavimas, kai galima \u012fkelti \"egzempliori\u0173\" kaip \u0161ablon\u0105 ir dirbti nuo jo. Jos gali sugeneruoti reikiam\u0105 kod\u0105 ir lengvai leisti j\u012f nukopijuoti \u012f puslapius.<\/p>\r\n\r\n\r\n\r\n

Schemos ir \u017eym\u0117jimai gali b\u016bti puikus b\u016bdas pakviesti naudotojus \u012f svetain\u0119 ir paskatinti j\u016bs\u0173 veikl\u0105. Kaip min\u0117ta anks\u010diau, tai sukuria patraukli\u0105 estetik\u0105, kuri pritraukia naudotojus ir gali padidinti j\u016bs\u0173 svetain\u0117s reitingus. \u0160tai kod\u0117l tai tapo privalomu bet kurios svetain\u0117s elementu.<\/p>\r\n\r\n\r\n\r\n

Susij\u0119s straipsnis: Kaip padidinti klient\u0173 \u012fsitraukim\u0105 naudojant \"Google Business<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"

Vienas geriausi\u0173 b\u016bd\u0173 optimizuoti rezultat\u0173 tikslum\u0105 ir klient\u0173 dalyvavim\u0105 paie\u0161kos sistemose - naudoti schemas. Savo ruo\u017etu d\u0117l \u0161io bendro \u017eym\u0117jimo \u017eodyno tinklalapi\u0173 valdytojams lengviau apsispr\u0119sti d\u0117l \u017eym\u0117jimo schemos ir gauti maksimali\u0105 naud\u0105 u\u017e savo pastangas.<\/p>","protected":false},"author":1,"featured_media":11952,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[26,15],"tags":[29,24,25],"wl_entity_type":[47,54],"class_list":["post-1630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-schema","category-seo-en","tag-schema","tag-seo","tag-seo-marketing","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"\nHow Schema Can Boost Your SEO & Visibility - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Using Schema can improve SEO, customer engagement and help provide better services right off the search engine. 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