{"id":16422,"date":"2024-06-06T10:13:06","date_gmt":"2024-06-06T10:13:06","guid":{"rendered":"https:\/\/promoguy.nl\/?p=16422"},"modified":"2024-09-18T00:56:34","modified_gmt":"2024-09-18T00:56:34","slug":"facebook-subscription-potential-business-model-changes","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lt\/blog\/2024\/06\/06\/facebook-subscription-potential-business-model-changes\/","title":{"rendered":"\"Facebook\" prenumerata ir galimi verslo modelio poky\u010diai"},"content":{"rendered":"

Su keliais senesniais socialin\u0117 \u017einiasklaida<\/a> \u012fmon\u0117s nuolat siekia i\u0161likti svarbios, tod\u0117l strategijos poky\u010diai nei\u0161vengiami. Nepaisant to, kad \"Facebook\" yra pla\u010diausiai \u017einoma platforma, ji patiria tam tikr\u0105 tapatyb\u0117s kriz\u0119, ypa\u010d kai kalbama apie nauj\u0173 vartotoj\u0173 pritraukim\u0105. Kai kurios bendrov\u0117s frakcijos \u0117m\u0117 si\u016blyti \"Facebook\" prenumeratos pakopos id\u0117j\u0105.<\/p>\n

Pana\u0161iai kaip \"Twitter\", d\u0117l galimos mokamos sienos \"Facebook\" apmokestint\u0173 naudotojus u\u017e naudojim\u0105si tam tikromis funkcijomis. Ar tokia strategija atgaivint\u0173 bendrov\u0117s ateities perspektyvas, ar tai b\u016bt\u0173 mir\u0161tan\u010dio prek\u0117s \u017eenklo \u017eenklas? Panagrin\u0117kime, k\u0105 tai gal\u0117t\u0173 reik\u0161ti bendrovei \"Meta\" ir kokias kitas id\u0117jas jie yra met\u0119 anks\u010diau.<\/p>\n

Ar \"Facebook\" prad\u0117s apmokestinti naudotojus?<\/h2>\n

\"Meta\" \"Facebook\" kartu su \"Instagram\" gali prad\u0117ti si\u016blyti prenumeratos modelis 2024 m.<\/a>. Nuo lapkri\u010dio m\u0117n. pasirinktuose regionuose galima toliau nemokamai naudotis \"Facebook\" ir \"Instagram\" su reklamomis arba u\u017esisakyti paslaug\u0105 be reklam\u0173. Prenumerata kainuos 9,99 EUR per m\u0117nes\u012f internete arba 12,99 EUR per m\u0117nes\u012f \"iOS\" ir \"Android\", o prenumerata bus taikoma visoms vartotojo paskyr\u0173 centre esan\u010dioms susietoms paskyroms. Nuo 2024 m. kovo 1 d. u\u017e kiekvien\u0105 papildom\u0105 paskyr\u0105, \u012ftraukt\u0105 \u012f naudotojo paskyr\u0173 centr\u0105, bus taikomas papildomas 6 EUR\/m\u0117n. mokestis internete ir 8 EUR\/m\u0117n. mokestis \"iOS\" ir \"Android\" sistemose.<\/p>\n

\u0160i kaina yra gerokai didesn\u0117 nei pirminiai gandai, kad \"Facebook\" u\u017e j\u0105 pra\u0161ys 4,99 euro. Ta\u010diau kod\u0117l jiems reik\u0117t\u0173 nustatyti tok\u012f mokest\u012f?<\/p>\n

\""Facebook"<\/p>\n

Prenumerata leid\u017eia jiems gauti pajam\u0173 tokiuose regionuose kaip Europa, kur taikoma tokia politika kaip Bendrasis duomen\u0173 apsaugos reglamentas<\/a> (BDAR) apsunkino \u0161i\u0173 platform\u0173 duomen\u0173 rinkimo pastangas. Kaip prenumeratos dal\u012f \u0161i\u0173 region\u0173 naudotojai gali naudoti svetain\u0117s versij\u0105 be reklamos.<\/p>\n

Pagal tradicin\u012f model\u012f vartotojai gali naudotis tokiomis paslaugomis kaip \"Facebook\" ir \"Instagram\" be joki\u0173 i\u0161laid\u0173. Nemokama versija suteikia galimyb\u0119 naudoti asmenin\u0119 reklam\u0105 ir rinkti socialin\u0117s \u017einiasklaidos mil\u017ein\u0117s duomenis. Bendrov\u0117s duomenimis, kiekvienas euras, i\u0161leistas \"Meta\" reklamai, reklamuotojams atne\u0161a vidutini\u0161kai 3,37 Eur pajam\u0173. I\u0161 viso tai sudaro daugiau kaip 84 mlrd. eur\u0173 verslo pajam\u0173 per metus.<\/p>\n

Vidutin\u0117s \"Facebook\" pajamos vienam vartotojui Europoje buvo 13,21 JAV dolerio, o visame pasaulyje - 8,21 JAV dolerio. Europa, skai\u010diuojant vienam gyventojui, yra labai pelninga \"Facebook\" rinka. Ta\u010diau \u0161is modelis gali keistis atsi\u017evelgiant \u012f naujausius teis\u0117s akt\u0173 pakeitimus. \u0160i galimyb\u0117, vadinama \"Prenumerata be reklamos\", buvo \u012fdiegta siekiant laikytis unikalaus ES reguliavimo reikalavim\u0173 ir termin\u0173 derinio.<\/p>\n

K\u0105 apimt\u0173 \"Facebook\" prenumerata?<\/h2>\n

Kol kas \"Facebook\" atskleid\u0117 tik tai, kad prenumerata bus teikiama be reklam\u0173. Palyginti su kitomis prenumeratomis, tai atrodo prastesnis variantas. Koki\u0105 naud\u0105 \"Facebook\" paskyros gaut\u0173 i\u0161 tokios prenumeratos?<\/p>\n

Prenumeratos, kaip alternatyva skelbimams, yra nusistov\u0117j\u0119s ir ekonomi\u0161kai perspektyvus verslo modelis \u012fvairiose pramon\u0117s \u0161akose, \u012fskaitant naujien\u0173 leidyb\u0105, \u017eaidimus, muzik\u0105 ir pramogas. \"Prenumerata be reklamos\" atitinka naujausius reguliavimo poky\u010dius, gaires ir pagrindini\u0173 Europos reguliavimo institucij\u0173 bei teism\u0173 sprendimus. Vis\u0173 pirma, liepos m\u0117n. Europos S\u0105jungos Teisingumo Teismas (ESTT) patvirtino prenumeratos model\u012f kaip tinkam\u0105 b\u016bd\u0105 naudotojams duoti sutikim\u0105 tvarkyti duomenis asmeninei reklamai.<\/p>\n

Ta\u010diau, kaip verslo strategija, ji gali nesudominti vidutinio naudotojo. Kitos bendrov\u0117s taik\u0117 prenumeratos modelius ir teik\u0117 geresnes funkcijas. Socialin\u0117s \u017einiasklaidos prenumeratos<\/a> pavyzd\u017eiui, \"Twitter\" (dabar vadinama \"X\"), suteikiama daugiau galimybi\u0173, pavyzd\u017eiui, daugiau prieigos ir ilgesni\u0173 prane\u0161im\u0173. Ta\u010diau net ir d\u0117l to prisijungimai nepadidino bendrov\u0117s pajam\u0173, kad b\u016bt\u0173 verta investuoti.<\/p>\n

\"Facebook\" teigimu, pakeitimas netur\u0117s \u012ftakos nemokamam modeliui. Vartotojai, pasirink\u0119 matyti asmeninius skelbimus, gali toliau tvarkyti savo duomenis naudodamiesi tokiomis funkcijomis kaip \"Kod\u0117l a\u0161 matau \u0161\u012f skelbim\u0105?\" ir seniai veikian\u010diais skelbim\u0173 nuostat\u0173 \u012frankiais. Daugelis naudotoj\u0173 gali tiesiog pasirinkti nemokam\u0105 model\u012f, o jei jiems trukdo reklamos, jie gali pakeisti savo patirt\u012f naudodamiesi \u0161iomis priemon\u0117mis.<\/p>\n

\"Facebook\" prenumerata ir alternatyvios id\u0117jos<\/h2>\n

Be BDAR, tam \u012ftakos gali tur\u0117ti ir kart\u0173 kaita socialin\u0117s \u017einiasklaidos naudojimo srityje. Duomenys atskleid\u017eia kai kurias geografines problemas, susijusias su \"Facebook\", kaip platformos, pad\u0117timi Europoje.<\/p>\n

\u010cia pateikiama lentel\u0117, kurioje pateikiamas \"Facebook\" naudotoj\u0173 skai\u010dius pagal \u0161alis:<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\u0160alis<\/th>\n\"Facebook\" vartotojai (MM)<\/th>\n<\/tr>\n
Indija<\/td>\n385.65<\/td>\n<\/tr>\n
Jungtin\u0117s Amerikos Valstijos<\/td>\n188.6<\/td>\n<\/tr>\n
Indonezija<\/td>\n136.35<\/td>\n<\/tr>\n
Brazilija<\/td>\n111.75<\/td>\n<\/tr>\n
Filipinai<\/td>\n95.65<\/td>\n<\/tr>\n
Meksika<\/td>\n94.8<\/td>\n<\/tr>\n
Vietnamas<\/td>\n78.55<\/td>\n<\/tr>\n
Tailandas<\/td>\n58.1<\/td>\n<\/tr>\n
Egiptas<\/td>\n53.3<\/td>\n<\/tr>\n
Banglade\u0161as<\/td>\n49.3<\/td>\n<\/tr>\n
Pakistanas<\/td>\n45.95<\/td>\n<\/tr>\n
Kolumbija<\/td>\n38.1<\/td>\n<\/tr>\n
Jungtin\u0117 Karalyst\u0117<\/td>\n36.8<\/td>\n<\/tr>\n
Nigerija<\/td>\n36.25<\/td>\n<\/tr>\n
Turkija<\/td>\n34.8<\/td>\n<\/tr>\n
Pranc\u016bzija<\/td>\n32.65<\/td>\n<\/tr>\n
Italija<\/td>\n29.75<\/td>\n<\/tr>\n
Argentina<\/td>\n29.6<\/td>\n<\/tr>\n
Piet\u0173 Afrika<\/td>\n27.45<\/td>\n<\/tr>\n
Al\u017eyras<\/td>\n26.65<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Kaip matote, pirmajame de\u0161imtuke n\u0117ra n\u0117 vienos Europos \u0161alies. Net ir atsi\u017evelgiant \u012f gyventoj\u0173 skai\u010diaus skirtumus, \u0161i statistika yra daug k\u0105 atskleid\u017eianti. \u012esp\u016bdis apie \"Facebook\" yra toks, kad jame egzistuoja kart\u0173 atskirtis, o terminas \"sen\u0173 \u017emoni\u0173 \"Facebook\" yra da\u017enai vartojamas. Prie to prisideda ir TikTok, kaip populiaresn\u0117s alternatyvos, klausimas.<\/p>\n

\""Facebook"<\/p>\n

Kadangi \"TikTok\" neintegruojamas su \"Facebook\", jie suk\u016br\u0117 \"Facebook\" \u0161ortus ir \"Instagram\" ritinius, siekdami atkartoti \"TikTok\" funkcionalum\u0105. \u0160is pokytis nepaveik\u0117 jaunesn\u0117s auditorijos, kad ji gr\u012f\u017et\u0173 prie \"Facebook\".<\/p>\n

Dabar kiekvienas gali b\u016bti skaitmeninis<\/a> k\u016br\u0117jas \"Facebook\". Jie gali naudotis tais pa\u010diais \u012frankiais, ta\u010diau prenumerata gali tai pakeisti. Prenumeratoriai gali tur\u0117ti prieig\u0105 prie geresni\u0173 interaktyvi\u0173 \"Facebook\" prane\u0161im\u0173. Nors tai sp\u0117jama, beveik neabejotina, kad \"Facebook\" tur\u0117s k\u0105 nors daryti, kad priviliot\u0173 naudotojus prisijungti prie j\u0173 mok\u0117jimo plano.<\/p>\n

\"Facebook\" prenumerata ir duomen\u0173 rinkimo teis\u0117tumas<\/h2>\n

Rugpj\u016bt\u012f \"Meta\" paskelb\u0117, kad, tvarkydama savo platformose surinktus duomenis reklamos tikslais ES, EEE ir \u0160veicarijoje, pereina prie BDAR teisinio pagrindo \"Sutikimas\", taip suderindama j\u012f su naujausiais reguliavimo pakeitimais ir Skaitmenini\u0173 rink\u0173 \u012fstatymu. Naujasis prenumeratos modelis suderina reguliavimo reikalavimus ir naudotoj\u0173 pasirinkim\u0105, tod\u0117l \"Meta\" gali ir toliau teikti paslaugas naudotojams \u0161iuose regionuose. ESTT sprendime pritariama, kad prenumeratos modelis yra tinkama sutikimo forma reklamos finansuojamoms paslaugoms.<\/p>\n

Naudotojai, kurie ir toliau naudosis nemokama paslauga, gal\u0117s naudotis tokiais \u012frankiais kaip \"Ad Preferences\" ir skelbim\u0173 nukreipimo paai\u0161kinimais, tod\u0117l gal\u0117s kontroliuoti savo skelbim\u0173 naudojimo patirt\u012f. Reklamuotojai gali toliau vykdyti asmenines kampanijas tiems, kurie pasirinko nemokam\u0105, skelbim\u0173 palaikom\u0105 paslaug\u0105. \"Meta\" ir toliau investuos \u012f \u012frankius, kad padidint\u0173 suasmenintos reklamos vert\u0119 ir kartu u\u017etikrint\u0173 naudotoj\u0173 kontrol\u0119.<\/p>\n

\""Facebook"<\/p>\n

Prenumerata be skelbim\u0173 yra prieinama 18 met\u0173 ir vyresniems naudotojams, nuolat stengiamasi paaugliams u\u017etikrinti atsaking\u0105 skelbim\u0173 naudojimo patirt\u012f, atsi\u017evelgiant \u012f besikei\u010dian\u010dias taisykles. \u0160is naujas modelis \u012ftrauktas \u012f naujausi\u0105 \"Meta\" verslo perspektyv\u0105, kurioje pateikiami \u012f ateit\u012f orientuoti teiginiai apie bendrov\u0117s ateit\u012f ir reguliavimo aplink\u0105. Daugiau informacijos apie galim\u0105 rizik\u0105 ir neapibr\u0117\u017etum\u0105 rasite naujausioje \"Meta\" 10-Q formoje. Bendrov\u0117 \"Meta\" neprivalo atnaujinti \u0161i\u0173 parei\u0161kim\u0173, remdamasi nauja informacija ar b\u016bsimais \u012fvykiais.<\/p>\n

Senesn\u0117s socialin\u0117s \u017einiasklaidos platformos \u0161iuo metu stengiasi i\u0161laikyti nuolatinio augimo model\u012f. Prenumeratos da\u017enai yra ma\u017e\u0117jan\u010dio susidom\u0117jimo \u017eenklas ir paskutin\u0117 i\u0161einan\u010di\u0173 vartotoj\u0173 i\u0161traukimo priemon\u0117. Ta\u010diau \"Facebook\" vis dar yra pagrindin\u0117 reklamos platforma, tod\u0117l kol kas negalime jos atmesti.<\/p>","protected":false},"excerpt":{"rendered":"

With several older social media companies constantly looking to remain relevant, changes in strategy are bound to happen. Despite being the most widely known platform, Facebook has been having somewhat of an identity crisis, especially when it comes to attracting new users. Some factions within the company have begun pushing the idea of a Facebook […]<\/p>\n","protected":false},"author":2,"featured_media":16504,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[14,16],"tags":[177,414,505,504],"wl_entity_type":[47],"class_list":["post-16422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends","category-websites","tag-data-collection","tag-facebook","tag-payment-models","tag-subscription","wl_entity_type-article"],"acf":[],"yoast_head":"\nFacebook Subscription & Potential Business Model Changes<\/title>\n<meta name=\"description\" content=\"Facebook may be following in Twitter's footsteps and instituted a subscription paymen model. Let's explore how the company might change.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/lt\/blog\/2024\/06\/06\/facebook-subscription-potential-business-model-changes\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Subscription & Potential Business Model Changes\" \/>\n<meta property=\"og:description\" content=\"Facebook may be following in Twitter's footsteps and instituted a subscription paymen model. 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