{"id":16528,"date":"2024-06-30T08:40:28","date_gmt":"2024-06-30T08:40:28","guid":{"rendered":"https:\/\/promoguy.nl\/?p=16528"},"modified":"2026-06-12T15:35:49","modified_gmt":"2026-06-12T15:35:49","slug":"price-discrimination-in-digital-business-pros-cons","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lt\/blog\/2024\/06\/30\/price-discrimination-in-digital-business-pros-cons\/","title":{"rendered":"Kain\u0173 diskriminacija skaitmeniniame versle: Pliusai ir minusai"},"content":{"rendered":"<p><a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/pricing\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/pricing\" >Kainodara<\/a> yra vienas svarbiausi\u0173 bet kurios verslo kampanijos aspekt\u0173. Nustatydamos \u012fkainius, \u012fmon\u0117s atsi\u017evelgia \u012f daugyb\u0119 veiksni\u0173. Kai d\u0117l \u0161i\u0173 veiksni\u0173 skirtingiems segmentams, atsi\u017evelgiant \u012f konkre\u010dias savybes, nustatomos skirtingos kainos, tai gali lemti kain\u0173 diskriminacij\u0105.<\/p>\n<p>Kain\u0173 diskriminacija - tai to paties produkto pardavimas skirtingiems klientams skirtingomis kainomis. Diskriminacija gali b\u016bti \u012fvairi\u0173 laipsni\u0173, atsi\u017evelgiant \u012f tai, kokia strategija taikoma nustatant kainas. Kad \u012fmon\u0117 gal\u0117t\u0173 diskriminuoti kainomis, ji turi nustatyti skirtingas to paties produkto kainas, ta\u010diau diferencijuoti jas skirtingose rinkose.<\/p>\n<p>Nors diskriminacija kainomis turi daug privalum\u0173, ji taip pat turi blog\u0105 reputacij\u0105 tarp vartotoj\u0173. Ar tai pagr\u012fsta? Giliau panagrin\u0117kime \u0161i\u0105 tem\u0105.<\/p>\n<h2>3 kain\u0173 diskriminacijos laipsniai<\/h2>\n<p>Skirtingas kain\u0173 diskriminacijos r\u016b\u0161is galima apibendrinti taip:<\/p>\n<ul>\n<li><strong>Pirmojo laipsnio<\/strong>: Nustatant kainas remiamasi kiekvieno vartotojo noru mok\u0117ti.<\/li>\n<li><strong>Antrojo laipsnio<\/strong>: Pirkimo kiekis arba produkto versija kei\u010dia kain\u0105.<\/li>\n<li><strong>Tre\u010diojo laipsnio<\/strong>: Naudojant atpa\u017e\u012fstamus po\u017eymius, skirtingoms grup\u0117ms nustatomos skirtingos kainos.<\/li>\n<\/ul>\n<p>Tam tikru lygmeniu diskriminacija kainomis yra labai nat\u016brali, bent jau kalbant apie pirm\u0105j\u012f ir antr\u0105j\u012f laipsn\u012f, palyginti su tre\u010diuoju.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"Program\u0117l\u0117s ir skaitmeninis steb\u0117jimas paskatino kain\u0173 diskriminacij\u0105\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/Zy7G5GYDrWw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3>Pirmojo laipsnio kain\u0173 diskriminacija<\/h3>\n<p>\u0160i kain\u0173 nustatymo forma, dar vadinama tobulu kain\u0173 diskriminavimu, pasirei\u0161kia tada, kai pardav\u0117jai vartotojams nustato did\u017eiausi\u0105 mok\u0117tin\u0105 kain\u0105. Tai rei\u0161kia, kad vartotojas u\u017e kiekvien\u0105 prek\u0117s ar paslaugos vienet\u0105 mok\u0117s did\u017eiausi\u0105 \u012fmanom\u0105 kain\u0105. Taikant \u0161i\u0105 strategij\u0105 tiek\u0117jas gauna optimal\u0173 pertekli\u0173, i\u0161 kiekvieno sandorio gaudamas did\u017eiausi\u0105 peln\u0105. Pagalvokite apie aukcion\u0105 arba \"eBay\", kur kainos nustatomos pagal did\u017eiausi\u0105 pasi\u016blyt\u0105 kain\u0105.<\/p>\n<p>D\u0117l \u0161ios diskriminacijos formos reikia i\u0161siai\u0161kinti did\u017eiausi\u0105 sum\u0105, kuri\u0105 vartotojas mok\u0117s, ir j\u0105 apmokestinti, o tai gali b\u016bti pagrindin\u0117 problema. Informacij\u0105 apie kainas sunku nustatyti nesant sistemos, kuri i\u0161ai\u0161kint\u0173 kainas tiek\u0117jui.<\/p>\n<h3>Antrojo laipsnio kain\u0173 diskriminacija<\/h3>\n<p>Pirmuoju atveju reikia, kad klientas bendradarbiaut\u0173 ir taikyt\u0173 savo \u012fkainius, o antrojo laipsnio diskriminacija kainomis apima skirting\u0173 kain\u0173 taikym\u0105 atsi\u017evelgiant \u012f suvartojam\u0105 kiek\u012f arba perkamo produkto versij\u0105. Tai nuolat matome prekybos centruose ir tiekimo parduotuv\u0117se, kai taikomos nuolaidos dideliais kiekiais ir kiti pasi\u016blymai. Ta\u010diau yra ir kit\u0173 \u0161ios strategijos variant\u0173, pavyzd\u017eiui, meniu kainodara arba versij\u0173 nustatymas, kuriuos galima pasteb\u0117ti tokiuose modeliuose kaip nemokam\u0173 ir auk\u0161\u010diausios kokyb\u0117s program\u0173 kainodara.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-16541 size-full\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/06\/Article-post1.png\" alt=\"Kainodaros strategija\" width=\"1920\" height=\"755\" srcset=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/06\/Article-post1.png 1920w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/06\/Article-post1-300x118.png 300w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/06\/Article-post1-1024x403.png 1024w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/06\/Article-post1-768x302.png 768w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/06\/Article-post1-1536x604.png 1536w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/06\/Article-post1-18x7.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>\u0160iuo atveju si\u016blomos skirtingos produkto versijos u\u017e skirtingas kainas, pavyzd\u017eiui, pagrindiniai, profesional\u016bs ir verslo programin\u0117s \u012frangos paketai. Tai leid\u017eia suskirstyti vartotojus \u012f skirtingas pakopas, kad \u012fmon\u0117s gal\u0117t\u0173 maksimaliai padidinti vert\u0119, atsi\u017evelgiant \u012f skirtingus vartotoj\u0173 pasirengimo mok\u0117ti lygius.<\/p>\n<h3>Tre\u010diojo laipsnio kain\u0173 diskriminacija<\/h3>\n<p>\u0160is atvejis yra labiausiai prie\u0161taringas ir da\u017enai tampa gin\u010d\u0173 tarp klient\u0173 prie\u017eastimi. \u0160iuo atveju nustatomos skirtingos vartotoj\u0173 grup\u0117s, kurioms nustatomos skirtingos kainos, atsi\u017evelgiant \u012f konkre\u010dius bruo\u017eus ar elges\u012f. Tai gali apimti tokius pavyzd\u017eius kaip nuolaidos studentams, nuolaidos pensininkams ir kain\u0173 skirtumus d\u0117l geografin\u0117s vietos, taip pat situacinius kain\u0173 poky\u010dius, pavyzd\u017eiui, kai program\u0117l\u0117s taiko kainas pagal vartotojo buvimo viet\u0105.<\/p>\n<p>\"Amazon\" ma\u017emenin\u0117s prekybos kain\u0173 nustatymo strategijos yra \u0161ios strategijos versija, kai ji nustato kainas remdamasi ankstesne elgsena. Pana\u0161iai, kra\u0161tutin\u0117 \u0161io rei\u0161kinio forma gali pasireik\u0161ti tuo, kad \u012fmon\u0117s gali nustatyti kainas, remdamosi vartotoj\u0173 segmento neviltimi, o tai laikoma i\u0161naudojimu. To pavyzdys yra \"Uber\", kai ji naudoja skirtingus duomen\u0173 ta\u0161kus kainoms diferencijuoti pagal viet\u0105 ar laik\u0105 (ir kitus veiksnius, kuriuos aptarsime toliau).<\/p>\n<h2>\u012emoni\u0173 kainodaros pavyzd\u017eiai<\/h2>\n<p>Pateikiame kelet\u0105 kain\u0173 diskriminavimo pavyzd\u017ei\u0173, kurie parodo, kaip nustatomos kainos ir kokie duomen\u0173 ta\u0161kai gali b\u016bti naudojami.<\/p>\n<h3>\"Uber\"<\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-16537 size-full\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/06\/Article-post2.png\" alt=\"&quot;Uber&quot; kainodara kain\u0173 diskriminacija\" width=\"1920\" height=\"755\" srcset=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/06\/Article-post2.png 1920w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/06\/Article-post2-300x118.png 300w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/06\/Article-post2-1024x403.png 1024w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/06\/Article-post2-768x302.png 768w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/06\/Article-post2-1536x604.png 1536w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/06\/Article-post2-18x7.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>\"Uber\" diskriminuoja kainomis \u012fvairiais b\u016bdais - tai gali b\u016bti puiki \u012f\u017evalga apie \u012fmon\u0117s veikl\u0105. Antrojo laipsnio kain\u0173 diskriminacijos pavyzdys - \u012fvairi\u0173 tip\u0173 automobiliai ir j\u0173 si\u016blomos kainos. Tai \u012fvair\u016bs automobiliai - nuo didesni\u0173 ar auk\u0161tos klas\u0117s automobili\u0173, kurie kainuoja brangiau, iki kuklesni\u0173 pasi\u016blym\u0173.<\/p>\n<p>Tre\u010diojo laipsnio kain\u0173 diskriminacijos pavyzdys - \"Uber\" kain\u0173 keitimas pagal \u012fvairius rodiklius. Prie\u0161taringai, <a href=\"https:\/\/www.vice.com\/en\/article\/m7beq8\/uber-surge-pricing-phone-battery\" target=\"_blank\" rel=\"noopener\">\"Uber\" gali patikrinti akumuliatori\u0173<\/a> gyvenim\u0105 j\u016bs\u0173 telefone ir imti i\u0161 j\u016bs\u0173 papildom\u0105 mokest\u012f, atsi\u017evelgiant \u012f j\u016bs\u0173 u\u017eklausos bevilti\u0161kum\u0105. Taikant tok\u012f duomenimis pagr\u012fst\u0105 kain\u0173 diskriminavimo metod\u0105, naudojami sud\u0117tingi sekimo ir kain\u0173 nustatymo metodai.<\/p>\n<h3>Airbnb<\/h3>\n<p>\"Airbnb\" kainodaros strategija yra puikus diskriminacijos kainomis ir jos sp\u0105st\u0173 (tiek ty\u010dini\u0173, tiek nety\u010dini\u0173) pavyzdys. Vartotojai anks\u010diau yra prane\u0161\u0119 apie atvejus, kai t\u0173 pa\u010di\u0173 s\u0105ra\u0161\u0173 kainos nesutapdavo. Taip atsitiko d\u0117l bendrov\u0117s naudojamos geografiniu pagrindu pagr\u012fstos kain\u0173 nustatymo schemos. Vienas program\u0117l\u0117s naudotojas i\u0161samiai apra\u0161\u0117, kaip, atlikus u\u017esakym\u0105 i\u0161 tarptautin\u0117s vietov\u0117s, jam buvo taikoma didesn\u0117 kaina.<\/p>\n<p>Dar viena \u012fmon\u0117s vie\u0161\u0173j\u0173 ry\u0161i\u0173 katastrofa \u012fvyko d\u0117l jos \u201eSmart Pricing\u201c algoritmo. I\u0161 prad\u017ei\u0173 jis buvo sukurtas siekiant pad\u0117ti nuomotojams nustatyti <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/competitive\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/competitive\" >konkurencinga<\/a> kain\u0173, buvo nustatyta, kad ji nety\u010dia didina rasinius skirtumus. Tyrimai parod\u0117, kad juodaod\u017ei\u0173 \u0161eiminink\u0173 u\u017edarbis, palyginti su kit\u0173 tautybi\u0173 \u0161eimininkais, labai skiriasi. \u0160ie skirtumai buvo priskirti algoritmo diegimui.<\/p>\n<h3>\"McDonald's\" program\u0117l\u0117<\/h3>\n<p>\"McDonald's\" program\u0117l\u0117je si\u016blomi pasi\u016blymai ir geresn\u0117s kainos pagal \u012fvairius veiksnius. \u012edomiausia j\u0173 naudojama konkurencingos kainodaros strategijos forma - steb\u0117ti laik\u0105, kuriuo daugelis klient\u0173 valgo. Jie nusprend\u017eia si\u016blyti pasi\u016blymus b\u016btent tuo metu, kai i\u0161 kai kuri\u0173 klient\u0173 b\u016bt\u0173 galima tik\u0117tis, kad jie mok\u0117s daugiau. <a href=\"https:\/\/prospect.org\/economy\/2024-06-04-one-person-one-price\/\" target=\"_blank\" rel=\"noopener\">\u012etakos turi \u0161ie veiksniai<\/a> paros laik\u0105, u\u017esakym\u0173 pageidavimus ir \u012fpro\u010dius, finansin\u0119 informacij\u0105, vietov\u0119, orus ir net tai, kada, j\u0173 manymu, klientas gaus atlyginim\u0105.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-16538 size-full\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/06\/Pricing.png\" alt=\"&quot;Mcdonald&#039;s&quot; program\u0117l\u0117s kain\u0173 disrciminavimas\" width=\"1920\" height=\"755\" srcset=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/06\/Pricing.png 1920w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/06\/Pricing-300x118.png 300w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/06\/Pricing-1024x403.png 1024w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/06\/Pricing-768x302.png 768w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/06\/Pricing-1536x604.png 1536w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/06\/Pricing-18x7.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>Teigiama, kad bendrov\u0117 stebi \u017emoni\u0173 piet\u0173 laik\u0105, kad gal\u0117t\u0173 pasi\u016blyti konkurencingesnes kainas. Tur\u0117kite omenyje, kad tai ne \u0161iaip bendras piet\u0173 laikas, o konkre\u010diai program\u0117l\u0117s naudotojo piet\u0173 pertrauka, kuriai reikia sekti laik\u0105. Tur\u0117dami kelis duomen\u0173 ta\u0161kus, jie gali nustatyti didesnes arba ma\u017eesnes kainas u\u017e tas pa\u010dias prekes. Tam naudojamos pasirinkimo sandori\u0173 nepastovumo ir kain\u0173 nustatymo strategijos, kad b\u016bt\u0173 skatinama paklausa.<\/p>\n<h3>Gin\u010das d\u0117l \"Orbitz<\/h3>\n<p>Bendrov\u0117 \"Orbitz\" teikia kelioni\u0173 sprendimus savo naudotojams. \u012emon\u0117 sulauk\u0117 kritikos d\u0117l to, kad naudojo vadinam\u0105j\u0105 \"vairavimo\" praktik\u0105, kad diferencijuot\u0173 \"Mac\" kompiuteri\u0173 naudotoj\u0173 ir kit\u0173 naudotoj\u0173 kainas. Jie segmentavo \"Mac\" naudotojus \u012f brangesnius vie\u0161bu\u010dius nei asmenini\u0173 kompiuteri\u0173 naudotojai, nes tik\u0117josi, kad \u0161ios demografin\u0117s grup\u0117s pajamos yra didesn\u0117s.<\/p>\n<p>Nors bendrov\u0117 nerod\u0117 didesni\u0173 t\u0173 pa\u010di\u0173 vie\u0161bu\u010di\u0173 paslaug\u0173 kain\u0173, \"Mac\" naudotojams pirmiausia rod\u0117 brangesnius vie\u0161bu\u010di\u0173 variantus. Daugelis man\u0117, kad tai buvo vartotoj\u0173 pasitik\u0117jimo i\u0161davyst\u0117, nes naudotojai nor\u0117jo matyti geriausius jiems prieinamus variantus, o tai pad\u0117jo nyk\u0161t\u012f ant svarstykli\u0173 arba pertvark\u0117 duomenis taip, kad susidaryt\u0173 neobjektyvus pasirinkim\u0173 rinkinys. Kiti tai laik\u0117 teis\u0117ta strategija, pagr\u012fsta auditorijos i\u0161vadomis.<\/p>\n<h2>\"Amazon\" kainodaros strategija<\/h2>\n<p>\"Amazon\" naudoja algoritmus, kurie kainas koreguoja kelis kartus per dien\u0105. Jis gali naudoti kelet\u0105 duomen\u0173, pagr\u012fst\u0173 tokiais veiksniais kaip paklausa, konkurencija ir atsarg\u0173 lygis. Jie taip pat naudoja klient\u0173 duomenis, pavyzd\u017eiui, nar\u0161ymo istorij\u0105, pirkimo elgsen\u0105 ir buvimo viet\u0105, tod\u0117l vartotojai gali matyti skirtingas to paties produkto kainas.<\/p>\n<p>Kalbant apie antrojo laipsnio kain\u0173 diskriminacij\u0105, \"Prime\" nariams jie si\u016blo i\u0161skirtinius pasi\u016blymus ir greitesn\u012f pristatym\u0105. Be to, jie link\u0119 skirstyti knygas pagal i\u0161leidimo dat\u0105, o naujesn\u0117s knygos yra brangesn\u0117s. Jei pardavimai laikui b\u0117gant t\u0119siasi, o tai rodo, kad knyga ne\u0161a peln\u0105, jie suma\u017eina kain\u0105, kad paskatint\u0173 didesnius pardavimus.<\/p>\n<h2>Kain\u0173 diskriminacijos privalumai ir tr\u016bkumai<\/h2>\n<p>Diskriminacijos kainomis privalumai:<\/p>\n<ul>\n<li><strong>Kintamos kainos didina peln\u0105<\/strong>: Akivaizd\u017eiausias bendrov\u0117s prana\u0161umas yra tas, kad ji gali optimizuoti peln\u0105. Ji taip pat gali pasi\u016blyti geresnes kain\u0173 strukt\u016bras, paremtas noru vienam klientui. Jei i\u0161 kai kuri\u0173 klient\u0173 galima imti ma\u017eesnius mokes\u010dius, tai padeda u\u017esitikrinti j\u0173 versl\u0105, kai kitu atveju, esant auk\u0161tesn\u0117ms kainoms, jis gali b\u016bti neprieinamas.<\/li>\n<li><strong>Gali pateikti geresni\u0173 pasi\u016blym\u0173<\/strong>: Protingas vartotojas gali i\u0161mokti, kada labiausiai i\u0161naudoti savo pirkimo elgsen\u0105. Steb\u0117dami modelius, daugelis vartotoj\u0173 gali sutaupyti pinig\u0173.<\/li>\n<li><strong>Suteikia daugiau galimybi\u0173 patekti \u012f rink\u0105<\/strong>: Kai kurios kain\u0173 diskriminavimo priemon\u0117s leid\u017eia orientuotis \u012f \u012fvairesnius klientus. Skirtingomis kainomis galima pritraukti skirting\u0173 ekonomini\u0173 sluoksni\u0173 klientus.<\/li>\n<\/ul>\n<p>Kita vertus, jis turi ir daug tr\u016bkum\u0173:<\/p>\n<ul>\n<li><strong>Nes\u0105\u017eininga kainodara tam tikriems klientams<\/strong>: A <span style=\"background-color: rgba(46, 146, 255, 0.2);\">.<\/span>\u00a0monopolininkas gali didinti peln\u0105 imdamas bet kokius mokes\u010dius.<\/li>\n<li><strong>\u012egyvendinimas gali b\u016bti brangus<\/strong>: Kaip pasteb\u0117jote, dauguma m\u016bs\u0173 aptart\u0173 byl\u0173 buvo susijusios su did\u017eiul\u0117mis korporacijomis. Taip yra tod\u0117l, kad diskriminacijai kainomis reikia daug informacijos ir geb\u0117jimo u\u017eimti rink\u0105 ar ni\u0161\u0105.<\/li>\n<li><strong>Galimai neeti\u0161ka arba neteis\u0117ta.<\/strong>: Daugelis vyriausybi\u0173 grie\u017etai draud\u017eia tam tikros r\u016b\u0161ies kain\u0173 diskriminacij\u0105, nes ji gali b\u016bti nes\u0105\u017eininga ar i\u0161naudotoji\u0161ka.<\/li>\n<\/ul>\n<p><iframe title=\"dirbtinio intelekto rinkodaros revoliucija: Reklamos ateitis! | Promoguy Talk Pills Ep. 6\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/O0l2PvCgPHc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"<p>Pricing is one of the most crucial aspects of any business campaign. When companies set their rates, they take a plethora of factors into account. When these factors result in variable pricing for different segments based on specific characteristics, it can result in price discrimination. Price discrimination refers to the act of selling the same [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16540,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[7,10],"tags":[508,509,510],"wl_entity_type":[47,54],"class_list":["post-16528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","category-online-presence","tag-corporate-pricing","tag-price-discrimination","tag-pricing-strategy","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Price Discrimination in Digital Business: The Pros &amp; Cons - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Price discrimination has always been a feature of markets. However, apps have hyper-charged its presence. Let&#039;s look at the pros and cons.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/lt\/blog\/2024\/06\/30\/price-discrimination-in-digital-business-pros-cons\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Price Discrimination in Digital Business: The Pros &amp; Cons\" \/>\n<meta property=\"og:description\" content=\"Price discrimination has always been a feature of markets. However, apps have hyper-charged its presence. 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