{"id":1669,"date":"2020-02-11T10:42:49","date_gmt":"2020-02-11T10:42:49","guid":{"rendered":"https:\/\/promoguy.nl\/why-google-trends-is-a-must-have-marketing-tool\/"},"modified":"2024-05-31T10:43:49","modified_gmt":"2024-05-31T10:43:49","slug":"why-google-trends-is-a-must-have-marketing-tool","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lt\/blog\/2020\/02\/11\/why-google-trends-is-a-must-have-marketing-tool\/","title":{"rendered":"Kod\u0117l \"Google Trends\" yra privalomas rinkodaros \u012frankis"},"content":{"rendered":"

M\u016bs\u0173, kaip interneto rinkodaros specialist\u0173, duona - tendencijos ir paie\u0161kos, kurios sukelia susidom\u0117jim\u0105. Visada ie\u0161kome, kaip geriausiai paskleisti informacij\u0105 internete, ra\u0161ydami atitinkamus prane\u0161imus, rengdami kampanijas, tviterio \u017einutes ir naudodami vis\u0105 kit\u0105 rinkodaros arsenal\u0105. \u010cia \"Google\"<\/a> \"Trends\" yra vienas geriausi\u0173 \u012franki\u0173, leid\u017eian\u010di\u0173 naudotojams analizuoti tendencingus raktinius \u017eod\u017eius ir temas.<\/p>\r\n\r\n\r\n\r\n

\"Google Trends\" i\u0161 esm\u0117s leid\u017eia naudotojams suprasti, kaip da\u017enai \u012f \"Google\" paie\u0161kos varikl\u012f \u012fvedamas tam tikras paie\u0161kos \u017eodis, palyginti su likusia svetain\u0117s paie\u0161kos apimtimi per tam tikr\u0105 laikotarp\u012f. J\u0105 galima naudoti palyginimui raktini\u0173 \u017eod\u017ei\u0173 tyrimas<\/a> ir aptikti \u012fvykius, d\u0117l kuri\u0173 padid\u0117jo raktini\u0173 \u017eod\u017ei\u0173 paie\u0161kos apimtis.<\/p>\r\n\r\n\r\n\r\n

Kaip naudoti \"Google Trends<\/h2>\r\n\r\n\r\n\r\n

I\u0161 pa\u017ei\u016bros, Tendencijos<\/a> veikia pana\u0161iai kaip \"Google\" paie\u0161kos sistema (\u012f paie\u0161kos juost\u0105 \u012fveskite fraz\u0119 ar \u017eod\u012f ir gausite rezultat\u0105), ta\u010diau \u0161iuo atveju ji per\u017ei\u016bri paie\u0161kos termin\u0173 katalog\u0105, kurio ie\u0161ko visi, kurie naudojasi \"Google\" ir su ja susijusiais preki\u0173 \u017eenklais, pvz., \"Youtube\". Jis gali juos sud\u0117ti \u012f demografines \u012f\u017evalgas, geografin\u012f suskirstym\u0105, susijusias temas ir daugyb\u0119 u\u017eklaus\u0173, kurios yra labai svarb\u016bs duomenys galimai rinkodaros ir mokslini\u0173 tyrim\u0173 veiklai.<\/p>\r\n\r\n\r\n\r\n

\u012evedus termin\u0105, bus atverta diagrama ir keli pasirenkami kintamieji, kuriuos galite keisti. \u0160ie kintamieji apima viet\u0105, laikotarp\u012f, kategorijas (mokslas, fitnesas, naujienos ir t. t.) ir paie\u0161kos tipus (vaizdai, youtube, \u017einiatinklis ir t. t.). \u0160ie pasirinkimai leid\u017eia keisti \u0161i\u0173 duomen\u0173 vaizd\u0105 ir keisti j\u0173 kontekst\u0105 taip, kaip norite.<\/p>\r\n\r\n\r\n\r\n

Vir\u0161 kintam\u0173j\u0173, \u0161alia paie\u0161kos termino, yra kitas paie\u0161kos laukelis, kuriame galite palyginti pasirinkt\u0105 statistik\u0105 su kitu paie\u0161kos terminu. Jei norite palyginti daugiau tendencij\u0173, galite j\u0173 prid\u0117ti dar daugiau.<\/p>\r\n\r\n\r\n\r\n

Be paie\u0161kos juostos, kurioje galite ie\u0161koti konkre\u010di\u0173 tem\u0173, titulinio puslapio apa\u010dioje yra naujausi\u0173 tendencij\u0173 juosta, kurioje galima rasti daugyb\u0119 paie\u0161kos termin\u0173:<\/p>\r\n\r\n\r\n\r\n

\""Google<\/figure>\r\n\r\n\r\n\r\n

Pasirink\u0119 paie\u0161kos \u017eod\u012f, galite atverti tam tikr\u0105 informacij\u0105, pvz., apie tai, kas b\u016btent paskatino \u0161ios raktin\u0117s fraz\u0117s paie\u0161kas. Paprastai tai padeda rasti naujien\u0173 istorijas, prane\u0161imus ar vaizdo \u012fra\u0161us, kuriuose u\u017efiksuota tai, kas \u017emon\u0117ms atrodo \u012fdomu \u0161ia tema.<\/p>\r\n\r\n\r\n\r\n

Tai pagrindiniai duomenys, ta\u010diau k\u0105 \"Google Trends\" gali pasi\u016blyti rinkodaros darbuotojams?<\/p>\r\n\r\n\r\n\r\n

Rinkodaros privalumai<\/h2>\r\n\r\n\r\n\r\n
\""Google<\/figure>\r\n\r\n\r\n\r\n

Auditorijos nustatymas<\/strong><\/p>\r\n\r\n\r\n\r\n

Kaip jau min\u0117ta, demografinis ir geografinis suskirstymas gali b\u016bti labai svarbus norint geriau pa\u017einti savo auditorij\u0105 ir kurti savo prek\u0117s \u017eenkl\u0105. Tai ypa\u010d naudinga ie\u0161kant konkre\u010di\u0173 duomen\u0173 apie vietoves pagal \u0161al\u012f ar net valstij\u0105 (provincij\u0105).<\/p>\r\n\r\n\r\n\r\n

Aktualios temos gali pad\u0117ti laiku sukurti aktualesnius tviterio ar \"Instagram\" \u012fra\u0161us, kurie gali b\u016bti patraukl\u016bs j\u016bs\u0173 tikslinei grupei. Tai gali b\u016bti pagrindin\u0117s temos, tendencijos arba memai, kurie gali patraukti j\u016bs\u0173 rink\u0105. SEO ir turinio rinkodara taip pat gali pasinaudoti demografin\u0117mis savyb\u0117mis, nes \"Google Trends\" gali pad\u0117ti nustatyti, kokiomis temomis j\u016bs\u0173 tikslin\u0117s rinkos \u017emon\u0117s ie\u0161ko informacijos. Tokiu b\u016bdu ra\u0161ymas tendencingomis temomis gali pad\u0117ti nukreipti sraut\u0105 \u012f j\u016bs\u0173 svetain\u0119.<\/p>\r\n\r\n\r\n\r\n

Sezonini\u0173 tendencij\u0173 nustatymas<\/strong><\/p>\r\n\r\n\r\n\r\n

Tendencij\u0173 linija, lyginant su laiku, gali b\u016bti puiki priemon\u0117 rengiant rinkodaros ir pardavimo kampanijas pagal laik\u0105. Tai ypa\u010d naudinga, jei turite sezonin\u012f produkt\u0105, nes galima nustatyti, kada \u017emon\u0117s jo labiausiai ie\u0161ko ir kada labiausiai tik\u0117tina, kad j\u012f pirks. Taip galima planuoti pardavimus ir reklam\u0105, naudojant paie\u0161kos terminus, kurie yra tinkamas populiarumo rodiklis laikui b\u0117gant. \u017dvelgiant pla\u010diau, galima pa\u017evelgti \u012f daugelio met\u0173 duomenis ir rasti daugyb\u0119 duomen\u0173, rodan\u010di\u0173 sezoninius pakilimus ir pakilimus.<\/p>\r\n\r\n\r\n\r\n

Aktual\u016bs pardavimai ir reklamos<\/strong><\/p>\r\n\r\n\r\n\r\n

Pana\u0161iai kaip ir sezonin\u0117s tendencijos, jei art\u0117ja tam tikras \u012fvykis ar \u0161vent\u0117, \"Google Trends\" paie\u0161kos sistemoje rasite paie\u0161k\u0173 apie tai. Tai gali b\u016bti geras barometras, kada galite prad\u0117ti si\u016blyti produktus, pavyzd\u017eiui, Helovino ar Kal\u0117d\u0173 tema. Galima net pritaikyti savo esam\u0105 rinkodar\u0105, kad b\u016bt\u0173 galima pasi\u016blyti daugiau \u0161ventin\u0117s tematikos skonio. Jei \u017emon\u0117s ie\u0161ko su tokiais \u012fvykiais ar \u0161vent\u0117mis susijusi\u0173 tem\u0173, yra didel\u0117 tikimyb\u0117, kad jie nor\u0117s \u012fsigyti toki\u0173 dalyk\u0173 kaip dekoracijos, dovanos ar kit\u0173 pana\u0161i\u0173 daikt\u0173.<\/p>\r\n\r\n\r\n\r\n

Atitinkam\u0173 produkt\u0173 kategorij\u0173 paie\u0161ka<\/b><\/p>\r\n\r\n\r\n\r\n

\""Google"\r\n
Susijusios temos apie paie\u0161kos \u012fra\u0161\u0105: \"Kompiuteris\"<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n

Skyriuje \"Temos\" galima rasti daug informacijos apie tai, kokias asociacijas \u017emon\u0117s sieja su j\u016bs\u0173 produktu ar tema. Jei turite kompiuteri\u0173 parduotuv\u0119, galite pasteb\u0117ti, kad \"Trends\" paie\u0161koje \u012fvedus \u017eod\u012f \"kompiuteris\", i\u0161 karto atsiranda daug \u017eaidim\u0173 kaip atitinkam\u0173 tem\u0173. Tai gali reik\u0161ti, kad \u017eaidim\u0173 kompiuteriai yra svarbi rinka, kaip ir patys \u017eaidimai. Tai n\u0117ra galutinis rinkos tyrim\u0173 rezultatas, ta\u010diau jis leid\u017eia suprasti, kaip galite nor\u0117ti pl\u0117sti savo veikl\u0105.<\/p>\r\n\r\n\r\n\r\n

Steb\u0117kite savo konkurent\u0173 pozicijas<\/strong><\/p>\r\n\r\n\r\n\r\n

Naudodami palyginimo \u012frank\u012f galite patikrinti savo paie\u0161k\u0173 skai\u010di\u0173, palyginti su konkurent\u0173 paie\u0161k\u0173 skai\u010diumi. Jei norite b\u016bti ypa\u010d i\u0161man\u016bs, galite suskirstyti pagal regionus ir su\u017einoti, kuriose vietov\u0117se jie parduoda daugiau ar ma\u017eiau nei j\u016bs ir kaip jie atrodo. Tokios tendencijos taip pat gali tapti geru pagrindu tikslin\u0117ms rinkodaros pastangoms.<\/p>\r\n\r\n\r\n\r\n

Susij\u0119s straipsnis: \"Google\" \u0161vyturys: Lengvas svetain\u0117s optimizavimo \u012frankis<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"

\"Google Trends\" i\u0161 esm\u0117s leid\u017eia naudotojams suprasti, kaip da\u017enai \u012f \"Google\" paie\u0161kos varikl\u012f \u012fvedamas tam tikras paie\u0161kos \u017eodis, palyginti su likusia svetain\u0117s paie\u0161kos apimtimi per tam tikr\u0105 laikotarp\u012f. J\u0105 galima naudoti lyginamiesiems rakta\u017eod\u017ei\u0173 tyrimams ir atrasti \u012fvykius, d\u0117l kuri\u0173 padid\u0117jo rakta\u017eod\u017ei\u0173 paie\u0161kos apimtis.<\/p>","protected":false},"author":1,"featured_media":11956,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13,14],"tags":[344,446],"wl_entity_type":[47,54],"class_list":["post-1669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","category-trends","tag-google","tag-google-trends","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"\nWhy Google Trends Is A Must-Have Marketing Tool - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Google Trends offers immense opportunities to marketers in the form of an easy-to-use catalogue of search trends. 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