{"id":16844,"date":"2024-12-10T14:53:22","date_gmt":"2024-12-10T14:53:22","guid":{"rendered":"https:\/\/promoguy.nl\/?p=16844"},"modified":"2024-12-19T00:10:12","modified_gmt":"2024-12-19T00:10:12","slug":"demand-gen-marketing-campaigns","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lt\/blog\/2024\/12\/10\/demand-gen-marketing-campaigns\/","title":{"rendered":"Paklausa Gen: Kaip j\u012f panaudoti rinkodaros kampanijoms?"},"content":{"rendered":"

Sukurti \u012ftikinamas vaizdines kampanijas, kurios tiksliai integruot\u0173 visus rinkodaros piltuv\u0117lio etapus, lengviau pasakyti nei padaryti, ta\u010diau yra daug nauj\u0173 modeli\u0173 ir \u017einom\u0173 platform\u0173, kurios gali pad\u0117ti rinkodaros specialistams. Vienas i\u0161 j\u0173 yra paklausos gen. Demand gen leid\u017eia \u012fmon\u0117ms panaudoti galingas socialines kampanijas, kad padidint\u0173 savo rinkodara<\/a> INVESTICIJ\u0172 GR\u0104\u017dA.<\/p>\n

Panagrin\u0117kime, kaip tai veikia, kokias priemones galima naudoti ir kaip jas panaudoti, kad b\u016bt\u0173 pasiektas did\u017eiausias efektas.<\/p>\n

Kas yra \"Demand Gen\" kampanijos?<\/h2>\n

Paklausos generavimo kampanijose naudojamas \u012fvairi\u0173 platform\u0173 ir format\u0173 metodas, kad b\u016bt\u0173 sukurta paklausa ir pasiekti verslo rezultatai vizualiausiuose ir linksmiausiuose \"Google\" pavir\u0161iuose. Tai apima \"Shorts\", \"Discover\", \"Gmail\" ir \"Google\"<\/a> vaizdo partneri\u0173, o kelios i\u0161 \u0161i\u0173 sri\u010di\u0173 sujungtos \u012f vien\u0105 bendr\u0105 kampanij\u0105.<\/p>\n

\u012esivaizduokite, kad strateguojate visas \u012fvairias vaizdin\u0117s \u017einiasklaidos priemones ir paskyras, kad skland\u017eiai pereitum\u0117te prie lyderi\u0173 konversijos. Vienas i\u0161 pavyzd\u017ei\u0173 - \u0161ort\u0173 ir \"Google\" reklam\u0173 naudojimas \u017einomumui didinti. Po to galima taikyti interesais pagr\u012fsto turinio strategij\u0105 ilgesniuose \"YouTube\" vaizdo \u012fra\u0161uose. Tuomet, siekiant galutinai suformuoti lyderius, galima pateikti nuorodas \u012f savo svetain\u0119 su konkre\u010diais skyriais ir galb\u016bt net nuolaid\u0173 kodais.<\/p>\n

\u0160is \u017eingsnis po \u017eingsnio procesas gali pad\u0117ti potencialiems klientams spar\u010diai jud\u0117ti \u017eemyn ir gali b\u016bti vykdomas tiek \u012fmon\u0117s viduje, tiek i\u0161or\u0117je. Paklausos generavimo agent\u016bra arba skyrius i\u0161 esm\u0117s valdo \u0161ias platformas, kad sukurt\u0173 rinkodaros vert\u0119 organizacijai, optimizuot\u0173 potenciali\u0173 klient\u0173 generavimo galimybes ir u\u017etikrint\u0173 j\u0173 sraut\u0105.<\/p>\n

Paklausos generavimo piltuv\u0117lis prasideda nuo vir\u0161utin\u0117s piltuv\u0117lio dalies veiklos, kuria siekiama sukurti prek\u0117s \u017eenklo \u017einomum\u0105, iki vadov\u0173 generavimo turinio ir vadov\u0173 konversijos turinio. \u0160tai iliustracija:<\/p>\n

\"\"<\/p>\n

Nors jis veikia pana\u0161iai kaip ir daugyb\u0117 \u012fvairi\u0173 rinkodaros modeli\u0173, yra keletas ai\u0161ki\u0173 skirtum\u0173.<\/p>\n

Augimo rinkodara ir paklausos generavimas<\/h3>\n

Skirtumas tarp augimo rinkodaros ir paklausos generavimo yra tas, kad pirmoji rinkodara orientuota \u012f ilgalaik\u012f tvar\u0173 augim\u0105, o antroji - \u012f kvalifikuot\u0173 potenciali\u0173 klient\u0173 ir nauj\u0173 klient\u0173 pritraukim\u0105. \u0160ie du dalykai turi bendr\u0173 bruo\u017e\u0173, ta\u010diau skiriasi j\u0173 d\u0117mesys ir mastas. Augimo rinkodara da\u017enai remiasi prek\u0117s \u017eenklu, o paklausos generavimas nukreiptas \u012f labai konkre\u010dius klient\u0173 poreikius.<\/p>\n

\u0160ia prasme paklausos generavimas skirtas konkretesn\u0117ms problemoms spr\u0119sti, o augimo rinkodara - prek\u0117s \u017eenklui kurti. Pagrindinis paklausos generavimo prana\u0161umas, palyginti su tradicine rinkodara, yra tas, kad jis leid\u017eia klest\u0117ti \u012fmon\u0117ms, neturin\u010dioms didesni\u0173 prek\u0117s \u017eenkl\u0173. Tai gali b\u016bti tikslingas po\u017ei\u016bris su konkre\u010diais tikslais, o ne visuotin\u0117s misijos, kuri gali b\u016bti miglota, propagavimas.<\/p>\n

Pana\u0161iai, kai svarstoma apie \"lead gen\" ir \"demand gen\", \u0161ios veiklos sutampa, ta\u010diau pastaroji veikla yra susijusi su faktinio vadov\u0173 generavimo k\u016brimu naudojant kelias platformas (da\u017enai vizualines).<\/p>\n

Paklausos generavimo \u012frankiai<\/h2>\n

Skirtingiems procesams skirtos paklausos generavimo programos gali b\u016bti \u012fvairi\u0173 r\u016b\u0161i\u0173. \u0160tai keletas \u012franki\u0173, kuri\u0173 gali prireikti, kategorij\u0173.<\/p>\n

SEO \u012frankiai:<\/p>\n

    \n
  • Ahrefs<\/strong> arba SEMrush<\/strong>: SEO \u012frankiai gali b\u016bti puiki paklausos generavimo programin\u0117 \u012franga, nes jie leid\u017eia nurodyti u\u017eklausas ir \u012fvertinti auditorij\u0105 bei geografin\u012f tikslum\u0105. Raktini\u0173 \u017eod\u017ei\u0173 tyrimas taip pat gali b\u016bti puiki priemon\u0117, padedanti rasti komercines u\u017eklausas ir kurti aplink konkre\u010dias ni\u0161as, kuriose gali b\u016bti klient\u0173.<\/li>\n
  • \"Google\" paie\u0161kos rinkinys<\/strong>: Be abejo, taip pat b\u016btina kurti \"Google\" paklausos gen\u0105. Paie\u0161kos konsol\u0117 gali b\u016bti puiki priemon\u0117 norint nustatyti, kokie yra j\u016bs\u0173 puslapi\u0173 patekimai, atmetimo rodikliai ir apsilankym\u0173 statistika. Tarp \"Google\" paklausos generavimo galimybi\u0173 yra ir galimyb\u0117 su\u017einoti, kokie puslapiai<\/li>\n<\/ul>\n

    Pana\u0161iai, klient\u0173 kelioni\u0173 \u012frankiai gali pad\u0117ti nustatyti j\u016bs\u0173 tikslus ir sukurti piltuv\u0117lio sraut\u0105:<\/p>\n

      \n
    • \u010cili pipiras<\/strong>: Programa, kuri akimirksniu sujungia potencialius klientus su pardavimo komandomis ir atstovais.<\/li>\n
    • AdRoll<\/strong>: Tvarko \u012f klientus orientuot\u0105 rinkodaros turin\u012f \u012fvairiuose kanaluose.<\/li>\n
    • \"HockeyStack\"<\/strong>: Padeda steb\u0117ti klient\u0173 keliones nuo prad\u017eios iki pabaigos, iki pat pirkimo.<\/li>\n
    • Sortlist<\/strong>: Puikus B2B paklausos generavimo \u012frankis, kuris veikia kaip \"Fiverr\", bet taip pat leid\u017eia saugoti atvej\u0173 tyrimus ir socialinio tinklo veikl\u0105 tarp \u012fmoni\u0173.<\/li>\n<\/ul>\n

      Turinio \u012frankiai yra svarbi paklausos generavimo dalis, nes jie sudaro j\u016bs\u0173 komunikacijos pagrind\u0105. Tokie \u012frankiai kaip \"Buffer\" gali pad\u0117ti planuoti turin\u012f, o \"YouTube\" ir kitos platformos turi savo analiz\u0117s programas. Integruotos gali b\u016bti puikios, ta\u010diau i\u0161orin\u0117s programos taip pat gali suteikti i\u0161sami\u0105 ap\u017evalg\u0105.<\/p>\n

      \u012emon\u0117s taip pat gali pasinaudoti paklausos gen\u0173 bendruomen\u0117mis, kad sukurt\u0173 turin\u012f keliose platformose, skirtose keliems piltuv\u0117lio etapams. \u0160ios bendruomen\u0117s gali perduoti savo kompetencij\u0105 bendrov\u0117s turinio k\u016br\u0117jams.<\/p>\n

      \"\"<\/h2>\n

      Paklausos gen specifikacijos vaizdams<\/h2>\n

      \"Google\" paklausos generavimo programos gali palaikyti iki 20 tip\u0173 vaizd\u0173. Tarp j\u0173 yra:<\/p>\n

        \n
      • Kra\u0161tovaizd\u017eio vaizdas:\n
          \n
        • Matmenys: 1.91:1<\/li>\n
        • Ma\u017eiausias dydis: 600\u00d7314.<\/li>\n
        • Rekomenduojamas dydis: 1200\u00d7628<\/li>\n
        • Maksimalus failo dydis<\/li>\n<\/ul>\n<\/li>\n
        • Kvadratin\u0117 nuotrauka:<\/li>\n
        • Ma\u017eiausias dydis: 300\u00d7300. Rekomenduojama: 1200\u00d71200<\/li>\n
        • Maksimalus 5 MB failo dydis<\/li>\n<\/ul>\n

          Taip pat galima \u012fsigyti portretini\u0173 nuotrauk\u0173.<\/p>\n

            \n
          • Portreto dydis: 4:5 vaizdas (pasirinktinai)<\/li>\n
          • Minimalus matmuo: 480\u00d7600. Rekomenduojama: 960\u00d71200<\/li>\n
          • Did\u017eiausias failo dydis: 5 MB<\/li>\n
          • Geroji patirtis: \u012ekelkite po 3 kiekvieno santykio vaizdus, kad maksimaliai apr\u0117ptum\u0117te viet\u0105.<\/li>\n<\/ul>\n

            Verta pamin\u0117ti, kad .gif failai<\/span><\/span> \u012fkelti tik statin\u0119 versij\u0105.<\/p>\n

            \u0160tai kelios geriausiai veikian\u010di\u0173 gen\u0173 skelbim\u0173 specifikacijos:<\/p>\n

              \n
            • Antra\u0161t\u0117 (ne daugiau kaip 40 simboli\u0173) Iki 5<\/li>\n
            • Apra\u0161ymas (ne daugiau kaip 90 simboli\u0173) Iki 5<\/li>\n
            • \u012emon\u0117s pavadinimas (ne daugiau kaip 25 simboliai) 1 (privaloma)<\/li>\n
            • Squarelogos<\/li>\n
            • Iki 5<\/li>\n
            • 1:1 (b\u016btina).<\/li>\n
            • Ma\u017eiausias dydis: 144\u00d7144. Rekomenduojama: 1200\u00d71200<\/li>\n
            • 150 KB maksimalus failo dydis<\/li>\n<\/ul>\n

              Mobili\u0173j\u0173 \u012frengini\u0173 specifikacijos<\/h3>\n

              Kra\u0161tovaizd\u017eio vaizdai tur\u0117t\u0173 b\u016bti:<\/p>\n

                \n
              • Matmenys: 1.91:1<\/li>\n
              • Ma\u017eiausias dydis: 600\u00d7314. Rekomenduojama: 1200\u00d7628<\/li>\n
              • Maksimalus 5 MB failo dydis<\/li>\n<\/ul>\n

                Kvadratiniams vaizdams:<\/p>\n

                  \n
                • Ma\u017eiausias dydis: 300\u00d7300. Rekomenduojama: 1200\u00d71200<\/li>\n
                • Maksimalus 5 MB failo dydis (nepalaikomas programoje \"Discover\")<\/li>\n
                • Portreto 4:5 vaizdas (pasirinktinai)<\/li>\n
                • Minimalus matmuo: 480\u00d7600. Rekomenduojama: 960\u00d71200<\/li>\n
                • Maksimalus 5 MB failo dydis<\/li>\n
                • Vis\u0173 korteli\u0173 kra\u0161tini\u0173 santykis turi b\u016bti vienodas.<\/li>\n
                • Antra\u0161t\u0117 (ne daugiau kaip 40 simboli\u0173)<\/li>\n<\/ul>\n

                  Esminiai rodikliai vertinant paklausos \u012fsigijim\u0105<\/h2>\n

                  Paklausos generavimo kampanijoms reikia i\u0161samaus steb\u0117jimo, tod\u0117l jums reik\u0117s tinkam\u0173 rodikli\u0173.<\/p>\n

                    \n
                  • Rinkodaros kvalifikuotos lyder\u0117s (MQL)<\/strong>: Potencial\u016bs klientai, kurie rinkodaros priemon\u0117mis rodo susidom\u0117jim\u0105 \u012fmon\u0117s pasi\u016blymais.<\/li>\n<\/ul>\n

                    Juos galima steb\u0117ti nustatant naudotoj\u0173, kurie parsisiun\u010dia balt\u0105j\u0105 knyg\u0105, dalyvauja internetiniuose seminaruose apie j\u016bs\u0173 produktus arba j\u0173 funkcijas, pra\u0161o demonstracini\u0173 versij\u0173 ir u\u017esiregistruoja nemokamiems bandymams, skai\u010di\u0173.<\/p>\n

                      \n
                    • Pardavim\u0173 kvalifikuotos vados (SQL)<\/strong>: Pardavim\u0173 kvalifikuoti potencial\u016bs klientai (SQL) padeda MQL toliau jud\u0117ti piltuv\u0117liu iki pardavimo potencialo. \u0160ie potencial\u016bs klientai i\u0161rei\u0161k\u0117 susidom\u0117jim\u0105 produktu ar paslauga, o j\u0173 biud\u017eetas ir profilis atitinka tai, ko ie\u0161kote. Jie gali nurodyti \u012fmon\u0117s dyd\u012f, biud\u017eeto ribas ir sprendimo pirkti pri\u0117mimo terminus.<\/li>\n
                    • Vieno lyderio kaina (CPL)<\/strong>: Paklausos generavimo KPI ir metrika, rodanti visas rinkodaros ir reklamos i\u0161laidas, kurios dalijamos i\u0161 sukurt\u0173 nauj\u0173 potenciali\u0173 klient\u0173 skai\u010diaus. Tai yra efektyvumo rodiklis, pagal kur\u012f galima nustatyti, kaip jums sekasi dirbti su vienu potencialiu pirk\u0117ju.<\/li>\n
                    • \u012esigijimo kaina (CPA)<\/strong>: \u0160iuo atveju CPL pereina \u012f kit\u0105 lygmen\u012f ir i\u0161samiai apib\u016bdina vieno \u012fsigyto potencialaus kliento kain\u0105. \u010cia galima atsi\u017evelgti \u012f lyderio \u012fsigijimo i\u0161laidas ir i\u0161laidas, susijusias su konversijomis. Galite \u012ftraukti pardavim\u0173 komandos atlyginimus ir rinkodaros automatizavimo priemones, skirtas potenciali\u0173 klient\u0173 ugdymui, arba nemokam\u0173 bandym\u0173 i\u0161laidas.<\/li>\n
                    • Kliento gyvavimo trukm\u0117s vert\u0117 (CLV)<\/strong>: Kliento gyvavimo trukm\u0117s vert\u0117 (CLV) - tai bendros pajamos, kurias galite tik\u0117tis gauti i\u0161 vieno kliento per vis\u0105 jo santyki\u0173 su \u012fmone laikotarp\u012f. J\u0105 galima apskai\u010diuoti sud\u0117jus vidutin\u0119 pirkimo vert\u0119, t. y. kiek klientas vidutini\u0161kai i\u0161leid\u017eia per vien\u0105 s\u0105veik\u0105, ir pakartotini\u0173 pirkim\u0173 skai\u010di\u0173 bei palyginus su klient\u0173 i\u0161\u0117jimo i\u0161 rinkos rodikliu.<\/li>\n
                    • Vieno \u012fsigijimo kaina (CAC)<\/strong>: Padeda suprasti su naujo kliento \u012fsigijimu susijusias i\u0161laidas. Tai galima apskai\u010diuoti padalijus rinkodaros i\u0161laidas i\u0161 \u012fsigyt\u0173 klient\u0173 skai\u010diaus.<\/li>\n
                    • Investicij\u0173 gr\u0105\u017ea (ROI)<\/strong>: Tai gali pad\u0117ti nustatyti konkretaus veiksmo ar iniciatyvos veiksmingum\u0105.<\/li>\n
                    • Aktyvinimai, registracijos ir kitos prenumeratos<\/strong>: Tai gali b\u016bti geras rodiklis siekiant nustatyti paskyras suk\u016brusi\u0173 naudotoj\u0173 skai\u010di\u0173. Tai rodo pagrindin\u012f susidom\u0117jimo lyg\u012f ir netur\u0117t\u0173 b\u016bti painiojama su \u012fsigijimu, ta\u010diau tai rodo, kad potencial\u016bs klientai nori toliau tyrin\u0117ti.<\/li>\n
                    • U\u017edarymo rodiklis vienam kanalui<\/strong>: \"Close rate per channel\" analizuoja skirting\u0173 rinkodaros ir pardavimo kanal\u0173 veiksmingum\u0105. Siekiama nustatyti, kiek procent\u0173 potenciali\u0173 pirk\u0117j\u0173 i\u0161 kiekvieno kanalo paver\u010diama \u012fsigytais potencialiais pirk\u0117jais, u\u017e kuriuos mokama. Galite palyginti vienos reklamos formos sukurt\u0173 potenciali\u0173 klient\u0173 u\u017edarymo rodikl\u012f su kitos reklamos formos klient\u0173 u\u017edarymo rodikliu. Galiausiai kiekviena paklausos generavimo ataskaita turi b\u016bti susieta su potencialiomis klient\u0117mis ir konversijomis, tod\u0117l tai yra svarbi metrika.<\/li>\n
                    • Rinkodaros \u0161altini\u0173 vamzdynas<\/strong>: Tai bendros potencialios pajamos, kurias galite gauti i\u0161 potenciali\u0173 klient\u0173, naudodamiesi rinkodaros pastangomis pardavimo vamzdyne. Tai gali i\u0161samiai apib\u016bdinti rinkodaros ind\u0117l\u012f \u012f vis\u0105 pardavimo proces\u0105.<\/li>\n
                    • Vidutinis sandorio dydis<\/strong>: \u012esigyjam\u0173 sandori\u0173 dydis puikiai tinka prognozuojant pajamas vienam klientui. \u012emon\u0117s gali prognozuoti b\u016bsimas pajamas, naudoti jas nustatydamos pardavimo tikslus ir nor\u0117damos suprasti klient\u0173 elgsen\u0105.<\/li>\n<\/ul>\n

                      Jei ie\u0161kote paklausos generavimo \u012fmon\u0117s, \"Promoguy\" jums pad\u0117s. Kuriame turin\u012f kiekvienam piltuv\u0117lio etapui. Nesvarbu, ar jums reikia B2C, ar B2B paklausos gen agent\u016bros, mes visada pasireng\u0119 j\u0105 pasi\u016blyti.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

                      Creating compelling visual campaigns that integrate all steps of the marketing funnel with accuracy is easier said than done but there are many new models and known platforms that can give marketers the leg up. One of these is demand gen. Demand gen allows for companies to leverage powerful social campaigns to increase their marketing […]<\/p>\n","protected":false},"author":2,"featured_media":16861,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[7],"tags":[750,752,751,753],"wl_entity_type":[47,54],"class_list":["post-16844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","tag-demand-gen","tag-generative-campaigns","tag-marketing-campaigns","tag-use-cases","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"\nDemand Gen: How to Leverage It For Marketing Campaigns - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Demand Gen allows for companies to leverage powerful social campaigns to increase their marketing ROI. Let's examine how.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/lt\/blog\/2024\/12\/10\/demand-gen-marketing-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Demand Gen: How to Leverage It For Marketing Campaigns\" \/>\n<meta property=\"og:description\" content=\"Demand Gen allows for companies to leverage powerful social campaigns to increase their marketing ROI. Let's examine how.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/promoguy.nl\/lt\/blog\/2024\/12\/10\/demand-gen-marketing-campaigns\/\" \/>\n<meta property=\"og:site_name\" content=\"Promoguy Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-10T14:53:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-19T00:10:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/11\/018_01_Demand-Gen-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"rawal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"rawal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minut\u0117s\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/lv\\\/blog\\\/2024\\\/12\\\/10\\\/demand-gen-marketing-campaigns\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/lv\\\/blog\\\/2024\\\/12\\\/10\\\/demand-gen-marketing-campaigns\\\/\"},\"author\":{\"name\":\"rawal\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/person\\\/e1a670a98f32194c45182280b1996c56\"},\"headline\":\"Demand Gen: How to Leverage It For Marketing Campaigns\",\"datePublished\":\"2024-12-10T14:53:22+00:00\",\"dateModified\":\"2024-12-19T00:10:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/lv\\\/blog\\\/2024\\\/12\\\/10\\\/demand-gen-marketing-campaigns\\\/\"},\"wordCount\":1426,\"publisher\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/lv\\\/blog\\\/2024\\\/12\\\/10\\\/demand-gen-marketing-campaigns\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/018_01_Demand-Gen-1.png\",\"keywords\":[\"Demand gen\",\"Generative campaigns\",\"Marketing campaigns\",\"Use cases\"],\"articleSection\":[\"Online Marketing\"],\"inLanguage\":\"lt-LT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/lv\\\/blog\\\/2024\\\/12\\\/10\\\/demand-gen-marketing-campaigns\\\/\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/lv\\\/blog\\\/2024\\\/12\\\/10\\\/demand-gen-marketing-campaigns\\\/\",\"name\":\"Demand Gen: How to Leverage It For Marketing Campaigns - Promoguy Digital Marketing Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/lv\\\/blog\\\/2024\\\/12\\\/10\\\/demand-gen-marketing-campaigns\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/lv\\\/blog\\\/2024\\\/12\\\/10\\\/demand-gen-marketing-campaigns\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/018_01_Demand-Gen-1.png\",\"datePublished\":\"2024-12-10T14:53:22+00:00\",\"dateModified\":\"2024-12-19T00:10:12+00:00\",\"description\":\"Demand Gen allows for companies to leverage powerful social campaigns to increase their marketing ROI. Let's examine how.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/lv\\\/blog\\\/2024\\\/12\\\/10\\\/demand-gen-marketing-campaigns\\\/#breadcrumb\"},\"inLanguage\":\"lt-LT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/promoguy.nl\\\/lv\\\/blog\\\/2024\\\/12\\\/10\\\/demand-gen-marketing-campaigns\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"lt-LT\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/lv\\\/blog\\\/2024\\\/12\\\/10\\\/demand-gen-marketing-campaigns\\\/#primaryimage\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/018_01_Demand-Gen-1.png\",\"contentUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/018_01_Demand-Gen-1.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/lv\\\/blog\\\/2024\\\/12\\\/10\\\/demand-gen-marketing-campaigns\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Demand Gen: How to Leverage It For Marketing Campaigns\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/\",\"name\":\"Promoguy Digital Marketing Agency\",\"description\":\"Performance Marketing Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"lt-LT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\",\"name\":\"Promoguy Digital Marketing Agency\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"lt-LT\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg\",\"contentUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg\",\"width\":362,\"height\":82,\"caption\":\"Promoguy Digital Marketing Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/person\\\/e1a670a98f32194c45182280b1996c56\",\"name\":\"rawal\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/lt\\\/blog\\\/author\\\/rawal\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Paklausa Gen: Skaitmenin\u0117s rinkodaros agent\u016bra Promoguy: kaip j\u0105 panaudoti rinkodaros kampanijoms?","description":"\"Demand Gen\" leid\u017eia \u012fmon\u0117ms pasinaudoti galingomis socialin\u0117mis kampanijomis ir padidinti rinkodaros investicij\u0173 gr\u0105\u017e\u0105. Panagrin\u0117kime, kaip.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/promoguy.nl\/lt\/blog\/2024\/12\/10\/demand-gen-marketing-campaigns\/","og_locale":"lt_LT","og_type":"article","og_title":"Demand Gen: How to Leverage It For Marketing Campaigns","og_description":"Demand Gen allows for companies to leverage powerful social campaigns to increase their marketing ROI. Let's examine how.","og_url":"https:\/\/promoguy.nl\/lt\/blog\/2024\/12\/10\/demand-gen-marketing-campaigns\/","og_site_name":"Promoguy Digital Marketing Agency","article_published_time":"2024-12-10T14:53:22+00:00","article_modified_time":"2024-12-19T00:10:12+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/11\/018_01_Demand-Gen-1.png","type":"image\/png"}],"author":"rawal","twitter_card":"summary_large_image","twitter_misc":{"Written by":"rawal","Est. reading time":"7 minut\u0117s"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/promoguy.nl\/lv\/blog\/2024\/12\/10\/demand-gen-marketing-campaigns\/#article","isPartOf":{"@id":"https:\/\/promoguy.nl\/lv\/blog\/2024\/12\/10\/demand-gen-marketing-campaigns\/"},"author":{"name":"rawal","@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/person\/e1a670a98f32194c45182280b1996c56"},"headline":"Demand Gen: How to Leverage It For Marketing Campaigns","datePublished":"2024-12-10T14:53:22+00:00","dateModified":"2024-12-19T00:10:12+00:00","mainEntityOfPage":{"@id":"https:\/\/promoguy.nl\/lv\/blog\/2024\/12\/10\/demand-gen-marketing-campaigns\/"},"wordCount":1426,"publisher":{"@id":"https:\/\/promoguy.nl\/pt\/#organization"},"image":{"@id":"https:\/\/promoguy.nl\/lv\/blog\/2024\/12\/10\/demand-gen-marketing-campaigns\/#primaryimage"},"thumbnailUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/11\/018_01_Demand-Gen-1.png","keywords":["Demand gen","Generative campaigns","Marketing campaigns","Use cases"],"articleSection":["Online Marketing"],"inLanguage":"lt-LT"},{"@type":"WebPage","@id":"https:\/\/promoguy.nl\/lv\/blog\/2024\/12\/10\/demand-gen-marketing-campaigns\/","url":"https:\/\/promoguy.nl\/lv\/blog\/2024\/12\/10\/demand-gen-marketing-campaigns\/","name":"Paklausa Gen: Skaitmenin\u0117s rinkodaros agent\u016bra Promoguy: kaip j\u0105 panaudoti rinkodaros kampanijoms?","isPartOf":{"@id":"https:\/\/promoguy.nl\/pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/promoguy.nl\/lv\/blog\/2024\/12\/10\/demand-gen-marketing-campaigns\/#primaryimage"},"image":{"@id":"https:\/\/promoguy.nl\/lv\/blog\/2024\/12\/10\/demand-gen-marketing-campaigns\/#primaryimage"},"thumbnailUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/11\/018_01_Demand-Gen-1.png","datePublished":"2024-12-10T14:53:22+00:00","dateModified":"2024-12-19T00:10:12+00:00","description":"\"Demand Gen\" leid\u017eia \u012fmon\u0117ms pasinaudoti galingomis socialin\u0117mis kampanijomis ir padidinti rinkodaros investicij\u0173 gr\u0105\u017e\u0105. Panagrin\u0117kime, kaip.","breadcrumb":{"@id":"https:\/\/promoguy.nl\/lv\/blog\/2024\/12\/10\/demand-gen-marketing-campaigns\/#breadcrumb"},"inLanguage":"lt-LT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/promoguy.nl\/lv\/blog\/2024\/12\/10\/demand-gen-marketing-campaigns\/"]}]},{"@type":"ImageObject","inLanguage":"lt-LT","@id":"https:\/\/promoguy.nl\/lv\/blog\/2024\/12\/10\/demand-gen-marketing-campaigns\/#primaryimage","url":"https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/11\/018_01_Demand-Gen-1.png","contentUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/11\/018_01_Demand-Gen-1.png","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/promoguy.nl\/lv\/blog\/2024\/12\/10\/demand-gen-marketing-campaigns\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/promoguy.nl\/pt\/"},{"@type":"ListItem","position":2,"name":"Demand Gen: How to Leverage It For Marketing Campaigns"}]},{"@type":"WebSite","@id":"https:\/\/promoguy.nl\/pt\/#website","url":"https:\/\/promoguy.nl\/pt\/","name":"Skaitmenin\u0117s rinkodaros agent\u016bra Promoguy","description":"Veiklos rinkodaros agent\u016bra","publisher":{"@id":"https:\/\/promoguy.nl\/pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/promoguy.nl\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"lt-LT"},{"@type":"Organization","@id":"https:\/\/promoguy.nl\/pt\/#organization","name":"Skaitmenin\u0117s rinkodaros agent\u016bra Promoguy","url":"https:\/\/promoguy.nl\/pt\/","logo":{"@type":"ImageObject","inLanguage":"lt-LT","@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/logo\/image\/","url":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/06\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg","contentUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/06\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg","width":362,"height":82,"caption":"Promoguy Digital Marketing Agency"},"image":{"@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/person\/e1a670a98f32194c45182280b1996c56","name":"rawal","url":"https:\/\/promoguy.nl\/lt\/blog\/author\/rawal\/"}]}},"_wl_alt_label":[],"wl:entity_url":"https:\/\/data.wordlift.io\/wl1503668\/post\/-16844","_links":{"self":[{"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/posts\/16844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/comments?post=16844"}],"version-history":[{"count":9,"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/posts\/16844\/revisions"}],"predecessor-version":[{"id":16890,"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/posts\/16844\/revisions\/16890"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/media\/16861"}],"wp:attachment":[{"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/media?parent=16844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/categories?post=16844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/tags?post=16844"},{"taxonomy":"wl_entity_type","embeddable":true,"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/wl_entity_type?post=16844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}