{"id":1753,"date":"2020-03-17T13:46:21","date_gmt":"2020-03-17T13:46:21","guid":{"rendered":"https:\/\/promoguy.nl\/the-biggest-social-media-trends-taking-2020-by-storm\/"},"modified":"2024-10-01T10:43:51","modified_gmt":"2024-10-01T10:43:51","slug":"the-biggest-social-media-trends-taking-2020-by-storm","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lt\/blog\/2020\/03\/17\/the-biggest-social-media-trends-taking-2020-by-storm\/","title":{"rendered":"Did\u017eiausios socialin\u0117s \u017einiasklaidos tendencijos, kurios 2020 m. u\u017eklups audra"},"content":{"rendered":"

Auganti svarba socialin\u0117 \u017einiasklaida<\/a> bet kuriame rinkodara<\/a> pasiekiamumas tampa negin\u010dijamas. Ta\u010diau socialin\u0117s \u017einiasklaidos tendencijos yra nuolat kintantis objektas, kuriame yra daug kintam\u0173j\u0173, \u012f kuriuos reikia atsi\u017evelgti. Tod\u0117l toki\u0173 tendencij\u0173 prognozavimas gali b\u016bti pana\u0161us \u012f or\u0173 prognozavim\u0105. \u012emanoma, bet reikia \u0161iek tiek \u012fg\u016bd\u017ei\u0173 skaityti \u017eenklus. 2020 m. daugeliui sen\u0173 ir nauj\u0173 rinkos dalyvi\u0173 bus svarb\u016bs, nes formuojasi kitoks po\u017ei\u016bris \u012f komunikacij\u0105. internete<\/a>. \u0160tai tik keletas svarbiausi\u0173 tendencij\u0173, kuri\u0173 rinkodaros specialistai turi nepamir\u0161ti, jei nori i\u0161likti priekyje:<\/p>\n

\u012etakos turin\u010di\u0173 asmen\u0173 ir istorij\u0173 augimas<\/h2>\n
\"Socialin\u0117s
Vaizdas per \"MediaKix<\/figcaption><\/figure>\n

Jau kelerius metus preki\u0173 \u017eenklai vis da\u017eniau bendradarbiauja su \u012fvairi\u0173 kanal\u0173 socialin\u0117s \u017einiasklaidos \u012ftakingaisiais. Manome, kad \u0161i socialin\u0117s \u017einiasklaidos tendencija 2020 m. pasieks savo zenit\u0105. \u012etaking\u0173j\u0173 rinkodara i\u0161 papildomos rinkodaros taktikos tampa visaverte $5-10 milijard\u0173 doleri\u0173 vert\u0117s pramon\u0117s \u0161aka. Ir kod\u0117l gi ne? \u012etakos turintys asmenys sukuria partizanin\u0117s rinkodaros atmosfer\u0105, yra autenti\u0161ki ir turi savo auditorij\u0105.<\/p>\n

\u0160i taktika tampa vis gyvybingesn\u0117, nes socialin\u0117 \u017einiasklaida tapo labiau susijusi su trumpalaikiu turiniu. Tiek efemeri\u0161kas turinys, tiek socialin\u0117s \u017einiasklaidos influenceriai pasitelkia FOMO (baim\u0119 praleisti). Jie demonstruoja produktus tokiuose dalykuose kaip \"Instagram\" istorijos ir beveik neturi atliek\u0173, nes jau dabar juos \u012fsijungia tik patys u\u017ekiet\u0117j\u0119 sek\u0117jai. Tai leid\u017eia daug stipriau u\u017evaldyti demografin\u0119 grup\u0119 ir kartu u\u017etikrinti patraukl\u0173, d\u0117mes\u012f prikaustant\u012f pa\u010dios rinkodaros format\u0105.<\/p>\n

89% \u012fmoni\u0173 teigia, kad \u0161iuo metu j\u0173 \u012ftaking\u0173j\u0173 rinkodaros investicij\u0173 gr\u0105\u017ea yra pana\u0161i arba geresn\u0117 nei kit\u0173 rinkodaros kanal\u0173. Be to, \u012fmon\u0117s apskritai i\u0161leid\u017eia daug daugiau pinig\u0173 influenceriams, kad \u0161ie gal\u0117t\u0173 pasakoti istorijas internete tiesiogiai savo sek\u0117jams. Pagrindin\u0117 tokios rinkodaros j\u0117ga yra \"Instagram\"<\/a>. Socialin\u0117s \u017einiasklaidos mil\u017ein\u0117 tapo \u017einoma d\u0117l savo istorij\u0173 po to, kai \"Snapchat\" pristat\u0117 \u0161i\u0105 tendencij\u0105, o netrukus jos pavyzd\u017eiu pasek\u0117 ir daugelis kit\u0173 bendrovi\u0173.<\/p>\n

Apsipirkimo tendencijos augti su integruotomis socialin\u0117s \u017einiasklaidos parduotuv\u0117mis<\/h2>\n

\"Socialin\u0117s<\/p>\n

Socialin\u0117 \u017einiasklaida, pardavimai ir prekyba vis labiau persipina, nes ma\u017e\u0117ja paspaudim\u0173 skai\u010dius tarp bet kurios produkto reklamos ir susijusios parduotuv\u0117s vitrinos. Tai buvo pagrindinis pokytis, susij\u0119s su tuo, kaip mes bendraujame su socialine \u017einiasklaida ir kaip joje vis da\u017eniau skleid\u017eiama reklama. Tai tiesiog kitas logi\u0161kas \u017eingsnis: prieiga prie parduotuvi\u0173 vitrin\u0173 did\u0117s ir galb\u016bt net bus dar labiau integruota \u012f pa\u010dias socialin\u0117s \u017einiasklaidos platformas.<\/p>\n

Nors tai gali b\u016bti naudingiausia didel\u0117ms bendrov\u0117ms, tai taip pat gali b\u016bti \u012fdomi perspektyva smulkiesiems verslininkams, kurie gali teikti platinimo internetu paslaugas. Neapkrautas pardavimo procesas gali padidinti tiek socialin\u0117s \u017einiasklaidos parduotuvi\u0173, tiek j\u0173 reklamos investicij\u0173 gr\u0105\u017e\u0105, nes jas susiejant tarpusavyje, tarp j\u0173 reikia ma\u017eiau paspaudim\u0173. Preki\u0173 \u017eenklai neabejotinai jud\u0117s \u0161ia kryptimi, o socialin\u0117s \u017einiasklaidos bendrov\u0117s tikriausiai mielai sutiks \u012fsipareigoti programin\u0117s \u012frangos srityje.<\/p>\n

Net jei parduotuv\u0117s nebus integruotos \u012f platformas, kuriose jos yra, atsiras daugiau nuorod\u0173 ir galb\u016bt net valdikli\u0173, kurie suteiks daugiau prieigos prie i\u0161einan\u010di\u0173 parduotuvi\u0173. Tai yra kelias \u012f priek\u012f socialin\u0117s \u017einiasklaidos bendrov\u0117ms, ypa\u010d turint omenyje, kad j\u0173 entuziazmas d\u0117l toki\u0173 skandal\u0173 kaip \"Facebook\" netikr\u0173 naujien\u0173 problema, kuri smog\u0117 j\u0173 pelnui ir geram vardui, suma\u017e\u0117jo. R\u016bpinimasis profesionaliais vartotojais ir preki\u0173 \u017eenklais taip pat gali b\u016bti geras b\u016bdas pa\u017eaboti j\u0173 ma\u017e\u0117jan\u010di\u0105 vartotoj\u0173 baz\u0119.<\/p>\n

Naujos technologijos, naujos galimyb\u0117s: Pokalbi\u0173 robotai, klient\u0173 aptarnavimas ir AR<\/h2>\n

\"Pokalbi\u0173<\/h2>\n

Vis efektyvesni pokalbi\u0173 robotai gali b\u016bti pasireng\u0119 u\u017eimti pagrindin\u0119 rinkodaros viet\u0105. Daugyb\u0117 sud\u0117tingos programin\u0117s \u012frangos visi\u0161kai geba vesti pirk\u0117jus per pardavimo proces\u0105 arba bendrauti su klientais. \u0160i tendencija \u0161iais metais gali b\u016bti pastebima ir persikelti \u012f socialin\u0119 \u017einiasklaid\u0105. Skambinan\u010di\u0173j\u0173 paslaug\u0173 teikimas su tikrais \u017emon\u0117mis turi savo privalum\u0173, ta\u010diau tai ne\u012fgyvendinama 24 valandas per par\u0105, tod\u0117l pokalbi\u0173 robotai gali b\u016bti kitas geriausias dalykas. Tai ne vienintel\u0117 galimyb\u0117, kuri\u0105 suteikia nauja programin\u0117 \u012franga.<\/p>\n

\u012emon\u0117s jau eksperimentuoja su AR technologijomis ir pasiekia puiki\u0173 rezultat\u0173. Pavyzd\u017eiui, drabu\u017ei\u0173 ma\u017emeninink\u0117 \"Zara\" i\u0161tu\u0161tino savo parduotuvi\u0173 vitrinas ir septyniose JAV parduotuv\u0117se lankytojams pasi\u016bl\u0117 nauj\u0105 AR patirt\u012f. Parsisiunt\u0119 \"Zara\" mobili\u0105j\u0105 program\u0117l\u0119, naudotojai gali nukreipti telefonus \u012f tu\u0161\u010dius parduotuvi\u0173 langus ir pamatyti, kaip j\u0173 i\u0161maniuosiuose telefonuose atgyja modeliai. \u0160ios hologramos rodomos kaip trumpi klipai, kuriuose jie pozuoja, juda ir kalba. Tai padeda pirk\u0117jams geriau \u012fsivaizduoti drabu\u017eius, kuriuos jie gali nor\u0117ti \u012fsigyti, nes \u0161i\u0173 modeli\u0173 d\u0117vimus gaminius galima u\u017esisakyti \"Zara\" mobiliojoje program\u0117l\u0117je arba bet kurioje \"Zara\" parduotuv\u0117je. Pana\u0161iai ir IKEA savo program\u0117l\u0117je turi re\u017eim\u0105, skirt\u0105 i\u0161bandyti, kaip baldai atrodo j\u016bs\u0173 bute, ir si\u016blo pana\u0161ias vizualizavimo technologijas.<\/p>\n

Vis da\u017eniau integruojant tokio tipo programin\u0119 \u012frang\u0105, nei\u0161vengiamai bus prad\u0117ta naudoti ir socialin\u0117je \u017einiasklaidoje. \"Facebook\" jau eksperimentuoja su AR ir VR. Abi \u0161ios technologin\u0117s pa\u017eangos priemon\u0117s padeda kur kas geriau aptarnauti klientus ir palaikyti ry\u0161\u012f su jais. Pokalbi\u0173 robotai ir vaizdin\u0117 pagalba per AR gali suteikti klientams nuolatin\u0119 pagalb\u0105 ir b\u016bti pasiekiami 24 valandas per par\u0105, pasiekiami i\u0161 j\u0173 pa\u010di\u0173 nam\u0173.<\/p>\n

Susij\u0119s straipsnis: Socialin\u0117s \u017einiasklaidos prognoz\u0117s 2020 m. (Su\u017einokite daugiau socialin\u0117s \u017einiasklaidos tendencij\u0173)<\/a><\/em><\/p>\n

https:\/\/promoguy.nl\/blog\/social-media-predictions-to-keep-in-mind-for-2020\/<\/p>","protected":false},"excerpt":{"rendered":"

The growing importance of social media in any marketing outreach is becoming undeniable. However, social media trends are a constantly moving target with a lot of variables to keep in mind. This is why predicting such trends can be like predicting the weather. Possible but it takes a bit of skill at reading the signs. […]<\/p>\n","protected":false},"author":1,"featured_media":11967,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13,10,14],"tags":[163,453],"wl_entity_type":[47],"class_list":["post-1753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","category-online-presence","category-trends","tag-social-media","tag-social-media-trends","wl_entity_type-article"],"acf":[],"yoast_head":"\nThe Biggest Social Media Trends Taking 2020 By Storm - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Here are just of the most important social media trends that marketers must keep in mind if they want to stay ahead of the pack.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/lt\/blog\/2020\/03\/17\/the-biggest-social-media-trends-taking-2020-by-storm\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Biggest Social Media Trends Taking 2020 By Storm\" \/>\n<meta property=\"og:description\" content=\"Here are just of the most important social media trends that marketers must keep in mind if they want to stay ahead of the pack.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/promoguy.nl\/lt\/blog\/2020\/03\/17\/the-biggest-social-media-trends-taking-2020-by-storm\/\" \/>\n<meta property=\"og:site_name\" content=\"Promoguy Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-17T13:46:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-01T10:43:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2020\/03\/2023-08_PROMOGUYSocial-Media-2020.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"475\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"promoguynl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"promoguynl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\u0117s\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/03\\\/17\\\/the-biggest-social-media-trends-taking-2020-by-storm\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/03\\\/17\\\/the-biggest-social-media-trends-taking-2020-by-storm\\\/\"},\"author\":{\"name\":\"promoguynl\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/person\\\/f1e99bd6c6305ded79f1214882575dc7\"},\"headline\":\"The Biggest Social Media Trends Taking 2020 By Storm\",\"datePublished\":\"2020-03-17T13:46:21+00:00\",\"dateModified\":\"2024-10-01T10:43:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/03\\\/17\\\/the-biggest-social-media-trends-taking-2020-by-storm\\\/\"},\"wordCount\":883,\"publisher\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/03\\\/17\\\/the-biggest-social-media-trends-taking-2020-by-storm\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/2023-08_PROMOGUYSocial-Media-2020.png\",\"keywords\":[\"social media\",\"Social Media trends\"],\"articleSection\":[\"Online Marketing\",\"Online Presence\",\"Trends\"],\"inLanguage\":\"lt-LT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/03\\\/17\\\/the-biggest-social-media-trends-taking-2020-by-storm\\\/\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/03\\\/17\\\/the-biggest-social-media-trends-taking-2020-by-storm\\\/\",\"name\":\"The Biggest Social Media Trends Taking 2020 By Storm - 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