{"id":1819,"date":"2020-04-09T14:17:15","date_gmt":"2020-04-09T14:17:15","guid":{"rendered":"https:\/\/promoguy.nl\/google-news-how-to-get-your-site-on-their-index\/"},"modified":"2024-10-01T10:49:10","modified_gmt":"2024-10-01T10:49:10","slug":"google-news-how-to-get-your-site-on-their-index","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lt\/blog\/2020\/04\/09\/google-news-how-to-get-your-site-on-their-index\/","title":{"rendered":"\"Google\" naujienos: Kaip \u012ftraukti savo svetain\u0119 \u012f j\u0173 indeks\u0105?"},"content":{"rendered":"

Patekimas \u012f \"Google News\" s\u0105ra\u0161\u0105 Indeksas<\/a> gali suteikti j\u016bs\u0173 svetainei didel\u012f prana\u0161um\u0105, kalbant apie SEO (nuo 750 EUR)<\/a>. Ta\u010diau tai yra toks pat procesas kaip ir buvimas rodomu SERP, nes yra labai skirtingi kriterijai, kuriuos reikia atitikti. Laimei, mes esame \u010dia, kad parodytume jums, kaip elgtis, ir pad\u0117tume prad\u0117ti veikti teisinga linkme.<\/p>\r\n\r\n\r\n\r\n

Naujien\u0173 indekso privalumai<\/h2>\r\n\r\n\r\n\r\n
\""Google"<\/figure>\r\n\r\n\r\n\r\n

Pirmiausia: kod\u0117l norite b\u016bti rodomi b\u016btent \"Google\" naujien\u0173 skiltyje? Atsakymas: \"Google\" naujien\u0173 rodykl\u0117 yra naudinga priemon\u0117, nes joje i\u0161skiriami informacijos tipai. Jei valdote naujien\u0173 svetain\u0119 arba svetain\u0117s informacin\u0119 skilt\u012f (pvz., universiteto prane\u0161im\u0173 spaudai puslap\u012f), naujien\u0173 skiltis yra tinkama vieta. Jame \"Google\" pateikia specialiai naujai informacijai skirtus \u0161altinius ir da\u017enai tampa naudotoj\u0173 pasitik\u0117jimo \u017eenklu.<\/p>\r\n\r\n\r\n\r\n

Skirtingai nuo daugelio kit\u0173 \"Google\" s\u0105ra\u0161\u0173, naujien\u0173 skiltis kuruojama rankiniu b\u016bdu. Tai leid\u017eia \"Google\" pa\u0161alinti naujien\u0173 puslapius, kurie n\u0117ra skirti tik naujienoms perduoti arba yra komercin\u0117s svetain\u0117s, turin\u010dios tik naujien\u0173 skyri\u0173. Tai pagerina viso naujien\u0173 kanalo i\u0161tikimyb\u0119. Jie nori specializuot\u0173 naujien\u0173 svetaini\u0173, kuri\u0173 vienintelis tikslas - teikti naujienas ir turin\u012f konkre\u010diomis temomis ir konkre\u010diose ni\u0161ose.<\/p>\r\n\r\n\r\n\r\n

Tod\u0117l pirmiausia jums reikia svetain\u0117s, kurioje b\u016bt\u0173 tik perduodamos tam tikros naujienos. Tai yra pagrindinis kriterijus, kur\u012f turite atitikti, kad patektum\u0117te \u012f j\u0173 akirat\u012f.<\/p>\r\n\r\n\r\n\r\n

Svetain\u0117s ir puslapio reikalavimai<\/h2>\r\n\r\n\r\n\r\n

\"Google\" teikia pirmenyb\u0119 keliems dalykams, susijusiems su tuo, kaip valdote savo svetain\u0119. Pirmasis i\u0161 j\u0173 yra statiniai URL adresai<\/strong>. Tai rei\u0161kia, kad straipsnis ar skyrius visada yra tame pa\u010diame URL, kad b\u016bt\u0173 u\u017etikrintas patikimumas. Tokiu b\u016bdu \"Google\" gali j\u012f nuskaityti ir pakartotinai nuskaityti tuo pa\u010diu URL adresu be joki\u0173 nukreipim\u0173. Atsi\u017evelgdami \u012f tai, naudotojai turi u\u017etikrinti, kad j\u0173 nuorodos ir antra\u0161t\u0117s neb\u016bt\u0173 nuolat kei\u010diamos.<\/p>\r\n\r\n\r\n\r\n

Kitas svarbus po\u017eymis, \u012f kur\u012f atsi\u017evelgia \"Google\", yra turinio formatas. Tiksliau, padeda, jei visas j\u016bs\u0173 turinys yra paprastas HTML<\/strong>. \"Google\" nesidomi svetain\u0117mis, kuriose naudojama kliento pus\u0117je esanti \"JavaScript\" ar kit\u0173 r\u016b\u0161i\u0173 skript\u0173 kalbos. Tai labiau susij\u0119 su grei\u010diu nei su kuo nors kitu, nes \"Google\" remiasi dviej\u0173 etap\u0173 indeksavimo procesu. Pirmasis etapas grind\u017eiamas HTML, o antrasis - galutiniu atvaizduotu puslapiu. Jei yra kit\u0173 kalb\u0173, pavyzd\u017eiui, \"Javascript\", \"Google\" neidentifikuos turinio. Tod\u0117l b\u016btina suma\u017einti \"Javascript\" iki minimumo.<\/p>\r\n\r\n\r\n\r\n

Kita pana\u0161i pastaba: saugokite savo kuo \u0161varesnis kodas\u00a0<\/strong>laikydami straipsnio turin\u012f HTML \u0161altinio kode kaip vien\u0105 kodo blok\u0105 nuo antra\u0161t\u0117s iki pabaigos. Vartotojai tai gali padaryti laikydami straipsn\u012f be turinio, pavyzd\u017eiui, susijusi\u0173 straipsni\u0173 blok\u0173 ar nuotrauk\u0173 galerij\u0173 teksto viduryje. \u0160ie elementai trukdo \"Google\" indeksuoti turin\u012f, tod\u0117l geriau i\u0161laikyti daugiau ar ma\u017eiau vientis\u0105 teksto blok\u0105.<\/p>\r\n\r\n\r\n\r\n

Nors tai n\u0117ra privaloma (ta\u010diau vis tiek labai verta), ta\u010diau 2 detal\u0117s, kurios gali pad\u0117ti, yra XML svetain\u0117s \u017eem\u0117lapis<\/strong> ir straipsni\u0173 \u017eym\u0117jim\u0105 naujien\u0173 straipsni\u0173 strukt\u016brizuoti duomenys<\/strong>. Pirmasis b\u016bdas naudingas tuo, kad XML svetain\u0117s \u017eem\u0117lapis, kuriame i\u0161vardyti straipsniai, paskelbti per pastar\u0105sias 48 valandas, bet ne daugiau kaip 1 000 straipsni\u0173, yra palankus \"Google\", kai ji bando rasti nauj\u0173 straipsni\u0173. Naudodami naujien\u0173 \u017eym\u0117jim\u0105 turite daugiau galimybi\u0173 patekti \u012f naujien\u0173 karusel\u0119.<\/p>\r\n\r\n\r\n\r\n

\"Google\" naujien\u0173 patarimai ir patobulinimai<\/h2>\r\n\r\n\r\n
\r\n
\""Google"<\/figure>\r\n<\/div>\r\n\r\n\r\n

Yra ir kit\u0173 nedideli\u0173 dalyk\u0173, kuriuos galite padaryti ir kurie gali pad\u0117ti j\u016bs\u0173 pozicijai \"Google News\" s\u0105ra\u0161uose. Tur\u0117dami keli autoriai<\/strong>pavyzd\u017eiui, yra labai svarbus, kad \"Google\" darbuotojai patvirtint\u0173 j\u016bs\u0173 svetain\u0119. Jis parodo, kad j\u016bs\u0173 svetain\u0117 n\u0117ra koks nors marginalinis tinklara\u0161tis ir kad joje vykdoma sud\u0117tingesn\u0117 veikla.<\/p>\r\n\r\n\r\n\r\n

Pana\u0161iai, kasdien atnaujinami duomenys<\/strong> gali suteikti dar daugiau patikimumo. Geriausia, jei tai b\u016bt\u0173 kelios naujien\u0173 istorijos kiekvien\u0105 dien\u0105. \"Google\" taip pat atsi\u017evelgia \u012f\u00a0unikalus turinys<\/strong>. Tiek informacijos ir istorij\u0173, kurios yra tik j\u016bs\u0173 ir yra kilusios i\u0161 j\u016bs\u0173 svetain\u0117s. Nors tam n\u0117ra nustatytos taisykl\u0117s, santykis tur\u0117t\u0173 b\u016bti ma\u017edaug 70% originalaus turinio.<\/p>\r\n\r\n\r\n\r\n

Kitas veiksnys, kuris gali pad\u0117ti, yra tai, kad turite labai konkret\u0173 ni\u0161a<\/strong>. Ni\u0161inis turinys ir specializuotos temos yra palankesn\u0117s \"Google\", nes ji turi nema\u017eai bendro pob\u016bd\u017eio naujien\u0173 svetaini\u0173. Be to, tam tikr\u0173 rakta\u017eod\u017ei\u0173 atveju geriausia tur\u0117ti specializuot\u0105 svetain\u0119, kurioje galima pateikti i\u0161samesni\u0173 prane\u0161im\u0173 (pvz., mokslo svetaines, kuriose pateikiami su mokslu susij\u0119 rakta\u017eod\u017eiai).<\/p>\r\n\r\n\r\n\r\n

Susij\u0119s straipsnis: Ie\u0161kotojo ketinimai ir geresnis SEO pozicij\u0173 optimizavimas<\/a><\/p>","protected":false},"excerpt":{"rendered":"

\u012etraukimas \u012f \"Google\" naujien\u0173 rodykl\u0119 gali suteikti j\u016bs\u0173 svetainei didel\u0119 SEO naud\u0105. Nors tai n\u0117ra privaloma (ta\u010diau vis tiek labai verta), dvi detal\u0117s, kurios gali pad\u0117ti, yra naujien\u0173 XML svetain\u0117s \u017eem\u0117lapis ir straipsni\u0173 \u017eym\u0117jimas naujien\u0173 straipsni\u0173 strukt\u016brizuotais duomenimis.<\/p>","protected":false},"author":1,"featured_media":11976,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[10,16],"tags":[344,460,461,24],"wl_entity_type":[47,54],"class_list":["post-1819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-presence","category-websites","tag-google","tag-google-news","tag-google-news-index","tag-seo","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"\nGoogle News: How to Get Your Site on Their Index - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Getting listed on the Google News can give your site a major leg up in terms of SEO. 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