{"id":1843,"date":"2020-04-24T07:34:51","date_gmt":"2020-04-24T07:34:51","guid":{"rendered":"https:\/\/promoguy.nl\/how-remarketing-and-retargeting-bring-in-customers\/"},"modified":"2024-10-01T10:50:29","modified_gmt":"2024-10-01T10:50:29","slug":"how-remarketing-and-retargeting-bring-in-customers","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lt\/blog\/2020\/04\/24\/how-remarketing-and-retargeting-bring-in-customers\/","title":{"rendered":"Kaip pakartotin\u0117 rinkodara ir tikslin\u0117 rinkodara pritraukia klientus"},"content":{"rendered":"

\u012emon\u0117s turi daugyb\u0119 galimybi\u0173, kaip pasiekti klientus, kurie domisi j\u0173 produktais. Ypa\u010d pakartotin\u0117 rinkodara ir pakartotinis nukreipimas yra labai veiksmingos priemon\u0117s, kuriomis galima pasinaudoti tokiais ketinimais ir pagerinti klient\u0173 \u012fsitraukim\u0105. Kaip reklamos b\u016bdai, jie gali daug pasi\u016blyti, ta\u010diau gali b\u016bti ir sunkum\u0173 juos \u012fgyvendinant. \u0160tai kod\u0117l mes norime jums papasakoti, kas tai yra ir kaip geriausiai juos naudoti.<\/p>\r\n\r\n\r\n\r\n

Pakartotin\u0117s rinkodaros ir pakartotin\u0117s rinkodaros atskyrimas<\/h2>\r\n\r\n\r\n\r\n

Pakartotin\u0117 rinkodara ir pakartotin\u0117 rinkodara da\u017enai vartojamos pakaitomis, nes skamba pana\u0161iai. Ta\u010diau \u0161ie du terminai turi tam tikr\u0173 skirtum\u0173. I\u0161 esm\u0117s jose naudojamos labai skirtingos priemon\u0117s. Ta\u010diau abu jie susij\u0119 su kampanijomis, kuriomis siekiama pritraukti vartotojus, turin\u010dius tam tikr\u0105 susidom\u0117jimo lyg\u012f arba ketinim\u0105 pirkti.<\/p>\r\n\r\n\r\n

\r\n
\"Pakartotin\u0117\r\n
Paveiksl\u0117lio mandagumo d\u0117ka Wordstream<\/em><\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n

Retargeting<\/strong> paprastai rei\u0161kia internetini\u0173 skelbim\u0173 talpinim\u0105 ir rodym\u0105, kurie rodomi d\u0117l naudotojo veiklos. Potencialus klientas gali ateiti \u012f j\u016bs\u0173 svetain\u0119, kurioje jam pateikiami slapukai. Jie leid\u017eia jums tikslin\u0117<\/a> skelbimus kitose j\u0173 lankomose svetain\u0117se. Pakartotin\u0117 nukreipiamoji reklama ypa\u010d naudinga, nes ji veikia per tre\u010di\u0173j\u0173 \u0161ali\u0173 tinklus, pavyzd\u017eiui, \"AdBrite\" ir \"Google\" rodymo tinkl\u0105. Tai leid\u017eia rinkodaros specialistams pasiekti vartotojus bet kurioje vietoje tarp milijon\u0173 svetaini\u0173.<\/p>\r\n\r\n\r\n\r\n

Dvi pagrindin\u0117s pakartotin\u0117s tikslin\u0117s reklamos r\u016b\u0161ys yra pagr\u012fstos \u012fvyki\u0173 vietoje ir ne vietoje renginiais, ta\u010diau yra dar daugiau subkategorij\u0173. Pirmoji r\u016b\u0161is susijusi su bet kokia pakartotin\u0117s tikslin\u0117s rinkodaros veikla, kai duomenys gaunami i\u0161 naudotojo dalyvavimo j\u016bs\u0173 svetain\u0117je. Antroji rei\u0161kia duomenis, gautus i\u0161 naudotoj\u0173 dalyvavimo kitose svetain\u0117se. Abiem atvejais pakartotin\u0117 tikslin\u0117 rinkodara naudoja klient\u0173 elges\u012f internete. Tai apima tai, kokiuose tinklalapiuose jie lank\u0117si ir ar dalyvavo j\u016bs\u0173 el. pa\u0161to reklaminiuose skelbimuose. Taip pat kiek laiko jie praleido kiekviename puslapyje ir kokias nuorodas spustel\u0117jo.<\/p>\r\n\r\n\r\n\r\n

\"Pakartotin\u0117<\/figure>\r\n\r\n\r\n\r\n

Pakartotin\u0117 rinkodara<\/strong>, kita vertus, pakartotinai bendrauja su klientais si\u0173sdama jiems el. lai\u0161kus pagal j\u0173 nar\u0161ymo istorij\u0105. Tai gali b\u016bti padidinto ir (arba) kry\u017eminio pardavimo el. lai\u0161kai, kuriuose nurodomi pana\u0161\u016bs arba papildomi produktai, kuriuos naudotojas anks\u010diau pirko. Taip pat el. lai\u0161kai apie pirkini\u0173 krep\u0161elio atsisakym\u0105 arba gyvavimo ciklo lai\u0161kai. rinkodara<\/a> elektroninius lai\u0161kus. Jie gali b\u016bti veiksmingi, nes padeda steb\u0117ti vartotojus ir pad\u0117ti jiems pereiti pirkimo proces\u0105.<\/p>\r\n\r\n\r\n\r\n

Rinkodaros privalumai<\/h2>\r\n\r\n\r\n\r\n

Tiek pakartotin\u0117 rinkodara, tiek pakartotin\u0117 tikslin\u0117 rinkodara turi privalum\u0173. Jie abu primena klientui, k\u0105 gali pasi\u016blyti j\u016bs\u0173 svetain\u0117. Tai gali b\u016bti puikus b\u016bdas informuoti \u017einomus klientus apie i\u0161pardavimus, renginius ar specialius pasi\u016blymus. Tarp JAV pirk\u0117j\u0173 populiariausia personalizavimo taktika buvo \u012fsp\u0117jamasis el. lai\u0161kas, kai parduodami patraukl\u016bs produktai, teigia 58% respondent\u0173.<\/p>\r\n\r\n\r\n\r\n

Tai gali b\u016bti galinga priemon\u0117, padedanti i\u0161 naujo u\u017emegzti ry\u0161\u012f su ankstesniais pirk\u0117jais. Pakartotin\u0117 rinkodara taip pat gali b\u016bti tinkamas b\u016bdas pasinaudoti vartotoj\u0173 papildom\u0173 preki\u0173 paklausa. Pavyzd\u017eiui, jei kas nors perka fotoaparat\u0105, gali nor\u0117ti \u012fsigyti objektyv\u0173 ar ap\u0161vietimo, tod\u0117l priminimo el. lai\u0161kas gali padaryti stebukl\u0105.<\/p>\r\n\r\n\r\n\r\n

Tokie veiksmai, kaip pirkini\u0173 krep\u0161elio atsisakymo el. lai\u0161kai, gali priminti vartotojams u\u017ebaigti sandor\u012f. Remiantis \"AgilOne\" tyrimu, priminimai apie atsisakym\u0105 pirkti yra gana populiar\u016bs tarp 25-34 m. am\u017eiaus \u017emoni\u0173, i\u0161 kuri\u0173 41% teig\u0117, kad vertina tolesnius veiksmus. Pana\u0161iai, antras labiausiai vertinamas pakartotin\u0117s rinkodaros priemoni\u0173 tipas buvo VIP klient\u0173 pad\u0117kos el. lai\u0161kai. 51 proc. apklaust\u0173j\u0173 teig\u0117, kad jie vertina tok\u012f nukreipim\u0105.<\/p>\r\n\r\n\r\n\r\n

Patarimai, kaip taikyti pakartotin\u0117s rinkodaros ir nukreipimo kampanijas<\/h2>\r\n\r\n\r\n
\r\n
\"Pakartotin\u0117<\/figure>\r\n<\/div>\r\n\r\n\r\n

Nors \u012fmon\u0117s tur\u0117t\u0173 stengtis bendrauti su klientais naudodamos ir pakartotin\u0119 rinkodar\u0105, ir tikslin\u0119 rinkodar\u0105, jos turi suprasti, k\u0105 kiekviena i\u0161 j\u0173 daro geriausiai. Pakartotin\u0117 rinkodara paprastai skirta \u017emon\u0117ms, kurie yra toliau pirkimo piltuv\u0117lyje ir kurie grei\u010diausiai turi dideli\u0173 ketinim\u0173. Prie\u0161ingai, pakartotin\u0117 tikslin\u0117 rinkodara labiau orientuota \u012f tai, kad produktas, ypa\u010d j\u016bs\u0173 prek\u0117s \u017eenklas, i\u0161likt\u0173 \u017emoni\u0173 atmintyje, kai jie nuspr\u0119s pirkti ir jei nuspr\u0119s pirkti. Tod\u0117l pakartotin\u0117 rinkodara yra tiesiogin\u0117 (siun\u010diama \u012f \u017emoni\u0173 el. pa\u0161t\u0105), o pakartotin\u0117 rinkodara yra bendresn\u0117, paremta reklaminiais skydeliais ir PPC.<\/p>\r\n\r\n\r\n\r\n

Laikas taip pat gali b\u016bti labai svarbus pakartotin\u0117s rinkodaros kampanijoms. MIT atliktas tyrimas parod\u0117, kad pra\u0117jus daugiau nei valandai po to, kai lankytojas paliko svetain\u0119, \u012fsitraukimo rodikliai yra ma\u017eesni. \u012esitraukimo suma\u017e\u0117jimas gali b\u016bti net 10 kart\u0173, jei svetain\u0117s t\u0119sia veiksmus pra\u0117jus daugiau nei valandai po pirmosios s\u0105veikos su potencialiu klientu. Tod\u0117l tolesnis bendravimas su klientais, ypa\u010d kai kalbama apie impulsyvius pirkimus, gali b\u016bti labai svarbus.<\/p>\r\n\r\n\r\n\r\n

Apskritai, pakartotin\u0117 rinkodara yra patikimesnis pardavimo b\u016bdas, ta\u010diau ji turi ir tr\u016bkum\u0173. Nepamir\u0161kite, kad kai kurie vartotojai gali manyti, jog pakartotin\u0117 rinkodara yra pernelyg \u012fkyri, t. y. perkrauna j\u0173 pa\u0161to d\u0117\u017eut\u0119. Tokiais atvejais pakartotin\u0117 tikslin\u0117 rinkodara gali b\u016bti \u0161iek tiek naudingesn\u0117 pritraukiant klientus.<\/p>\r\n\r\n\r\n\r\n

Susij\u0119s straipsnis: Kod\u0117l skaitmenin\u0117 reklama yra labai svarbi ma\u017eoms \u012fmon\u0117ms<\/a><\/p>","protected":false},"excerpt":{"rendered":"

\u012emon\u0117s turi daugyb\u0119 galimybi\u0173, kaip pasiekti klientus, kurie domisi j\u0173 produktais. Dvi svarbios i\u0161 j\u0173 yra pakartotin\u0117 ir pakartotin\u0117 rinkodara.<\/p>","protected":false},"author":1,"featured_media":11985,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13],"tags":[465,466],"wl_entity_type":[47,54],"class_list":["post-1843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","tag-remarketing","tag-retargeting","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"\nHow Remarketing and Retargeting Bring In Customers - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Remarketing and retargeting present some very potent tools for capitalising on customer intent and improving customer engagement. 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