{"id":1853,"date":"2020-04-24T07:34:37","date_gmt":"2020-04-24T07:34:37","guid":{"rendered":"https:\/\/promoguy.nl\/what-is-keyword-cannibalisation-when-is-it-an-issue\/"},"modified":"2024-10-01T10:50:15","modified_gmt":"2024-10-01T10:50:15","slug":"what-is-keyword-cannibalisation-when-is-it-an-issue","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lt\/blog\/2020\/04\/24\/what-is-keyword-cannibalisation-when-is-it-an-issue\/","title":{"rendered":"Kas yra raktini\u0173 \u017eod\u017ei\u0173 kanibalizavimas ir kada tai yra problema?"},"content":{"rendered":"

Kai valdote svetain\u0119 su daug turinio, tam tikru metu susidursite su raktini\u0173 \u017eod\u017ei\u0173 kanibalizavimu. Tai ypa\u010d aktualu puslapiams, kuriuose nagrin\u0117jamos pana\u0161ios temos, arba specializuotoms ni\u0161oms skirtoms svetain\u0117ms. Nors \u0161i s\u0105voka skamba gr\u0117smingai, turime pabr\u0117\u017eti, kad tai ne visada yra blogai. Nepaisant to, bet kuris interneto rinkodaros specialistas, tinklara\u0161tininkas ar SEO specialistas turi i\u0161mokti j\u0105 atpa\u017einti. Mes esame \u010dia, kad parodytume jums geriausi\u0105 b\u016bd\u0105, kaip sekti savo rakta\u017eod\u017ei\u0173 u\u017eklausas.<\/p>\r\n\r\n\r\n\r\n

Rakta\u017eod\u017ei\u0173 kanibalizavimo apibr\u0117\u017eimas<\/h2>\r\n\r\n\r\n\r\n

Tarkime, kad j\u016bs\u0173 svetain\u0117je skelbiama daug straipsni\u0173 apie SEO praktik\u0105 internete. D\u0117l to gali susidaryti situacija, kai daugyb\u0117 prane\u0161im\u0173 orientavimasis \u012f<\/a> pana\u0161\u016bs rakta\u017eod\u017eiai galiausiai konkuruos tarpusavyje SERP.<\/p>\r\n\r\n\r\n\r\n

Pavyzd\u017eiui:<\/p>\r\n\r\n\r\n

\r\n
\"Raktini\u0173<\/figure>\r\n<\/div>\r\n\r\n\r\n

Daugeliu atvej\u0173 tai gali b\u016bti naudinga, nes j\u016bs\u0173 puslapis dominuoja pagrindin\u0117je paie\u0161ka<\/a> variklio pirmajame puslapyje. Vyrauja klaidinga nuomon\u0117, kad \"Google\"<\/a> d\u0117l painiavos bus panaikintas abiej\u0173 puslapi\u0173 reitingas, ta\u010diau tai n\u0117ra visi\u0161ka tiesa. Algoritmai yra protingesni ir gali atskirti nuorodas bei tinkamai jas \u012fvertinti. Taip pat, jei vyksta raktini\u0173 \u017eod\u017ei\u0173 kanibalizavimas, bet abi nuorodos yra SERP vir\u0161uje, tai nesukels joki\u0173 problem\u0173. Toks kanibalizavimas i\u0161 tikr\u0173j\u0173 gali i\u0161laikyti jus vir\u0161uje ir suteikti jums prana\u0161um\u0105 u\u017eimant pagrindines vietas.<\/p>\r\n\r\n\r\n\r\n

Taigi, ar raktini\u0173 \u017eod\u017ei\u0173 kanibalizavimas tiesiog n\u0117ra problema?<\/p>\r\n\r\n\r\n\r\n

Neigiami atvejai<\/h2>\r\n\r\n\r\n\r\n

\u0160tai \u010dia kyla keblum\u0173: kartais d\u0117l raktini\u0173 \u017eod\u017ei\u0173 kanibalizavimo \u012f vir\u0161\u0173 gali i\u0161kilti netinkamo tipo nuoroda. Kaip pavyzd\u012f galima pateikti atvej\u012f, kai tam tikras rakta\u017eodis gali sukelti 2 atsakymus i\u0161 tos pa\u010dios svetain\u0117s, ta\u010diau viena nuoroda yra labai sena ir (arba) pasenusi. D\u0117l to gali b\u016bti pateikiama pana\u0161i, bet nereik\u0161minga informacija, \u017ei\u016brovui gali b\u016bti pateikiamas senas i\u0161d\u0117stymas arba vartotojo s\u0105saja ir netgi gali b\u016bti nustumtos \u017eemyn naudingesn\u0117s naujausios nuorodos. Tam tikrais atvejais, kai turite du konkuruojan\u010dius e. parduotuv\u0117s puslapius, tai gali suma\u017einti j\u016bs\u0173 investicij\u0173 gr\u0105\u017e\u0105. Tai netgi gali suma\u017einti reklamos pajamas, jei viename puslapyje reklamos i\u0161d\u0117stymas skiriasi d\u0117l toki\u0173 dalyk\u0173 kaip trumpesnis ilgis arba kitoks puslapio formatas (palyginti su pageidaujamu puslapiu, kuris buvo nustumtas \u017eemyn).<\/p>\r\n\r\n\r\n\r\n

Pana\u0161iai ir d\u0117l \u012feinan\u010di\u0173 nuorod\u0173 suma\u017e\u0117s j\u016bs\u0173 reitingai, nes turinys bus i\u0161sklaidytas, o atgalin\u0117s nuorodos bus padalytos tarp dviej\u0173 puslapi\u0173. \u012e bet kur\u012f de\u0161imtuke esant\u012f puslap\u012f pagal bet kur\u012f rakta\u017eod\u012f beveik visada bus nukreipta nema\u017eai \u012feinan\u010di\u0173 nuorod\u0173. Ta\u010diau, kai dvi nuorodos perima d\u0117mes\u012f, j\u0173 nuorod\u0173 skai\u010dius suma\u017e\u0117s.<\/p>\r\n\r\n\r\n\r\n

Problem\u0173 gali kelti ir pana\u0161\u016bs straipsniai, d\u0117l kuri\u0173 gali padid\u0117ti bendras apsilankym\u0173 skai\u010dius. D\u0117l tokio turinio i\u0161skaidymo keli puslapiai gali pakeisti j\u016bs\u0173 galim\u0105 reiting\u0105, nors vienas straipsnis, kuriame pateikiama visa informacija, tikriausiai daug geriau atitikt\u0173 paie\u0161kos tiksl\u0105. Atsilikimas pagal paie\u0161kos ketinimus yra didelis SEO klaidingas \u017eingsnis. Ta\u010diau taip pat verta atkreipti d\u0117mes\u012f \u012f tai, kad naudotojai kartais linksta prie i\u0161samesni\u0173 straipsni\u0173, o kitais atvejais jiems labiau patinka trumpi ir konkret\u016bs straipsniai. Kiekvienu konkre\u010diu atveju tai gali skirtis, tod\u0117l vien didesni ir i\u0161samesni straipsniai n\u0117ra universalus sprendimas.<\/p>\r\n\r\n\r\n\r\n

Da\u017eniausios raktini\u0173 \u017eod\u017ei\u0173 kanibalizavimo prie\u017eastys<\/h2>\r\n\r\n\r\n\r\n
\"Raktini\u0173<\/figure>\r\n\r\n\r\n\r\n

Keli tiksliniai puslapiai, konkuruojantys d\u0117l to paties rakta\u017eod\u017eio<\/strong><\/h3>\r\n\r\n\r\n\r\n

Tai gali kelti didel\u012f susir\u016bpinim\u0105, kai abu puslapiai yra \u017eemai reitinguojami, o tai gali reik\u0161ti, kad jie tarpusavyje dalijasi galim\u0105 auk\u0161tesn\u012f reiting\u0105. Patikrinkite \"Google Search Console\", kad pamatytum\u0117te, kuris puslapis sulaukia daugiau paspaudim\u0173 pagal rakta\u017eod\u012f. Tada patikrinkite naudodami pana\u0161ius terminus, pavyzd\u017eiui, rakta\u017eod\u017eiai, esantys antrame ar tre\u010diame SERP puslapyje, GSC gauna labai ma\u017eai paspaudim\u0173. Vien\u0105 i\u0161 puslapi\u0173 paverskite pagrindiniu. Idealiu atveju tai tur\u0117t\u0173 b\u016bti tas, kuris turinio po\u017ei\u016briu yra tinkamesnis. Taip pat tur\u0117tum\u0117te i\u0161bandyti abiej\u0173 puslapi\u0173 puslapio SEO element\u0173 pakeitimus. Per\u017ei\u016br\u0117kite antra\u0161tines \u017eymas, antra\u0161tes, puslapi\u0173 kopijas ir kt. Pasistenkite rasti atvej\u0173, kai abu puslapiai kanibalizuoja vienas kit\u0105. Gali b\u016bti verta apsvarstyti galimyb\u0119 abu puslapius sujungti \u012f vien\u0105.<\/p>\r\n\r\n\r\n\r\n

Tam tikrais atvejais toks kanibalizavimas n\u0117ra blogas dalykas, nes taip gal\u0117site i\u0161laikyti didesn\u0119 rezultat\u0173 puslapio dal\u012f. Ta\u010diau net jei tai naudinga ir abu puslapiai u\u017eima auk\u0161tas pozicijas, tur\u0117tum\u0117te pasistengti, kad abiej\u0173 puslapi\u0173 metaapra\u0161ymai i\u0161siskirt\u0173 ir skirt\u0173si vienas nuo kito. Jei vienas i\u0161 puslapi\u0173 yra ma\u017eiau pageidaujamas ir u\u017eima daug puslapio rodini\u0173, tur\u0117tum\u0117te pakeisti tam tikrus jo SEO dalykus, kad jis b\u016bt\u0173 ma\u017eiau paplit\u0119s. Kad pasiektum\u0117te geresni\u0173 rezultat\u0173, galite pakeisti puslapio terminus ir raktinius \u017eod\u017eius.<\/p>\r\n\r\n\r\n\r\n

Vienas i\u0161 \u0161io scenarijaus sprendim\u0173 - naudoti Ahref svetain\u0117<\/a> tyrin\u0117tojas. Tai patogus \u012frankis, pritaikytas rakta\u017eod\u017ei\u0173 kanibalizavimo problemoms spr\u0119sti.<\/p>\r\n\r\n\r\n\r\n

Puslapiai yra f<\/strong>l\u016bp\u0173 pliauk\u0161tel\u0117jimas d\u0117l to paties rakta\u017eod\u017eio<\/b><\/h3>\r\n\r\n\r\n\r\n
\r\n

\"Flip-flopping\" yra tada, kai 2 puslapiai nuolat kei\u010dia savo pozicijas SERP ir yra reitinguojami skirtingu metu. Tokiais atvejais pasistenkite nustatyti tinkam\u0105 laiko moment\u0105, nuo kurio visa tai prasid\u0117jo. Tai gali pad\u0117ti nustatyti, koks pokytis tai l\u0117m\u0117, pavyzd\u017eiui, atsirado ar dingo kanonin\u0117 \u017eyma, pasikeit\u0117 j\u016bs\u0173 puslapio elementai ar net pasikeit\u0117 \"Google\" algoritmas.<\/p>\r\n

Taip pat svarbu, kokiu da\u017enumu pasitaiko apsivertim\u0173, nes kuo ma\u017eiau kart\u0173 tai \u012fvyksta, tuo lengviau i\u0161spr\u0119sti u\u017edavin\u012f. Jei tai \u012fvyko tik vien\u0105 kart\u0105 ir, atrodo, jau nebesikartoja, tikriausiai n\u0117ra d\u0117l ko nerimauti. Tai b\u016bt\u0173 normalus SERP pokytis. Google visada daro pakeitimus, kurie gali tur\u0117ti \u012ftakos tokiems dalykams, tod\u0117l geriau nesijaudinti.<\/p>\r\n<\/div>\r\n\r\n\r\n\r\n

Susij\u0119s straipsnis: Ie\u0161kotojo ketinimai ir geresnis SEO optimizavimas<\/a><\/div>","protected":false},"excerpt":{"rendered":"

Kai valdote svetain\u0119 su daug turinio, tam tikru metu susidursite su raktini\u0173 \u017eod\u017ei\u0173 kanibalizavimu. D\u0117l tokio turinio skiedimo keli puslapiai nukreipia j\u016bs\u0173 galim\u0105 reiting\u0105, kai vienas straipsnis, kuriame pateikiama visa informacija, tikriausiai daug geriau atitikt\u0173 paie\u0161kos tiksl\u0105.<\/p>","protected":false},"author":1,"featured_media":11983,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[15,16],"tags":[464,276,24],"wl_entity_type":[47,54,51],"class_list":["post-1853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-en","category-websites","tag-keyword-cannibalisation","tag-keyword-optimization","tag-seo","wl_entity_type-article","wl_entity_type-faq-page","wl_entity_type-news-article"],"acf":[],"yoast_head":"\nWhat is Keyword Cannibalisation & When is it an Issue? - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"What is keyword cannibalisation and when is it an issue for websites? 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