{"id":1876,"date":"2020-05-06T11:18:02","date_gmt":"2020-05-06T11:18:02","guid":{"rendered":"https:\/\/promoguy.nl\/facebook-ad-trends-to-keep-your-eye-on-in-2020\/"},"modified":"2024-10-01T10:50:57","modified_gmt":"2024-10-01T10:50:57","slug":"facebook-ad-trends-to-keep-your-eye-on-in-2020","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lt\/blog\/2020\/05\/06\/facebook-ad-trends-to-keep-your-eye-on-in-2020\/","title":{"rendered":"\"Facebook\" skelbim\u0173 tendencijos, \u012f kurias reikia atkreipti d\u0117mes\u012f 2020 m."},"content":{"rendered":"<p class=\"wp-block-paragraph\">Nepaisant \"Facebook\" am\u017eiaus ir daugyb\u0117s pastar\u0173j\u0173 met\u0173 sunkum\u0173, jis vis dar yra pelningas verslui. Juk vis dar yra 2,45 mlrd. aktyvi\u0173 platformos naudotoj\u0173, i\u0161 kuri\u0173 apie 1,62 mlrd. prisijungia kasdien. Tod\u0117l \"Facebook\" reklamos kampanijos vis dar yra svarbi bet kurios \u012fmon\u0117s socialin\u0117s \u017einiasklaidos strategijos dalis. Jos gali b\u016bti labai svarbios siekiant \u012fgyti populiarumo ir reklamuojant naujus j\u016bs\u0173 \u012fmon\u0117s si\u016blomus pasi\u016blymus ar sandorius.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Ta\u010diau \"Facebook\" gali b\u016bti kintantis kra\u0161tovaizdis, kuriame vyrauja tam tikros tendencijos ir srov\u0117s, tod\u0117l neatsilikti nuo poky\u010di\u0173 internete <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/marketing\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/marketing\" >rinkodara<\/a> gali atrodyti bauginantis. Tod\u0117l ra\u0161ome \u0161\u012f trump\u0105, patog\u0173 vadov\u0105, kuriame i\u0161samiai apra\u0161oma, \u012f k\u0105 atkreipti d\u0117mes\u012f 2020 m. reklamuojant \"Facebook\".<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Veiksniai, turintys \u012ftakos \"Facebook\" skelbim\u0173 s\u0105naudoms<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\"Facebook\" skelbimai ne visada kainuoja vienodai, nes j\u0173 paklausai \u012ftakos turi \u012fvair\u016bs i\u0161oriniai veiksniai. Viena i\u0161 pagrindini\u0173 prie\u017eas\u010di\u0173 - platformos dydis, d\u0117l kurio atsirado daugyb\u0117 reklamuotoj\u0173, kovojan\u010di\u0173 d\u0117l vis\u0173 d\u0117mesio. Tai taip pat rei\u0161k\u0117, kad kainos kilo d\u0117l ribotos pasi\u016blos. Be to, \u0161iuos kain\u0173 svyravimus gali sustiprinti sezoninis spaudimas. Per \u0161ventes visi pradeda reklamuoti laikinus pasi\u016blymus ir akcijas, tod\u0117l \"Facebook\" reklamos rinka tampa dar konkurencingesn\u0117.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0160iais metais Amerikoje ir keliose \u0161alyse vyks dar vieni rinkimai, tod\u0117l reklamos plotas ir d\u0117mesys yra labai svarb\u016bs veiksniai. D\u0117l politini\u0173 reklam\u0173 gausos, kurios pasirodys v\u0117liau \u0161\u012f sezon\u0105, kainos labai padid\u0117s. Tokiu metu reklamuotis \"Facebook\" gali b\u016bti sud\u0117tinga, ta\u010diau prie\u0161prie\u0161inis programavimas, nukreiptas \u012f kitus, ne tokius tikslingus vartotojus, gali b\u016bti naudingas. Tikimasi, kad lapkri\u010dio m\u0117n. pasibaigus rinkimams \u0161i kaina suma\u017e\u0117s, tod\u0117l reklamos v\u0117l taps pigesn\u0117s.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Naudotoj\u0173 tendencijos<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-1880\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2020\/05\/social-media-trends.jpg\" alt=\"&quot;Facebook&quot; skelbim\u0173 tendencijos\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Naujausi faktai apie \"Facebook\" naudotojus ir k\u0105 su jais daryti:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Jie link\u0119 <strong>pirmenyb\u0119 teikti mobiliosios program\u0117l\u0117s versijai<\/strong>. \u0160iuo atveju mobilieji \u012frenginiai apima ne tik telefonus, bet ir plan\u0161etinius kompiuterius. Duomen\u0173 portalo (2019) duomenimis, 96 proc. aktyvi\u0173 \"Facebook\" naudotoj\u0173 prie socialin\u0117s \u017einiasklaidos platformos prisijung\u0117 per tokius \u012frenginius. Tenkindami \u0161ios rinkos poreikius, b\u016btinai pritaikykite bet kurios \"Facebook\" reklamos dyd\u012f ir format\u0105. Tai rei\u0161kia, kad reikia atsi\u017evelgti \u012f skelbimo ilg\u012f, paveiksl\u0117lius, teksto i\u0161d\u0117stym\u0105 ir skelbimo teksto ilg\u012f.<\/li>\r\n\r\n\r\n\r\n<li>Nors vyrauja nuomon\u0117, kad jaunimas da\u017eniausiai pasitraukia i\u0161 \"Facebook\", paai\u0161k\u0117jo, kad <strong>65% \"Facebook\" naudotoj\u0173 yra jaunesni nei 35 met\u0173.<\/strong>. Tai vis dar priskiriama t\u016bkstantme\u010dio ir Z kartos atstov\u0173 kategorijai. B\u016bt\u0173 klaida nepasinaudoti \u0161ia pelninga demografine grupe, jei patik\u0117tum\u0117te \u0161iuo mitu.<\/li>\r\n\r\n\r\n\r\n<li><strong>Vartotojai vidutini\u0161kai praleid\u017eia apie valand\u0105<\/strong> <strong>\"Facebook<\/strong> kiekvien\u0105 dien\u0105. Jie prisijungia kelis kartus, kad patikrint\u0173, kas naujo yra j\u0173 naujien\u0173 sraute, tod\u0117l geriausia i\u0161siai\u0161kinti, kokiomis valandomis \"Facebook\" naudojimas tuo sezonu yra did\u017eiausias.<\/li>\r\n\r\n\r\n\r\n<li><strong>86% rinkodaros specialist\u0173 naudoja \"Facebook<\/strong> j\u0173 reklamos kampanijoms. Ta\u010diau jie naudoja ne tik \"Facebook\". Jie naudoja kelias platformas kartu. Tai gali palengvinti \"Facebook\" si\u016blomi skelbim\u0173 paketai, kai jie skelbia j\u016bs\u0173 skelbimus \"Facebook\" ir tokiose susijusiose platformose kaip \"Instagram\". Tai ypa\u010d naudinga, nes \u017emon\u0117s \"Instagram\" praleid\u017eia pana\u0161iai laiko kaip ir \"Facebook\", tod\u0117l padvigub\u0117ja potenciali galimyb\u0117 atkreipti d\u0117mes\u012f. Skelbim\u0173 talpinimo metu naudokite funkcij\u0105 \"Visos vietos\".<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Vaizdo \u012fra\u0161ai dominuoja \u017eaidimo lauke<\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-1881\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2020\/05\/video-1606945_1280.png\" alt=\"&quot;Facebook&quot; skelbimo vaizdo \u012fra\u0161as\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kaip mes <a href=\"https:\/\/promoguy.nl\/lt\/blog\/social-media-predictions-to-keep-in-mind-for-2020\/\">anks\u010diau min\u0117ta keliuose straipsniuose<\/a>, grei\u010diausiai geriausi\u0105 efekt\u0105 duos vaizdo \u012fra\u0161\u0173 skelbimai. Jie paprastai yra patrauklesni ir gali perteikti kur kas daugiau informacijos, nesugai\u0161dami naudotojo laiko. \u012emon\u0117s \u012f tai jau atkreip\u0117 d\u0117mes\u012f, nes apie 81 proc. \u012fmoni\u0173 mieliau dalijasi savo vaizdo \u012fra\u0161\u0173 turiniu \"Facebook\", net palyginti su kitomis socialin\u0117s \u017einiasklaidos platformomis (pagal 2019 m. \"Buffer\" duomenis).<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0160tai kaip geriausiai panaudoti \"Facebook\" reklamin\u012f vaizdo \u012fra\u0161\u0105. Pirma, vaizdo \u012fra\u0161o trukm\u0117 tur\u0117t\u0173 b\u016bti nuo 15 sekund\u017ei\u0173 iki keli\u0173 minu\u010di\u0173. Tai gali skirtis priklausomai nuo to, k\u0105 \u012fmon\u0117 si\u016blo ir kiek reikia paai\u0161kinim\u0173, ta\u010diau tai yra internetas, tod\u0117l geriausia rinktis trump\u0105 ir rai\u0161k\u0173 vaizdo \u012fra\u0161\u0105.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tekstas - gera id\u0117ja, ta\u010diau ji turi tr\u016bkum\u0173. J\u016bs\u0173 vaizdo \u012fra\u0161e b\u016btinai tur\u0117t\u0173 b\u016bti kokie nors subtitrai arba \u012fvadinis tekstas, nes \"Facebook\" skelbimai prasideda prislopintai. Tai gali palengvinti naudotoj\u0105, ta\u010diau yra toks dalykas, kai galima nueiti per toli. Bendra taisykl\u0117 yra tokia, kad skelbime netur\u0117t\u0173 b\u016bti daugiau nei 20% ekrano, kur\u012f u\u017epildo tekstas. Tai sukuria prast\u0105 vaizd\u0105. Ties\u0105 sakant, \"Facebook\" jus \u012fsp\u0117s, jei skelbimas vir\u0161ys \u0161i\u0105 rib\u0105.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Vaizdo kokyb\u0117 ne visada turi b\u016bti auk\u0161\u010diausios kokyb\u0117s. Skelbimai gal\u0117t\u0173 b\u016bti \u0161iek tiek labiau partizani\u0161kos i\u0161vaizdos, t. y. sukurti naudojant \u012fprast\u0105 telefono kamer\u0105. Nors vizualiai tai ma\u017eiau patrauklu, ta\u010diau reklama tampa labiau suprantama. Pana\u0161iai verta i\u0161tirti tokius formatus kaip istorijos ir tiesioginiai vaizdo \u012fra\u0161ai, nes jie \u012fmon\u0117ms gali atne\u0161ti nema\u017e\u0105 gr\u0105\u017e\u0105.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">\"Facebook\" skelbim\u0173 formatai mobiliesiems \u012frenginiams<\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-1886\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2020\/05\/14772329914_b98719de07_b.jpg\" alt=\"&quot;Facebook&quot; skelbimas Mobilusis\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Internetin\u0117 rinkodara, skirta mobiliesiems \u012frenginiams, gali pareikalauti keleto strategijos pakeitim\u0173. I\u0161maniesiems telefonams skirtas \"Facebook\" skelbim\u0173 formatas ir dyd\u017eio skirtumai (palyginti su \u012fprastais kompiuteri\u0173 monitoriais) taip pat gali kelti sunkum\u0173. Pagrindinis bet kurios mobiliosios reklamos tikslas turi b\u016bti priversti \u017ei\u016brov\u0105 nustoti slinkti ir atkreipti d\u0117mes\u012f. Tod\u0117l daug d\u0117mesio skiriama viliojan\u010diam vaizdui ir ai\u0161kiam, nuosekliam tekstui.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Prie\u0161 kur\u012f laik\u0105 \"Facebook\" suvienodino paveiksl\u0117li\u0173 dyd\u017eius, tod\u0117l paveiksl\u0117lis \u0161iek tiek padid\u0117jo. D\u0117l to suma\u017e\u0117jo vir\u0161 paveiksl\u0117lio rodomos kopijos eilu\u010di\u0173 skai\u010dius. I\u0161 esm\u0117s tai rei\u0161kia, kad prie\u0161 pasirodant ma\u017eam i\u0161pl\u0117stinio teksto mygtukui \"pamatyti daugiau\" lieka ma\u017eiau vietos. Geriausia b\u016bt\u0173 stengtis ra\u0161yti taip, kad gal\u0117tum\u0117te atkreipti d\u0117mes\u012f \u012f pirm\u0105sias vien\u0105 ar dvi skelbimo kopijos eilutes.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kaip min\u0117ta anks\u010diau, tikriausiai geriausia naudoti funkcij\u0105 \"Visos vietos\", kad skelbimas b\u016bt\u0173 rodomas visose atitinkamose platformose. Pagrindin\u0117 problema gali b\u016bti tai, kaip pasiekti, kad skelbimai gerai atrodyt\u0173 tuose formatuose, ir sukurti rinkodaros stili\u0173, kuris tikt\u0173 visoms \u0161ioms platformoms. Laimei, \"Ads Manager\" programoje galite per\u017ei\u016br\u0117ti kiekvien\u0105 skelbim\u0105, kur\u012f talpinate. Pavyzd\u017eiui, pasirinkus parinkt\u012f \"all plaements\" (visos vietos), galite per\u017ei\u016br\u0117ti savo skelbimo per\u017ei\u016bras \"Instagram\" kanale, \"Facebook\" mobili\u0173j\u0173 naujien\u0173 kanale, \"Instagram Stories\" ir t. t. Jei tai, k\u0105 matote per\u017ei\u016broje, ne visai atitinka j\u016bs\u0173 norus, per\u017ei\u016br\u0117j\u0119 galite visk\u0105 pakeisti. Tai ypa\u010d naudinga, nes tam tikri teksto elementai skirtingose platformose ir \u012frenginiuose atrodys skirtingai.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Pasinaudokite per\u0117jimu prie produkto atradimo<\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-1887\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2020\/05\/new-1653302_960_720.png\" alt=\"Produkto talpinimas\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Vis da\u017eniau matome, kaip \"Facebook\" tampa rinkodariniu, nes jame diegiamos nuorodos, kurias paspaudus ma\u017eiau kart\u0173 patenkama tiesiai \u012f mokam\u0105 portal\u0105 ir kurios dar labiau orientuojasi \u012f \u012fmones. 2020 m. \"Facebook\" \u012f tai dar labiau linksta. I\u0161 tikr\u0173j\u0173, <a href=\"https:\/\/www.kleinerperkins.com\/perspectives\/internet-trends-report-2018\" target=\"_blank\" rel=\"noopener noreferrer\">78 proc. amerikie\u010di\u0173 vartotoj\u0173 atrado ma\u017emenin\u0117s prekybos produktus<\/a> pirkti per \"Facebook\". Duomenys rodo, kad daugiau nei pus\u0117 \u017emoni\u0173 naudojosi \"Facebook\" aktyviai ie\u0161kodami produkt\u0173, tod\u0117l \"Facebook\" yra labai svarbi produkt\u0173 paie\u0161kos platforma. Dauguma vartotoj\u0173 ir potenciali\u0173 pirk\u0117j\u0173 naujus produktus atranda \"Facebook\" naujien\u0173 juostoje, puslapiuose ir grup\u0117se.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tai kei\u010dia naudotoj\u0173 l\u016bkes\u010di\u0173 i\u0161 \"Facebook\" dinamik\u0105. \u012emon\u0117ms naudinga, kad naudotojai platformoje laik\u0105 leid\u017eia ne tik tam, kad bendraut\u0173 su kitais ar u\u017esiimt\u0173 socialine veikla tik savo draug\u0173 rate, nes taip atsiranda daugiau potenciali\u0173 vartotoj\u0173, o tai rei\u0161kia, kad naudotojai tik\u0117sis ir bus atviresni reklamoms ir raginimams imtis veiksm\u0173. Dabar vartotojai j\u0105 naudoja nar\u0161ymui, tyrimams ir \u012fkv\u0117pimo paie\u0161koms. \u012esitikinkite, kad j\u016bs\u0173 reklamos kampanija gali nuvesti juos tiesiai prie pirkimo, tur\u0117dama kuo ma\u017eiau grand\u017ei\u0173 grandin\u0117je.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Visos \u0161ios tendencijos rodo, kad \"Facebook\" vis dar vystosi ir turi daug \u012fvairi\u0173 interes\u0173 ir demografini\u0173 grupi\u0173 naudotoj\u0173. Jis taip pat tampa draugi\u0161kesnis profesionalams ir \u012fmon\u0117ms, diegiama daugiau funkcij\u0173, kad palengvint\u0173 j\u0173 darb\u0105. Internetin\u0117s rinkodaros strategai turi daug galimybi\u0173, kuriomis gali pasinaudoti.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>Susij\u0119s straipsnis:<\/em> <a href=\"https:\/\/promoguy.nl\/lt\/blog\/the-biggest-social-media-trends-taking-2020-by-storm\/\"><em>Did\u017eiausios socialin\u0117s \u017einiasklaidos tendencijos, kurios audringai u\u017ekariauja \"Facebook<\/em><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Nepaisant \"Facebook\" am\u017eiaus ir daugyb\u0117s pastar\u0173j\u0173 met\u0173 sunkum\u0173, jis vis dar yra pelningas verslui.<\/p>","protected":false},"author":1,"featured_media":12001,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[14],"tags":[444,442,443],"wl_entity_type":[47,54],"class_list":["post-1876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends","tag-ad-formats","tag-facebook-ad-trends","tag-video-advertising","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Facebook Ad Trends to Keep Your Eye On in 2020 - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Social media is an ever-changing landscape with shifting trends. This article is about the dos and don&#039;ts of Facebook ad campaigns in 2020.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/lt\/blog\/2020\/05\/06\/facebook-ad-trends-to-keep-your-eye-on-in-2020\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Ad Trends to Keep Your Eye On in 2020\" \/>\n<meta property=\"og:description\" content=\"Social media is an ever-changing landscape with shifting trends. 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