{"id":18992,"date":"2025-06-30T08:18:57","date_gmt":"2025-06-30T08:18:57","guid":{"rendered":"https:\/\/promoguy.nl\/?p=18992"},"modified":"2025-06-30T08:19:01","modified_gmt":"2025-06-30T08:19:01","slug":"media-planning-case-for-pv-technology-companymedia-planning-for-pv-battery-companyplanning-discovery-for-pv-battery-company","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lt\/blog\/2025\/06\/30\/media-planning-case-for-pv-technology-companymedia-planning-for-pv-battery-companyplanning-discovery-for-pv-battery-company\/","title":{"rendered":"\u017diniasklaidos planavimo atvejis PV technologij\u0173 \u012fmonei"},"content":{"rendered":"

Norint pl\u0117toti versl\u0105, labai svarbu pasiekti naujas rinkas. Ta\u010diau tai visada lengviau pasakyti, nei padaryti. Kalbant apie gamyb\u0105, Azijos rinkos yra pelningos, ta\u010diau jos taip pat yra nepalankios naujiems rinkos dalyviams. Tod\u0117l m\u016bs\u0173 naujausiam klientui reik\u0117jo \u017einiasklaidos plano, kuriame b\u016bt\u0173 numatyti tinkami tikslai, kad jis gal\u0117t\u0173 pagerinti savo pasiekiamum\u0105 \u0161iame regione.<\/p>\n

Klient\u0173 perspektyvos<\/h2>\n

Klientas buvo fotovoltini\u0173 technologij\u0173, kurios aplinkos \u0161vies\u0105 paver\u010dia energija, naudojama ap\u0161vietimui ir prietais\u0173 mikroenergijai, gamintojas. \u0160i technologija yra tvari alternatyva \u012fvairioms akumuliatori\u0173 r\u016b\u0161ims, nes prijungtiems prietaisams maitinti naudojamas bet koks \u0161viesos \u0161altinis. Pritvirtinus itin plon\u0105 sluoksn\u012f, kuris pats generuoja energij\u0105, tokie ma\u017ei daiktai, kaip termostatai, klaviat\u016bros ir skaitmeniniai dur\u0173 u\u017eraktai, gali patys generuoti energij\u0105.<\/p>\n

Klientas siekia populiarinti savo technologij\u0105 ir pl\u0117stis \u012f naujas rinkas. Jie jau yra \u012fsitvirtin\u0119 Pranc\u016bzijoje ir JAV, ta\u010diau Azijos rinka yra kitokia. \u0160i pl\u0117tra buvo b\u016btina, nes \u0161is regionas \u017eymi pagrindin\u0119 buitin\u0117s elektronikos ir gamybos tvirtov\u0119.<\/p>\n

\u017diniasklaidos planavimas<\/h2>\n

\u012emonei reik\u0117jo i\u0161siai\u0161kinti mokamos paie\u0161kos konkurencij\u0105 ir apimtis visame pasaulyje, \u012fskaitant \u0160iaur\u0117s Amerik\u0105, Europ\u0105 ir Azij\u0105. Ji ypa\u010d nor\u0117jo \u012fgyti geresn\u0119 pozicij\u0105 Azijos rinkose (Japonijoje, Kor\u0117joje, Kinijoje, Taivane). Tam reik\u0117jo i\u0161tirti \u012fvairias apimtis ir susidom\u0117jim\u0105 patentuota technologija 15 skirting\u0173 rink\u0173. Tuomet reik\u0117jo suskirstyti rinkas pagal joms b\u016bdingus KPI.<\/p>\n

Tada reik\u0117jo atlikti analiz\u0119, per koki\u0105 platform\u0105 ir kaip kreiptis \u012f klientus. Did\u017ei\u0105j\u0105 \u012fmon\u0117s darbo dal\u012f sudar\u0117 bendravimas su gamintojais ir \u012fmon\u0117mis, siekiant padidinti j\u0173 pardavimus. Tai rei\u0161k\u0117, kad \"LinkedIn\" yra ideali vieta, kur galima kreiptis, tod\u0117l prad\u0117jome rengti prane\u0161im\u0173 plan\u0105, skirt\u0105 elektronikos pramon\u0117s klientams.<\/p>\n

Tai rei\u0161k\u0117, kad reikia naudoti turimus \u012franki\u0173 rinkinius ir duomenis, kad b\u016bt\u0173 galima sukurti rinkodara<\/a> ir pardavimo vamzdyn\u0105, kad b\u016bt\u0173 greitesnis ir ai\u0161kesnis. Galiausiai tai tapt\u0173 efektyvaus ABM (angl. Account-based marketing) srauto pagrindu, kuris padidint\u0173 \u012fmon\u0117s matomum\u0105, potenciali\u0173 klient\u0173 skai\u010di\u0173 ir efektyvum\u0105. konversijos<\/a>.<\/p>\n

Planuodami pasteb\u0117jome, kad \u012fmon\u0117 labai ma\u017eai sutapo su konkurentais, kai kalbama apie rakta\u017eod\u017ei\u0173 \u017eem\u0117lapius. Tai rod\u0117, kad m\u016bs\u0173 klientui bus labai ma\u017ea konkurencija ir kad \"Google Ads\" turi did\u017eiules galimybes.<\/p>\n

Planavimas ir rezultatai<\/h2>\n

Apskritai suk\u016br\u0117me \u017einiasklaidos plan\u0105, kad suprastume, kuriose rinkose kainos ir verslo galimyb\u0117s yra geresn\u0117s. Tai pad\u0117jo bendrovei pasinaudoti tinkamais prana\u0161umais ir \u012fsitvirtinti regione. \u0160ie duomenys pad\u0117jo jiems valdyti ir \u012fvertinti konkurencingiausias rinkas, kad gal\u0117t\u0173 geriau planuoti i\u0161teklius ir nukreipti savo prane\u0161imus tinkama linkme.<\/p>\n

Tuomet suk\u016br\u0117me \u012fmon\u0117s rinkodaros kanal\u0173 derin\u012f ir nustat\u0117me svarbiausius KPI, kurie bus naudojami prietais\u0173 skydeliuose. Tai buvo bendras paspaudim\u0173 skai\u010dius, bendras potenciali\u0173 klient\u0173 skai\u010dius ir reklamos i\u0161laidos atitinkamose platformose. Konkre\u010diu atveju man\u0117me, kad LinkedIn<\/span>, \"Google\" ir \"Google Display\" skelbimai b\u016bt\u0173 tinkamiausios galimyb\u0117s. Strategija suskirstyta toliau pateiktame paveiksl\u0117lyje:<\/p>\n

\"\u017diniasklaidos<\/p>\n

Mes pra\u0161\u0117me bendrov\u0117s naudoti tiesiogin\u0119 atrank\u0105, derinam\u0105 su pakartotine rinkodara \"Google\" ir LinkedIn<\/span>. Tai leist\u0173 jiems orientuotis \u012f konkurent\u0173 auditorijas ir optimizuoti \"Google\" tinklo naudojim\u0105. Pagrindinis tikslas b\u016bt\u0173 kuo geriau i\u0161naudoti sandori\u0173 ir komercinius rakta\u017eod\u017eius pardavimams, o viduriniojo piltuv\u0117lio \u017einiasklaidos planavim\u0105 ir informavim\u0105 sujungti su navigaciniais rakta\u017eod\u017eiais. Tai leido orientuotis \u012f did\u017eiausi\u0105 ketinim\u0105 turin\u010dias auditorijas Europos, \u0160iaur\u0117s Amerikos ir Azijos rinkose.<\/p>\n

\"LinkedIn\" taikini\u0173 parinkimui suk\u016br\u0117me kelet\u0105 pareigybi\u0173 pavadinim\u0173, \u012f kuriuos \u012fmon\u0117 gal\u0117jo orientuotis, kad padidint\u0173 rinkodaros investicij\u0173 gr\u0105\u017e\u0105. Tarp j\u0173 buvo ne tik \u012fprasti \u012ftariamieji, bet ir labiau ni\u0161iniai ir su konkre\u010dia pramon\u0117s sritimi susij\u0119 pavadinimai, pavyzd\u017eiui, tvarumo ar inovacij\u0173 direktorius. Toks pavadinimas gali b\u016bti labiau susij\u0119s su \u012fmon\u0117s veikla.<\/p>\n

Apibendrinant galima teigti, kad m\u016bs\u0173 darbas leido \u012fmonei tiksliau parinkti taikinius ir maksimaliai i\u0161naudoti savo platformas. Taip pat patikslinome j\u0173 demografinius tyrimus ir suteik\u0117me jiems perspektyv\u0173 taikin\u012f j\u0173 klient\u0173 baz\u0117je. \u0160is tyrimas pad\u0117jo jiems sukurti geresn\u012f pagrind\u0105 b\u016bsimoms rinkodaros programoms ir i\u0161gelb\u0117jo nuo nereikaling\u0173 i\u0161laid\u0173.<\/p>\n

Jei ie\u0161kote turinio ar kit\u0173 rinkodaros paslaug\u0173, apsilankykite m\u016bs\u0173 paslaug\u0173 puslapyje.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Reaching out to new markets is essential for growing one’s business. However, that’s always easier said than done. When it comes to manufacturing, the Asian markets are lucrative, but also cutthroat for new entrants. That’s where our latest client needed a media plan with proper targets to improve their outreach in this region. Client Outlook […]<\/p>\n","protected":false},"author":2,"featured_media":19003,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[17],"tags":[363,402,694,1037],"wl_entity_type":[47],"class_list":["post-18992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-case-study","tag-google-ads","tag-linkedin","tag-media-planning","wl_entity_type-article"],"acf":[],"yoast_head":"\nMedia Planning Case For PV Technology Company - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Asian markets are lucrative, but tricky for new entrants. Our client needed a media planning strategy to boost outreach. 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