{"id":1912,"date":"2020-05-27T11:59:49","date_gmt":"2020-05-27T11:59:49","guid":{"rendered":"https:\/\/promoguy.nl\/small-business-seo-practices-for-beginners\/"},"modified":"2025-04-05T14:24:40","modified_gmt":"2025-04-05T14:24:40","slug":"small-business-seo-practices-for-beginners","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lt\/blog\/2020\/05\/27\/small-business-seo-practices-for-beginners\/","title":{"rendered":"Smulkaus verslo SEO praktika pradedantiesiems"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Ma\u017eoms \u012fmon\u0117ms tenka nelengva u\u017eduotis, kai kalbama apie reklamin\u0119 veikl\u0105. Joms tenka vykdyti grie\u017et\u0105 veikl\u0105 su ma\u017eesniu biud\u017eetu ir ma\u017eesniu skai\u010diumi rank\u0173, kurios turi atlikti sunk\u0173 darb\u0105. Tai da\u017enai rei\u0161kia, kad tam tikri dalykai, pvz. <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/online\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/online\" >internete<\/a> rinkodara gali likti nepasteb\u0117ta. Pasaulyje, kuriame daugiausia naudojamasi internetu, tai gali b\u016bti didel\u0117 kli\u016btis, nes geriausias b\u016bdas pasiekti klientus yra paie\u0161kos rezultatai. Laimei, yra keletas tikrai svarbi\u0173 nebrangi\u0173 ir paprast\u0173 sprendim\u0173, kaip i\u0161spr\u0119sti daugum\u0105 ma\u017e\u0173 \u012fmoni\u0173 SEO problem\u0173.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Nors grie\u017etesn\u0117 SEO praktika gali b\u016bti puiki siekiant geresnio pripa\u017einimo ir buvimo internete, ji turi ir kit\u0173 privalum\u0173.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Be to, kad jos ne tik padidina matomum\u0105, bet ir akivaizd\u017eiai pagerina \u012fmon\u0117s rinkodaros investicij\u0173 gr\u0105\u017e\u0105.<\/li>\r\n\r\n\r\n\r\n<li>SEO rekomendacij\u0173 laikymasis da\u017enai padeda u\u017etikrinti sklandesn\u0119 ir geresn\u0119 naudotojo patirt\u012f<\/li>\r\n\r\n\r\n\r\n<li>D\u0117l j\u0173 b\u016bsite lengviau pasiekiami potencialiems klientams nei konkurentai.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Daugeliu atvej\u0173 pasinaudoti visais \u0161iais privalumais gali b\u016bti brangu, ta\u010diau i\u0161 esm\u0117s ma\u017eosios \u012fmon\u0117s gali padaryti daugyb\u0119 dalyk\u0173. \u0160tai tik keletas i\u0161 j\u0173, kuriuos galite padaryti, kad prad\u0117tum\u0117te savo <a class=\"wl-entity-page-link\" title=\"jannal ali\" href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/website\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/website\" >svetain\u0117<\/a> ir pasiekti geresn\u012f augim\u0105. Dalijame labai prakti\u0161kus ir pigius patarimus.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Bet pirmiausia...<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">B\u016btinosios s\u0105lygos<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Akivaizdu, kad turite tur\u0117ti svetain\u0119, bet taip pat turite b\u016bti \u012ftraukti \u012f \"Google\" s\u0105ra\u0161\u0105. Be to tikrai nesate pasiruo\u0161\u0119 prad\u0117ti dirbti, tod\u0117l tai ir padarykite. Nustebtum\u0117te, kiek daug \u012fmoni\u0173 nesuvokia, kad b\u016btina u\u017epildyti savo verslo s\u0105ra\u0161\u0105. Apie tai, kaip tai padaryti, jau kalb\u0117jome <a href=\"https:\/\/promoguy.nl\/lt\/blog\/how-google-my-business-posts-can-reward-your-business\/\">kiti straipsniai<\/a>, tod\u0117l pra\u0161ome <a class=\"wl-entity-page-link\" title=\"Andrew F. Read\" href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/read\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/read\" >skaityti<\/a> jei ne\u017einote, kaip tai padaryti arba kod\u0117l tai svarbu.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Vienas i\u0161 pagrindini\u0173 tiksl\u0173 - sudaryti s\u0105lygas ma\u017eosioms \u012fmon\u0117ms kurtis svarbiausiose vietose, t. y. vietos rinkose. \"Google\" \u012fmoni\u0173 s\u0105ra\u0161uose srautas da\u017enai nukreipiamas pagal pagrindinius vietos ir artumo po\u017eymius. Kaip jau buvo min\u0117ta kituose straipsniuose, po vietini\u0173 preki\u0173 ir paslaug\u0173 paie\u0161k\u0173 klientai da\u017eniausiai perka ir lankosi. Praleisti \u0161\u012f operacij\u0173 lyg\u012f yra bloga id\u0117ja.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Dar vienas dalykas, \u012f kur\u012f reikia atkreipti d\u0117mes\u012f taisant SEO, - \u017einoti, k\u0105 norite pagerinti. Pirmiausia reikia \u017einoti savo produkt\u0105, kas ir kaip jo ie\u0161ko. Ar jie da\u017eniausiai ie\u0161ko vietos? K\u0105 jie \u012fveda, kad rast\u0173 j\u016bs\u0173 \u012fmon\u0119? Svarbiausia, kokiu \u012frenginiu jie ie\u0161ko tos pa\u010dios kategorijos produkt\u0173? Jei vertinate savo pad\u0117t\u012f paie\u0161kos sistemose, bet nepadarote savo svetain\u0117s pritaikytos mobiliesiems \u012frenginiams, susidursite su didele kli\u016btimi. Daugiau nei pus\u0117 \"Google\" paie\u0161k\u0173 atliekama i\u0161 telefon\u0173 (<a href=\"https:\/\/www.theverge.com\/2015\/10\/8\/9480779\/google-search-mobile-vs-desktop-2015\">\"Google\", 2015 m.<\/a>), tod\u0117l tai labai svarbu. Galb\u016bt nor\u0117site pasidom\u0117ti \"Google\" mobiliojo ry\u0161io testavimo priemone, kuri gali parodyti, kaip j\u016bs\u0173 svetain\u0117 veikia \u0161iuo po\u017ei\u016briu.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Pateikiame patog\u0173 vaizdo \u012fra\u0161\u0105, kuriame su\u017einosite visk\u0105, k\u0105 reikia \u017einoti apie testavimo \u012frankio naudojim\u0105 (su \"WebXly\" malonumu):<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\">\r\n<div class=\"wp-block-embed__wrapper\">https:\/\/www.youtube.com\/watch?v=xMLEq0FA_NM<\/div>\r\n<\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Smulkaus verslo ir vietos SEO<\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-1913\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2020\/05\/seo-search-engine-optimization-m.jpg\" alt=\"Smulkaus verslo SEO patarimai\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kaip min\u0117ta anks\u010diau, vietos reitingas yra labai svarbus. Yra trys dalykai, kuriuos turite tur\u0117ti savo aki\u0173 linijoje, jei norite pagerinti savo \u017eaidim\u0105. Artimumas, svarbumas ir aktualumas. Tai pagrindiniai veiksniai, d\u0117l kuri\u0173 j\u016bs\u0173 \u012fmon\u0117 pagal konkre\u010di\u0105 paie\u0161kos fraz\u0119 rodoma vietini\u0173 paie\u0161kos sistem\u0173 (SERP) vir\u0161uje. \u0160tai kaip algoritmas nustato \u0161iuos veiksnius:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Artimumas: paie\u0161kos sistemos turi \u012fvairias priemones, leid\u017eian\u010dias tiksliai nustatyti, kur yra ie\u0161kotojas. Tai da\u017enai rei\u0161kia, kad reikia susieti pa\u0161to kodus ir (arba) geokoordinates.<\/li>\r\n\r\n\r\n\r\n<li>\u017dinomumas: Tai yra, kai paie\u0161kos sistema bando nustatyti, kaip gerai \u017einomas j\u016bs\u0173 verslas. Tai atliekama vertinant \u012fvairius \u0161altinius, tod\u0117l kurkite nuorod\u0173 portfel\u012f, <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/reviews\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/reviews\" >atsiliepimai<\/a>ir citatos. Jei \u012fmanoma, liepkite klientams u\u017epildyti jas kasoje.<\/li>\r\n\r\n\r\n\r\n<li>Aktualumas: Kitas svarbus veiksnys. Paie\u0161kos sistema tikrina, ar vietos \u012fmon\u0117 atitinka tai, ko vartotojas ie\u0161ko.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Artimum\u0105 galima pad\u0117ti pasiekti naudojant \"Google My Business\", o svarb\u0105 ir tam tikr\u0105 svarb\u0105 - naudojant schemas. Apie tai, kas jos yra ir k\u0105 jos daro, ra\u0161\u0117me <a href=\"https:\/\/promoguy.nl\/lt\/blog\/how-schema-can-boost-your-seo-visibility\/\">ankstesni straipsniai<\/a>, tod\u0117l jei reikia, apsilankykite ten. Schemos tikrai gali padidinti j\u016bs\u0173 svarb\u0105 \"Google\" akyse. Be to, d\u0117l j\u0173 j\u016bs\u0173 puslapiai ir juose esanti informacija tampa i\u0161skirtiniai vartotojams, tod\u0117l juos lengviau pasiekti.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tokie \u012frankiai kaip \"Yoast\" vietinio SEO \u012frankis gali pad\u0117ti j\u016bs\u0173 puslapiams gauti daug daugiau ma\u017e\u0173 detali\u0173, kurios gali padidinti j\u0173 pozicijas. Vietini\u0173 \u012fmoni\u0173 s\u0105ra\u0161\u0173 SEO yra labai svarbi kovos sritis, tod\u0117l verta investuoti \u0161iek tiek papildom\u0173 pinig\u0173 \u012fskiepiui \u012fsigyti.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Svetain\u0117s strukt\u016bra ir formatavimas<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Visi\u0161kai akivaizdu, kad j\u016bs\u0173 svetain\u0117 turi b\u016bti patogi naudotojui ir lengvai nar\u0161oma, ta\u010diau yra keletas labai specifini\u0173 dalyk\u0173, kuriuos daugelis \u012fmoni\u0173 praleid\u017eia savo SEO siekiuose. Keletas pagrindini\u0173 kriterij\u0173, \u012f kuriuos reik\u0117t\u0173 atkreipti d\u0117mes\u012f, yra \u0161ie: pagrindiniame puslapyje turi b\u016bti nuorodos \u012f kitus svarbius puslapius (apie puslap\u012f, turinio puslap\u012f, paslaugas ir t. t.) arba kaip paslaug\u0173 puslapyje tur\u0117t\u0173 b\u016bti i\u0161vardytos ir pateiktos nuorodos \u012f puslapius, kuriuose apra\u0161omos atskiros paslaugos. \u012e tai \"Google\" atsi\u017evelgia.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kitas svarbus klaidingas \u017eingsnis - palikti nereik\u0161mingas nuorodas arba nuorodas, kurios \"Google\" atrodo kaip \"\u0161lam\u0161tas\". Tai gali b\u016bti kai kurie inkaro tekstai, kurie yra pernelyg da\u017eni keliuose puslapiuose. Tai gali sukelti pavojaus signal\u0105 paie\u0161kos sistemai ir j\u016bs\u0173 svetain\u0117 gali atsilikti SEO srityje. D\u0117l tos pa\u010dios prie\u017easties taip pat atkreipkite d\u0117mes\u012f \u012f neveikian\u010dias nuorodas ir puslapius.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kalbant apie turin\u012f, geriausia, kad turinio rinkodarai b\u016bt\u0173 skirta nema\u017eai informacin\u0117s med\u017eiagos. Tai gali pad\u0117ti pritraukti potencialius klientus ir paskatinti kitus susieti j\u016bs\u0173 puslapius. Tokio turinio, kaip nuotraukos ar straipsniai, ne visada pakanka vien tik jo paties. \u012esitikinkite, kad kiekvienas puslapis turi j\u012f papildan\u010dius metaduomenis ir metaapra\u0161ymus.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kaip min\u0117ta anks\u010diau, mobiliuosius telefonus taip pat reikia apsvarstyti. Norint pagerinti naudotojo patirt\u012f, reikia nepamir\u0161ti daugyb\u0117s dalyk\u0173, ta\u010diau \u010dia pateikiami svarbiausi:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Ar svetain\u0117s plotis automati\u0161kai prisitaiko prie lankytojo \u012frenginio ekrano dyd\u017eio (\"viewport\")?<\/li>\r\n\r\n\r\n\r\n<li>Ar teksto dydis automati\u0161kai kei\u010diamas mobiliesiems lankytojams, kad jiems nereik\u0117t\u0173 suspausti ir slinkti, norint j\u012f perskaityti?<\/li>\r\n\r\n\r\n\r\n<li>Ar j\u016bs\u0173 raginimai atlikti veiksm\u0105 ir kiti mygtukai yra pakankamai dideli, kad \u017emon\u0117s gal\u0117t\u0173 spustel\u0117ti juos pir\u0161tais ir nyk\u0161\u010diais?<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Raktiniai \u017eod\u017eiai ir u\u017eklausos<\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-1919\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2020\/05\/Long_Tail_Keywords.png\" alt=\"Ilgi uodegos rakta\u017eod\u017eiai\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Senasis SEO optimizavimo stilius vis dar aktualus, ta\u010diau jis daug ma\u017eiau veiksmingas, nes paie\u0161kos prisotintos raktiniais \u017eod\u017eiais. Nors raktiniai \u017eod\u017eiai vis dar yra svarbus veiksnys, u\u017eklausos gali geriau nukreipti naudotojus ir sukurti svarb\u0105. Tiksliau, <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/long-tail\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/long-tail\" >ilgoji uodega<\/a> u\u017eklausos - tai yra tai, kas paskatina svarbesnius klientus apsilankyti j\u016bs\u0173 \u012fmon\u0117s domene. Kadangi jos da\u017enai b\u016bna konkretesn\u0117s nei paprasti rakta\u017eod\u017eiai, tai taip pat rei\u0161kia, kad labiau tik\u0117tina, jog bus nukreiptos \u012f \u017emones, turin\u010dius didesni\u0173 ketinim\u0173 pirkti.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Verta suprasti, kuo \u0161ie du skirtumai skiriasi ir kaip \"Google\" juos apdoroja, tod\u0117l skaitykite toliau:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Raktiniai \u017eod\u017eiai - tai tik tikslin\u0117s fraz\u0117s. Tai gali b\u016bti paprasti \u017eod\u017eiai, pagal kuriuos siekiate u\u017eimti auk\u0161tesn\u0119 viet\u0105 \"Google\" paie\u0161koje. Pavyzdys: Pavyzd\u017eiui, dizaineri\u0173 sportba\u010diai.<\/li>\r\n\r\n\r\n\r\n<li>U\u017eklausos yra \u0161iek tiek kitokios, nes jose da\u017enai yra nurodytas ketinimas. Naudojant ankstesn\u012f pavyzd\u012f, susijusi u\u017eklausa b\u016bt\u0173 \"geriausi dizaineri\u0173 sportba\u010diai iki $200\".<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Skirtumas \u0161iuo atveju yra subtilus, bet gali b\u016bti labai svarbus. Vienas i\u0161 j\u0173 yra konkretesnis ir rei\u0161kia, kad u\u017e jo slypi veiksmas. Ma\u017eos \u012fmon\u0117s, kurios gali tai i\u0161naudoti, gali tvarkytis daug geriau nei tiesiog rodydamos vien\u0105 \u017eod\u012f ir geriau i\u0161naudoti SEO privalumus. \u0160iuo metu \"Google\" kur kas daugiau investuoja \u012f ketinimus nei \u012f bendrinius rakta\u017eod\u017eius, tod\u0117l tai geriau veikia algoritm\u0105. Vis dar yra daug ilgosios uodegos srauto, kuris nukreipiamas \u012f tinklara\u0161\u010dius ir straipsnius, o ne \u012f \u012fmones, o tai i\u0161 tikr\u0173j\u0173 gali atverti galimybes naujiems \u017eaid\u0117jams.<\/p>","protected":false},"excerpt":{"rendered":"<p>Ma\u017eoms \u012fmon\u0117ms tenka nelengva u\u017eduotis, kai kalbama apie reklamin\u0119 veikl\u0105. Svetain\u0117s strukt\u016bra ir formatas Visi\u0161kai akivaizdu, kad j\u016bs\u0173 svetain\u0117 turi b\u016bti patogi vartotojui ir lengvai nar\u0161oma, ta\u010diau yra keletas labai specifini\u0173 dalyk\u0173, kuriuos daugelis \u012fmoni\u0173 praleid\u017eia savo SEO pastangose.<\/p>","protected":false},"author":1,"featured_media":11995,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13,10,15],"tags":[24,432,433],"wl_entity_type":[47,54],"class_list":["post-1912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","category-online-presence","category-seo-en","tag-seo","tag-small-business-seo","tag-small-business-strategy","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Small Business SEO Practices For Beginners - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"There are some really easy solutions to most small business SEO problems. Here are some simple tips to kick off your business&#039; site.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/lt\/blog\/2020\/05\/27\/small-business-seo-practices-for-beginners\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Small Business SEO Practices For Beginners\" \/>\n<meta property=\"og:description\" content=\"There are some really easy solutions to most small business SEO problems. 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