{"id":19130,"date":"2025-11-06T06:49:03","date_gmt":"2025-11-06T06:49:03","guid":{"rendered":"https:\/\/promoguy.nl\/?p=19130"},"modified":"2025-11-06T06:53:48","modified_gmt":"2025-11-06T06:53:48","slug":"marketing-at-promoguy-how-we-attract-clients","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lt\/blog\/2025\/11\/06\/marketing-at-promoguy-how-we-attract-clients\/","title":{"rendered":"\"Promoguy\" rinkodara: Kaip pritraukiame klientus"},"content":{"rendered":"

Promoguy buvo rinkodara<\/a> agent\u016bra dirba jau daugiau kaip 8 metus su visais su tuo susijusiais pakilimais ir nuosmukiais. M\u016bs\u0173 rinkodaros veiklos metu patyr\u0117me \u012fvairiausi\u0173 mokymosi patir\u010di\u0173 startuolis<\/span><\/span>\u00a0\u0161iandien nor\u0117tume pasidalyti kai kuriomis \u012f\u017evalgomis, kurias \u012fgijome per daugel\u012f met\u0173.<\/p>\n

\u0160iame straipsnyje apib\u016bdinsime rinkodaros pramon\u0117s form\u0105, kaip j\u0105 matome i\u0161 savo perspektyvos. Tikim\u0117s, kad pradedantieji rinkodaros specialistai i\u0161sine\u0161 namo kelet\u0105 patarim\u0173, kurie gali pad\u0117ti susiorientuoti j\u0173 karjeroje ar darbo vietoje.<\/p>\n

Promoguy rinkodaros portfelis: Klient\u0173 tipai ir pramon\u0117s \u0161akos<\/h2>\n

\"Promoguy\" gauna pajamas teikdama rinkodaros paslaugas klientams. Kadangi m\u016bs\u0173 rinkodaros paslaugos<\/a> puslapio kont\u016brus, kuriame ir optimizuojame interneto svetaines, vykdome skaitmenin\u0119 reklam\u0105 ir reklam\u0105 socialin\u0117je \u017einiasklaidoje, kuriame platformas ir atliekame \u012fvairius rinkos tyrimus. Tokias paslaugas teikiame jau daugiau nei pus\u0119 de\u0161imtme\u010dio, esame sukaup\u0119 100 klient\u0173. \u0160tai kaip atrodo m\u016bs\u0173 konkreti ni\u0161a:<\/p>\n

Nors esame link\u0119 dirbti su \u012fvairaus masto B2B, B2C, startuoliais ir \u012fmon\u0117mis, esame strateginiai daugelio B2B lyderyst\u0117s sprendim\u0173 partneriai. Tai pad\u0117jo mums gauti kelet\u0105 didel\u0117s vert\u0117s klient\u0173, kurie subalansuoja biud\u017eet\u0105, o mes taip pat teikiame paslaugas kitoms ma\u017eesn\u0117ms \u012fmon\u0117ms.<\/p>\n

Dirbome su daugybe B2C \u012fmoni\u0173, ta\u010diau da\u017eniausiai tai b\u016bna ma\u017eos \u012fmon\u0117s. Joms da\u017enai reikia greit\u0173 ir paprast\u0173 paslaug\u0173, tod\u0117l galime dirbti su keliomis \u012fmon\u0117mis, kuri\u0173 poreikiai n\u0117ra tokie intensyv\u016bs. \u0160ia prasme da\u017enai m\u016bs\u0173 \u201cstambios \u017euvys\u201d b\u016bna B2B \u012fmon\u0117s, teikian\u010dios SaaS arba pramonines ma\u0161inas.<\/p>\n

Nors da\u017enai \u017evejojame dideles \u017euvis, vienu metu taip pat daug d\u0117mesio skiriame kelioms ma\u017eoms \u017euvims. Tai leid\u017eia mums suderinti didelio biud\u017eeto darbus su ma\u017eo biud\u017eeto darbais, kuriems reikia ma\u017eiau paslaug\u0173 ir ma\u017eiau darbo j\u0117gos.<\/p>\n

\u0160iuo metu did\u017eiausi m\u016bs\u0173 klientai yra nekilnojamojo turto sprendim\u0173, dirbtinio intelekto kompiuterijos, finansini\u0173 paslaug\u0173, \u012fmoni\u0173 mokymo sprendim\u0173, sveikatos prie\u017ei\u016bros ir kit\u0173 paslaug\u0173 sektori\u0173 klientai. Ma\u017eesni klientai da\u017eniausiai yra mados parduotuv\u0117s, maisto tiek\u0117jai, sveikatos prie\u017ei\u016bros klinikos ir laisvalaikio paslaug\u0173 teik\u0117jai.<\/p>\n

Geografinis ir demografinis segmentavimas<\/h3>\n

\"Klient\u0173<\/p>\n

Viena i\u0161 m\u016bs\u0173 stiprybi\u0173 - b\u016bti atviriems ir orientuotis \u012f viso pasaulio regionus. Esame dirb\u0119 su \u012fmon\u0117mis, \u012fsik\u016brusiomis tokiuose tolimuose regionuose kaip Afrika ar net Indija. \"Promoguy\" rinkodaros niekada neribojo geografin\u0117 pad\u0117tis, nes daugelis m\u016bs\u0173 gyvena skirtingose \u0161alyse ir dirba nuotoliniu b\u016bdu.<\/p>\n

Daugiausia dirbame su pasauliniais klientais Europoje ir JAV. Daugiausia dirbame su anglakalb\u0117mis \u012fmon\u0117mis. Ta\u010diau vienas i\u0161 m\u016bs\u0173 privalum\u0173 yra daugiakalb\u0117 komanda, kuri bendradarbiauja, tod\u0117l pastaruoju metu padaug\u0117jo darbo viet\u0173 kitomis kalbomis.<\/p>\n

Mums, kaip \u012fmonei, buvo patogu, kad gal\u0117jome pasi\u016blyti daugiakalbi\u0173 svetaini\u0173 k\u016brim\u0105 ir socialin\u0119 \u017einiasklaid\u0105. Vienas did\u017eiausi\u0173 m\u016bs\u0173 klient\u0173 buvo vie\u0161bu\u010di\u0173 tinklas Europoje, kuriam socialin\u0119 \u017einiasklaid\u0105 k\u016br\u0117me trimis skirtingomis kalbomis. Pana\u0161iai k\u016br\u0117me svetaines \u012fvairiomis kalbomis, da\u017enai samdydami laisvai samdomus darbuotojus, kad \u0161ie perimt\u0173 tas, kuri\u0173 nemokame.<\/p>\n

Kliento dydis ir biud\u017eetas<\/h2>\n

Mes nediskriminuojame \u012fmoni\u0173. N\u0117ra joki\u0173 apribojim\u0173, susijusi\u0173 su paj\u0117gumais ir biud\u017eetu, kuriuos norime ar galime atlikti. Tod\u0117l neribojame sav\u0119s tiek pramon\u0117s, tiek net geografijos po\u017ei\u016briu (proto ribose).<\/p>\n

Vidutini\u0161kai paprastai gauname biud\u017eetus nuo \u20ac10k<\/span> ir \u20ac20k<\/span> per m\u0117nes\u012f didesniems klientams, kuriems reikia daug paslaug\u0173. Taip pat turime ir kit\u0173, kurie dirba su ma\u017eesniais biud\u017eetais, pvz. \u20ac<\/span>5 t\u016bkst. eur\u0173 per m\u0117nes\u012f ir retkar\u010diais didesni klientai \u20ac50k<\/span> per m\u0117nes\u012f visuose kanaluose. \u0160i suma gali skirtis priklausomai nuo to, kiek paslaug\u0173 \u012fmonei reikia, kokia yra jos veiklos apimtis ir keli\u0173 kit\u0173 aplinkybi\u0173.<\/p>\n

Sprend\u017eiame sprendimus, kurie gali b\u016bti nedidel\u0117 proceso dalis nedidelei rinkodaros komandai arba dideliam pardavim\u0173 skyriui, bandan\u010diam dirbti ir kurti rinkodaros pardavim\u0173 vamzdyn\u0105. Dauguma m\u016bs\u0173 klient\u0173 patenka \u012f 1 mln. \u20ac10m<\/span> pajamos 10-50 darbuotoj\u0173 dyd\u017eio \u012fmon\u0117je. Ta\u010diau kitos yra 1000 darbuotoj\u0173 turin\u010dios \u012fmon\u0117s, kurioms reikia strategi\u0161kai patobulinti duomen\u0173 vizualizavim\u0105, pardavim\u0173 automatizavim\u0105, lyderi\u0173 paie\u0161k\u0105 ar SEO (nuo 750 EUR)<\/a>, prek\u0117s \u017eenklo k\u016brimas ir verslo veiklos valdymas.<\/p>\n

\u012eeinan\u010dios rinkodaros strategija<\/h2>\n

Siekdami pritraukti klient\u0173, i\u0161band\u0117me visk\u0105: SEO, partnerius, podcast'us, turinys<\/a>, ir verslo kanalai. Ne visi jie buvo s\u0117kmingi, tod\u0117l susitelk\u0117me tik \u012f platformas ir \u017eod\u017eiu perduodam\u0105 informacij\u0105.<\/p>\n

Daugiausia klient\u0173 pritraukiame i\u0161 toki\u0173 klient\u0173 pritraukimo platform\u0173 kaip \"Sortlist\" ir m\u016bs\u0173 partneri\u0173 bei klient\u0173 rekomendacij\u0173. Dauguma m\u016bs\u0173 potenciali\u0173 klient\u0173 ateina i\u0161 pastar\u0173j\u0173, nes \u017emon\u0117s vertina m\u016bs\u0173 darbo kokyb\u0119. Tai ypa\u010d aktualu, kai randame klient\u0173, kuriems tinka kult\u016brin\u0117 ir partnerio asmenyb\u0117.<\/p>\n

\"Sortlist\" sistemoje vieno lyderio kaina gali b\u016bti nuo \u20ac<\/span>50 ir \u20ac<\/span>500eur. Net ir pigesn\u0117je platformoje gali prireikti laiko ir atsidavimo, kad optimizuotum\u0117te savo \u012fra\u0161us, prid\u0117tum\u0117te byl\u0173 ir aktyviai veiktum\u0117te platformoje.<\/p>\n

Ta\u010diau tai nerei\u0161kia, kad kita veikla n\u0117ra naudinga. Svetain\u0117s optimizavimas ir jos patrauklumo didinimas padeda \u012fmon\u0117ms atlikti m\u016bs\u0173 tyrimus ir rasti m\u016bs\u0173 paslaugas, o tai jas past\u016bm\u0117ja \u012f tolesn\u012f piltuv\u0117lio etap\u0105. Ilg\u0105 laik\u0105 svetain\u0117s paspaudim\u0173 skai\u010dius augo, o d\u0117l SEO veiklos mus rado daug susidom\u0117jusi\u0173 \u0161ali\u0173. D\u0117l \"Google\" poky\u010di\u0173 \u0161i perspektyva kartais gali tapti nestabili, tod\u0117l ji tapo ma\u017eiau patikima, priklausomai nuo to meto algoritm\u0173 pageidavim\u0173.<\/p>\n

Galiausiai pagrindin\u0117 vis\u0173 m\u016bs\u0173 operacij\u0173 pamoka - b\u016bti atviriems visiems po\u017ei\u016briams. Dirbome su \u012fmon\u0117mis, veikian\u010diomis tokiose skirtingose pramon\u0117s \u0161akose kaip mada, pramon\u0117s ma\u0161inos ir SaaS. Atvirumas i\u0161\u0161\u016bkiams ir lankstumas m\u016bs\u0173 kompetencijos ribose pad\u0117jo mums i\u0161silaikyti.<\/p>\n

Tikim\u0117s, kad rinkodaros promoguy u\u017esiima kai kuriomis pamokomis, kurias galite panaudoti savo veikloje. Jei nor\u0117tum\u0117te su\u017einoti daugiau apie veiklos ypatumus, turime atvej\u0173 analiz\u0117s puslap\u012f, kuris taip pat gali b\u016bti informatyvus.<\/p>","protected":false},"excerpt":{"rendered":"

Promoguy has been a marketing agency for over 8 years now, with all the ups and downs that come with it. Our marketing operations have taken us through every type of learning experience a startup\u00a0can have, and today, we’d like to share some of the insights we’ve gained over the years. In this article, we’ll […]<\/p>\n","protected":false},"author":2,"featured_media":19192,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[7],"tags":[1047,23,544],"wl_entity_type":[47],"class_list":["post-19130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","tag-clients","tag-marketing","tag-promoguy","wl_entity_type-article"],"acf":[],"yoast_head":"\nMarketing Promoguy: How We Attract Clients - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Let's go over how we conduct our marketing operations, so you can learn a bit more about how a lean agency works towards attracting clients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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