{"id":19341,"date":"2025-12-02T08:02:30","date_gmt":"2025-12-02T08:02:30","guid":{"rendered":"https:\/\/promoguy.nl\/?p=19341"},"modified":"2025-12-11T06:28:38","modified_gmt":"2025-12-11T06:28:38","slug":"social-media-profits-mroi-are-they-falling","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lt\/blog\/2025\/12\/02\/social-media-profits-mroi-are-they-falling\/","title":{"rendered":"Socialin\u0117s \u017einiasklaidos pelnas ir MROI: ar jie ma\u017e\u0117ja?"},"content":{"rendered":"

Socialiniai tinklai buvo tikra Dievo dovana skaitmenin\u0117 rinkodara<\/a>, tod\u0117l lengviau pasiekti auditorij\u0105. Tai leid\u017eia, rinkodara<\/a> did\u017ei\u0105ja dalimi dominavo socialin\u0117 \u017einiasklaida, kuri buvo viena i\u0161 pagrindini\u0173 visos pramon\u0117s \u0161ak\u0173. Ta\u010diau pastaruoju metu suma\u017e\u0117j\u0119s socialin\u0117s \u017einiasklaidos naudojimas ir tam tikr\u0173 technologij\u0173 populiar\u0117jimas kelia abejoni\u0173 d\u0117l platform\u0173 naudingumo. Taigi, panagrin\u0117kime, ar socialin\u0117s \u017einiasklaidos pelnas, rinkodaros investicij\u0173 gr\u0105\u017ea ir platform\u0173 naudojimas vis dar yra saugus pasirinkimas.<\/p>\n

Ar socialin\u0117s \u017einiasklaidos pelnas ir vartotoj\u0173 skai\u010dius ma\u017e\u0117ja?<\/h2>\n

Socialiniai tinklai teb\u0117ra reik\u0161minga j\u0117ga internete, nepaisant pastaruoju metu suma\u017e\u0117jusio j\u0173 naudojimo ir augimo. Kaip Harvard Business Review pa\u017eym\u0117jo<\/a>, rinkodaros i\u0161laidos ankstesniais metais buvo didesn\u0117s nei pastaraisiais metais. Tam yra keletas prie\u017eas\u010di\u0173, i\u0161 kuri\u0173 kai kurios gali b\u016bti rimtesn\u0117s nei kitos.<\/p>\n

Socialiniai tinklai vis dar yra pelningas verslas juos valdan\u010dioms \u012fmon\u0117ms, ta\u010diau prognozuojamos pajamos n\u0117ra tokios didel\u0117s kaip anks\u010diau. \u201eTwitter\u201c (X) ir \u201eSnapchat\u201c vartotoj\u0173 skai\u010dius ma\u017e\u0117ja<\/a> per pastaruosius kelerius metus. Aktyvus vartotojai<\/a> n\u0117ra tokie dideli, nors bendras vartotoj\u0173 skai\u010dius yra didesnis nei bet kada. Tai daro pokalb\u012f sud\u0117tingesn\u012f.<\/p>\n

Nors socialin\u0117 \u017einiasklaida tikrai n\u0117ra mirusi, ji nepasiek\u0117 anks\u010diau prognozuot\u0173 rodikli\u0173. Pagrindin\u0117 prie\u017eastis, d\u0117l kurios socialin\u0117s \u017einiasklaidos augimo prognoz\u0117s nepasiteisino, yra atsigavimas po pandemijos. Vis daugiau \u017emoni\u0173 apsipirkdavo internetu, o tai daugeliui verslo analitik\u0173 suk\u0117l\u0117 klaiding\u0105 \u012fsp\u016bd\u012f.<\/p>\n

Pagrindin\u0117 kiekvienos socialin\u0117s medijos platformos baim\u0117 yra tai, kad ji pasieks etap\u0105, kai augimas nebebus \u012fmanomas. Tuomet jos gali eiti MySpace keliu. Nor\u0117damos to i\u0161vengti, jos turi nuolat pritraukti nauj\u0173 vartotoj\u0173, ta\u010diau daugelis nurodo, kad Meta platformos gali netrukus \u017elugti.<\/p>\n

Vartotoj\u0173 statistika yra sud\u0117tinga<\/h3>\n

\"Socialiniai<\/p>\n

Daugelis platform\u0173 kasmet auga, bet tai n\u0117ra viskas. Per metus pasikeit\u0117 naudojimo pob\u016bdis. Remiantis \u201eFinancial Times\u201c duomenimis, palyginti su 2022 m. piku, \u017emon\u0117s apskritai skelbia ma\u017eiau \u012fra\u0161\u0173. Tai taip pat galima spr\u0119sti i\u0161 to, kaip \u012fmon\u0117s bando u\u017epildyti \u0161i\u0105 sprag\u0105 dirbtinio intelekto turiniu, kad padidint\u0173 skai\u010dius. Taigi, kasdien prisijungia vis daugiau naudotoj\u0173, bet bendras \u012fra\u0161\u0173 skai\u010dius vienam asmeniui vis dar yra ma\u017eas.<\/p>\n

Kitas aspektas yra tai, kad kai kurie algoritmai prad\u0117jo prisitaikyti prie mokam\u0173 reklamos ir \u012fmoni\u0173 paskyr\u0173, o kiti elgiasi prie\u0161ingai, bandydami rasti pusiausvyr\u0105. Tai pakeit\u0117 vartotoj\u0173 s\u0105veik\u0105 su platforma \u2013 jie tapo pasyvesni, nes negauna to paties. su\u017ead\u0117tuv\u0117s<\/a>. Pana\u0161iai, yra ir po truput\u012f atsirandantis \u012fsitraukimo nuovargis.<\/p>\n

Be to, kaip jau buvo daug kart\u0173 aptarta, jaunesni \u017emon\u0117s turi kitokius socialin\u0117s \u017einiasklaidos preferencijas. Jie da\u017eniau naudoja \u201eTikTok\u201c, o X kartos atstovai da\u017eniau naudoja \u201eFacebook\u201c. Taigi socialin\u0117 \u017einiasklaida tampa suskirstyta pagal am\u017ei\u0173 ir preferencijas. Tai rei\u0161kia, kad socialin\u0117s \u017einiasklaidos i\u0161laidas reikia atid\u017eiau paskirstyti tarp daug daugiau platform\u0173.<\/p>\n

Vis\u0173 \u0161i\u0173 poky\u010di\u0173 problema yra ta, kad socialin\u0117 \u017einiasklaida neveikia \u012fmoni\u0173 s\u0105skaitose ar neaktyvi\u0173 vartotoj\u0173 s\u0105skaitose, nes jos nesuteikia did\u017eiosios dalies duomen\u0173, kuri\u0173 reikia, kad socialin\u0117 \u017einiasklaida gal\u0117t\u0173 klest\u0117ti. Tai turi didel\u0119 \u012ftak\u0105 rinkodaros pajamoms, nes MROI yra pagr\u012fstas naudojimu ir duomenimis.<\/p>\n

Socialin\u0117s \u017einiasklaidos pajamos ir rinkodaros investicij\u0173 gr\u0105\u017ea<\/h2>\n

Kita prie\u017eastis, d\u0117l kurios socialin\u0117 \u017einiasklaida praranda rinkodaros specialist\u0173 palankum\u0105, yra tai, kad investicij\u0173 gr\u0105\u017ea (ROI) atrodo ma\u017e\u0117janti. Nors reklamos turinys nepasikeit\u0117 ir vis dar yra svarbi j\u0117ga, daugelis rinkodaros specialist\u0173 taip pat pastebi jo ribotum\u0105. Pirma, socialin\u0117s \u017einiasklaidos reklamos nesuteikia tokio paties duomen\u0173 \u012fvairov\u0117s lygio kaip kiti metodai, nes jos linkusios rinkti ma\u017eiau pirkimo duomen\u0173 u\u017e pa\u010dios platformos rib\u0173, ypa\u010d palyginti su internetiniais ma\u017emenininkais.<\/p>\n

Kaip rodo tyrimai, socialin\u0117s \u017einiasklaidos reklamos i\u0161laidos pastaruoju metu suma\u017e\u0117jo\u00a0<\/a>metai\u00a0<\/a>ir<\/span> prarado pozicijas ma\u017emeninink\u0173 naudai. Ma\u017emenininkai teikia faktinius pardavimo duomenis ir i\u0161samesn\u0119 informacij\u0105 apie vartotoj\u0173 pageidavimus. Atvirk\u0161\u010diai, \u201eAmazon\u201c CTR yra ma\u017eesnis (vidutini\u0161kai 0,4%), ta\u010diau jo pardavimo potencialas yra kur kas didesnis nei socialin\u0117s \u017einiasklaidos.<\/p>\n

Kitas veiksnys, kuris kenkia rinkodaros investicij\u0173 gr\u0105\u017eai, yra netikras \u012fsitraukimas. \u201cBot\u0173\u201d atsakymai didina reklamos i\u0161laidas, tuo pa\u010diu nukreipdami i\u0161laidas nuo tikr\u0173 vartotoj\u0173. Jie taip pat u\u017epildo platformas daugybe nereikaling\u0173 duomen\u0173, pagr\u012fst\u0173 melagingais teiginiais. Nors \u0161iuo metu tai n\u0117ra tokia didel\u0117 problema, dirbtinio intelekto pl\u0117tra ver\u010dia j\u0105 laikyti problema, kuri\u0105 verta steb\u0117ti.<\/p>\n

I\u0161vada<\/h2>\n

Nors i\u0161laidos socialin\u0117s \u017einiasklaidos reklamai n\u0117ra tokios didel\u0117s kaip anks\u010diau, kai kurios statistikos duomenys yra anomalijos. Tokios eros kaip pandemija daugeliui platform\u0173 ir \u012fmoni\u0173 suteik\u0117 klaiding\u0105 nuolatinio augimo \u012fsp\u016bd\u012f. Tod\u0117l daugelis tyrim\u0173, kuriuose naudojami \u0161i\u0173 met\u0173 duomenys, gali b\u016bti klaidinantys.<\/p>\n

Socialiniai tinklai vis dar yra vertinga reklamos ir pardavimo priemon\u0117, ta\u010diau j\u0105 reikia naudoti atsargiai. Ne visi produktai yra tinkami socialiniams tinklams, tod\u0117l tokiu atveju jiems gali b\u016bti naudingos kitos reklamos priemon\u0117s. Socialiniai tinklai taip pat yra labiau susiskirst\u0119 nei bet kada anks\u010diau, o daugelis populiariausi\u0173 platform\u0173 n\u0117ra tokios heterogeni\u0161kos, kaip buvo savo klest\u0117jimo laikais. Taigi, rinkodaros kanalas turi atitikti produkt\u0105, o senos prielaidos turi b\u016bti atnaujintos.<\/p>\n

Ta\u010diau, jei norite geriau steb\u0117ti pardavimus, geriau reklamuotis didel\u0117se ma\u017emenin\u0117s prekybos platformose. Socialini\u0173 tinkl\u0173 reklamos taip pat gali b\u016bti didel\u0117 i\u0161laid\u0173 \u0161vaistymo prie\u017eastis, jei rezultatai yra apgaulingi. Tai gali lemti i\u0161laid\u0173 \u0161vaistym\u0105. i\u0161laidos socialinei \u017einiasklaidai<\/a>, ir pateikia netikslius duomenis.<\/p>","protected":false},"excerpt":{"rendered":"

Social media has been a godsend for digital marketing, making it easier to reach audiences. With this, marketing has largely been dominated by social media as one of the major prongs of the whole industry. However, recent declines in social media usage and the rise of certain technologies have brought the usefulness of platforms into […]<\/p>\n","protected":false},"author":2,"featured_media":19385,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13,10],"tags":[1053,163,1052],"wl_entity_type":[47],"class_list":["post-19341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","category-online-presence","tag-marketing-roi","tag-social-media","tag-social-media-users","wl_entity_type-article"],"acf":[],"yoast_head":"\nSocial Media Profits & MROI: Are They Falling? - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Social media profits and the marketing potential platforms provide can be complicated to assess. 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