{"id":1957,"date":"2020-06-25T12:34:19","date_gmt":"2020-06-25T12:34:19","guid":{"rendered":"https:\/\/promoguy.nl\/facebook-ad-system-overview-what-you-need-to-know\/"},"modified":"2025-04-05T13:47:50","modified_gmt":"2025-04-05T13:47:50","slug":"facebook-ad-system-overview-what-you-need-to-know","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lt\/blog\/2020\/06\/25\/facebook-ad-system-overview-what-you-need-to-know\/","title":{"rendered":"\"Facebook\" skelbim\u0173 sistemos ap\u017evalga: K\u0105 reikia \u017einoti"},"content":{"rendered":"

\"Facebook\"<\/a> skelbimus da\u017enai lydi abejon\u0117s d\u0117l j\u0173 tinkamumo, ta\u010diau jie i\u0161lieka svarbia internetin\u0117s rinkodaros dalimi. Daugiau nei milijard\u0105 unikali\u0173 naudotoj\u0173 turinti bendrov\u0117 yra reklamai skirt\u0173 pinig\u0173 \u0161altinis. Ta\u010diau kartais jie gali b\u016bti \u0161iek tiek neskaidr\u016bs, kalb\u0117dami apie sistemos veikimo ypatumus. Ta\u010diau neseniai \"Facebook\" \u0161iek tiek atskleid\u0117 savo vidin\u0119 veikl\u0105 ir pateik\u0117 naudotojams nauding\u0105 reklamos sistemos veikimo vadov\u0105.<\/p>\r\n\r\n\r\n\r\n

\"Facebook\" prane\u0161ime spaudai pateikiama puiki informacija, kuri atskleid\u017eia, kaip veikia bendrov\u0117s rinkodaros platforma. Yra nema\u017eai \u012f\u017evalg\u0173 ir pakeitim\u0173, palyginti su ankstesn\u0117mis versijomis, kuriuos pravartu \u017einoti visiems, norintiems platformoje sukelti \u0161urmul\u012f.<\/p>\r\n\r\n\r\n\r\n

Anks\u010diau jau ra\u0161\u0117me apie tai, kaip naudotojai gali pasinaudoti \"Facebook\" tendencijomis rinkodaroje, ta\u010diau \u0161iame straipsnyje d\u0117mesys bus sutelktas \u012f kitus dalykus. Nagrin\u0117jame \"Facebook\" skelbim\u0173 sistemos veikimo ypatumus ir prane\u0161ime spaudai pateikt\u0105 nauj\u0105 informacij\u0105, apibendrindami, kurios jos dalys svarbios vidutiniam verslui.<\/p>\r\n\r\n\r\n\r\n

Tikslin\u0117 auditorija<\/h2>\r\n\r\n\r\n\r\n

Pirmasis pagrindinis veiksnys, kur\u012f \"Facebook\" naudoja nustatydamas, kurie naudotojai mato kokius skelbimus, yra auditorija<\/a> orientavimasis \u012f<\/a>. \u0160\u012f veiksn\u012f nustato atitinkamas reklamos dav\u0117jas ir jis padeda nukreipti konkre\u010dius \u017emones, turin\u010dius pana\u0161i\u0173 savybi\u0173. Kadangi \"Facebook\" ypa\u010d gerai renka naudotoj\u0173 duomenys<\/a>tod\u0117l visas procesas yra labai patogus. Nors, kaip v\u0117liau parodysime, gali b\u016bti naudinga tur\u0117ti paruo\u0161tus duomenis.<\/p>\r\n\r\n\r\n\r\n

Pirmiausia reklamuotojai, naudodamiesi \"Facebook\" savitarnos priemon\u0117mis, pasirenka tikslin\u0119 auditorij\u0105, kad gal\u0117t\u0173 j\u0105 nukreipti. Tikslin\u0119 auditorij\u0105 \"Facebook\" sukuria pagal \u012fvairius veiksnius, pavyzd\u017eiui, am\u017ei\u0173 ir lyt\u012f, j\u0173 elgsenos \"Facebook\" puslapyje modelius arba j\u0173 reklamos paspaudim\u0173 istorij\u0105. Skelbim\u0173 teik\u0117jai taip pat gali taikyti savo pa\u010di\u0173 informacij\u0105, kad sukurt\u0173 pasirinktines auditorijas arba \"pana\u0161ias\" auditorijas (kaip jas vadina \"Facebook\").<\/p>\r\n\r\n\r\n\r\n

\u012emon\u0117s gali naudoti el. pa\u0161to s\u0105ra\u0161us arba duomenis apie \u017emones, kurie lank\u0117si j\u0173 svetain\u0117<\/a> sudaryti tokius savo pasirinktinius s\u0105ra\u0161us, kuriuos \"Facebook\" gali naudoti pana\u0161iems bruo\u017eams nustatyti, nors tikslumas priklausys nuo to, kokie i\u0161sam\u016bs yra j\u016bs\u0173 duomenys.<\/p>\r\n\r\n\r\n\r\n

Dar yra \"Facebook\" skelbim\u0173 aukcion\u0173 sistema...<\/p>\r\n\r\n\r\n\r\n

Skelbim\u0173 aukcionai<\/h2>\r\n\r\n\r\n
\r\n
\""Facebook"<\/figure>\r\n<\/div>\r\n\r\n\r\n

\"Facebook\" reklama turi dar vien\u0105 aspekt\u0105, kur\u012f reikia paai\u0161kinti \u0161iek tiek pla\u010diau. Tai - kiek pinig\u0173 esate pasireng\u0119 i\u0161leisti \"Facebook\" reklamai, o didesn\u0117s l\u0117\u0161os padeda u\u017etikrinti geresn\u012f reklamos pasiekiamum\u0105. Yra du elementai, kuriuos galite kontroliuoti. Skelbim\u0173 kokyb\u0117 yra pirmasis, o aukciono kaina - antrasis. Ta\u010diau tai netur\u0117t\u0173 sudaryti \u012fmon\u0117ms visi\u0161kos kontrol\u0117s iliuzijos.<\/p>\r\n\r\n\r\n\r\n

\"Facebook\" apskai\u010diuoja kiekvieno skelbimo veiksnius, kuri\u0173 rinkodaros specialistas ne visada gali kontroliuoti. Taigi, \"Facebook\" teigimu, ne visada aukcion\u0105 laimi did\u017eiausi\u0105 kain\u0105 pasi\u016bl\u0119 skelbimai. Algoritmas pirmenyb\u0119 teikia \u012fsitraukimui, o ne i\u0161leistiems pinigams. Skelbimai su ma\u017eesn\u0117mis kainomis da\u017enai laimi, jei sistema nustato, kad demonstracin\u0117 versija yra labiau linkusi \u012f juos reaguoti. Skelbim\u0173 tipai ir j\u0173 paskirtis taip pat turi nema\u017eai reik\u0161m\u0117s. Skelbimui taip pat gali b\u016bti skiriamas ma\u017eesnis balas d\u0117l nepakankamos skelbimo kokyb\u0117s.<\/p>\r\n\r\n\r\n\r\n

Kiti veiksniai, darantys \u012ftak\u0105 \"Facebook\" skelbim\u0173 sistemai<\/h2>\r\n\r\n\r\n
\r\n
\""Facebook"<\/figure>\r\n<\/div>\r\n\r\n\r\n

Parengus auditorijos pageidavimus, reikia nepamir\u0161ti ir kit\u0173 dalyk\u0173. \"Facebook\" bandys apskai\u010diuoti bendr\u0105 j\u016bs\u0173 skelbimo vert\u0119 pagal formul\u0119, kuri\u0105 sudaro kiti veiksniai. Formul\u0117 atrodo ma\u017edaug taip: Bendra vert\u0117 = Reklamuotojo pasi\u016blymas x Numatomas veiksmo rodiklis + skelbimo kokyb\u0117<\/strong>.<\/p>\r\n\r\n\r\n\r\n

Numatomas veiksm\u0173 rodiklis yra gana paprasta s\u0105voka, nors jo apskai\u010diavimas yra sud\u0117tingas. \"Facebook\" j\u0105 naudoja kaip tikimyb\u0117s, kad kiekvienas naudotojas imsis veiksm\u0173 pagal skelbim\u0105, \u012fvertinim\u0105. Tai grind\u017eiama \u012fvairiais veiksniais, susijusiais su j\u0173 elgsena, pavyzd\u017eiui, anks\u010diau apra\u0161ytais veiksniais.<\/p>\r\n\r\n\r\n\r\n

Kaip ra\u0161oma \"Facebook\" prane\u0161ime spaudai:<\/p>\r\n\r\n\r\n\r\n

\"Norint nustatyti apskai\u010diuot\u0105 veiksmo da\u017en\u012f, ma\u0161ininio mokymosi modeliai prognozuoja konkretaus asmens tikimyb\u0119 atlikti reklamuotojo pageidaujam\u0105 veiksm\u0105, remdamiesi reklamuotojo pasirinktu reklamos verslo tikslu, pavyzd\u017eiui, padidinti apsilankym\u0173 savo svetain\u0117je skai\u010di\u0173 arba paskatinti pirkimus. Nor\u0117dami tai padaryti, m\u016bs\u0173 modeliai atsi\u017evelgia \u012f to asmens elgsen\u0105 \"Facebook\" tinkle ir u\u017e jo rib\u0173, taip pat \u012f kitus veiksnius, pavyzd\u017eiui, skelbimo turin\u012f, paros laik\u0105 ir \u017emoni\u0173 bei skelbim\u0173 s\u0105veik\u0105.\"<\/em><\/p>\r\n\r\n\r\n\r\n

\"Facebook\" taip pat realiuoju laiku vertina skelbimo kokyb\u0119, atsi\u017evelgdama \u012f naudotoj\u0173 atsiliepimus. Tai gali apimti tai, kiek \u017emoni\u0173 prane\u0161a arba paslepia j\u016bs\u0173 skelbim\u0105 savo kanale, arba detales, kurios sudaro kokyb\u0119. \u0160iuos kokyb\u0119 lemian\u010dius veiksnius i\u0161vardijome ankstesniame straipsnyje, ta\u010diau trumpai: tokie veiksniai kaip per daug teksto skelbimo paveiksl\u0117lyje, sensacinga kalba ir \u012fsitraukimo masalas taip pat gali tur\u0117ti neigiamos \u012ftakos.<\/p>","protected":false},"excerpt":{"rendered":"

\"Facebook\" skelbimai da\u017enai kelia abejoni\u0173 d\u0117l j\u0173 tinkamumo, ta\u010diau jie i\u0161lieka svarbia internetin\u0117s rinkodaros dalimi. Su\u017einokite daugiau apie sistemos veikim\u0105.<\/p>","protected":false},"author":1,"featured_media":15751,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13,10,16],"tags":[417,419,418,405],"wl_entity_type":[47,54],"class_list":["post-1957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","category-online-presence","category-websites","tag-auction-ads","tag-audience-targeting","tag-facebook-ad-system","tag-facebook-ads","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"\nFacebook Ad System Overview: What You Need to Know - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Recently, however, Facebook has provided user's with a helpful guide for how their ad system works. 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