{"id":1972,"date":"2020-07-03T07:45:19","date_gmt":"2020-07-03T07:45:19","guid":{"rendered":"https:\/\/promoguy.nl\/why-spotify-self-service-ads-are-a-game-changer\/"},"modified":"2024-10-01T11:01:35","modified_gmt":"2024-10-01T11:01:35","slug":"why-spotify-self-service-ads-are-a-game-changer","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lt\/blog\/2020\/07\/03\/why-spotify-self-service-ads-are-a-game-changer\/","title":{"rendered":"Kod\u0117l \"Spotify\" savitarnos skelbimai kei\u010dia \u017eaidim\u0105"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Muzikos srautinio siuntimo mil\u017ein\u0117 \"Spotify\" dabar yra pirmaujanti bendrov\u0117, pakeitusi muzikos platinimo ir srautinio siuntimo model\u012f visame pasaulyje. Nepaisant \u0161ios reputacijos, bendrov\u0117s pelningumo istorija buvo kiek \u012fdomi. Konkre\u010diai, <a href=\"https:\/\/www.theverge.com\/2019\/2\/6\/18214331\/spotify-earnings-financial-announcement-profits-music-streaming-podcast\">daugelis spekuliant\u0173 abejojo, ar bendrov\u0117 i\u0161 ties\u0173 yra pelninga.<\/a>\u00a0net ir pra\u0117jusiais metais. Kiti vis dar abejoja j\u0173 galimyb\u0117mis generuoti pajamas. Ta\u010diau bendrov\u0117 jau daugel\u012f met\u0173, o dabar ir visai neseniai, kei\u010dia savo model\u012f ir bando naujus dalykus, <a href=\"https:\/\/adstudio.spotify.com\">\"Spotify\" galb\u016bt rado gryn\u0173j\u0173 pinig\u0173 karv\u0119<\/a> \u012fgyvendinant savitarnos skelbimus.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\"Spotify\" ir toliau veiks pagal dviej\u0173 pakop\u0173 sistem\u0105, ta\u010diau dabar vis didesn\u0119 pelno dal\u012f sudarys pajamos i\u0161 skelbim\u0173. Strategijos pokytis skelbia, kad \"Spotify\" tampa vis labiau priklausoma nuo savo nemokamo modelio, \u012fsileisdama reklamuotojus i\u0161 viso spektro. Tai tur\u0117s nedidel\u012f poveik\u012f \"Spotify\" naudotojams <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/online\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/online\" >internete<\/a> patirt\u012f, ta\u010diau turi tam tikr\u0173 pasekmi\u0173 \u012fmonei ir jos reklamuotojams.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Nors \"Spotify\" jau kur\u012f laik\u0105 reklamuojasi su i\u0161or\u0117s klientais, tai nauja \u012fmon\u0117s veikla. Panagrin\u0117kime toliau...<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Savitarnos reklama 101<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tradici\u0161kai skelbim\u0173 talpinimas gali b\u016bti vis\u0105 \u012fmon\u0117s ar svetain\u0117s darbo dien\u0105 trunkantis darbas. D\u0117l to da\u017enai tenka \u012fd\u0117ti daug darbo pardavim\u0173 komandai ir tai gali b\u016bti varginantis darbas. Ta\u010diau internetas si\u016blo kit\u0173 b\u016bd\u0173, kaip i\u0161naudoti skelbim\u0173 plot\u0105 daug ma\u017eiau vargo.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Viena i\u0161 \u0161i\u0173 galimybi\u0173 - \u012fdiegti savitarnos skelbim\u0173 sistem\u0105, kuri atveria \"Spotify\" \u012fmon\u0117ms, galin\u010dioms pa\u010dioms nusipirkti reklamos vietos platformoje. \u0160is procesas yra ma\u017eiau praktinis, naudojamas mygtukas \"reklamuoti pas mus\" interneto svetain\u0117se ir skelbimuose.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Nor\u0117dami atverti savo platform\u0105 savitarnos reklamai, pirmiausia turite sukurti \u017einiasklaidos priemoni\u0173 rinkin\u012f, kuriame b\u016bt\u0173 galima pateikti reklamos nuorod\u0105 i\u0161or\u0117s \u0161alims. Nuoroda nukreipia \u012f skelbim\u0173 server\u012f su \u012fvairiomis savitarnos reklamos funkcijomis, o \u017einiasklaidos priemoni\u0173 rinkinyje potencialiems reklamuotojams pateikiama informacija apie j\u016bs\u0173 reklamos viet\u0105.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tai gali b\u016bti tokia informacija, kaip skelbim\u0173 \u012fkainiai, auditorijos demografiniai duomenys ir vietos, kurias galite rasti savo svetain\u0117je. Taip pat gali b\u016bti paai\u0161kinta, kuriuose puslapiuose ir kuriose puslapio vietose bus rodomi skelbimai ir pan.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">I\u0161pl\u0117stin\u0117s funkcijos taip pat apima skelbim\u0173 rodiklius ir paprastas formas, kad reklamuotojai gal\u0117t\u0173 kurti ir skelbti savo reklaminius skydelius ir vaizdo \u012fra\u0161us \"Spotify\". Visa tai labai automatizuoja proces\u0105, netgi suranda u\u017e jus auditorij\u0105. \u012emon\u0117ms pritaikius skelbim\u0105 ir nurod\u017eius auditorij\u0105, svetain\u0117je esanti informacija gali pasitarnauti kaip puiki tinkam\u0173 klient\u0173 paie\u0161kos priemon\u0117. Anks\u010diau jau apra\u0161\u0117me <a href=\"https:\/\/promoguy.nl\/lt\/blog\/facebook-ad-system-overview-what-you-need-to-know\/\">tikslin\u0117s auditorijos ypatumai<\/a>\u00a0rinkodaros ankstesniuose straipsniuose. \"Spotify\" reklamos formatai taip pat leid\u017eia pasirinkti mobiliojo ir stalinio kompiuterio taikinius.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">K\u0105 \"Spotify\" savitarnos skelbimai rei\u0161kia j\u0173 verslui<\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-1974\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2020\/07\/12.jpg\" alt=\"&quot;Spotify&quot; savitarnos skelbimai\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Remiantis pa\u010dios bendrov\u0117s 2020 m. I ketvir\u010dio ataskaita, \"Spotify\" kas m\u0117nes\u012f naudojasi 286 mln. aktyvi\u0173 vartotoj\u0173. I\u0161 j\u0173 130 mln. buvo \"Spotify Premium\" prenumeratoriai, ta\u010diau nema\u017ea dalis j\u0173 n\u0117ra \"Spotify Premium\" prenumeratoriai. Nors prenumeratori\u0173 skai\u010dius did\u0117ja ir 2019 m. IV ketv. i\u0161augo nuo 124 mln. prenumeratori\u0173 \"Spotify Premium\", vis daugiau d\u0117mesio skiriant nemokamiems naudotojams atsiveria naujos galimyb\u0117s.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\"Spotify\" savitarnos reklamos \u012ftraukimas \u012f savo arsenal\u0105 yra didelis \u017eingsnis \u012f priek\u012f, nes pripa\u017e\u012fstama, kad j\u0173 model\u012f lemia ne tik abonentai. Jie pripa\u017e\u012fsta, kad jiems reikia nemokam\u0173 naudotoj\u0173, ir ple\u010dia savo veikl\u0105 su daugiau \u012fmoni\u0173. I\u0161 prad\u017ei\u0173 \"Spotify\" selektyviau rinkosi, kas reklamuoja savo produktus platformoje. Dabar, \u012fd\u0117jus minimalias pastangas, vis\u0105 proces\u0105 galima automatizuoti.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kalbant apie rinkodaros komand\u0105, \"Spotify\" jos vis dar reik\u0117s rankiniu b\u016bdu parenkant skelbimus. Savitarnos reklama nepanaikina jokios atrankin\u0117s reklamos, o grei\u010diau j\u0105 papildo. \"Spotify\" vis dar naudoja atrinktus skelbimus, pavyzd\u017eiui, skirtus savo priemok\u0173 prenumeratos rinkodaros veiklai. Ta\u010diau \u0161is procesas tik reklamuoja visi\u0161kai nauj\u0105 esamos paradigmos aspekt\u0105.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\"Spotify\" turi \u012fsp\u016bding\u0173 statistini\u0173 duomen\u0173, kuriais gali pritraukti reklamuotojus:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Did\u017eiausia muzikos transliavimo paslauga. \"Spotify\" u\u017eima \u012fsp\u016bding\u0105 36% pasaulin\u0117s transliacijos rinkos dal\u012f.<\/li>\r\n\r\n\r\n\r\n<li>Vartotojai per m\u0117nes\u012f vidutini\u0161kai praleid\u017eia 25 valandas klausydamiesi \"Spotify<\/li>\r\n\r\n\r\n\r\n<li>44% \"Spotify\" klausytoj\u0173 kasdien per \"Spotify\" naudoja muzik\u0105, garso knygas ar podkastus.<\/li>\r\n\r\n\r\n\r\n<li>\"Spotify\" galima rasti daugiau nei 50 milijon\u0173 k\u016brini\u0173<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Be to, sistema taip pat si\u016blo \u012fvairias galimybes ir skelbim\u0173 tipus \u012fmon\u0117ms, norin\u010dioms reklamuoti...<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Naujos galimyb\u0117s reklamuotojams<\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image alignnone wp-image-1973 size-full\"><img decoding=\"async\" class=\"wp-image-1973\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2020\/07\/13.jpg\" alt=\"&quot;Spotify&quot; savitarnos skelbimai \" \/>\r\n<figcaption class=\"wp-element-caption\">Darbalaukio ir mobiliosios versijos skelbimai<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tai taip pat suteikia dideli\u0173 reklamos galimybi\u0173 \u012fmon\u0117ms, norin\u010dioms reklamuotis \"Spotify\" platformoje. Kaip jau min\u0117ta, bendrov\u0117 turi milijonus gana aktyvi\u0173 naudotoj\u0173 per m\u0117nes\u012f. Be to, \"Spotify\" renka daug i\u0161samios informacijos, kuria gali pasinaudoti savitarnos skelbimai. Skoniai, pageidavimai, duomenys apie buvimo viet\u0105, ry\u0161iai, ir tai net nekalbant apie duomenis, kuriuos jie gali gauti, jei naudotojai yra susiej\u0119 kitas socialin\u0117s \u017einiasklaidos paskyras (pvz., \"Facebook\").<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Nors \u0161i paslauga yra palyginti nauja, joje jau reklamuojasi \u012fvairios \u012fmon\u0117s. \"Spotify\" bendradarbiauja su \"Dunkin Donuts\", automobili\u0173 prek\u0117s \u017eenklu KIA, \"Coca Cola\" ir daugeliu kit\u0173. \u0160ios \u012fmon\u0117s gali skelbti vaizdo, garso ir reklamines juostas \"Spotify\" darbalaukio konfig\u016bracijoje ir mobiliosios program\u0117l\u0117s versijoje.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\"Spotify\" per\u0117jimas prie savitarnos skelbim\u0173 sistemos turi daug privalum\u0173, \u012fskaitant:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Skelbim\u0173 nukreipimo parinktys gali suteikti reklamuotojams dar daugiau galimybi\u0173 kontroliuoti savo skelbim\u0173 kampanijas. Pavyzd\u017eiui, sistema gali leisti jiems nustatyti, kad skelbimai b\u016bt\u0173 rodomi tik tam tikrose situacijose ar vietose.<\/li>\r\n\r\n\r\n\r\n<li>\"Spotify\" palaiko \u012fvairi\u0173 form\u0173 skelbimus.<\/li>\r\n\r\n\r\n\r\n<li>Savitarnos funkcijos gali u\u017etikrinti, kad naujas skelbimo u\u017esakymas b\u016bt\u0173 prad\u0117tas teikti be jokio nepageidaujamo delsimo.<\/li>\r\n\r\n\r\n\r\n<li>Visus reklamuotojo kontaktinius duomenis ir prisijungimo informacij\u0105 tvarko skelbim\u0173 serveris.<\/li>\r\n\r\n\r\n\r\n<li>Lengviau generuoti s\u0105skaitas fakt\u016bras. S\u0105skaitos fakt\u016bros automati\u0161kai pateikiamos bet kuriam naujam savitarnos reklamos u\u017esakymui.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Vis d\u0117lto \"Spotify\" atsid\u016br\u0117 naujuose vandenyse, tod\u0117l pamatysime, ar \u0161ie pakeitimai pasiteisins. \u0160iuo metu jie atrodo kaip tinkama investicija, ta\u010diau naujos transliacijos <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/lt\/blog\/vocabulary\/services\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/services\" >paslaugos<\/a> tampa \u012fprastu rei\u0161kiniu. Intensyvi konkurencija gali perpildyti rink\u0105 ir i\u0161varginti vartotojus arba j\u0105 per daug padalyti, taip suskaidydama reklamuotojus. Dar per anksti teigti, ar \u0161ie poky\u010diai pasiteisins, ta\u010diau kol kas atrodo, kad strategija yra pagr\u012fsta.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>Vaizdai - \"Spotify\" reklamos studijos nuosavyb\u0117.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Music streaming giant Spotify is now the leading company that changed the music distribution and streaming model across the world. Despite this reputation, the company had been going through a bit of an interesting history in terms of profitability. Specifically, many speculators were doubting whether the company was actually profitable\u00a0even as late as last year. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13,10,16],"tags":[424,423,420,421,422],"wl_entity_type":[47,51],"class_list":["post-1972","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","category-online-presence","category-websites","tag-advertising","tag-self-service-advertising","tag-spotify","tag-spotify-ads","tag-streaming-ads","wl_entity_type-article","wl_entity_type-news-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why Spotify Self-Service Ads Are a Game-Changer - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Having changed up their model and trying new things for years, Spotify might have found a cash cow in implementing self-service ads. Learn More:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/lt\/blog\/2020\/07\/03\/why-spotify-self-service-ads-are-a-game-changer\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Spotify Self-Service Ads Are a Game-Changer\" \/>\n<meta property=\"og:description\" content=\"Having changed up their model and trying new things for years, Spotify might have found a cash cow in implementing self-service ads. Learn More:\" \/>\n<meta property=\"og:url\" content=\"https:\/\/promoguy.nl\/lt\/blog\/2020\/07\/03\/why-spotify-self-service-ads-are-a-game-changer\/\" \/>\n<meta property=\"og:site_name\" content=\"Promoguy Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-03T07:45:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-01T11:01:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2020\/07\/2023-08_PROMOGUY_Why-Spotify.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"475\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"promoguynl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"promoguynl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minut\u0117s\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/07\\\/03\\\/why-spotify-self-service-ads-are-a-game-changer\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/07\\\/03\\\/why-spotify-self-service-ads-are-a-game-changer\\\/\"},\"author\":{\"name\":\"promoguynl\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/person\\\/f1e99bd6c6305ded79f1214882575dc7\"},\"headline\":\"Why Spotify Self-Service Ads Are a Game-Changer\",\"datePublished\":\"2020-07-03T07:45:19+00:00\",\"dateModified\":\"2024-10-01T11:01:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/07\\\/03\\\/why-spotify-self-service-ads-are-a-game-changer\\\/\"},\"wordCount\":1037,\"publisher\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/07\\\/03\\\/why-spotify-self-service-ads-are-a-game-changer\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/2023-08_PROMOGUY_Why-Spotify.png\",\"keywords\":[\"Advertising\",\"Self-Service Advertising\",\"Spotify\",\"Spotify ads\",\"streaming ads\"],\"articleSection\":[\"Online Marketing\",\"Online Presence\",\"Websites\"],\"inLanguage\":\"lt-LT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/07\\\/03\\\/why-spotify-self-service-ads-are-a-game-changer\\\/\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/07\\\/03\\\/why-spotify-self-service-ads-are-a-game-changer\\\/\",\"name\":\"Why Spotify Self-Service Ads Are a Game-Changer - Promoguy Digital Marketing Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/07\\\/03\\\/why-spotify-self-service-ads-are-a-game-changer\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/07\\\/03\\\/why-spotify-self-service-ads-are-a-game-changer\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/2023-08_PROMOGUY_Why-Spotify.png\",\"datePublished\":\"2020-07-03T07:45:19+00:00\",\"dateModified\":\"2024-10-01T11:01:35+00:00\",\"description\":\"Having changed up their model and trying new things for years, Spotify might have found a cash cow in implementing self-service ads. Learn More:\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/07\\\/03\\\/why-spotify-self-service-ads-are-a-game-changer\\\/#breadcrumb\"},\"inLanguage\":\"lt-LT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/07\\\/03\\\/why-spotify-self-service-ads-are-a-game-changer\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"lt-LT\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/07\\\/03\\\/why-spotify-self-service-ads-are-a-game-changer\\\/#primaryimage\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/2023-08_PROMOGUY_Why-Spotify.png\",\"contentUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/2023-08_PROMOGUY_Why-Spotify.png\",\"width\":2000,\"height\":475,\"caption\":\"Why Spotify Self-Service Ads Are a Game-Changer\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/07\\\/03\\\/why-spotify-self-service-ads-are-a-game-changer\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Spotify Self-Service Ads Are a Game-Changer\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/\",\"name\":\"Promoguy Digital Marketing Agency\",\"description\":\"Performance Marketing Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"lt-LT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\",\"name\":\"Promoguy Digital Marketing Agency\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"lt-LT\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg\",\"contentUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg\",\"width\":362,\"height\":82,\"caption\":\"Promoguy Digital Marketing Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/person\\\/f1e99bd6c6305ded79f1214882575dc7\",\"name\":\"promoguynl\",\"sameAs\":[\"https:\\\/\\\/promoguy.nl\"],\"url\":\"https:\\\/\\\/promoguy.nl\\\/lt\\\/blog\\\/author\\\/promoguynl\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Kod\u0117l \"Spotify\" savitarnos skelbimai kei\u010dia \u017eaidimo taisykles - \"Promoguy\" skaitmenin\u0117s rinkodaros agent\u016bra","description":"Daugel\u012f met\u0173 keisdama savo model\u012f ir bandydama naujus dalykus, \"Spotify\" gal\u0117jo atrasti pinig\u0173 karv\u0119 - \u012fdiegti savitarnos skelbimus. Su\u017einokite daugiau:","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/promoguy.nl\/lt\/blog\/2020\/07\/03\/why-spotify-self-service-ads-are-a-game-changer\/","og_locale":"lt_LT","og_type":"article","og_title":"Why Spotify Self-Service Ads Are a Game-Changer","og_description":"Having changed up their model and trying new things for years, Spotify might have found a cash cow in implementing self-service ads. Learn More:","og_url":"https:\/\/promoguy.nl\/lt\/blog\/2020\/07\/03\/why-spotify-self-service-ads-are-a-game-changer\/","og_site_name":"Promoguy Digital Marketing Agency","article_published_time":"2020-07-03T07:45:19+00:00","article_modified_time":"2024-10-01T11:01:35+00:00","og_image":[{"width":2000,"height":475,"url":"https:\/\/promoguy.nl\/wp-content\/uploads\/2020\/07\/2023-08_PROMOGUY_Why-Spotify.png","type":"image\/png"}],"author":"promoguynl","twitter_card":"summary_large_image","twitter_misc":{"Written by":"promoguynl","Est. reading time":"6 minut\u0117s"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/promoguy.nl\/blog\/2020\/07\/03\/why-spotify-self-service-ads-are-a-game-changer\/#article","isPartOf":{"@id":"https:\/\/promoguy.nl\/blog\/2020\/07\/03\/why-spotify-self-service-ads-are-a-game-changer\/"},"author":{"name":"promoguynl","@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/person\/f1e99bd6c6305ded79f1214882575dc7"},"headline":"Why Spotify Self-Service Ads Are a Game-Changer","datePublished":"2020-07-03T07:45:19+00:00","dateModified":"2024-10-01T11:01:35+00:00","mainEntityOfPage":{"@id":"https:\/\/promoguy.nl\/blog\/2020\/07\/03\/why-spotify-self-service-ads-are-a-game-changer\/"},"wordCount":1037,"publisher":{"@id":"https:\/\/promoguy.nl\/pt\/#organization"},"image":{"@id":"https:\/\/promoguy.nl\/blog\/2020\/07\/03\/why-spotify-self-service-ads-are-a-game-changer\/#primaryimage"},"thumbnailUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2020\/07\/2023-08_PROMOGUY_Why-Spotify.png","keywords":["Advertising","Self-Service Advertising","Spotify","Spotify ads","streaming ads"],"articleSection":["Online Marketing","Online Presence","Websites"],"inLanguage":"lt-LT"},{"@type":"WebPage","@id":"https:\/\/promoguy.nl\/blog\/2020\/07\/03\/why-spotify-self-service-ads-are-a-game-changer\/","url":"https:\/\/promoguy.nl\/blog\/2020\/07\/03\/why-spotify-self-service-ads-are-a-game-changer\/","name":"Kod\u0117l \"Spotify\" savitarnos skelbimai kei\u010dia \u017eaidimo taisykles - \"Promoguy\" skaitmenin\u0117s rinkodaros agent\u016bra","isPartOf":{"@id":"https:\/\/promoguy.nl\/pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/promoguy.nl\/blog\/2020\/07\/03\/why-spotify-self-service-ads-are-a-game-changer\/#primaryimage"},"image":{"@id":"https:\/\/promoguy.nl\/blog\/2020\/07\/03\/why-spotify-self-service-ads-are-a-game-changer\/#primaryimage"},"thumbnailUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2020\/07\/2023-08_PROMOGUY_Why-Spotify.png","datePublished":"2020-07-03T07:45:19+00:00","dateModified":"2024-10-01T11:01:35+00:00","description":"Daugel\u012f met\u0173 keisdama savo model\u012f ir bandydama naujus dalykus, \"Spotify\" gal\u0117jo atrasti pinig\u0173 karv\u0119 - \u012fdiegti savitarnos skelbimus. Su\u017einokite daugiau:","breadcrumb":{"@id":"https:\/\/promoguy.nl\/blog\/2020\/07\/03\/why-spotify-self-service-ads-are-a-game-changer\/#breadcrumb"},"inLanguage":"lt-LT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/promoguy.nl\/blog\/2020\/07\/03\/why-spotify-self-service-ads-are-a-game-changer\/"]}]},{"@type":"ImageObject","inLanguage":"lt-LT","@id":"https:\/\/promoguy.nl\/blog\/2020\/07\/03\/why-spotify-self-service-ads-are-a-game-changer\/#primaryimage","url":"https:\/\/promoguy.nl\/wp-content\/uploads\/2020\/07\/2023-08_PROMOGUY_Why-Spotify.png","contentUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2020\/07\/2023-08_PROMOGUY_Why-Spotify.png","width":2000,"height":475,"caption":"Why Spotify Self-Service Ads Are a Game-Changer"},{"@type":"BreadcrumbList","@id":"https:\/\/promoguy.nl\/blog\/2020\/07\/03\/why-spotify-self-service-ads-are-a-game-changer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/promoguy.nl\/pt\/"},{"@type":"ListItem","position":2,"name":"Why Spotify Self-Service Ads Are a Game-Changer"}]},{"@type":"WebSite","@id":"https:\/\/promoguy.nl\/pt\/#website","url":"https:\/\/promoguy.nl\/pt\/","name":"Skaitmenin\u0117s rinkodaros agent\u016bra Promoguy","description":"Veiklos rinkodaros agent\u016bra","publisher":{"@id":"https:\/\/promoguy.nl\/pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/promoguy.nl\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"lt-LT"},{"@type":"Organization","@id":"https:\/\/promoguy.nl\/pt\/#organization","name":"Skaitmenin\u0117s rinkodaros agent\u016bra Promoguy","url":"https:\/\/promoguy.nl\/pt\/","logo":{"@type":"ImageObject","inLanguage":"lt-LT","@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/logo\/image\/","url":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/06\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg","contentUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/06\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg","width":362,"height":82,"caption":"Promoguy Digital Marketing Agency"},"image":{"@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/person\/f1e99bd6c6305ded79f1214882575dc7","name":"promoguynl","sameAs":["https:\/\/promoguy.nl"],"url":"https:\/\/promoguy.nl\/lt\/blog\/author\/promoguynl\/"}]}},"_wl_alt_label":[],"wl:entity_url":"https:\/\/data.wordlift.io\/wl1503668\/post\/why-spotify-self-service-ads-are-a-game-changer","_links":{"self":[{"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/posts\/1972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/comments?post=1972"}],"version-history":[{"count":3,"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/posts\/1972\/revisions"}],"predecessor-version":[{"id":16476,"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/posts\/1972\/revisions\/16476"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/media\/12003"}],"wp:attachment":[{"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/media?parent=1972"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/categories?post=1972"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/tags?post=1972"},{"taxonomy":"wl_entity_type","embeddable":true,"href":"https:\/\/promoguy.nl\/lt\/wp-json\/wp\/v2\/wl_entity_type?post=1972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}