{"id":19776,"date":"2026-06-08T04:31:40","date_gmt":"2026-06-08T04:31:40","guid":{"rendered":"https:\/\/promoguy.nl\/?p=19776"},"modified":"2026-06-08T04:31:40","modified_gmt":"2026-06-08T04:31:40","slug":"google-marketing-live-2026-what-marketers-need-to-know","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lt\/blog\/2026\/06\/08\/google-marketing-live-2026-what-marketers-need-to-know\/","title":{"rendered":"\"Google Marketing Live 2026\": k\u0105 turi \u017einoti rinkodaros specialistai"},"content":{"rendered":"<p>Gegu\u017e\u0117s 20 d. \u012fvyko \"Google Marketing Live 2026\", kurioje pristatytos visos naujov\u0117s paie\u0161kos, skelbim\u0173 ir skaitmenin\u0117s rinkodaros srityse. Ap\u017evelkime kelet\u0105 svarbiausi\u0173 naujovi\u0173.<\/p>\n<p>\"Google Marketing Live\" parod\u0117, kokia yra \"Google\" ateitis. Renginyje buvo pristatyti keli \"YouTube\", \"Google Ads\" atnaujinimai ir nauji esam\u0173 sistem\u0173 priedai \"Gemini\". \"Google\" siekia, kad jos reklama tapt\u0173 kur kas labiau pokalbiais ir dirbtiniu intelektu pagr\u012fsta. Kartu jie automatizuoja skelbim\u0173 apra\u0161ymus, racionalizuoja produkt\u0173 vamzdynus ir prideda klient\u0173 aptarnavimo funkcijas, pavyzd\u017eiui, pokalbi\u0173 skelbimus, kurie atsako \u012f klausimus.<\/p>\n<p>Visos \u0161ios funkcijos \u017eada pakeisti klient\u0173 bendravimo su skelbimais ir rinkodaros specialist\u0173 j\u0173 k\u016brimo b\u016bdus. Taigi, pasinerkime giliau.<\/p>\n<h2>\"Google\" rinkodaros tiesiogini\u0173 skelbim\u0173 atnaujinimai<\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-19779\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2026\/06\/Google-Marketing-Live-Conversational-ads.png\" alt=\"&quot;Google&quot; rinkodara &quot;Live&quot; Pokalbi\u0173 skelbimai.\" width=\"1222\" height=\"974\" srcset=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2026\/06\/Google-Marketing-Live-Conversational-ads.png 1222w, https:\/\/promoguy.nl\/wp-content\/uploads\/2026\/06\/Google-Marketing-Live-Conversational-ads-300x239.png 300w, https:\/\/promoguy.nl\/wp-content\/uploads\/2026\/06\/Google-Marketing-Live-Conversational-ads-1024x816.png 1024w, https:\/\/promoguy.nl\/wp-content\/uploads\/2026\/06\/Google-Marketing-Live-Conversational-ads-768x612.png 768w, https:\/\/promoguy.nl\/wp-content\/uploads\/2026\/06\/Google-Marketing-Live-Conversational-ads-15x12.png 15w\" sizes=\"(max-width: 1222px) 100vw, 1222px\" \/><\/p>\n<p>Yra keletas atnaujinim\u0173, kurie bus gana aktual\u016bs rinkodaros specialistams. Vienas i\u0161 j\u0173 - naujas d\u0117mesys pokalbi\u0173 \"Google Ads\" skelbimams. Pasak \"Google\", \u0161ie nauji skelbim\u0173 formatai tiesiogiai integruojami \u012f dirbtinio intelekto generuojamus atsakymus, glaud\u017eiai suderinant j\u016bs\u0173 pasi\u016blymus, ta\u010diau i\u0161liekant aktualiems vartotoj\u0173 paie\u0161kai. Juos palaiko \"AI Max\" ir \"Performance Max\", kurios taip pat gali paai\u0161kinti, kod\u0117l produktas yra prana\u0161esnis, arba atsakyti \u012f klausimus apie j\u012f.<\/p>\n<p>Pateikiame kelet\u0105 rekomendacij\u0173, kaip naudoti nauj\u0105j\u012f skelbim\u0173 dirbtin\u012f intelekt\u0105:<\/p>\n<ul>\n<li><strong>\u017dinu\u010di\u0173 siuntimas<\/strong>: Suteikite \u201cGoogle\u201d dirbtiniam intelektui ai\u0161kius parametrus ir ribas, pavyzd\u017eiui, \u201cniekada nemin\u0117kite kain\u0173\u201d arba \"daugiausia d\u0117mesio skirkite mano vasaros kolekcijai\".\u201d<\/li>\n<li><strong>Suderinamumas<\/strong>: Paie\u0161kos metu reik\u0117t\u0173 nurodyti, k\u0105 reikia fiksuoti arba ko vengti, pvz., \u201cvengti asmenini\u0173 laipsni\u0173 paie\u0161kos\u201d.\u201d<\/li>\n<li><strong>Auditorija<\/strong>: pateikite auditorijai pritaikytus prane\u0161imus, pvz., \u201c\u017emon\u0117ms, kurie r\u016bpinasi sveikata, atkreipkite d\u0117mes\u012f \u012f m\u016bs\u0173 \u0161varius produktus\u201d.\u201d<\/li>\n<\/ul>\n<p>\u0160ie skelbimai pateikiami kaip vis\u0105 par\u0105 veikiantis pardavimo atstovas. Ta\u010diau kadangi visi \u0161ie skelbimai yra susij\u0119 su \"Gemini\", tai kelia susir\u016bpinim\u0105. Haliucinacijos visada kyla po keli\u0173 perfrazuot\u0173 klausim\u0173, tod\u0117l \u012fmon\u0117ms tai gali kelti susir\u016bpinim\u0105.<\/p>\n<p>Ta\u010diau yra ir tam tikr\u0173 numanom\u0173 privalum\u0173, pavyzd\u017eiui, analiz\u0117, kai \"Gemini\" \u017ei\u016bri \u012f tai, kas buvo pasakyta, kad rast\u0173 geriausias perspektyvas. Tai es\u0105 gali suma\u017einti i\u0161\u0161vaistyt\u0105 biud\u017eet\u0105, nes filtruojami klaidingi skambu\u010diai ir \u017eemos intencijos skambu\u010diai. Ji taip pat gali parodyti, kuri reklama paskatino konkret\u0173 skambut\u012f, o tai leid\u017eia geriau steb\u0117ti veiklos rezultatus.<\/p>\n<p>Be to, dirbtinis intelektas i\u0161laikys biud\u017eeto planavim\u0105, kad b\u016bt\u0173 i\u0161vengta pernelyg dideli\u0173 i\u0161laid\u0173, nors kol kas neai\u0161ku, kaip tai veikia. \u0160i\u0173 funkcij\u0173 veiksmingum\u0105 su\u017einosime, kai pakankamai \u012fmoni\u0173 jas i\u0161bandys bandomuoju b\u016bdu.<\/p>\n<h3>Tikslin\u0117s atrankos atnaujinimai<\/h3>\n<p>Vienas i\u0161 \u012fdomesni\u0173 atnaujinim\u0173 - galimyb\u0117 prisitaikyti prie unikali\u0173, o ne nuolatini\u0173 klient\u0173. \u201cGoogle\u201d giriasi, kad galite pasiekti naujus klientus, kai jie yra atradimo etape. D\u0117l naujojo klient\u0173 vert\u0117s re\u017eimo, pasiek\u0119 visus, naujiems pirk\u0117jams galite suteikti \"premijin\u0119\" vert\u0119. Tai pagerina mastelio didinim\u0105 neprarandant esam\u0173 klient\u0173 kiekio.<\/p>\n<p>Remiantis j\u0173 vidiniais duomenimis, reklamuotojai, naudojantys \"New Customer Acquisition Value\" re\u017eim\u0105, \u012fsigyja dvigubai daugiau klient\u0173 nei vidutin\u0117 u\u017esakymo vert\u0117, o ROAS pager\u0117ja 9%. Ir atvirk\u0161\u010diai, tik nauj\u0173 klient\u0173 pritraukimo re\u017eimas stabdo skaitytoj\u0173 \u0161vaistym\u0105, filtruodamas j\u016bs\u0173 esamus klientus, sutelkdamas 100% j\u016bs\u0173 biud\u017eeto l\u0117\u0161\u0173 \u012f \u017emones, kurie niekada anks\u010diau i\u0161 j\u016bs\u0173 nepirko. Tai gali pagerinti nauj\u0173 klient\u0173 \u012fsp\u016bd\u017ei\u0173 santyk\u012f 11,5%, o \u012fsigijimo s\u0105naudos suma\u017e\u0117ja -3%.<\/p>\n<p>Dar viena funkcija, apie kuri\u0105 verta kalb\u0117ti, yra galimyb\u0117 apskai\u010diuoti praleistas konversijas ir paspaudimus. Dirbtinis intelektas apskai\u010diuos, kiek konversij\u0173 ir paspaudim\u0173 b\u016bt\u0173 buv\u0119 pasiekta, jei biud\u017eetas b\u016bt\u0173 tinkamai optimizuotas. \u010cia pateikiamas vaizdas:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-19781\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2026\/06\/Screenshot-2026-06-02-at-11.02.37.png\" alt=\"Ne\u012fvyk\u0119 \u012fsigijimai\" width=\"1000\" height=\"770\" srcset=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2026\/06\/Screenshot-2026-06-02-at-11.02.37.png 1000w, https:\/\/promoguy.nl\/wp-content\/uploads\/2026\/06\/Screenshot-2026-06-02-at-11.02.37-300x231.png 300w, https:\/\/promoguy.nl\/wp-content\/uploads\/2026\/06\/Screenshot-2026-06-02-at-11.02.37-768x591.png 768w, https:\/\/promoguy.nl\/wp-content\/uploads\/2026\/06\/Screenshot-2026-06-02-at-11.02.37-16x12.png 16w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Nors \u0161i funkcija atrodo tvarkinga, vis dar ne\u017einoma, kaip gerai ji pateikia skai\u010dius ir koks j\u0173 tikslumas. Vis dar neai\u0161ku, kaip ji nustato optimali\u0105 kampanij\u0105, tod\u0117l teiginius apie jos tikslum\u0105 vertinkite atsargiai.<\/p>\n<h2>AI buvo pagrindin\u0117 GML tema<\/h2>\n<p>Naujos funkcijos, kuriomis pasi\u017eymi \"Google\" skelbim\u0173 k\u016brimo platformos, priklauso nuo daugyb\u0117s dirbtinio intelekto proces\u0173. Naujasis procesas standartinius produkt\u0173 rezultatus pakei\u010dia \"Gemini\" valdoma apsipirkimo patirtimi, kuria siekiama i\u0161ry\u0161kinti aktualiausius produktus. Daugel\u012f \u0161i\u0173 nauj\u0173 proces\u0173 valdo \"Gemini\". Ji gali pagreitinti darbo eig\u0105 pateikdama produkt\u0173 apra\u0161ymus, i\u0161versdama technines specifikacijas ir pateikdama dirbtinio intelekto generuojamas santraukas.<\/p>\n<p>Naujuosiuose apra\u0161ymuose ir santraukose planuojama i\u0161samiau paai\u0161kinti, kod\u0117l tur\u0117tum\u0117te pirkti produktus. Jie gali b\u016bti labiau apra\u0161omi pasitelkus LLM ir j\u016bs\u0173 pateikt\u0105 informacij\u0105. Taip pat galima pritaikyti tekst\u0105, kuris generuoja \u201cShopping\u201d skelbim\u0173 kopijas, kad jos tiesiogiai atitikt\u0173 pirk\u0117j\u0173 ketinimus ir pokalbi\u0173 u\u017eklausas.<\/p>\n<p>Galutinis URL i\u0161pl\u0117timas (FUE) taip pat atitiks svarbiausius j\u016bs\u0173 svetain\u0117s nukreipimo puslapius, kad geriau atitikt\u0173 potencialaus kliento ketinimus. Naujosios funkcijos taip pat gali automati\u0161kai parinkti geriausi\u0105 format\u0105 pagal savo duomenis, automatizuojant atrankos proces\u0105 pagal ankstesnius duomenis. Google dirbtinis intelektas gali prid\u0117ti teksto arba \"Shopping\" skelbimus, atsi\u017evelgdamas \u012f tai, kas labiausiai atitinka pirk\u0117jo poreikius.<\/p>\n<p>Dirbtinis intelektas taip pat padeda tobulinti skelbim\u0173 turin\u012f, naudodamas i\u0161maniuosius raginimus ir vienu spustel\u0117jimu i\u0161taisomas da\u017eniausiai pasitaikan\u010dias problemas. Tai gali b\u016bti, pavyzd\u017eiui, kra\u0161tini\u0173 santykio ir logotipo vietos koregavimas, siekiant u\u017etikrinti, kad kampanijos b\u016bt\u0173 tobulinamos j\u0173 eigoje. Dabar \"Gemini\" taip pat pritaikytas teikti patarimus d\u0117l \u012fvairi\u0173 skelbim\u0173 koregavim\u0173, kuriuos galb\u016bt nor\u0117site atlikti. Nors anks\u010diau ji teik\u0117 patarimus, naujasis formatas yra labiau pokalbi\u0173, o ne paprasto punkt\u0173 s\u0105ra\u0161o.<\/p>\n<h2>\"YouTube\" atnaujinimai<\/h2>\n<p>Naujieji \u2018YouTube\u2019 atnaujinimai gali suteikti daug galimybi\u0173 rinkodaros specialistams, nes juose bus \u012fdiegtos naujos funkcijos, kurios leis \u012fterpti produktus \u012f vaizdo \u012fra\u0161us ir supaprastinti pirkimo proces\u0105. Pavyzd\u017eiui, galite sutrumpinti keli\u0105 iki pirkimo, k\u016br\u0117j\u0173 vaizdo \u012fra\u0161uose pateikdami CTA \"Parduotuv\u0117\". Tai atveria ai\u0161k\u0173 keli\u0105 klientams eiti tiesiai \u012f parduotuves, nes produktai rodomi vaizdo \u012fra\u0161uose. Produkt\u0173 katalogai taip pat buvo \u012ftraukti \u012f vertikalius formatus, kad naudotojai gal\u0117t\u0173 lengviau juos pasiekti.<\/p>\n<p>\"YouTube\" taip pat skatina naudoti organinius \"YouTube\" filial\u0173 vaizdo \u012fra\u0161us, kad b\u016bt\u0173 didinamas patikimumas. Tai rei\u0161kia, kad reikia naudoti patikimus k\u016br\u0117jus, kad b\u016bt\u0173 galima i\u0161 karto pasitik\u0117ti prek\u0117s \u017eenklu ir geriau nukreipti klient\u0173 ketinimus. \"Google\" rekomenduoja suprasti nauj\u0105sias funkcijas kaip priemon\u0119 sustiprinti patikrint\u0173, \u012f produkt\u0105 orientuot\u0173 k\u016br\u0117j\u0173 ap\u017evalg\u0173 ir vadov\u0117li\u0173 pasiekiamum\u0105.<\/p>\n<p>Taip pat galite naudoti \u0161ias funkcijas kampanijai patobulinti - padidinti k\u016br\u0117j\u0173 vaizdo \u012fra\u0161us tiesiogiai \"Google Ads\" turto rinkiklyje. Tai galima padaryti kampanijos s\u0105rankos etape. Naujoji sistema automati\u0161kai nustatys atitinkam\u0105 k\u016br\u0117j\u0173 turin\u012f, kuris atitinka j\u016bs\u0173 prek\u0117s \u017eenkl\u0105. Geriausias b\u016bdas panaudoti \u0161i\u0105 funkcij\u0105 - susieti savo prek\u0117s \u017eenkl\u0105 su patikimais k\u016br\u0117j\u0173 balsais, kad padidintum\u0117te kampanijos autenti\u0161kum\u0105 ir \u012fsitraukim\u0105.<\/p>\n<p>Rinkodaros specialistai gali sutrumpinti k\u016brybos k\u016brimo laik\u0105 naudodami si\u016blom\u0105 k\u016br\u0117j\u0173 vaizdo \u012fra\u0161\u0173 turinio bibliotek\u0105, kuri\u0105 galite \u012ftraukti \u012f savo kampanijas. Naujosios hiperasmenin\u0117s vaizdo \u012fra\u0161\u0173 reklamos dabar gali apeiti 5 vaizdo \u012fra\u0161\u0173 \u012fk\u0117limo rib\u0105, naudodamos vis\u0105 j\u016bs\u0173 GMC vaizdo \u012fra\u0161\u0173 bibliotek\u0105. \u0160is ap\u0117jimas gali puikiai pasitarnauti kuriant rekomendacin\u0119 su produktu susijusi\u0173 vaizdo \u012fra\u0161\u0173 bibliotek\u0105.<\/p>\n<p>Kai kurie geresni algoritmo pakeitimai \u017eada dinami\u0161kai rodyti konkre\u010diam produktui skirtus vaizdo \u012fra\u0161us, kuriuose atsi\u017evelgiama \u012f naudotoj\u0173 ketinimus ir susidom\u0117jim\u0105 realiuoju laiku. Taip siekiama suma\u017einti k\u016brybines prid\u0117tines i\u0161laidas automatizuojant strukt\u016brizuoto, \u012f produkt\u0105 orientuoto vaizdo turinio pateikim\u0105 visame \"YouTube\". Tai pagerina kampanijos aktualum\u0105 ir na\u0161um\u0105 d\u0117l dirbtinio intelekto valdomos vaizdo \u012fra\u0161\u0173 atitikties naudotojui.<\/p>\n<p>Galiausiai \u0161iais pakeitimais siekiama pasiekti geresni\u0173 rezultat\u0173 \u012fdedant kuo ma\u017eiau pastang\u0173, nes si\u016bloma galimyb\u0117 i\u0161registruoti tiesiogiai i\u0161 skelbimo. Suma\u017einus trint\u012f, galima gauti geresn\u0119 investicij\u0173 \u012f rinkodar\u0105 gr\u0105\u017e\u0105.<\/p>","protected":false},"excerpt":{"rendered":"<p>Google Marketing Live 2026 took place on May 20th, showcasing all the new happenings in search, ads, and digital marketing. Let&#8217;s go over some of the most important new features. Google Marketing Live has highlighted what the future of Google holds. The event showcased several updates to YouTube, Google Ads, and new Gemini add-ons to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":19786,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[7],"tags":[1100,402,1101],"wl_entity_type":[47],"class_list":["post-19776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","tag-gml","tag-google-ads","tag-google-marketing-live","wl_entity_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Marketing Live 2026: What Marketers Need to Know - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Google Marketing Live 2026 took place on May 20th, showcasing all the new happenings in digital marketing. 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