{"id":19801,"date":"2026-06-23T03:57:53","date_gmt":"2026-06-23T03:57:53","guid":{"rendered":"https:\/\/promoguy.nl\/?p=19801"},"modified":"2026-06-23T04:00:17","modified_gmt":"2026-06-23T04:00:17","slug":"brand-awareness-case-study-for-workplace-solutions-provider","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/lt\/blog\/2026\/06\/23\/brand-awareness-case-study-for-workplace-solutions-provider\/","title":{"rendered":"Darbo viet\u0173 sprendim\u0173 teik\u0117jo prek\u0117s \u017eenklo \u017einomumo atvejo tyrimas"},"content":{"rendered":"

\u0160ioje prek\u0117s \u017eenklo \u017einomumo atvejo analiz\u0117je parodysime, kaip galima optimizuoti \u201eMETA\u201c reklamos kampanijas, siekiant didesn\u0117s investicij\u0173 gr\u0105\u017eos (ROI). \u0160tai kaip pad\u0117jome klientui, u\u017esiiman\u010diam darbo j\u0117gos sprendim\u0173 valdymu, \u012fdarbinimu ir \u017emogi\u0161k\u0173j\u0173 i\u0161tekli\u0173 valdymu, pasiekti didesn\u012f efektyvum\u0105.<\/p>\n

Klient\u0173 perspektyvos<\/h2>\n

M\u016bs\u0173 klientas \u2013 Europos \u012fmon\u0117, teikianti personalo sprendimus, kurie padeda darbdaviams rasti tinkamus kandidatus. Nuo 2008 m. veikianti \u012fmon\u0117 yra labai gerai \u017einoma Baltijos \u0161ali\u0173 rinkose. Jos pagrindin\u0117 veikla apima pagalb\u0105 \u012fdarbinant darbuotojus, darbo j\u0117gos planavim\u0105, darbuotoj\u0173 tiekim\u0105 ir darbo j\u0117gos valdym\u0105, derinant vietos rinkos \u017einias su tarpvalstybiniais paj\u0117gumais. \u012emon\u0117 taip pat teikia vietin\u0119 param\u0105 Suomijoje, Estijoje, Latvijoje, Lietuvoje, Rumunijoje ir Ukrainoje.<\/p>\n

\"\u012emon\u0117s<\/p>\n

\u0160i \u012fmon\u0117 yra viena i\u0161 pagrindini\u0173 rinkos dalyvi\u0173 Vakar\u0173 ir Ryt\u0173 Europoje; ji u\u017esiima darbuotoj\u0173 paie\u0161ka daugeliui \u0161i\u0173 region\u0173 did\u017ei\u0173j\u0173 \u012fmoni\u0173, taip pat teikia tarpvalstybines paslaugas ir operacin\u0119 param\u0105. Papras\u010diau tariant, ji teikia naud\u0105 \u012fvairiems darbdaviams, perimdama kandidat\u0173 paie\u0161k\u0105 ir si\u016blydama kompleksinius \u012fdarbinimo sprendimus.<\/p>\n

\u012emon\u0117 daugiausia vykd\u0117 veikl\u0105 tokiose technin\u0117se pramon\u0117s \u0161akose kaip in\u017einerija, sand\u0117liavimas ir metalo apdirbimas<\/strong>, ir pan. Tai rei\u0161k\u0117, kad kandidat\u0173 ratas buvo labai specifinis ir auk\u0161to i\u0161silavinimo, tod\u0117l jo dydis suma\u017e\u0117jo. Be to, d\u0117mesys buvo sutelktas \u012f tuos Europos regionus, kurie da\u017enai yra ma\u017eiau tarptautiniai, o tai rei\u0161k\u0117, kad m\u016bs\u0173 darbe reik\u0117s rengti daugiakalbius reklaminius tekstus ir kurti dizain\u0105. \u0160iam tikslui pasiekti naudojome tekstus lietuvi\u0173, est\u0173 ir angl\u0173 kalbomis, pasitelkdami tiek vidinius redaktorius, tiek i\u0161orinius i\u0161teklius.<\/p>\n

M\u016bs\u0173 darbas \u0161iai \u012fmonei ap\u0117m\u0117 \u012fvairias skaitmenin\u0117s rinkodaros paslaugas (vis\u0173 pirma, susijusias su prek\u0117s \u017eenklo \u017einomumu). \u0160iuo konkre\u010diu atveju vykd\u0117me pasiekiamumo kampanij\u0105, kuri pad\u0117jo populiarinti \u012fmon\u0117s vard\u0105 ir u\u017etikrinti platesn\u012f prek\u0117s \u017eenklo pasiekiamum\u0105. Taip pat i\u0161band\u0117me \u012fvairius naujus rinkodaros metodus, atitinkan\u010dius \u012fmon\u0117s poreikius, \u012fskaitant j\u0173 dirbtinio intelekto rinkodaros sistem\u0173 veiksmingumo vertinim\u0105.<\/p>\n

Prek\u0117s \u017eenklo \u017einomumo didinimas<\/h2>\n

Savo pob\u016bd\u017eiu prek\u0117s \u017eenklo \u017einomumo didinimo kampanija tur\u0117jo b\u016bti skirta B2C, o ne B2B rinkai, siekiant pritraukti potencialius darbuotojus. \u012emon\u0117 siek\u0117 \u012fsitvirtinti \u0161ioje demografin\u0117je grup\u0117je ir tur\u0117jo tapti pripa\u017eintu patikimu \u0161altiniu. I\u0161nagrin\u0117j\u0119 \u012fmon\u0117s siekiamus tikslus, pri\u0117jome prie i\u0161vados, kad geriausias sprendimas b\u016bt\u0173 vizualiniai socialiniai tinklai. Nuo nulio suk\u016br\u0117me vaizdus ir reklamos tekstus, sutelkdami d\u0117mes\u012f \u012f prek\u0117s \u017eenklo atpa\u017einim\u0105 \u012fra\u0161uose.<\/p>\n

Savo kampanijoje daugiausia d\u0117mesio skyr\u0117me informacijai apie \u012fmon\u0117s pasiekimus, jos klientus ir \u012fvairias darbo s\u0105lygas. Svarbiausia buvo pabr\u0117\u017eti konkurencingus atlyginimus ir pagalb\u0105 darbuotojams persikeliant \u012f nauj\u0105 viet\u0105. Kampanija taip pat buvo suskirstyta \u012f skirtingas Ryt\u0173 Europos geografines zonas, o tai leido pasiekti platesn\u0119 auditorij\u0105. Be to, \u012fra\u0161ai tur\u0117jo kelet\u0105 variant\u0173, leid\u017eian\u010di\u0173 atlikti A\/B testavim\u0105 ir keisti ton\u0105.<\/p>\n

Viena i\u0161 problem\u0173, susijusi\u0173 su konkre\u010dia darbo rinka, kurioje veik\u0117 \u012fmon\u0117, buvo Baltijos \u0161ali\u0173 darbo rinkos dydis. D\u0117l to suma\u017e\u0117jo kandidat\u0173, kuriuos gal\u0117jome pasiekti, skai\u010dius, nes reikalavimai buvo gerokai konkretesni. Reik\u0117jo \u017emoni\u0173, turin\u010di\u0173 labai specifini\u0173 \u012fg\u016bd\u017ei\u0173, i\u0161silavinimo ir u\u017eimtumo statuso.<\/p>\n

Rezultatai<\/h2>\n

\"Prek\u0117s<\/p>\n

Nors jie jau buvo suk\u016br\u0119 kelet\u0105 kampanij\u0173, mes prisijung\u0117me ir tur\u0117jome atlikti koregavimus. \u012emon\u0117 naudojo tam tikrus AI \u012frankius \u201eMETA\u201c reklamoms ir, kai per\u0117m\u0117me projekt\u0105, mok\u0117jo 88 eurus u\u017e kiekvien\u0105 kandidat\u0105 (u\u017e kiekvien\u0105 potencial\u0173 klient\u0105). Pasteb\u0117jome, kad galima pasiekti geresni\u0173 rezultat\u0173, tod\u0117l i\u0161band\u0117me \u201eBoost Flight\u201c kampanij\u0105 toms pa\u010dioms pareigyb\u0117ms, j\u0105 nustatydami rankiniu b\u016bdu, ir per dvi savaites per \u201eMETA\u201c suma\u017einome potenciali\u0173 klient\u0173 konversijos kain\u0105 iki 4,70 EUR. Tai buvo pasiekta kartu su 14% darbo pokalbi\u0173 konversijos rodikliu.<\/p>\n

\"Prek\u0117s<\/p>\n

Atsi\u017evelgiant \u012f \u0161i\u0105 pramon\u0117s \u0161ak\u0105, tai buvo geras (nors ir pav\u0117luotas) rodiklis, nes \u012fdarbinimo procesas vidutini\u0161kai trunka 28 dienas. Teigiamas rezultatas, pasiektas per dvi savaites, buvo daug \u017eadanti perspektyva, kuri greitai pasiteisino. Tai parod\u0117, kad dirbtinio intelekto sukurtuose tekstuose tr\u016bko kai kuri\u0173 svarbi\u0173 konteksto detali\u0173, kurias naujasis tekstas ir dizainas pavyko geriau atskleisti. Naujas turinys i\u0161samiau atskleid\u0117, koki\u0105 naud\u0105 teikia \u012fmon\u0117 ir kod\u0117l ji gali laikytis savo pa\u017ead\u0173.<\/p>\n

Taip pat su\u017einojome, kad dirbtinis intelektas neapima vis\u0173 \u0161iai u\u017eduo\u010diai reikaling\u0173 aspekt\u0173. Automatizuota sistema \u012fmonei keldavo nereikaling\u0173 i\u0161laid\u0173, o rinkodarai reikia geriau suprasti vartotojus, jausti rink\u0105 ir kurti empati\u0161k\u0105 turin\u012f. Tai taip pat apima tinkam\u0105 duomen\u0173 steb\u0117jim\u0105, ataskait\u0173 rengim\u0105, informacijos suvestini\u0173 k\u016brim\u0105 ir strategij\u0105.<\/p>\n

Toliau buvo imtasi veiksm\u0173, skirt\u0173 optimizuoti mastelio keitim\u0105, pl\u0117toti pardavimo proceso pabaigos etap\u0105 naudojant geresnes tikslin\u0117s auditorijos imtis, tobulinti rinkodaros priemoni\u0173 derin\u012f ir koreguoti pardavimo proceso etapo paskirstymo strategij\u0105, \u012fskaitant \u201eGoogle Ads\u201c. Apskritai i\u0161laidos buvo daugiau nei 20 kart\u0173 ma\u017eesn\u0117s nei prad\u017eioje. \u0160is i\u0161laid\u0173 efektyvumas, kartu su pager\u0117jusiu klient\u0173 pasiekiamumu, l\u0117m\u0117 s\u0117kming\u0105 kampanij\u0105.<\/p>\n

Jei norite padidinti savo prek\u0117s \u017eenklo \u017einomum\u0105 (arba patobulinti bet kuri\u0105 kit\u0105 skaitmenin\u0117s rinkodaros srit\u012f), kod\u0117l gi neper\u017ei\u016br\u0117jus m\u016bs\u0173 rinkodaros paslaugos<\/a> puslapis? Si\u016blome kompleksinius rinkodaros sprendimus, pad\u0117sian\u010dius i\u0161spr\u0119sti visas j\u016bs\u0173 verslo problemas.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

In this brand awareness case study, we’ll showcase how META ads campaigns can be optimised for greater ROI. Here’s how we delivered better efficiency for a client in workforce solutions management, hiring, and human resources. Client Outlook Our client is a European firm that operates in workforce solutions that help employers find the right candidates […]<\/p>\n","protected":false},"author":2,"featured_media":19809,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[17],"tags":[1104,1105,1106],"wl_entity_type":[47],"class_list":["post-19801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-brand-awareness-case","tag-branding-case-study","tag-workplace-management-firm","wl_entity_type-article"],"acf":[],"yoast_head":"\nBrand Awareness Case Study For Workplace Solutions Provider - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Here's how we delivered better efficiency for a client in workforce solutions management using META campaigns and brand awareness.\" \/>\n<meta name=\"robots\" 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